首頁 > 市場調查報告書 > 消費品

電子商務

市場調查報告書

商品編碼

1812601

數位商務平台市場：依經營模式、部署模式、產業和地區分類

Digital Commerce Platform Market, By Business Model, By Deployment Model, By Verticals, By geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2025年08月07日 | 出版商:

Coherent Market Insights | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年數位商務平台市場價值將達到 119.5 億美元，到 2032 年將達到 237.4 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 10.3%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	119.5億美元
效能數據	2020-2024	預測期	2025-2032
預測期：2025-2032年複合年成長率：	10.30%	2032年的價值預測	237.4億美元

透過電子網路（基本上是網際網路）交換商品和服務，或轉移資金或數據，稱為數位商務。網路為數位商務提供動力，使客戶能夠瀏覽網路商店、使用其設備獲取商品和服務以及線上付款。這些交易發生在企業與消費者 (B2C)、企業與企業、消費者與消費者、企業與企業之間。電子商務 (E-business) 和電子商務通常可以互換使用。構成線上零售購物的交易流程通常稱為電子零售。數位商務平台的各個面向包括分析、客戶服務、內容開發、社交媒體和促銷。這些平台銷售各種類別的商品和服務，包括消費性電子產品、時尚物品、配件和耐用消費品。這些平台尋求為現有的傳統市場概念提供替代方案。

市場動態

全球數位商務平台市場的崛起正主導零售業的轉變，在數位商務平台市場經營的科技公司提供的線上市場上發生的交易越來越多。新興國家，特別是亞太地區的國家，由於人口眾多等因素，正在推動市場成長。此外，預計亞太地區對數位商務平台日益成長的需求將在預測期內推動全球數位商務平台市場的成長。各種組織都在使用線上數位平台來買賣商品和服務。隨著科技的進步，數位平台為消費者提供了最簡單的支付方式。預計智慧型手機、平板電腦和寬頻連接的興起將在不久的將來支持全球數位商務平台市場的成長。

本次調查的主要特點

本報告詳細分析了 2025 年至 2032 年預測期間全球數位商務平台市場規模和複合年成長率，以 2024 年為基準年。
它還強調了各個領域的潛在收益成長機會，並說明了該市場的引人注目的投資提案。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、區域前景以及主要市場參與者採用的競爭策略的重要見解。
它根據公司概況、業績、產品系列、地理位置、市值、關鍵發展、策略和未來計劃等參數，概述了全球數位商務平台市場的主要企業。
本報告的見解將使企業負責人和經營團隊能夠就未來的產品發布、產品升級、市場擴張和行銷策略做出明智的決策。
全球數位商務平台市場報告涉及該行業的各個相關人員，包括投資者、供應商、託管服務供應商、第三方服務供應商、經銷商、新進業者和增值轉售商。
透過用於分析全球數位商務平台市場的各種策略矩陣，相關人員將更容易做出決策。

市場動態
- 驅動程式
商業用戶擴大採用數位商務平台
對雲端服務的需求不斷成長
- 抑制因素
缺乏數位行銷技能，產業尚處於起步階段
對用戶資料安全性的擔憂
- 市場機遇
通用採購平台需求的不斷成長創造了盈利成長機會
監管情景
產業趨勢
併購
新系統推出/核准

4. 2020-2032 年全球數位商務平台市場（依經營模式）

企業對消費者（B2C）
企業對企業（B2B）
消費者對企業 (C2B)
消費者對消費者（C2C）

5. 2020-2032 年全球數位商務平台市場（按部署類型）

本地部署
軟體即服務
完全託管

6. 2020-2032 年全球數位商務平台市場（依產業垂直分類）

BFSI
零售
通訊
航空+旅遊
其他

7. 2020-2032 年全球數位商務平台市場（按地區）

北美洲
歐洲
亞太地區
拉丁美洲
中東和非洲

第8章競爭態勢

公司簡介
- Magento, Inc.
- Elastic Path Software Inc.
- IBM Corporation
- NetSuite Inc.
- Oracle Corporation
- Apttus Corporation
- Adobe, Inc.
- Hybris AG
- CloudCraze Software LLC
- Demandware, Inc.
- Salesforce.com.
- Digital River, Inc.

第9章章節

參考
調查方法

簡介目錄

Product Code: CMI3583

Digital Commerce Platform Market is estimated to be valued at USD 11.95 Bn in 2025 and is expected to reach USD 23.74 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 11.95 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	10.30%	2032 Value Projection:	USD 23.74 Bn

The exchange of goods and services, or the transfer of money or data, over an electronic network - basically the internet - is known as digital commerce. The internet is the driving force behind digital commerce, which enables customers to explore an online store, acquire goods or services using their own devices, and pay online. These commercial exchanges take place between Businesses and Consumers (B2C), businesses and businesses, consumers and consumers, or consumers and businesses. E-business and e-commerce are frequently used interchangeably. The transactional procedures that make up online retail shopping are commonly referred to as e-retail. The different aspects of digital commerce platforms include analytics, customer service, content development, social media, and promotions. Various categories of goods and services are sold on these platforms including consumer electronics, fashion items, accessories, and consumer durables. These platforms try to provide an alternative to the existing concept of traditional markets.

Market Dynamics

The rise of the global digital commerce platform market is leading the shift in the retail sector with increasing transactions taking place in online marketplaces offered by technological companies operating in the digital commerce platform market. Owing to factors, such as huge population, developing countries especially in the Asia Pacific region are boosting the market growth. Moreover, the increasing demand for digital commerce platforms from Asia Pacific is expected to boost the global digital commerce platform market growth during the forecast period. Various organizations are using online digital platforms for the buying and selling of good and services. Due to advancements in technology, digital platforms provide the easiest gateway for payment to consumers. The increasing number of smartphones, tablets, and broadband connections are expected to support the growth of the global digital commerce platform market in the near future.

Key features of the study

This report provides an in-depth analysis of the global digital commerce platform market size (USD Bn) and Compound Annual Growth Rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year.
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players.
It profiles leading players in the global digital commerce platform market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans.
Companies covered as a part of this study are Magento, Inc., Elastic Path Software Inc., IBM Corporation, NetSuite Inc., Oracle Corporation, Apttus Corporation, Adobe, Inc., Hybris AG, CloudCraze Software LLC, Demandware, Inc., Salesforce.com, Inc., and Digital River, Inc.
Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics.
The global digital commerce platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digital commerce platform market.

Market Segmentation

Global Digital Commerce Platform Market, By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Business (C2B)
- Consumer to Consumer (C2C)
Global Digital Commerce Platform Market, By Deployment Type
- On-premise
- Software as a Service
- Fully Managed
Global Digital Commerce Platform Market, By Verticals
- BFSI
- Retail
- Communication
- Airline + Travel
- Others
Global Digital Commerce Platform Market, By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Company Profiles
- Magento, Inc.
- Elastic Path Software Inc.
- IBM Corporation
- NetSuite Inc.
- Oracle Corporation
- Apttus Corporation
- Adobe, Inc.
- Hybris AG
- Cloud Craze Software LLC
- Demandware, Inc.
- Salesforce.com
- Digital River, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Business Model
- Market Snippet, By Deployment Type
- Market Snippet, By Verticals
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing adoption of digital commerce platforms by commercial users
Increasing demand for cloud services
- Restraints
Lack of digital marketing skills and nascent stage of industry
Concerns associated with the safety and security of user data
- Market Opportunities
Growing demand for universal purchasing platforms to present lucrative growth opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launches/Approvals

4. Global Digital Commerce Platform Market, By Business Model, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
Business to Consumer (B2C)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Business to Business (B2B)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Consumer to Business (C2B)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Consumer to Consumer (C2C)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Digital Commerce Platform Market, By Deployment Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Software as a Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Fully Managed
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Digital Commerce Platform Market, By Verticals, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends Market Share Analysis, 2025 and 2032 (%)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Communication
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Airline + Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (USD Bn)

7. Global Digital Commerce Platform Market, By Region, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021-2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Business Model, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Verticals, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Business Model, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Verticals, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
  - Germany
  - U.K.
  - France
  - Italy
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Business Model, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Verticals, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Business Model, 2020-2032 , (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Verticals, 2020-2032, (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
  - Brazil
  - Mexico
  - Rest of Latin America
Middle East and Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032 (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Business Model, 2020-2032 (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032 (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Verticals, 2020-2032 (USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Magento, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Elastic Path Software Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- IBM Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- NetSuite Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Oracle Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Apttus Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Adobe, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Hybris AG
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- CloudCraze Software LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Demandware, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Salesforce.com.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
- Digital River, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Analyst Views