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市場調查報告書
商品編碼
1943673
國內旅遊市場-全球產業規模、佔有率、趨勢、機會及預測(按旅行類型、遊客類型、預訂方式、地區和競爭情況分類,2021-2031年)Domestic Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Tour Type, By Tourism Type, By Mode Of Booking, By Region & Competition, 2021-2031F |
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全球國內旅遊市場預計將從 2025 年的 2,1962.8 億美元大幅成長至 2031 年的 4,7,828.4 億美元,年複合成長率達 13.85%。
在這個領域,國內休閒、商務和探親訪友等旅遊活動主要受可支配收入成長、政府振興地方經濟的舉措以及改善區域交通的基礎設施投資等因素驅動。這些因素促使更多人探索本國市場,進而帶動國內住宿設施需求持續成長。世界旅遊及旅行理事會(WTTC)預測,到2024年,全球國內旅遊支出將達到創紀錄的5.4兆美元。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 2,196,280 萬美元 |
| 市場規模:2031年 | 47828.4億美元 |
| 複合年成長率:2026-2031年 | 13.85% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
儘管成長趨勢積極,但由於全球主要地區持續的經濟波動和高通膨,市場仍面臨嚴峻挑戰。這種經濟不穩定降低了消費者的購買力,減少了自由裁量權收入,迫使旅客優先考慮必要開支而非休閒活動。因此,家庭可能會縮短旅行時間或減少每次旅行的支出,即使旅行量有所回升,也會威脅到國內旅遊業的持續收入成長。
政府加強對國內旅遊的支持與推廣力度,成為市場成長的主要動力。政府積極利用文化遺產地和假日來刺激地方經濟發展。透過提升傳統節慶活動的吸引力,並補貼本地旅遊項目,這些舉措有效地引導消費者支出流向國內住宿和零售業,起到緩衝作用,抵禦國際市場波動。例如,春節期間的策略性推廣活動顯著提升了遊客數量。根據中國文化和旅遊部2025年2月發布的假期旅遊數據,2025年春節期間國內旅客數量將達到創紀錄的5.01億人次,年增5.9%。
旅行者優先考慮便利性和經濟性,推動了「宅度假」和短途旅行的興起,進一步促進了國內市場的發展。隨著家庭自由裁量權,人們的出行方式發生了顯著變化,頻繁的短途旅行目的地轉向鄰近的郊區和鄉村地區,這有助於降低當地企業的季節性風險。根據Airbnb於2025年10月發布的《新興目的地重塑冬季旅行》報告,家庭將成為美國國內旅行需求的主要驅動力,其中80%的家庭會選擇郊區和地區作為度假目的地。同時,美國旅遊協會預測,到2025年,美國國內旅行總支出將達到1.2兆美元,凸顯了區域旅遊經濟的穩健性。
經濟波動和持續高企的通貨膨脹率對全球國內旅遊市場的永續擴張構成重大障礙。生活成本上漲直接降低消費者的購買力,減少實際可支配收入,迫使他們優先考慮必需品支出而非休閒活動。這種經濟壓力迫使旅客採取節約成本的行為,例如縮短旅行時間、選擇價格較低的住宿設施以及減少餐飲和輔助服務的支出,即使遊客數量看似穩定,也會限制每位遊客的收入。
這種通膨壓力體現在某些旅遊項目成本的上漲上,這直接抑制了非必需消費的出行。根據美國旅遊協會(USTA)的數據顯示,2024年7月休閒服務物價指數年增3.4%,顯示休閒活動的成本持續攀升。這些基本旅遊體驗價格的上漲造成了消費障礙,抑制了需求,並限制了市場利用國內旅遊日益成長的需求的能力。
隨著商務旅行和休閒商務旅行逐漸融入國內旅行計劃,旅行模式正在發生根本性的變化。遠距辦公的興起使得人們能夠將旅行時間延長至週末和假日之外。這一趨勢使得旅遊業對嚴格的季節性依賴性降低,因為員工可以利用靈活的工作時間前往各地旅行,而無需佔用正式的假期,從而有效地將工作與休閒活動融合在一起。根據納文公司於2025年1月發布的《2025年企業差旅及費用狀況報告》,到2024年,54%的商務旅客將至少進行兩次商務休閒相結合的旅行,這凸顯了這種雙用途旅行模式日益成長的受歡迎程度。這也為提供商務級設施的住宿設施創造了新的收入來源。
同時,向永續和可再生國內旅遊的明顯轉變正在重塑市場動態,其意義遠不止於環境保護,而是積極將當地社區的福祉放在首位。旅客越來越傾向於選擇能夠緩解過度旅遊、確保經濟效益公平惠及當地居民的旅遊體驗,他們通常會前往一些二線景點,並參與社區主導的活動。 Booking.com 於 2025 年 4 月發布的《2025 年永續旅遊報告》顯示,53% 的旅客現在意識到旅遊業對當地社區的影響,這標誌著人們在與國內旅遊目的地進行負責任的互動方面發生了重大轉變,這種互動方式旨在恢復而非消耗當地資源。
The Global Domestic Tourism Market is projected to expand significantly, rising from USD 2196.28 Billion in 2025 to USD 4782.84 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 13.85%. This sector involves residents traveling within their own national boundaries for leisure, business, or visiting friends and relatives, driven by increasing disposable incomes, government initiatives to revitalize local economies, and infrastructure investments that improve regional accessibility. These factors encourage citizens to explore their own countries and sustain demand for local hospitality, with the World Travel & Tourism Council forecasting global domestic tourist spending to reach a record 5.4 trillion U.S. dollars in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2196.28 Billion |
| Market Size 2031 | USD 4782.84 Billion |
| CAGR 2026-2031 | 13.85% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Despite this positive growth trajectory, the market faces a significant challenge due to persistent economic volatility and high inflation in key global regions. This economic instability erodes consumer purchasing power and reduces discretionary income, compelling travelers to prioritize essential expenditures over leisure activities. Consequently, households may shorten trip durations or lower their spending per trip, threatening the sustained revenue growth of the domestic tourism sector even as travel volumes recover.
Market Driver
Increasing government support and promotional campaigns for local tourism function as primary catalysts for market growth, with authorities actively leveraging cultural heritage and public holidays to stimulate regional economies. By enhancing the appeal of traditional festivals and subsidizing local travel initiatives, these efforts effectively redirect consumer spending toward domestic hospitality and retail sectors, buffering the industry against international volatility. For instance, the strategic promotion of the Spring Festival significantly boosted participation; according to the Ministry of Culture and Tourism of China, February 2025, in its holiday tourism data release, the country recorded a record 501 million domestic tourist trips during the 2025 Spring Festival, representing a 5.9 percent year-on-year increase.
The surging popularity of staycations and short-duration trips further propels the domestic market, driven by travelers prioritizing convenience and affordability. As households manage discretionary budgets, there is a marked shift toward frequent, short-haul getaways to nearby suburban or rural locales, which helps reduce seasonality risks for local businesses. According to Airbnb, October 2025, in the 'Emerging Destinations Redefine Winter Travel' report, families led domestic travel demand in the United States, with 80% choosing suburban and rural locations for their getaways, while the U.S. Travel Association forecast domestic travelers would spend a total of 1.2 trillion U.S. dollars in 2025, underscoring the financial resilience of the local travel economy.
Market Challenge
The persistence of economic volatility and high inflation rates presents a formidable obstacle to the sustained expansion of the global domestic tourism market. As the cost of living increases, consumers experience a direct erosion of purchasing power and a reduction in real discretionary income, forcing them to rigorously prioritize essential household expenditures over leisure activities. This financial strain compels travelers to adopt cost-saving behaviors, such as shortening trip durations, selecting lower-tier accommodations, or reducing spending on dining and auxiliary services, which limits the revenue yield per tourist even if visitor numbers appear to stabilize.
The impact of this inflationary pressure is evident in the rising costs of specific tourism components, which directly discourage discretionary travel. According to the U.S. Travel Association, in July 2024, the price index for recreation services rose by 3.4% compared to the previous year, signaling a persistent increase in the cost of leisure activities. This elevation in pricing for fundamental travel experiences creates an affordability barrier that dampens demand and restricts the market's ability to capitalize on the renewed interest in domestic exploration.
Market Trends
The integration of workations and bleisure into domestic itineraries is fundamentally altering travel patterns, as the normalization of remote work allows individuals to extend trips beyond standard weekends or holidays. This trend decouples tourism from strict seasonality, as employees utilize flexible schedules to explore regional destinations without taking formal leave, effectively merging professional obligations with leisure activities. According to Navan, January 2025, in the 'State of Corporate Travel and Expense 2025' report, 54% of business travelers took at least two trips that blended business and leisure in 2024, highlighting the widespread adoption of this dual-purpose travel model which creates new revenue streams for accommodations offering business-grade amenities.
A distinct shift towards sustainable and regenerative domestic tourism is simultaneously reshaping market dynamics, moving beyond simple environmental conservation to actively prioritizing local community welfare. Travelers are increasingly seeking experiences that mitigate overtourism and ensure economic benefits are equitably distributed among residents, often by visiting secondary locations or engaging in community-led activities. According to Booking.com, April 2025, in the '2025 Sustainable Travel Report', 53% of travelers are now conscious of tourism's impact on local communities, indicating a significant pivot towards responsible engagement with domestic destinations that restores rather than depletes local resources.
Report Scope
In this report, the Global Domestic Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Domestic Tourism Market.
Global Domestic Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: