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市場調查報告書
商品編碼
1945759

數位商務軟體市場－全球產業規模、佔有率、趨勢、機會與預測：部署模式、終端用戶產業、地區和競爭格局（2021-2031年）

Digital Commerce Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Deployment Model, By End User Industry, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球數位商務軟體市場預計將從 2025 年的 93.2 億美元大幅成長至 2031 年的 215.7 億美元，複合年成長率達 15.01%。

數位商務軟體是一套應用程式和平台，它整合了店舖管理、庫存系統和支付處理功能，使企業能夠進行線上交易。這項市場擴張的主要驅動力是企業日益成長的全通路策略需求，這些策略旨在有效地將實體店與數位化客戶體驗融合起來。此外，高速網路的普及以及消費者互動方式向行動優先的巨大轉變，也推動了對可擴展基礎設施的需求，使零售商能夠跨越設備和地理滿足客戶需求。

市場概覽
預測期 2027-2031
市場規模：2025年 93.2億美元
市場規模：2031年 215.7億美元
複合年成長率：2026-2031年 15.01%
成長最快的細分市場 旅遊
最大的市場 亞太地區

然而，零售業面臨著許多挑戰，包括網路安全漏洞和日益複雜的資料洩露，這些都削弱了消費者的信任，並促使企業必須採取嚴格的合規措施。部署統一軟體堆疊的複雜性，因跨境營運中必須確保資料主權而進一步加劇。根據美國零售聯合會 (NRF) 對 2024 年的預測，線上及其他非實體店銷售額預計將增加 7% 至 9%，總值將達到 1.47 兆美元至 1.5 兆美元。如此龐大的交易量凸顯了依賴安全、可靠的數位平台來支援市場持續擴張的重要性。

市場促進因素

全球電子商務產業的快速擴張是推動數位商務軟體市場發展的主要動力，也因此催生了對能夠處理高交易量和複雜庫存系統​​的強大平台的需求。隨著零售商從舊有系統轉型以滿足不斷成長的線上需求，他們需要可擴展的基礎設施來確保網站的可靠性和無縫的訂單履行。這種向數位化管道的結構性轉變得益於持續的銷售成長。根據美國人口普查局2024年8月發布的報告，預計2024年第二季美國零售電子商務銷售額將年增6.7%。這項成長與商家解決方案投資的增加密切相關，Shopify在2024年8月發布的報告顯示，其總營收年增21%，顯示全球對關鍵商務工具的採用率正在上升。

同時，行動商務和智慧型手機的快速普及正在從根本上改變軟體需求，迫使供應商優先考慮行動優先和響應式設計。現代商務平台必須支援漸進式 Web 應用 (PWA) 和最佳化的結帳流程，以最大限度地減少摩擦，因為消費者越來越傾向於使用智慧型手機進行瀏覽和購物。這種行為轉變使得提供卓越行動效能和數位錢包整合的軟體解決方案至關重要。最新數據也印證了這項管道的主導地位。 Adobe Analytics 在 2025 年 1 月發布的報告顯示，智慧型手機將在 2024 年假期季節佔線上交易的 54.5%，高於前一年的 51.1%。這項指標凸顯了能夠提供完美行動用戶體驗的軟體對於維持競爭優勢的關鍵作用。

市場挑戰

網路安全漏洞的普遍存在和資料外洩手段的日益複雜化，是全球數位商務軟體市場成長的主要障礙。隨著企業將關鍵業務轉移到線上平台，敏感的消費者財務資料外洩風險使得企業在採用整合軟體套件方面猶豫不決。這些安全隱患迫使企業優先考慮防禦性基礎設施和合規通訊協定，而非取得新的商務功能。因此，嚴格的資料主權要求和全面的安全審核需求延長了銷售週期，並減緩了跨境整合商務平台的普及速度。

此外，安全威脅造成的財務負擔限制了數位商務軟體的預算撥款。當潛在客戶因詐欺遭受重大損失時，可用於平台升級和市場拓展工具的投資資金將直接減少。商家風險委員會 (MRC) 2024 年的報告估計，全球零售商每年將因支付詐騙直接損失 3.0% 的電子商務收入。這種切實可見的收入損失表明，安全挑戰正在消耗零售商的財務資源，從而抑制了對新軟體解決方案的需求，並減緩了市場整體收入成長。

市場趨勢

可組合和無頭電商架構的興起正在從根本上改變市場格局，使企業能夠將前端介面與後端邏輯分開。這種結構性轉變讓零售商能夠針對特定功能（例如搜尋和支付處理）部署最佳組合解決方案，而不是依賴僵化的全功能套件。企業正積極採用這種模組化方法，以加快產品上市速度並提高系統應對流量高峰的彈性。根據 Commercetools 於 2024 年 9 月發布的報告《電子商務現狀：2024 年平台重構和遷移趨勢》，77% 的企業強烈意識到需要在未來一年內遷移其電商平台，以解決可擴展性和用戶體驗方面的限制。

此外，B2B數位商務和自助服務入口網站的消費化標誌著一個關鍵的轉折點，專業買家越來越需要像零售購物那樣直覺的導航和流暢高效的體驗。這一趨勢迫使軟體供應商透過複雜的定價演算法、即時庫存可見性和個人化的帳戶管理工具來增強批發平台，從而簡化採購流程。未能滿足這些日益提高的易用性標準將直接影響供應商的客戶維繫和收入，因為企業客戶需要流暢無阻的購買體驗。根據Sana Commerce於2024年3月發布的《2024年B2B買家報告》，74%的B2B買家表示，如果其他網路商店提供更好的體驗，他們會更換供應商。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球數位商務軟體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依部署模式（本機部署、雲端部署、混合式部署）
    • 按最終用戶產業（零售、銀行、金融服務和保險、旅遊業、IT和通訊、娛樂和媒體）分類
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美數位商務軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲數位商務軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區數位商務軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲數位商務軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲數位商務軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球數位商務軟體市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • SAP SE
  • Oracle Corporation
  • Salesforce Commerce Cloud
  • Digital River Inc
  • Sappi Limited
  • Volusion Inc.
  • eBay Enterprise, Inc.
  • Tata Consultancy Services Ltd
  • Cleverbridge Inc.
  • Intershop Communications AG

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 23668

The Global Digital Commerce Software Market is projected to experience substantial growth, rising from USD 9.32 Billion in 2025 to USD 21.57 Billion by 2031, reflecting a CAGR of 15.01%. Digital commerce software consists of an integrated suite of applications and platforms that empower businesses to conduct online transactions by managing storefronts, inventory systems, and payment processing. This market expansion is primarily fueled by the growing need for enterprises to implement omnichannel strategies that effectively blend physical and digital customer experiences. Additionally, the global spread of high-speed internet and the structural transition toward mobile-first consumer engagement require scalable infrastructure that enables retailers to capture demand across various devices and geographic regions.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.32 Billion
Market Size 2031USD 21.57 Billion
CAGR 2026-203115.01%
Fastest Growing SegmentTravel & Tourism
Largest MarketAsia Pacific

However, the industry encounters significant hurdles regarding cybersecurity vulnerabilities and the increasing sophistication of data breaches, which erode consumer trust and necessitate strict compliance measures. The complexity of deploying unified software stacks is further exacerbated by the need to ensure data sovereignty while operating across international borders. According to the National Retail Federation in 2024, online and other non-store sales are expected to grow between 7 percent and 9 percent, reaching a total of 1.47 trillion to 1.50 trillion dollars. This substantial transaction volume underscores the critical reliance on secure and resilient digital platforms to support continued market expansion.

Market Driver

The rapid expansion of the global e-commerce sector acts as a major catalyst for the digital commerce software market, driving the need for robust platforms capable of managing high transaction volumes and complex inventory systems. As retailers move away from legacy systems to address growing online demand, they require scalable infrastructure that guarantees site reliability and seamless order fulfillment. This structural shift to digital channels is confirmed by sustained sales growth; the U.S. Census Bureau reported in August 2024 that estimated U.S. retail e-commerce sales for the second quarter of 2024 rose by 6.7 percent compared to the same period in 2023. This expansion correlates with increased investment in merchant solutions, as evidenced by Shopify's August 2024 report, where total revenue increased by 21 percent year-over-year, demonstrating the global adoption of essential commerce tools.

Simultaneously, the surge in mobile commerce and smartphone penetration is fundamentally reshaping software requirements, compelling vendors to prioritize mobile-first architectures and responsive design protocols. Modern commerce platforms must now support Progressive Web Apps (PWAs) and optimized checkout flows to minimize friction, as consumers increasingly favor smartphones for browsing and purchasing. This behavioral shift necessitates software solutions that offer superior mobile performance and integration with digital wallets. The dominance of this channel is evident in recent data; Adobe Analytics reported in January 2025 that smartphones accounted for 54.5 percent of online transactions during the 2024 holiday season, up from 51.1 percent the previous year. This metric highlights the critical reliance on software capable of delivering a flawless mobile user experience to maintain a competitive advantage.

Market Challenge

The prevalence of cybersecurity vulnerabilities and the escalating complexity of data breaches constitute a major impediment to the growth of the global digital commerce software market. As businesses transfer critical operations to online platforms, the risk of exposing sensitive consumer financial data creates significant hesitation regarding the adoption of integrated software suites. This security apprehension compels organizations to prioritize defensive infrastructure and compliance protocols over the acquisition of new commerce capabilities. Consequently, strict data sovereignty requirements and the need for rigorous security audits prolong sales cycles and delay the deployment of unified commerce stacks across international borders.

