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零售業電子商務 IoT 智能零售

零售業物聯網 (IoT) 市場規模、佔有率和成長分析（按組件、技術、部署類型和地區分類）—產業預測 2026-2033 年

市場調查報告書

商品編碼

1899927

零售業物聯網 (IoT) 市場規模、佔有率和成長分析（按組件、技術、部署類型和地區分類）—產業預測 2026-2033 年

Internet of Things in Retail Market Size, Share, and Growth Analysis, By Component (Hardware, Platform), By Technology (Bluetooth Low Energy, Near Field Communication), By Deployment, By Region -Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 242 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球零售物聯網市場規模將達到 545.7 億美元，到 2025 年將成長至 700.7 億美元，到 2033 年將成長至 5,176.5 億美元，在預測期（2026-2033 年）內複合年成長率為 28.4%。

受消費者對便利全通路購物體驗日益成長的需求驅動，全球零售物聯網市場正經歷顯著成長。物聯網設備促進了線上線下零售的融合，為消費者提供無縫體驗。零售商正利用物聯網賦能的數據分析來深入了解客戶行為，從而實施個人化行銷策略並提高營運效率。機器學習驅動的預測分析已成為一大趨勢，使零售商能夠預測客戶需求和市場變化。即時分析、RFID標籤和人工智慧感測器等技術創新正在提升生產力並增強客戶參與。此外，策略合作和新產品推出以及零售營運中對自動化、客製化和永續性的重視，預計也將推動市場成長。

全球零售物聯網市場按組件、技術、部署類型、應用和地區進行細分。依組件分類，市場分為硬體、平台和服務。按技術分類，市場分為低功耗藍牙 (Bluetooth Low Energy)、近距離場通訊 (NFC) 和 Zigbee。依部署類型分類，市場分為本地部署和雲端部署。按應用分類，市場分為業務管理、客戶關係管理、資產管理、廣告/行銷。按地區分類，分析涵蓋北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球零售業物聯網市場促進因素

物聯網在全球零售市場的主要驅動力之一是消費者對個人化服務帶來的更佳體驗日益成長的需求。零售商正利用物聯網技術收集消費者偏好和行為的即時數據，從而客製化產品並打造無縫的購物體驗。智慧型設備、信標和互聯應用有助於實現高效的庫存管理、最佳化供應鏈並支援精準行銷策略。隨著消費者對便利性和個人化的需求不斷成長，整合物聯網解決方案已成為零售商在快速變化的市場環境中保持競爭力、提升營運效率和培養客戶忠誠度的關鍵所在。

阻礙因素

物聯網在全球零售市場發展面臨的主要限制因素之一是物聯網設備整合帶來的重大網路安全風險。零售商面臨日益嚴重的資料外洩和駭客攻擊威脅，這些威脅可能危及敏感的客戶資訊和品牌信任。互聯設備和網路安全保障的複雜性可能導致漏洞，並阻礙零售商全面採用物聯網解決方案。此外，缺乏標準化的安全通訊協定和指南進一步加劇了這個問題，可能導致企業難以實施充分的保護措施，最終阻礙其投資物聯網技術用於零售營運。

全球零售市場物聯網市場趨勢

全球零售業物聯網市場正經歷重大變革，人工智慧技術正與物聯網設備融合，旨在提升營運效率並改善客戶體驗。零售商正加速採用人工智慧驅動的解決方案，以最佳化供應鏈、實現庫存補貨流程自動化並精準預測消費者需求。這種融合催生了諸如無現金支付和無縫購物體驗等創新門市概念，並促使主要企業紛紛採用物聯網技術。隨著企業致力於透過這些技術進步提升便利性、縮短等待時間並提高盈利，未來幾年零售業物聯網可望迎來強勁成長和轉型。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

IBM（USA）
Intel Corporation（USA）
Microsoft Corporation（USA）
Cisco Systems Inc.（USA）
SAP SE（Germany）
Zebra Technologies Corporation（USA）
PTC Inc.（USA）
Huawei Technologies Co. Ltd.（China）
Amazon Web Services, Inc.（USA）
Fujitsu Ltd.（Japan）
Bosch Software Innovations GmbH（Germany）
NXP Semiconductors NV（Netherlands）
Qualcomm Inc.（USA）
Google LLC（USA）
Hewlett Packard Enterprise Development LP（USA）
Oracle Corporation（USA）
Siemens AG（Germany）
General Electric Company（USA）

結論與建議

簡介目錄

Product Code: SQMIG45D2057

Global Internet Of Things In Retail Market size was valued at USD 54.57 Billion in 2024 and is poised to grow from USD 70.07 Billion in 2025 to USD 517.65 Billion by 2033, growing at a CAGR of 28.4% during the forecast period (2026-2033).

The global Internet of Things (IoT) in retail is experiencing significant growth, fueled by the increasing demand for convenient, omnichannel shopping experiences. IoT devices promote the convergence of online and offline retail, offering seamless interactions for consumers. Retailers are leveraging IoT-driven data analysis to gain vital insights into customer behavior, enabling personalized marketing strategies and improved operational efficiency. The rise of predictive analytics through machine learning is emerging as a key trend, allowing retailers to anticipate customer demand and market shifts. Technological innovations, such as real-time analytics, RFID tagging, and AI-powered sensors, are enhancing productivity and customer engagement. Additionally, strategic partnerships and new product launches are expected to propel market growth, emphasizing automation, customization, and sustainability in retail operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Internet Of Things In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Internet Of Things In Retail Market Segments Analysis

The global internet of things in retail market is segmented into component, technology, deployment, application, and region. By component, the market is classified into hardware, platform, and services. Depending on technology, it is divided into Bluetooth low energy, near field communication, and Zigbee. According to deployment, the market is bifurcated into on-premise and cloud. As per the application, it is categorized into operations management, customer management, asset management, and advertising & marketing. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Internet Of Things In Retail Market

One of the key market drivers for the Global Internet of Things (IoT) in Retail Market is the increasing demand for enhanced customer experiences through personalized services. Retailers are leveraging IoT technologies to gather real-time data about consumer preferences and behaviors, enabling them to tailor offerings and create seamless shopping experiences. Smart devices, beacons, and connected applications facilitate effective inventory management, optimize supply chains, and enable targeted marketing strategies. As consumers increasingly expect convenience and customization, the integration of IoT solutions becomes vital for retailers to stay competitive, improve operational efficiency, and foster customer loyalty in a rapidly evolving market landscape.

Restraints in the Global Internet Of Things In Retail Market

One of the key market restraints for the global Internet of Things (IoT) in retail market is the significant cybersecurity risk associated with the integration of IoT devices. Retailers increasingly face threats from data breaches and hacking incidents, compromising sensitive customer information and brand integrity. The complexity of securing interconnected devices and networks can lead to vulnerabilities that may deter retailers from fully adopting IoT solutions. Additionally, the lack of standardized security protocols and guidelines further complicates the scenario, as companies may struggle to implement adequate protective measures, ultimately hindering their willingness to invest in IoT technologies for retail operations.

Market Trends of the Global Internet Of Things In Retail Market

The Global Internet of Things (IoT) market within the retail sector is witnessing a significant shift towards the integration of AI technologies and IoT devices, driving operational efficiencies and enhancing customer experiences. Retailers are increasingly adopting AI-driven solutions to optimize supply chains, automate inventory restocking processes, and accurately predict consumer demand. This convergence allows for innovative store concepts, such as cashless checkouts and seamless shopping experiences, exemplified by leading players implementing IoT technologies. As companies focus on improving convenience, reducing wait times, and boosting profitability through these advancements, the IoT in retail is poised for robust growth and transformation in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Trade Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Internet Of Things In Retail Market Size by Component & CAGR (2026-2033)

Market Overview
Hardware
- Beacons
- RFID Tags
- Sensors
- Wearables
Platform
- Connectivity Management
- Application Management
- Device Management
Services
- Professional Services
- Managed Services

Global Internet Of Things In Retail Market Size by Technology & CAGR (2026-2033)

Market Overview
Bluetooth Low Energy
Near Field Communication
Zigbee
Others

Global Internet Of Things In Retail Market Size by Deployment Mode & CAGR (2026-2033)

Market Overview
On-Premise
Cloud

Global Internet Of Things In Retail Market Size by Application & CAGR (2026-2033)

Market Overview
Operations Management
- Inventory Management
- Supply Chain Automation
- Workforce Management
- Security & Safety
Customer Management
- Smart Vending Machine
- Smart Shelves
- Queue Management
- Automated Checkout
Asset Management
- Asset Tracking
- Predictive Maintenance
Advertising & Marketing
- Smart Digital Signage
- Geomarketing
Others

Global Internet Of Things In Retail Market Size & CAGR (2026-2033)

North America (Component, Technology, Deployment Mode, Application)
- US
- Canada
Europe (Component, Technology, Deployment Mode, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Technology, Deployment Mode, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Technology, Deployment Mode, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Technology, Deployment Mode, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

IBM (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intel Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zebra Technologies Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PTC Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fujitsu Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bosch Software Innovations GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NXP Semiconductors N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualcomm Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hewlett Packard Enterprise Development LP (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Siemens AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Electric Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments