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市場調查報告書
商品編碼
1945819

零售業物聯網市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、應用、區域及競爭格局分類，2021-2031年）

Internet Of Things, In Retail Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球零售物聯網市場預計將從 2025 年的 158.4 億美元成長到 2031 年的 472.3 億美元，複合年成長率達 19.97%。

該市場的發展動力源自於實體店及整個供應鏈中互聯設備、感測器和軟體的部署，促進了自動化和即時數據交換。關鍵促進因素包括透過自動化庫存管理提高供應鏈透明度和營運效率。這些技術使零售商能夠簡化物流並最佳化庫存水平，以滿足消費者期望。根據 GS1 美國 2025 年報告，擁有即時追蹤功能的企業獲得更高可見度和庫存管理效率的可能性高出 68%。

市場概覽
預測期 2027-2031
市場規模：2025年 158.4億美元
市場規模：2031年 472.3億美元
複合年成長率：2026-2031年 19.97%
成長最快的細分市場 智慧貨架
最大的市場 亞太地區

儘管具備這些營運優勢，但市場在資料隱私和網路安全方面仍面臨嚴峻挑戰。聯網終端的快速成長擴大了潛在攻擊面，使敏感的個人和財務資訊面臨洩漏風險。因此，保護這些複雜網路免受網路威脅所需的大量投資已成為許多零售商廣泛採用該技術的一大障礙。

市場促進因素

消費者對個人化、互動式店內體驗的需求日益成長，推動了市場擴張。零售商正部署物聯網解決方案，以彌合線上和線下商務之間的鴻溝。透過整合感測器、信標和智慧顯示螢幕，商店可以在消費者進店時識別其身份，並即時提供量身定做的產品推薦和動態定價。這種店內體驗的個人化客製化能力，透過複製網路購物的個人化體驗，顯著提升了客戶參與和忠誠度。 TransPerfect 於 2025 年 2 月發布的報告顯示，超過 70% 的消費者更傾向於購買能夠識別其偏好的品牌的產品。

此外，對即時庫存可見性和最佳化的日益成長的需求，正推動著從人工追蹤向基於感測器的自動化營運模式的轉變。零售商正在採用電腦視覺和物品等級RFID技術，以精準管理庫存水平，最大限度地減少缺貨情況，並實現高效的全通路策略，例如線上購買、商店。斑馬技術公司在2025年11月指出，84%的決策者將即時庫存同步放在首位。同時，霍尼韋爾公司在2025年1月發布的報告顯示，超過80%的零售商計劃擴大自動化和人工智慧的應用範圍，以提高效率。

市場挑戰

全球零售物聯網 (IoT) 市場的擴張正受到日益嚴重的網路安全威脅和資料隱私問題的嚴重阻礙。隨著零售商將互聯設備和感測器整合到其實體和數位基礎設施中，網路犯罪分子的攻擊面顯著擴大，消費者的敏感財務資料和個人識別資訊面臨洩漏風險。因此，零售商被迫將預防置於創新之上，由於資料竊盜帶來的巨大聲譽和財務風險，他們不得不推遲採用先進的物聯網系統。

加強這些複雜網路所需的大量投資進一步阻礙了市場成長。保護龐大的終端生態系統需要嚴格的通訊協定和持續的監控，這增加了營運成本，並降低了物聯網計劃的即時投資回報。根據零售和飯店資訊共用與分析中心 (RH-ISAC) 發布的《2025 年首席資訊安全長基準報告》，70% 的資訊安全安全長認為勒索軟體是他們面臨的首要網路安全風險。這些重大威脅的高發生率迫使零售公司將資金重新分配到安全合規和風險緩解方面，而不是擴展物聯網能力，從而減緩了整個行業的採用速度。

市場趨勢

自動化和無人結帳系統的普及正在改變店內結帳流程，智慧購物車和電腦視覺區域的引入消除了傳統的摩擦點。這些物聯網驅動的解決方案不僅能即時掃描商品，提升顧客的便利性，還能提供零售商以往無法追蹤的詳細購買行為數據。根據 Capital One Shopping 於 2025 年 2 月發布的一項研究，美國約 40% 的雜貨店收銀台已升級為自助結帳系統終端，凸顯了向自主交易模式的大規模轉變。

同時，為實現永續性，智慧型能源管理優先考慮將物聯網感測器與暖通空調和照明系統整合，以便根據即時客流量動態調整能耗。這種智慧控制使零售商能夠主動識別導致能源浪費的低效環節，從而顯著降低碳排放和營運成本。根據 Facilities Dive 2025 年 11 月發布的報告，能源管理領域在 2025 年第三季實現了 10% 的年成長，這主要得益於零售客戶對節能軟體的需求。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球零售物聯網 (IoT) 市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 透過提供（硬體、平台、服務）
    • 按應用領域（智慧貨架、資產管理、客戶體驗管理、地理行銷）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美物聯網 (IoT) 零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲零售業物聯網 (IoT) 市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區零售業物聯網市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲零售業物聯網 (IoT) 市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

10. 南美洲物聯網零售市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球零售業物聯網 (IoT) 市場：SWOT 分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • IBM Corporation
  • Cisco Systems, Inc.
  • Intel Corporation.
  • Microsoft Corporation
  • SAP SE
  • Amazon Web Services
  • PTC Inc.
  • Hewlett Packard Enterprise
  • Oracle Corporation
  • Siemens AG

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 18739

The Global Internet of Things (IoT) in Retail Market is projected to expand from USD 15.84 Billion in 2025 to USD 47.23 Billion by 2031, registering a CAGR of 19.97%. This market involves the deployment of interconnected devices, sensors, and software across physical stores and supply chains to facilitate automation and real-time data exchange. Key drivers include the critical need for enhanced supply chain transparency and operational efficiency through automated inventory management. These technologies allow retailers to streamline logistics and optimize stock levels to meet consumer expectations, with GS1 US reporting in 2025 that companies implementing real-time tracking are 68% more likely to observe improved visibility and inventory control.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 15.84 Billion
Market Size 2031USD 47.23 Billion
CAGR 2026-203119.97%
Fastest Growing SegmentSmart Shelf
Largest MarketAsia Pacific

Despite these operational advantages, the market faces significant challenges regarding data privacy and cybersecurity. The rapid proliferation of connected endpoints expands the potential attack surface, leaving sensitive personal and financial information vulnerable to breaches. Consequently, the substantial investment required to secure these complex networks against cyber threats serves as a major impediment to broader adoption for many retail enterprises.

Market Driver

The rising demand for personalized and interactive in-store experiences stimulates market expansion as retailers deploy IoT solutions to bridge the gap between digital and physical commerce. By integrating sensors, beacons, and smart displays, stores can identify individual shoppers upon entry and deliver tailored product recommendations or dynamic pricing in real-time. This ability to curate the physical journey significantly enhances customer engagement and loyalty by replicating the customized nature of online shopping; according to a February 2025 report by TransPerfect, over 70% of consumers indicate they are more likely to shop with brands that recognize their individual preferences.

Additionally, the growing necessity for real-time inventory visibility and stock optimization forces a shift from manual tracking to automated, sensor-based operational models. Retailers are increasingly adopting computer vision and item-level RFID technologies to maintain precise oversight of stock levels, thereby minimizing out-of-stock scenarios and enabling efficient omnichannel fulfillment strategies like buy-online-pickup-in-store. Zebra Technologies noted in November 2025 that 84% of decision-makers now prioritize real-time inventory synchronization, while Honeywell reported in January 2025 that more than 80% of retailers plan to increase their use of automation and artificial intelligence to enhance efficiency.

Market Challenge

The expansion of the Global Internet of Things (IoT) in Retail Market is significantly hindered by escalating cybersecurity threats and data privacy concerns. As retailers integrate more interconnected devices and sensors into their physical and digital infrastructures, the attack surface available to cybercriminals widens considerably, exposing sensitive consumer financial data and personally identifiable information to potential breaches. Consequently, retail enterprises are often forced to prioritize defensive measures over innovation, delaying the deployment of advanced IoT systems due to the immense reputational and financial risks associated with potential data theft.

The substantial investment required to fortify these complex networks further impedes market growth. Securing a vast ecosystem of endpoints demands rigorous protocols and continuous monitoring, which drives up operational costs and reduces the immediate return on investment for IoT projects. According to the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC) in its 2025 CISO Benchmark Report, ransomware was identified as the top cybersecurity risk by 70% of information security leaders; this high prevalence of critical threats compels retailers to divert capital toward security compliance and risk mitigation rather than expanding their IoT capabilities, thereby slowing overall industry adoption.

Market Trends

The expansion of automated and cashier-less checkout systems is reshaping the in-store payment process by eliminating traditional friction points through the deployment of smart carts and computer vision-enabled zones. These IoT-driven solutions not only enhance customer convenience by allowing immediate product scanning but also provide retailers with granular data on shopping behaviors that were previously untrackable. According to Capital One Shopping in February 2025, nearly 40% of grocery store registers in the U.S. are now self-checkout kiosks, highlighting the massive shift toward autonomous transaction models.