Furthermore, the financial burden resulting from security threats restricts the budgetary allocation for digital commerce software. When potential clients incur substantial losses due to fraudulent activities, the capital available for investing in platform upgrades or market expansion tools is directly reduced. According to the Merchant Risk Council in 2024, global merchants reported losing 3.0 percent of their annual e-commerce revenue directly to payment fraud. This specific erosion of revenue demonstrates how security challenges deplete the financial resources of retailers, thereby dampening the demand for new software solutions and slowing the overall revenue growth of the market.

Market Trends

The widespread adoption of composable and headless commerce architectures is fundamentally altering the market by enabling enterprises to decouple front-end interfaces from back-end logic. This structural transformation allows retailers to implement best-of-breed solutions for specific functions, such as search or payment processing, rather than relying on rigid, all-in-one suites. Companies are aggressively pursuing this modular approach to accelerate time-to-market and improve system resilience against traffic spikes. According to Commercetools' September 2024 report, 'State of eCommerce: Replatforming and Migration Trends for 2024,' 77 percent of businesses feel a sense of urgency to migrate their commerce platform within the next year to address scalability and user experience limitations.

Additionally, the consumerization of B2B digital commerce and self-service portals represents a critical shift where professional buyers increasingly demand the intuitive navigation and seamless efficiency found in retail shopping. This trend forces software vendors to enhance wholesale platforms with complex pricing algorithms, real-time inventory transparency, and personalized account management tools that streamline procurement workflows. Failure to meet these elevated usability standards directly impacts vendor retention and revenue as corporate clients seek frictionless purchasing journeys. According to Sana Commerce's '2024 B2B Buyer Report' from March 2024, 74 percent of B2B buyers stated they would switch suppliers if another web store offered a better experience.

Key Market Players

  • SAP SE
  • Oracle Corporation
  • Salesforce Commerce Cloud
  • Digital River Inc
  • Sappi Limited
  • Volusion Inc.
  • eBay Enterprise, Inc.
  • Tata Consultancy Services Ltd
  • Cleverbridge Inc.
  • Intershop Communications AG

Report Scope

In this report, the Global Digital Commerce Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Commerce Software Market, By Deployment Model

  • On-Premise
  • Cloud-Based
  • Hybrid

Digital Commerce Software Market, By End User Industry

  • Retail
  • BFSI
  • Travel & Tourism
  • IT & Communications
  • Entertainment & Media

Digital Commerce Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Commerce Software Market.

Available Customizations:

Global Digital Commerce Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Commerce Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (On-Premise, Cloud-Based, Hybrid)
    • 5.2.2. By End User Industry (Retail, BFSI, Travel & Tourism, IT & Communications, Entertainment & Media)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Digital Commerce Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By End User Industry
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Commerce Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By End User Industry
    • 6.3.2. Canada Digital Commerce Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By End User Industry
    • 6.3.3. Mexico Digital Commerce Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By End User Industry

7. Europe Digital Commerce Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By End User Industry
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Digital Commerce Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By End User Industry
    • 7.3.2. France Digital Commerce Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By End User Industry
    • 7.3.3. United Kingdom Digital Commerce Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By End User Industry
    • 7.3.4. Italy Digital Commerce Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By End User Industry
    • 7.3.5. Spain Digital Commerce Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By End User Industry

8. Asia Pacific Digital Commerce Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By End User Industry
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Digital Commerce Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By End User Industry
    • 8.3.2. India Digital Commerce Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By End User Industry
    • 8.3.3. Japan Digital Commerce Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By End User Industry
    • 8.3.4. South Korea Digital Commerce Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By End User Industry
    • 8.3.5. Australia Digital Commerce Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By End User Industry

9. Middle East & Africa Digital Commerce Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By End User Industry
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Digital Commerce Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By End User Industry
    • 9.3.2. UAE Digital Commerce Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By End User Industry
    • 9.3.3. South Africa Digital Commerce Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Model
        • 9.3.3.2.2. By End User Industry

10. South America Digital Commerce Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By End User Industry
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Digital Commerce Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By End User Industry
    • 10.3.2. Colombia Digital Commerce Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By End User Industry
    • 10.3.3. Argentina Digital Commerce Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Digital Commerce Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. SAP SE
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Oracle Corporation
  • 15.3. Salesforce Commerce Cloud
  • 15.4. Digital River Inc
  • 15.5. Sappi Limited
  • 15.6. Volusion Inc.
  • 15.7. eBay Enterprise, Inc.
  • 15.8. Tata Consultancy Services Ltd
  • 15.9. Cleverbridge Inc.
  • 15.10. Intershop Communications AG

16. Strategic Recommendations

17. About Us & Disclaimer