高階瓶裝水市場規模、佔有率及成長分析（依產品類型、包裝類型、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球高階瓶裝水市場規模將達到 346.1 億美元，到 2025 年將成長至 370.7 億美元，到 2033 年將成長至 641.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.1%。

市場趨勢表明，隨著人們健康意識和補水意識的增強，高階瓶裝水的需求正在上升。都市化和可支配收入的成長預計將促進該細分市場銷售的擴張。此外，旅遊業的蓬勃發展和人們對酒店服務體驗日益成長的期望也預計將推動市場成長。有效的品牌推廣、行銷策略和名人代言可望進一步提升高階瓶裝水在全球的知名度和吸引力。品質保證和消費者對卓越品質的認知預計將對長期需求產生正面影響。然而，高昂的價格分佈、來自普通瓶裝水的競爭、影響奢侈品消費的經濟不確定性以及與塑膠廢棄物相關的環境問題等挑戰，未來可能會阻礙高階瓶裝水的市場銷售。

全球高階瓶裝水市場促進因素

全球高階瓶裝水市場的成長歸功於全球消費者對健康和保健日益成長的關注。人們越來越意識到補水對維持健康的重要性，這導致高階瓶裝水產品的需求激增。這些產品通常因其純淨度、天然礦物質含量以及各種健康益處而備受青睞。這種對適當補水重要性的日益重視，以及對高品質水的偏好，正在顯著影響市場動態，並推動高階瓶裝水市場消費量的成長。

限制全球高階瓶裝水市場的因素

全球高階瓶裝水市場面臨許多限制因素，主要原因在於其高昂的價格。如此高的價格水平限制了全球相當一部分人口購買和享受該產品的能力。這種高定價策略最終可能會抑制對高階瓶裝水的需求，尤其是在新興經濟體，這些經濟體的大多數消費者屬於中低收入群體。如果這些價格障礙持續存在，則可能會限制市場成長並抑制更廣泛的消費，從而影響經濟限制因素更為顯著、消費者尋求更具成本效益的飲水方式的地區的市場動態。

全球高階瓶裝水市場趨勢

全球高階瓶裝水市場正呈現出向風味水和機能水方向發展的顯著趨勢，這主要得益於消費者對健康和保健日益成長的關注。各公司致力於開發不僅口感清爽，而且富含維生素、礦物質、抗氧化劑和天然香料的產品，以滿足注重健康的消費者的需求。這一轉變也得益於飲料產業向機能性食品方向發展的大趨勢，因為消費者正在尋找能夠提供額外健康益處的產品。隨著人們對補水和健康的意識不斷增強，風味水和功能性瓶裝水預計將越來越受歡迎，並塑造高階瓶裝水產品的未來。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

全球高階瓶裝水市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 死水
• 碳酸水
• 功能水

全球高階瓶裝水市場規模（按包裝類型分類）及複合年成長率（2026-2033 年）

• 塑膠
• 玻璃
• 能

全球高階瓶裝水市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 便利商店
• 線上零售
• On-Trade（飯店、餐廳、咖啡館）

全球高階瓶裝水市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Bling H2O（USA）
• Roiwater（South Africa）
• Beverly Hills Drink Company（USA）
• NEVAS GmbH（Germany）
• Lofoten Arctic Water AS（Norway）
• VEEN（Finland）
• Uisge Source（Scotland）
• Berg Water（Canada）
• BLVD Water（USA）
• Alpine Glacier Water Inc.（Canada）
• Minus 181 GmbH（Germany）
• Perrier（Nestle Waters）（France）
• Evian（Danone Group）（France）
• Fiji Water（USA）
• San Pellegrino（Nestle Waters）（Italy）
• Voss Water（Norway）
• Mountain Valley Spring Company（USA）
• Icelandic Glacial（Iceland）
• Aqua Carpatica（Romania）
• Hildon Natural Mineral Water（UK）

結論與建議

Global Premium Bottled Water Market size was valued at USD 34.61 Billion in 2024 and is poised to grow from USD 37.07 Billion in 2025 to USD 64.18 Billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026-2033).

Market insights indicate a rising demand for premium bottled water driven by increasing health consciousness and awareness of proper hydration. Urbanization and growing disposable incomes are likely to enhance sales in this sector. Additionally, the tourism boom and heightened expectations for hospitality experiences are expected to stimulate market growth. Effective branding, marketing strategies, and celebrity endorsements are anticipated to further elevate the visibility and appeal of premium bottled water globally. The assurance of authenticity and perceived superior quality will positively influence long-term demand. However, challenges such as high price points, competition from standard bottled water, economic uncertainties affecting luxury spending, and environmental concerns related to plastic waste may hinder premium bottled water sales in the market moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Bottled Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Bottled Water Market Segments Analysis

Global Premium Bottled Water Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Still Water, Sparkling Water and Functional Water. Based on Packaging Type, the market is segmented into Plastic, Glass and Cans. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail and On-Trade (Hotels, Restaurants, Cafes). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Bottled Water Market

The global premium bottled water market is experiencing growth due to a rising emphasis on health and wellness among consumers worldwide. As individuals increasingly recognize the importance of staying hydrated for overall well-being, the demand for premium bottled water products is surging. These products are often valued for their purity, inclusion of natural minerals, and various health benefits they offer. This heightened awareness around the significance of proper hydration, coupled with a preference for high-quality water options, is significantly influencing market dynamics and driving increased consumption in the premium bottled water segment.

Restraints in the Global Premium Bottled Water Market

The Global Premium Bottled Water market faces significant constraints primarily due to the elevated price associated with these products, which limits their accessibility and affordability for a substantial portion of the global population. This high pricing strategy may ultimately hinder the demand for premium bottled water, particularly in emerging economies with a substantial demographic of middle- and lower-income consumers. As these price barriers persist, they are likely to restrict market growth and inhibit wider consumption, thereby affecting overall market dynamics in regions where economic constraints are prevalent and consumers are seeking more cost-effective hydration alternatives.

Market Trends of the Global Premium Bottled Water Market

The Global Premium Bottled Water market is witnessing a notable trend towards infused and functional water, driven by an increasing consumer emphasis on health and wellness. Companies are increasingly focusing on developing products that are not only refreshing but also enriched with vitamins, minerals, antioxidants, and natural flavors to cater to health-conscious consumers. This shift is supported by a broader trend in the beverage industry towards functional foods, as customers seek products that can provide added health benefits. As awareness about hydration and wellness continues to rise, the popularity of infused and functional bottled water is expected to flourish, shaping the future of premium bottled water offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Premium Bottled Water Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Still Water
• Sparkling Water
• Functional Water

Global Premium Bottled Water Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Plastic
• Glass
• Cans

Global Premium Bottled Water Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• On-Trade (Hotels, Restaurants, Cafes)

Global Premium Bottled Water Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Bling H2O (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roiwater (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beverly Hills Drink Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEVAS GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofoten Arctic Water AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VEEN (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uisge Source (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berg Water (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLVD Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Glacier Water Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minus 181 GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier (Nestle Waters) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evian (Danone Group) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Pellegrino (Nestle Waters) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voss Water (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Valley Spring Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icelandic Glacial (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Carpatica (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hildon Natural Mineral Water (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations