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旅遊

市場調查報告書

商品編碼

1904445

國內旅遊市場規模、佔有率及成長分析（依目的、預算、交通方式、住宿設施類型及地區分類）－2026-2033年產業預測

Domestic Tourism Market Size, Share, and Growth Analysis, By Purpose (Leisure, Business), By Budget (Low, Mid), By Mode of Travel, By Accommodation Type, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 202 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，國內旅遊市場規模將達到 17879.9 億美元，到 2025 年將達到 22758 億美元，到 2033 年將達到 55447.6 億美元，預測期（2026-2033 年）的複合年成長率為 13.4%。

國內旅遊市場在國家經濟中扮演著至關重要的角色，為住宿設施、交通和旅遊景點等各個行業創造了可觀的收入。該行業不僅能增強當地企業實力，還能透過創造就業機會和振興經濟來促進社區發展。不斷壯大的中產階級和強力的政府政策等因素正在顯著推動國內消費，尤其是在新興經濟體。此外，隨著越來越多的人尋求在家附近進行休閒，避免國際旅行的許多麻煩（例如簽證辦理），國內旅遊的趨勢正在加速發展。國內旅遊促進了文化交流，並透過讓遊客更深入地體驗當地傳統文化，豐富了他們的旅行體驗。總而言之，科技進步大大促進了國內旅遊的發展和普及，提升了其吸引力和活力。

國內旅遊市場促進因素

推動國內旅遊市場發展的關鍵因素是個人可支配收入的成長和全球生活方式的改變。隨著人們擁有更多經濟資源，他們越來越傾向將預算的更大比例用於休閒活動。這種轉變通常轉化為人們更願意在國內旅行，無論是度假、商務活動或其他各種原因。人們越來越渴望探索本地景點，在家附近享受愉悅的體驗，這反映了更廣泛的趨勢：在不斷變化的社會經濟條件下，旅行已成為人們生活中不可或缺的一部分。

國內旅遊市場的限制因素

國內旅遊市場面臨的重大挑戰源自於自然災害、健康危機和突發事件等不可預測事件的不可預見性，這些事件嚴重影響了旅遊計畫。此類事件往往導致旅遊限制、邊境關閉和航班取消，對遊客和旅遊相關企業造成重大經濟損失。由此導致的旅遊需求下降進一步加劇了這些問題，形成一系列連鎖反應，影響整個旅遊業的健康發展。每次發生此類不可預測的事件，都會削弱遊客的信心，阻礙國內旅遊業的成長潛力。

國內旅遊市場趨勢

在消費者日益增強的環境和社會責任意識的推動下，國內旅遊市場正經歷著向永續旅遊模式的重大轉變。旅客越來越重視能夠體現自身價值觀的體驗，他們尋求環保的住宿設施、低影響的活動以及與當地社區的互動。這一趨勢凸顯了人們對與目的地進行真實互動以及最大限度減少旅行對生態環境影響的渴望。因此，旅遊業企業正在透過採用永續實踐和推廣環保服務來適應這一變化，這不僅提升了自身的吸引力，也有助於為子孫後代保護文化和自然資源。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Indian Hotels Company Limited（India）
EIH Limited（India）
Lemon Tree Hotels Limited（India）
Mahindra Holidays & Resorts India Limited（India）
Royal Orchid Hotels Limited（India）
On the Beach Group plc（United Kingdom）
Trip.com Group Limited（China）
Expedia Group, Inc.（United States）
Booking Holdings Inc.（United States）
Marriott International, Inc.（United States）
Hilton Worldwide Holdings Inc.（United States）
InterContinental Hotels Group plc（United Kingdom）
Accor SA（France）
TUI AG（Germany）
Airbnb, Inc.（United States）
Wyndham Hotels & Resorts, Inc.（United States）
Choice Hotels International, Inc.（United States）
Hyatt Hotels Corporation（United States）
MakeMyTrip Limited（India）
Aitken Spence Hotel Holdings PLC（Sri Lanka）

結論與建議

簡介目錄

Product Code: SQMIG20U2002

Domestic Tourism Market size was valued at USD 1787.99 Billion in 2024 and is poised to grow from USD 2027.58 Billion in 2025 to USD 5544.76 Billion by 2033, growing at a CAGR of 13.4% during the forecast period (2026-2033).

The domestic tourism market plays a crucial role in a nation's economy by generating substantial revenue for various sectors, including hospitality, transportation, and attractions. This sector not only bolsters local businesses but also fosters community development through job creation and economic stimulation. Factors such as an expanding middle class and strong government initiatives have spurred significant domestic spending, particularly in emerging economies. Additionally, the shift towards local travel has gained momentum as individuals seek leisure options closer to home, bypassing international travel complexities like visas. Domestic tourism encourages cultural exchanges, enriching visitors' experiences through deeper engagement with local traditions. Overall, technological advancements have greatly facilitated the growth and accessibility of domestic travel, enhancing its appeal and vibrancy.

Top-down and bottom-up approaches were used to estimate and validate the size of the Domestic Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Domestic Tourism Market Segments Analysis

Global Domestic Tourism Market is segmented by Purpose, Budget, Mode of Travel, Accommodation Type and region. Based on Purpose, the market is segmented into Leisure, Business, Educational, Medical and Religious. Based on Budget, the market is segmented into Low, Mid and High. Based on Mode of Travel, the market is segmented into Air, Rail, Road (Self-driving) and Road (Chauffeured). Based on Accommodation Type, the market is segmented into Hotel/Resort, Guest House/B, Homestay/AirBnB and Camping/RV. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Domestic Tourism Market

A significant force propelling the domestic tourism market is the rise in disposable income and evolving lifestyles among individuals globally. As people have more financial resources at their disposal, they tend to allocate a greater portion of their budgets toward leisure activities. This shift often results in an increased propensity to embark on domestic travels, whether for vacations, business-related endeavors, or various other reasons. The desire to explore local attractions and engage in enjoyable experiences closer to home has become more pronounced, reflecting a broader trend where travel has become an integral part of people's lives, driven by their changing social and economic circumstances.

Restraints in the Domestic Tourism Market

A significant challenge faced by the domestic tourism market stems from the unpredictability of natural disasters, health crises, and unforeseen circumstances that can severely impact travel arrangements. Such incidents frequently result in travel restrictions, border closures, and the cancellation of flights, leading to considerable financial setbacks for both tourists and tourism-related businesses. The consequent decline in travel demand can further exacerbate these issues, creating a cycle of disruption that affects the overall health of the tourism industry. As these unpredictable events occur, they undermine traveler confidence and hinder the growth potential of the domestic tourism sector.

Market Trends of the Domestic Tourism Market

The domestic tourism market is witnessing a significant shift towards sustainable tourism practices, driven by a growing awareness among consumers of environmental and social responsibility. Travelers increasingly prioritize experiences that reflect their values, seeking eco-friendly accommodations, low-impact activities, and local community engagement. This trend highlights a preference for authentic interactions with destinations and a desire to minimize the ecological footprint of travel. As a result, businesses in the tourism sector are adapting by implementing sustainable practices and promoting eco-conscious offerings, which not only enhance their appeal but also contribute to the preservation of cultural and natural resources for future generations.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Domestic Tourism Market Size by Purpose & CAGR (2026-2033)

Market Overview
Leisure
Business
Educational
Medical
Religious

Global Domestic Tourism Market Size by Budget & CAGR (2026-2033)

Market Overview
Low
Mid
High

Global Domestic Tourism Market Size by Mode of Travel & CAGR (2026-2033)

Market Overview
Air
Rail
Road (Self-driving)
Road (Chauffeured)

Global Domestic Tourism Market Size by Accommodation Type & CAGR (2026-2033)

Market Overview
Hotel/Resort
Guest House/B
Homestay/AirBnB
Camping/RV

Global Domestic Tourism Market Size & CAGR (2026-2033)

North America (Purpose, Budget, Mode of Travel, Accommodation Type)
- US
- Canada
Europe (Purpose, Budget, Mode of Travel, Accommodation Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Purpose, Budget, Mode of Travel, Accommodation Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Purpose, Budget, Mode of Travel, Accommodation Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Purpose, Budget, Mode of Travel, Accommodation Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Indian Hotels Company Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EIH Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lemon Tree Hotels Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mahindra Holidays & Resorts India Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royal Orchid Hotels Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
On the Beach Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trip.com Group Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Expedia Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Booking Holdings Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marriott International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hilton Worldwide Holdings Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InterContinental Hotels Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accor S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TUI AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Airbnb, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wyndham Hotels & Resorts, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Choice Hotels International, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hyatt Hotels Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MakeMyTrip Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aitken Spence Hotel Holdings PLC (Sri Lanka)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments