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市場調查報告書
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1945926

高階瓶裝水市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、銷售管道、地區及競爭格局分類，2021-2031年）

Premium Bottled Water Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球高階瓶裝水市場預計將從 2025 年的 206.6 億美元成長到 2031 年的 309.4 億美元，複合年成長率為 6.96%。

優質瓶裝水以其卓越的品質為特徵，取自受保護的天然水源或經過先進的淨化工藝，其售價通常高於普通瓶裝水。這一市場成長的主要驅動力是全球健康意識的提升，以及消費者對天然飲用水而非含糖飲料的偏好明顯轉變。此外，可支配收入的增加也使消費者能夠根據產品的純度和功能性做出選擇。根據國際瓶裝水協會（IBWA）預測，到2024年，美國瓶裝水零售額將達506億美元。

市場概覽
預測期 2027-2031
市場規模：2025年 206.6億美元
市場規模：2031年 309.4億美元
複合年成長率：2026-2031年 6.96%
成長最快的細分市場 線上
最大的市場 歐洲

然而，市場擴張面臨的主要障礙之一是人們對環境永續性和塑膠廢棄物的日益關注。監管機構和具有環保意識的消費者都在要求減少包裝廢棄物，迫使製造商採用成本高昂的循環經濟模式。如果無法有效解決這些環境問題，可能會嚴重限制未來的成長，並削弱消費者對高階品牌的信任。

市場促進因素

消費者對功能性和健康型飲用水的偏好日益成長，是推動全球高階瓶裝水市場的關鍵因素。現代消費者越來越將水視為營養來源，而不僅僅是解渴飲品，他們追求添加了維生素、電解質和增強免疫力礦物質的產品。這一趨勢使得生產商能夠將產品定位在高利潤的健康產品領域，並將其與同質化的自來水和泉水區分開來。達能2024年7月發布的中期財務報告凸顯了這項轉變的商業性成功。報告顯示，機能飲料飲用水品牌Mizon上半年的銷售額成長了約10%，超過了公司整體飲用水產品組合的表現。

同時，消費者對符合道德規範且永續的包裝解決方案的需求日益成長，這不僅是對日益嚴格的環境審查的重要平衡，也推動了優質化。在針對一次性塑膠的監管壓力不斷加大的情況下，精明的消費者正轉向鋁和玻璃等可無限循環利用的材料，並將這些材料視為卓越品質和環保責任的象徵。這種偏好為那些優先考慮環保包裝的品牌帶來了可觀的收入。例如，Primo Water Corporation 在其 2024 年第三季財報中報告稱，其玻璃瓶裝 Mountain Valley Spring Water 部門的收入同比成長了 102.2%。作為該領域投資潛力的一個例證，BevNET 在 2024 年報道稱，永續罐裝水生產商 Liquid Death 完成了資金籌措，估值達到 14 億美元。

市場挑戰

對環境永續性和塑膠廢棄物的日益關注，為高階瓶裝水產業的成長帶來了重大障礙。法規結構的強化和消費者環保意識的增強，迫使製造商投資建造高成本的循環經濟基礎設施，並採購有限的再生資源。這種轉型消耗了用於市場擴張的關鍵資金，並擠壓了利潤空間，因為永續合規的成本遠高於傳統生產方式。此外，無法檢驗永續實踐會帶來聲譽風險，可能疏遠具有環保意識的消費者——而這正是高階飲料產品的重要客戶群。

近期產業績效指標顯示，廢棄物回收面臨的營運挑戰十分嚴峻。根據美國PET包裝資源協會（NAPCR）預測，2024年美國寶特瓶回收率將降至30.2%。回收效率的下降凸顯了生產量與廢棄物回收能力之間日益擴大的差距，也印證了製定嚴格法規限制產業的合理性。因此，永續性循環中持續存在的缺口限制了高階品牌的擴充性，也使其難以向懷疑的市場證明高價位的合理性。

市場趨勢

直接面對消費者的訂閱模式的擴張，使製造商能夠繞過傳統零售通路，獲得穩定的收入來源，從而重塑分銷策略。這一趨勢的驅動力源於消費者對便利性的需求以及瓶裝水的大宗採購特性，使得宅配服務對現代家庭特別具有吸引力。訂閱服務能夠幫助品牌加深顧客忠誠度，確保穩定的銷售量，有效抵禦零售貨架上激烈的市場競爭。 Primo Water 2024年第三季的財務表現凸顯了這項管道的商業性可行性。該公司旗下Water Direct/Water Exchange部門的營收年增8.0%，顯示消費者對上門飲水服務的依賴程度日益提高。

同時，高階氣泡水和植物來源風味飲品的優質化正迅速蠶食傳統碳酸飲料的市場佔有率。注重健康的消費者越來越傾向於選擇口感精緻、無糖的飲品，這些飲品擁有源自真正水果和植物萃取物的複雜風味，而非人工添加劑。這種轉變使得高階氣泡水品牌能夠彌合基本補水需求與高階飲用體驗之間的差距，從而獲得更高的價格。對高品質風味氣泡水的需求正推動著品類領導企業實現顯著成長。根據BevNET在2025年1月發表的報導關於Spindrift被Griffon Investors收購的報導，這家高階氣泡水品牌在截至2024年12月28日的52週內銷售額成長了22%，這印證了果味飲品的強勁成長勢頭。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球高階瓶裝水市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品（天然水、礦泉水、碳酸水）
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美高階瓶裝水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲高階瓶裝水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區高階瓶裝水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲高階瓶裝水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲高階瓶裝水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球高階瓶裝水市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • NEVAS GmbH
  • Lofoten Arctic Water AS
  • Beverly Hills Drink Company
  • Uisge Source, Inc.
  • Roiwater
  • Bling H2O
  • MINUS 181 GmbH
  • BLVD Water
  • Berg Water
  • Alpine Glacier Water Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19708

The Global Premium Bottled Water Market is projected to expand from USD 20.66 Billion in 2025 to USD 30.94 Billion by 2031, registering a CAGR of 6.96%. Premium bottled water is characterized by its superior quality, sourced from protected natural origins or treated through advanced purification methods, and generally retails at a higher price point than standard options. This market growth is primarily fueled by increasing global health awareness and a distinct shift in consumer preference toward natural hydration rather than sugary beverages. Additionally, rising disposable incomes allow buyers to select products based on perceived purity and functional benefits. According to the International Bottled Water Association, retail sales of bottled water in the United States reached 50.6 billion dollars in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 20.66 Billion
Market Size 2031USD 30.94 Billion
CAGR 2026-20316.96%
Fastest Growing SegmentOnline
Largest MarketEurope

However, a significant obstacle hindering market expansion is the intensifying scrutiny regarding environmental sustainability and plastic waste. Both regulatory authorities and environmentally conscious consumers are demanding reductions in packaging waste, placing pressure on manufacturers to implement costly circular economy practices. Failure to effectively address these environmental concerns could significantly restrict future growth and damage consumer trust in premium brands.

Market Driver

Increasing Consumer Preference for Functional and Health-Oriented Hydration is a major factor driving the Global Premium Bottled Water Market. Modern consumers increasingly regard water as a source of nutritional value rather than mere thirst relief, seeking formulations enhanced with vitamins, electrolytes, and immunity-boosting minerals. This trend enables manufacturers to position their products within the high-margin wellness sector, distinguishing them from commoditized tap or spring water options. The commercial success of this shift is highlighted by Danone's July 2024 Interim Financial Report, which noted that sales of its functional water brand Mizone grew by approximately 10% in the first half of the year, surpassing the performance of the company's broader water portfolio.

Simultaneously, the Rising Demand for Ethically Sourced and Sustainable Packaging Solutions acts as a critical counterweight to environmental scrutiny while driving premiumization. As regulatory pressure on single-use plastics intensifies, discerning buyers are turning toward infinitely recyclable materials like aluminum and glass, associating these formats with superior quality and environmental responsibility. This preference generates substantial revenue for brands prioritizing eco-friendly presentation. For instance, Primo Water Corporation reported in its Third Quarter 2024 Results that revenue from its glass-bottled Mountain Valley Spring Water segment rose by 102.2% compared to the previous year. Underscoring the sector's investment potential, BevNET reported in 2024 that the sustainable canned water company Liquid Death closed a funding round valuing the business at 1.4 billion dollars.

Market Challenge

Intensifying scrutiny regarding environmental sustainability and plastic waste represents a formidable barrier to the growth of the premium bottled water sector. As regulatory frameworks tighten and consumer sentiment shifts toward ecological responsibility, manufacturers face increasing pressure to fund expensive circular economy infrastructure and source limited recycled materials. This transition diverts vital capital away from market expansion efforts and compresses profit margins, as the cost of sustainable compliance is significantly higher than traditional production methods. Furthermore, the inability to verify sustainable practices poses a reputational risk that could alienate the environmentally conscious demographic, which constitutes the core consumer base for premium hydration products.

The severity of this operational hurdle is highlighted by recent industry performance metrics concerning waste recovery. According to the National Association for PET Container Resources, the PET bottle recycling rate in the United States fell to 30.2 percent in 2024. This decline in recycling efficiency reveals a widening deficit between production volumes and waste recovery capabilities, validating the strict regulations that constrain the industry. Consequently, the persistent gap in the sustainability loop restricts the scalability of premium brands and hampers their ability to justify high price points to an increasingly skeptical market.

Market Trends

The Expansion of Direct-to-Consumer Subscription Models is reshaping distribution strategies as manufacturers bypass traditional retail to secure recurring revenue streams. This trend is driven by the demand for convenience and the heavy bulk nature of bottled water, which makes home delivery particularly attractive to modern households. By offering subscription-based services, brands can cultivate deeper customer loyalty and ensure consistent volume sales, effectively shielding themselves from the volatility of retail shelf competition. The commercial viability of this channel is reflected in Primo Water Corporation's Third Quarter 2024 Results, where revenue from its Water Direct / Water Exchange segment increased by 8.0% year-over-year, highlighting the growing consumer reliance on direct-to-door hydration services.

Concurrently, the Premiumization of Sparkling and Botanically Infused Variants is aggressively capturing market share from traditional carbonated soft drinks. Health-conscious buyers are increasingly seeking sophisticated, sugar-free alternatives that offer complex flavor profiles derived from real fruit and botanical extracts rather than artificial additives. This shift allows premium water brands to command higher price points by bridging the gap between basic hydration and an upscale beverage experience. This demand for high-quality flavored carbonation is generating substantial growth for category leaders; according to a January 2025 BevNET article regarding Spindrift's sale to Gryphon Investors, the premium sparkling water brand saw its sales volume increase by 22% over the 52-week period ended December 28, 2024, underscoring the robust momentum of fruit-infused formulations.

Key Market Players

  • NEVAS GmbH
  • Lofoten Arctic Water AS
  • Beverly Hills Drink Company
  • Uisge Source, Inc.
  • Roiwater
  • Bling H2O
  • MINUS 181 GmbH
  • BLVD Water
  • Berg Water
  • Alpine Glacier Water Inc.

Report Scope

In this report, the Global Premium Bottled Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Premium Bottled Water Market, By Product

  • Spring Water
  • Mineral Water
  • Sparkling Water

Premium Bottled Water Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Premium Bottled Water Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Premium Bottled Water Market.

Available Customizations:

Global Premium Bottled Water Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Premium Bottled Water Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Spring Water, Mineral Water, Sparkling Water)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Premium Bottled Water Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Premium Bottled Water Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Premium Bottled Water Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Premium Bottled Water Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Premium Bottled Water Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Premium Bottled Water Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Premium Bottled Water Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Premium Bottled Water Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Premium Bottled Water Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Premium Bottled Water Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Premium Bottled Water Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Premium Bottled Water Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Premium Bottled Water Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Premium Bottled Water Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Premium Bottled Water Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Premium Bottled Water Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Premium Bottled Water Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Premium Bottled Water Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Premium Bottled Water Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Premium Bottled Water Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Premium Bottled Water Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Premium Bottled Water Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Premium Bottled Water Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Premium Bottled Water Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Premium Bottled Water Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. NEVAS GmbH
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Lofoten Arctic Water AS
  • 15.3. Beverly Hills Drink Company
  • 15.4. Uisge Source, Inc.
  • 15.5. Roiwater
  • 15.6. Bling H2O
  • 15.7. MINUS 181 GmbH
  • 15.8. BLVD Water
  • 15.9. Berg Water
  • 15.10. Alpine Glacier Water Inc.

16. Strategic Recommendations

17. About Us & Disclaimer