Simultaneously, the implementation of smart energy management for sustainability has prioritized the integration of IoT sensors with HVAC and lighting systems to dynamically adjust consumption based on real-time foot traffic. This intelligent regulation enables retailers to significantly lower their carbon footprint and operational costs by identifying inefficiencies before they lead to energy wastage. According to Facilities Dive in November 2025, the energy management segment reported 10% year-over-year growth in Q3 2025, driven significantly by demand from retail customers for efficiency software.

Key Market Players

  • IBM Corporation
  • Cisco Systems, Inc.
  • Intel Corporation.
  • Microsoft Corporation
  • SAP SE
  • Amazon Web Services
  • PTC Inc.
  • Hewlett Packard Enterprise
  • Oracle Corporation
  • Siemens AG

Report Scope

In this report, the Global Internet Of Things (IoT) In Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Internet Of Things (IoT) In Retail Market, By Offering

  • Hardware
  • Platform
  • Service

Internet Of Things (IoT) In Retail Market, By Application

  • Smart Shelf
  • Asset Management
  • Customer Experience Management
  • Geomarketing

Internet Of Things (IoT) In Retail Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Internet Of Things (IoT) In Retail Market.

Available Customizations:

Global Internet Of Things (IoT) In Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Internet Of Things (IoT) In Retail Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Offering (Hardware, Platform, Service)
    • 5.2.2. By Application (Smart Shelf, Asset Management, Customer Experience Management, Geomarketing)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Internet Of Things (IoT) In Retail Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Offering
    • 6.2.2. By Application
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Internet Of Things (IoT) In Retail Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Offering
        • 6.3.1.2.2. By Application
    • 6.3.2. Canada Internet Of Things (IoT) In Retail Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Offering
        • 6.3.2.2.2. By Application
    • 6.3.3. Mexico Internet Of Things (IoT) In Retail Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Offering
        • 6.3.3.2.2. By Application

7. Europe Internet Of Things (IoT) In Retail Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Offering
    • 7.2.2. By Application
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Offering
        • 7.3.1.2.2. By Application
    • 7.3.2. France Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Offering
        • 7.3.2.2.2. By Application
    • 7.3.3. United Kingdom Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Offering
        • 7.3.3.2.2. By Application
    • 7.3.4. Italy Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Offering
        • 7.3.4.2.2. By Application
    • 7.3.5. Spain Internet Of Things (IoT) In Retail Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Offering
        • 7.3.5.2.2. By Application

8. Asia Pacific Internet Of Things (IoT) In Retail Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Offering
    • 8.2.2. By Application
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Offering
        • 8.3.1.2.2. By Application
    • 8.3.2. India Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Offering
        • 8.3.2.2.2. By Application
    • 8.3.3. Japan Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Offering
        • 8.3.3.2.2. By Application
    • 8.3.4. South Korea Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Offering
        • 8.3.4.2.2. By Application
    • 8.3.5. Australia Internet Of Things (IoT) In Retail Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Offering
        • 8.3.5.2.2. By Application

9. Middle East & Africa Internet Of Things (IoT) In Retail Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Offering
    • 9.2.2. By Application
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Internet Of Things (IoT) In Retail Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Offering
        • 9.3.1.2.2. By Application
    • 9.3.2. UAE Internet Of Things (IoT) In Retail Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Offering
        • 9.3.2.2.2. By Application
    • 9.3.3. South Africa Internet Of Things (IoT) In Retail Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Offering
        • 9.3.3.2.2. By Application

10. South America Internet Of Things (IoT) In Retail Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Offering
    • 10.2.2. By Application
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Internet Of Things (IoT) In Retail Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Offering
        • 10.3.1.2.2. By Application
    • 10.3.2. Colombia Internet Of Things (IoT) In Retail Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Offering
        • 10.3.2.2.2. By Application
    • 10.3.3. Argentina Internet Of Things (IoT) In Retail Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Offering
        • 10.3.3.2.2. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Internet Of Things (IoT) In Retail Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. IBM Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Cisco Systems, Inc.
  • 15.3. Intel Corporation.
  • 15.4. Microsoft Corporation
  • 15.5. SAP SE
  • 15.6. Amazon Web Services
  • 15.7. PTC Inc.
  • 15.8. Hewlett Packard Enterprise
  • 15.9. Oracle Corporation
  • 15.10. Siemens AG

16. Strategic Recommendations

17. About Us & Disclaimer