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市場調查報告書
商品編碼
1943639
貓糧市場-全球產業規模、佔有率、趨勢、機會及預測(按類型、性質、銷售管道、地區及競爭格局分類,2021-2031年)Cat Food Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Nature, By Sales Channel, By Region & Competition, 2021-2031F |
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全球貓糧市場預計將從 2025 年的 372.6 億美元成長到 2031 年的 497.6 億美元,複合年成長率達到 4.94%。
此細分市場包括商業性生產的營養產品,例如濕糧、乾糧和零食,旨在滿足家貓的代謝和營養需求。推動這一成長的關鍵因素包括快速的都市化,這使得貓在住宅空間較小的地區更具吸引力,成為更受歡迎的寵物;以及人口結構向單身家庭轉變,人們更渴望陪伴。美國寵物用品協會 (APPA) 的報告也印證了這一趨勢:預計到 2025 年,美國貓的數量將比 2024 年成長 23%,這將直接推動對專用營養產品的需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 372.6億美元 |
| 市場規模:2031年 | 497.6億美元 |
| 複合年成長率:2026-2031年 | 4.94% |
| 成長最快的細分市場 | 乾糧 |
| 最大的市場 | 歐洲 |
然而,由於全球原物料供應鏈持續不穩定,以及由此導致的生產成本通膨,市場面臨許多挑戰。生產商難以獲得可靠、價格合理且高品質的蛋白質和必需原料,被迫提價,這可能導致其產品失去競爭力。這種情況可能會限制銷售量成長,尤其是在新興市場,這些市場的消費者對價格較為敏感。
隨著寵物飼主越來越重視能夠模擬人類飲食習慣的優質營養,高階和超高級產品線的擴張正在推動市場顯著成長。這種朝向更高品質配方的轉變,在消費者持續為寵物購買頂級產品的情況下,保護了收入來源免受銷售量下滑的影響。例如,根據寵物食品業雜誌《寵物食品業》(Petfood Industry)2025年7月刊的報道“普瑞納寵物護理2025年上半年銷售額下降,但仍保持成長”,雀巢普瑞納寵物護理公司報告稱,上半年銷售額為92億瑞士法郎,其內部成長主要由普瑞納Pro Plan等超高階科學推動。這顯示消費者明顯更傾向於高價值產品而非經濟型產品,促使製造商優先發展高級產品。
同時,消費者對功能性和健康型產品的需求日益成長,推動了針對體重管理、泌尿系統健康和長壽等挑戰的營養解決方案的創新。滿足這些精準的營養需求需要對專業生產基礎設施進行大量投資。正如瑪氏公司在2025年5月發布的題為「瑪氏在俄亥俄州新建4.5億美元皇家寵物食品工廠,加強其在美國的長期投資」的新聞稿中所述,該公司投資4.5億美元建立了一家專門生產以科學為基礎的寵物營養產品的工廠。寵物食品協會2025年的報告也印證了這些複雜需求的經濟效益,報告指出,2024年美國犬貓食品市場銷售額達到517億美元。
全球原物料供應鏈的持續波動及其導致的生產成本通膨壓力,正嚴重限制全球貓糧市場的永續發展。製造商面臨穀物和動物性蛋白質等關鍵原料供應不穩定的問題,導致營運成本急劇上升。為了保障利潤率,這些增加的成本往往轉嫁給消費者,導致零售價格漲幅經常超過整體通膨率。這不僅阻礙了潛在的新飼主主人,也迫使注重預算的消費者轉向更便宜的替代品或減少高階產品的使用,從而限制了價格敏感型細分市場的銷售成長。
近期產業數據也印證了成本上漲與產量成長之間的脫節。根據寵物食品協會(Pet Food Institute)預測,到2024年,寵物食品製造商購買的農產品原料成本將達到132億美元,較2018年成長91%,而原料採購量僅成長7%。這項數據表明,市場成長主要由投入成本上漲所驅動,而非實際產量或消費者需求的顯著成長。
隨著飼主越來越傾向於選擇營養豐富、加工較少的寵物食品,以取代傳統的熱擠壓成型乾糧,包括新鮮、冷凍乾燥和生食在內的新型寵物食品形式正在改變市場模式。這一趨勢源於寵物食品人性化的概念,利用低溫運輸物流和冷藏技術在不使用過多防腐劑的情況下保持營養成分的生物利用度。這並非曇花一現的小眾潮流,而是寵物食品市場轉向高偏好、高水分、更接近貓科動物祖先飲食的重大轉變。 Freshpet在2024年11月發布的「2024會計年度第三季財務業績」報告中也反映了這一成長趨勢,其淨銷售額年增26.3%至2.534億美元,主要得益於新鮮產品銷售量的成長。
同時,使用升級再造的永續原料已從邊緣概念發展成為主要配方中的核心策略。透過添加源自人類食物的高品質產品,例如蔬菜渣和動物內臟,製造商在積極減少環境足跡的同時,也符合循環經濟的目標。這項策略在解決永續性問題的同時,也能在通膨高企的時代提供具成本效益的高蛋白原料。寵物食品協會於2025年4月發布的《2025年寵物食品生產和成分分析報告》凸顯了這一做法的廣泛應用,該報告指出,2024年全年,製造商在貓糧配方中使用了超過100萬噸的升級再造原料。
The Global Cat Food Market is projected to expand from USD 37.26 Billion in 2025 to USD 49.76 Billion by 2031, achieving a compound annual growth rate of 4.94%. This sector encompasses commercially produced nutritional items, such as wet food, dry kibble, and treats, designed to fulfill the metabolic and dietary needs of domestic cats. Key factors fueling this growth include rapid urbanization, which makes cats attractive low-maintenance pets for smaller homes, and a demographic shift towards single-person households seeking companionship. Highlighting this trend, the American Pet Products Association reported in 2025 that cat ownership in the United States rose by 23% in 2024, a surge that directly boosts the demand for specialized nutritional products.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 37.26 Billion |
| Market Size 2031 | USD 49.76 Billion |
| CAGR 2026-2031 | 4.94% |
| Fastest Growing Segment | Dry Food |
| Largest Market | Europe |
However, the market faces significant hurdles due to persistent instability in global raw material supply chains and the consequent inflationary impact on manufacturing costs. Producers struggle to secure reliable, affordable sources of high-quality proteins and essential ingredients, necessitating price increases that may compromise product affordability. This dynamic threatens to limit sales volume growth, particularly in emerging markets where consumers are highly price-sensitive.
Market Driver
The growth of the market is significantly propelled by the expansion of premium and super-premium product lines, as pet owners increasingly value superior nutrition that mirrors human dietary preferences. This shift toward high-quality formulations protects revenue streams from volume dips, as consumers continue to purchase top-tier products for their pets. For instance, according to a July 2025 article by Petfood Industry titled 'Purina PetCare sales down in H1 2025, but still growing', Nestle Purina PetCare reported CHF 9.2 billion in first-half sales, with organic growth driven largely by super-premium science brands like Purina Pro Plan. This underscores a clear preference for high-value items over economy choices, pushing manufacturers to prioritize premium offerings.
In parallel, the surging demand for functional and health-oriented formulations is driving innovation in diet-specific solutions for issues such as weight management, urinary health, and longevity. Meeting these precise nutrient profiles necessitates substantial investment in specialized manufacturing infrastructure. As reported by Mars, Incorporated in a May 2025 press release titled 'Mars builds on long-term U.S. investment with the opening of new $450 million Royal Canin facility in Ohio', the company established a $450 million site dedicated to science-based pet nutrition. The economic scale of these advanced requirements is further evidenced by the Pet Food Institute, which noted in 2025 that the U.S. dog and cat food sector achieved $51.7 billion in sales during 2024.
Market Challenge
The sustainable development of the Global Cat Food Market is severely constrained by continuing volatility in global supply chains for raw materials and the resulting inflationary pressure on production costs. Manufacturers face unpredictable access to essential ingredients like grains and animal proteins, which leads to immediate spikes in operational expenses. To protect profit margins, these increased costs are often passed on to buyers, resulting in retail price hikes that frequently exceed general inflation rates. This creates obstacles for potential new pet owners and compels budget-conscious consumers to downgrade to cheaper alternatives or ration premium products, thereby limiting volume expansion in price-sensitive areas.
The disparity between rising costs and production volume is evident in recent industry data. According to the Pet Food Institute, in 2024, the cost of agricultural ingredients purchased by pet food manufacturers hit $13.2 billion, marking a 91% surge since 2018, whereas ingredient volume grew by only 7%. This statistic reveals that the market's financial growth is primarily a result of input cost inflation rather than a substantial rise in actual production output or consumer demand.
Market Trends
The market is being transformed by the rise of fresh, freeze-dried, and raw diet formats, as owners increasingly seek nutrient-rich, less processed alternatives to standard heat-extruded kibble. Rooted in the humanization of pet diets, this trend utilizes cold-chain logistics and refrigeration to maintain bioavailability without heavy use of preservatives. This sector represents a significant shift toward palatable, moisture-rich options that closely resemble a cat's ancestral diet, rather than a niche fad. Reflecting this growth, Freshpet reported in November 2024, within its 'Freshpet, Inc. Reports Third Quarter 2024 Financial Results', that net sales reached $253.4 million, a 26.3% rise from the previous year, driven largely by increased volume in fresh products.
Concurrently, the use of upcycled and sustainably sourced ingredients has evolved from a marginal concept to a core strategy for major formulations. Manufacturers are actively lowering their environmental impact by incorporating high-quality by-products from the human food supply, such as vegetable pomace and organ meats, aligning with circular economy objectives. This strategy tackles sustainability issues while providing cost-effective, protein-dense inputs amidst high inflation. Confirming the extent of this practice, the Pet Food Institute stated in its April 2025 '2025 Pet Food Production and Ingredient Analysis Report' that manufacturers used over 1 million tons of upcycled ingredients in cat food formulations throughout 2024.
Report Scope
In this report, the Global Cat Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cat Food Market.
Global Cat Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: