貓糧市場－2026-2031年預測

預計貓糧市場將從 2025 年的 414.55 億美元成長到 2031 年的 525.6 億美元，複合年成長率為 4.04%。

貓糧是一種全面均衡的營養系統，旨在滿足貓科動物（Felis catus）作為嚴格肉食動物的營養需求，提供優質動物蛋白（乾物質含量至少為26-40%）、必需脂肪酸（花生油酸、EPA/DHA）、牛磺酸（250-500毫克/公斤）、維生素A以及易於消化的能量（3.5-4.50/公斤）。市售產品包括乾糧（水分含量8-12%）、濕糧（水分含量72-82%）、半濕糧、新鮮和冷凍食品以及治療性食品，其中高階和超高階產品在已開發市場佔55-70%的銷售額。

關鍵的結構性因素包括全球貓咪飼養數量的持續成長以及以貓為中心的家庭數量加速成長。在北美、歐洲和亞太都市區，貓咪已經超越狗，成為最常見的伴侶動物。這主要得益於貓咪對公寓生活的適應性強、飼養成本低，以及深受千禧世代和Z世代的親和性。單身和雙人家庭的增加、生育年齡的推遲以及後疫情時代人們心理健康狀況的改善，進一步鞏固了貓咪作為「家庭第一成員」的地位。

濕貓糧在銷售和以金額為準方面持續超越乾貓糧。其高水分含量（78-82%）有助於維護泌尿系統健康，降低慢性腎臟病風險，並提升老年貓和挑食貓的偏好。單份包裝袋和85克罐裝是主要銷售形式，因其便於控制份量、保持新鮮度和方便食用而備受青睞。在成熟市場，濕貓糧的市佔率每年持續成長4-7%，同時其價格比同等重量的乾貓糧高出150-300%。

寵物擬人化的趨勢是影響寵物食品創新和獲利能力的重要因素。飼主追求標榜「人類食用級」、「源自祖先」和「新鮮」的食品，推動了冷藏生肉、慢煮食品和冷凍乾燥產品的爆炸性成長。如今，標籤上強調的是可識別的成分（去骨鮭魚、放養雞、南瓜、藍莓）和功能性宣稱（例如：化毛、關節保健、添加L-茶氨酸和初乳緩解壓力）。針對特定治療階段和生命階段的寵物食品（例如：幼貓糧、7歲以上老年犬糧、體重管理糧、腎臟保健糧、低過敏性食品）已成為專賣店和線上通路的常規產品。

電子商務和直接面對消費者的管道正成為成長最快的通路。在北美和西歐，純線上通路和全通路滲透率已超過25-35%，訂閱模式（自動出貨）的客戶維繫終身價值也提高了20-30%。這種轉變在高階和超高階市場尤為明顯，消費者更重視豐富的產品選擇、詳細的成分透明度和便利的宅配。

為此，製造商正大力投資擴大濕糧和鮮糧的生產能力。在低成本、高需求地區（如泰國、波蘭和墨西哥），針對鋁箔托盤、殺菌袋和高壓加工（HPP）製程最佳化的新工廠正在陸續運作，以滿足國內和出口市場的需求。同時，代工夥伴關係和白牌生產模式降低了新興品牌進入市場的門檻，這些品牌專注於小眾產品（如無穀物、成分精簡、僅限獸醫使用）。

功能性成分超越了基礎營養的範疇，益生元（MOS/FOS）、後生元、核苷酸、富含Omega-3的藻油以及植物化學物質（蔓越莓原花青素、薑黃素）如今已成為中高階產品的標配。牛磺酸強化仍至關重要，乾糧的標準含量為1000-2500毫克/公斤，濕糧的標準含量為2000-3000毫克/公斤，以預防擴大性心肌病。

永續性受到關注，但健康和偏好仍被放在次要位置。在歐洲和Z世代消費者中，那些標榜可回收托盤、採用負責任採購的海洋蛋白以及實現碳中和的產品越來越受歡迎。然而，由於貓的肉食性生理特徵，以植物或昆蟲蛋白質為基礎的貓糧仍受到限制。

總之，貓糧類別正發展成為寵物照護領域中利潤豐厚、創新主導的細分市場，受益於有利的人口結構、消費者的情感依戀以及升級換代的傾向。成功將越來越取決於能否將獸醫的權威性與營養吸引力相結合，同時充分利用數位化優先的分銷管道和訂閱經濟模式。在如今這個寵物飼主始終將貓咪的生活品質置於價格之上的市場中，那些擁有生產濕糧和生鮮產品規模並能靈活採購功能性原料的品牌將佔據更大的市場佔有率。

本報告的主要優勢：

• 深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
• 競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
• 市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
• 可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
• 受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

• 歷史資料（2021-2025 年）和預測資料（2026-2031 年）
• 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
• 競爭對手定位、策略和市場佔有率分析
• 按業務板塊和地區（國家）分類的收入成長和預測分析
• 公司概況（策略、產品、財務資訊、關鍵趨勢等）

目錄

第1章執行摘要

第2章市場概述

• 市場概覽
• 市場定義
• 分析範圍
• 市場區隔

第3章 商業情境

• 市場促進因素
• 市場限制
• 市場機遇
• 波特五力分析
• 產業價值鏈分析
• 政策和法規
• 策略建議

第4章 技術展望

第5章 依產品類型分類的貓糧市場

• 介紹
• 乾糧
• 濕糧
• 半濕食物
• 冷凍和冷凍乾燥食品

第6章 以貓齡分類的貓糧市場

• 介紹
• 小貓（1歲以下）
• 成年貓（1歲以上）

第7章 依價格範圍分類的貓糧市場

• 介紹
• 低價位
• 中價位
• 高價位範圍

第8章 貓糧市場依通路分類

• 介紹
• 線上
• 離線

第9章 各地區貓糧市場

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 印尼
  • 泰國
  • 其他

第10章 競爭格局與分析

• 主要企業和策略分析
• 市佔率分析
• 企業合併、協議、商業合作
• 競爭對手儀錶板

第11章：公司簡介

• Mars Petcare Inc.
• General Mills Inc
• Nestle Purina Petcare
• Deuerer Gnbh
• The JM Smucker Company
• Hill's Pet Nutrition
• Diamond Pet Foods
• Simmons Pet Food
• Agrolimen SA

第12章附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要收益
• 分析方法
• 簡稱

Cat Food Market, with a 4.04% CAGR, is anticipated to reach USD 52.56 billion in 2031 from USD 41.455 billion in 2025.

Cat food constitutes a complete, balanced dietary system formulated to meet the obligate carnivore requirements of Felis catus, delivering high-quality animal protein (minimum 26-40 % DM), essential fatty acids (arachidonic acid, EPA/DHA), taurine (250-500 mg/kg), vitamin A, and highly digestible energy at 3.5-4.5 kcal/g. Commercial portfolios span dry kibble (8-12 % moisture), wet formats (72-82 % moisture), semi-moist, raw/frozen, and therapeutic diets, with premium and super-premium segments now representing 55-70 % of value sales in developed markets.

The primary structural driver remains the sustained rise in global cat ownership and the accelerating rate of feline-centric households. Cats have overtaken dogs as the most numerous companion animal in North America, Europe, and urban Asia-Pacific, fueled by suitability for apartment living, lower ownership cost, and strong millennial/Gen-Z affinity. One- and two-person households, delayed parenthood, and post-pandemic mental-health benefits have further cemented cats as the preferred "starter family member."

Wet cat food continues to outpace dry in both volume and value growth. Higher moisture content (78-82 %) supports urinary tract health, reduces chronic kidney disease risk, and improves palatability for senior and picky eaters. Single-serve pouches and 85 g cans have become the dominant SKU, benefiting from portion control, freshness perception, and convenience. The segment commands 150-300 % price premiums over equivalent dry weight yet consistently gains 4-7 % share annually in mature markets.

Pet humanization is the dominant behavioral trend shaping innovation and margin structure. Owners increasingly seek "human-grade," "ancestral," or "fresh" diets, driving explosive growth in refrigerated raw, gently cooked, and freeze-dried categories. Labeling now emphasizes recognizable ingredients (deboned salmon, cage-free chicken, pumpkin, blueberries) and functional claims (hairball control, joint support, stress reduction via L-theanine or colostrum). Therapeutic and life-stage diets (kitten, senior 7+, weight management, renal, hypoallergenic) have become standard shelf sets in specialty and online channels.

E-commerce and direct-to-consumer channels have emerged as the fastest-growing distribution vector. Online pure-play and omnichannel penetration now exceeds 25-35 % in North America and Western Europe, with subscription models (auto-ship) delivering 40-60 % customer retention and 20-30 % higher lifetime value. The shift is particularly pronounced in premium and super-premium tiers, where consumers prioritize assortment depth, detailed ingredient transparency, and home delivery convenience.

Manufacturers are responding with heavy capital allocation toward wet and fresh capacity. Green-field plants optimized for aluminum trays, retort pouches, and high-pressure processing (HPP) are being commissioned in low-cost, high-demand regions (Thailand, Poland, Mexico) to serve both domestic and export markets. Concurrently, co-manufacturing partnerships and white-label offerings have lowered barriers for challenger brands focused on niche claims (grain-free, limited-ingredient, veterinary-exclusive).

Functional ingredients are expanding beyond basic nutrition: prebiotics (MOS/FOS), postbiotics, nucleotides, omega-3-rich algae oil, and phytochemicals (cranberry proanthocyanidins, turmeric curcuminoids) are now commonplace in mid-tier and above formulations. Taurine fortification remains non-negotiable, with typical inclusion at 1,000-2,500 mg/kg in dry and 2,000-3,000 mg/kg in wet to safeguard against dilated cardiomyopathy.

Sustainability is rising on the agenda, though still secondary to health and indulgence. Recyclable trays, responsibly sourced marine proteins, and carbon-neutral claims are gaining traction in Europe and among Gen-Z buyers, while plant-based and insect-protein cat foods remain marginal due to obligate carnivore physiology.

In conclusion, the cat food category has evolved into a high-margin, innovation-led segment within pet care, benefiting from favorable demographics, emotional attachment, and willingness to trade up. Success increasingly hinges on the ability to combine veterinary science credibility with culinary appeal while leveraging digital-first distribution and subscription economics. Brands that secure wet/fresh production scale and maintain agility in functional ingredient sourcing will capture disproportionate share in a market where owners consistently prioritize their cats' perceived quality of life over price.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Cat Food Market Segmentation:

• By Product Type
• Kibble
• Wet Food
• Semi-moist Food
• Frozen and Freeze-dried Food
• By Cat Age
• Kitten (under one year)
• Senior (one and above)
• By Price Type
• Economic Segment
• Mid-range Segment
• Premium Segment
• By Distribution Channel
• Online
• Offline
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. CAT FOOD MARKET BY PRODUCT TYPE

• 5.1. Introduction
• 5.2. Kibble
• 5.3. Wet Food
• 5.4. Semi-moist Food
• 5.5. Frozen and Freeze-dried Food

6. CAT FOOD MARKET BY CAT AGE

• 6.1. Introduction
• 6.2. Kitten (under one year)
• 6.3. Senior (one and above)

7. CAT FOOD MARKET BY PRICE TYPE

• 7.1. Introduction
• 7.2. Economic Segment
• 7.3. Mid-range Segment
• 7.4. Premium Segment

8. CAT FOOD MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Online
• 8.3. Offline

9. CAT FOOD MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Mars Petcare Inc.
• 11.2. General Mills Inc
• 11.3. Nestle Purina Petcare
• 11.4. Deuerer Gnbh
• 11.5. The J.M. Smucker Company
• 11.6. Hill's Pet Nutrition
• 11.7. Diamond Pet Foods
• 11.8. Simmons Pet Food
• 11.9. Agrolimen SA

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations