眼線產品市場 - 全球產業規模、佔有率、趨勢、機會及預測（按產品類型、最終用戶、銷售管道、地區和競爭格局分類，2021-2031年）

全球眼線產品市場預計將從 2025 年的 73.1 億美元成長到 2031 年的 105.2 億美元，複合年成長率達到 6.26%。

眼線是彩妝品，有多種形式，例如眼線筆、眼線液、眼線膠和眼線膏。市場成長的主要驅動力是可支配收入的增加，這促使消費者在高階美妝產品上的支出增加，以及各階層人士對整裝儀容的日益關注。此外，數位媒體平台的普及也發揮了關鍵促進者，它們不僅普及了眼線的使用方法，也顯著提升了品牌在全球的知名度。

根據歐洲化妝品協會（Cosmetics Europe）預測，2024年彩妝零售額預計將成長8.2%，顯示該類別（包括眼妝）需求強勁。儘管趨勢向好，但由於化學成分和包裝永續性的嚴格監管，該行業仍面臨許多挑戰。這些法規對市場的順暢運作構成重大障礙，需要複雜的配方調整程序，並增加製造商的營運成本。

市場促進因素

全球眼線產品市場對有機、純素和無動物實驗成分的需求日益成長，從根本上改變了產品開發格局。消費者越來越追求純淨配方，迫使品牌在不影響顯色度和持久度的前提下，用植物來源成分取代合成添加劑。這一趨勢已從小眾需求演變為大眾市場標準，使那些優先考慮道德採購和透明度而非傳統化學成分配方的公司更具優勢。 elf Beauty 2024 年 5 月的報告預測，淨銷售額將成長 77%，主要驅動力是消費者對價格親民、無動物實驗和純素產品的強勁需求。這表明，道德考量已成為吸引有意識消費者的關鍵收入來源和差異化優勢。

此外，電子商務平台和數位零售通路的快速成長正在提升市場覆蓋率和銷售額。網路商店突破了實體貨架的限制，為全球消費者提供豐富的色彩選擇和專用施用器，同時利用虛擬試妝技術減少消費者的購買猶豫。歐萊雅於2024年2月發布的2023年度報告顯示，電子商務佔集團合併銷售額的27.1%，凸顯了線上交易在維持大型美妝巨頭成長方面發揮的關鍵作用。科蒂集團也印證了這一數位化發展勢頭，其2024年第三季高階化妝品品類的同店銷售額成長了13%，顯示消費者對透過現代零售通路購買高階美妝產品的持續需求。

市場挑戰

對化學成分和包裝永續性的嚴格監管是全球眼線產品市場發展的主要障礙。世界各國政府正在對眼部彩妝產品中常見的防腐劑、顏料和微塑膠實施更嚴格的監管。這種壓力迫使製造商將大量資金和研發資源重新分配到現有產品的配方改良上，以滿足新的安全和環保標準，而不是優先進行創新。在保持產品功效和穩定性的同時替換不合規成分的複雜任務延長了研發週期，延遲了新眼線產品的上市，並直接阻礙了產品快速進入市場。

這些日益嚴格的監管措施導致行業擴張和國際貿易量顯著放緩。行政負擔加重的影響已反映在近期的貿易數據中：法國化妝品工業協會（FEBEA）報告稱，2024年化妝品出口成長率從上年的10.8%放緩至6.8%。這一下滑凸顯了監管的複雜性及其帶來的營運挑戰如何有效地限制了該行業維持快速成長的能力，從而抑制了眼線產品製造商在全球市場的潛在商機。

市場趨勢

將護膚和睫毛護理功能融入眼線產品，使其從單純的裝飾性配件轉變為功能性產品。製造商們不斷改良配方，添加胜肽、生物素和透明質酸等成分，以滿足消費者對既能提升眼部輪廓又能促進睫毛濃密度和眼部健康的產品需求。這種趨勢通常被稱為“彩妝護膚”，它吸引了那些尋求兼具即時視覺美感和長期護理功效的多功能產品的消費者，也為品牌提供了高價位產品的理由。 Oddity Tech公司在截至2024年3月的會計年度財報中公佈，其收入淨額同比成長57%，這證實了高性能、科技驅動型美容解決方案的巨大商業性潛力，這些解決方案強調的不僅僅是簡單的色彩效果。

同時，在對藝術自我表達的渴望和懷舊風格的復興的推動下，人們明顯傾向於使用鮮豔的霓虹色和粉紅彩色系。這一趨勢超越了傳統的黑色和棕色，提倡使用電光藍、白色和霓虹綠等大膽色調的幾何圖形眼線，營造出引人注目的視覺效果。為了迎合視覺系社群媒體平台上流行的實驗性妝容，各大品牌紛紛推出高顯色度、非傳統的色彩產品。根據Pinterest於2023年12月發布的《Pinterest 2024預測報告》，「藍色妝容」的搜尋量激增65%，證實了市場正朝著一種突破傳統規範、充滿冒險精神的多彩眼妝美學轉變。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球眼線產品市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（液體、筆狀、粉狀、蠟狀、其他）
  • 依最終用戶（個人、專業人士）分類
  • 依銷售管道（超級市場/大賣場、便利商店、專賣店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美眼線產品市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章 歐洲眼線產品市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

8. 亞太地區眼線產品市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章 中東和非洲眼線產品市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲眼線產品市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球眼線產品市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• L'Oreal SA
• LG Household & Healthcare Limited.
• Christian Dior SE
• Chanel SA
• Iredale Mineral Cosmetics, Ltd
• Markswin International Corporation
• Kao Corporation
• The Estee Lauder Companies Inc.
• Mary Kay Inc
• Modi-Mundipharma Beauty Products Pvt Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Eyeliner Market is projected to expand from USD 7.31 Billion in 2025 to USD 10.52 Billion by 2031, achieving a CAGR of 6.26%. Defined as a color cosmetic formulation applied to the eye contours to define shape and improve appearance, eyeliner employs delivery methods such as pencils, liquids, gels, and creams. Market growth is chiefly driven by rising disposable incomes, which facilitate higher spending on premium beauty items, alongside a broadening focus on personal grooming across various demographics. Furthermore, the spread of digital media platforms acts as a vital accelerator by teaching consumers application techniques and significantly boosting global brand visibility.

According to Cosmetics Europe, retail sales for decorative cosmetics rose by 8.2% in 2024, indicating strong demand within the sector that includes eye makeup. Despite this positive trajectory, the industry faces significant hurdles due to strict regulatory compliance regarding chemical ingredients and packaging sustainability. These regulations necessitate complex reformulation efforts and increase operational expenses for manufacturers, presenting a substantial barrier to seamless market operations.

Market Driver

The escalating demand for organic, vegan, and cruelty-free ingredients is fundamentally transforming product development within the global eyeliner market. Shoppers are increasingly examining labels for clean formulas, pushing brands to swap synthetic additives for plant-based options without losing pigment quality or longevity. This movement has evolved from a niche interest into a mass-market standard, favoring companies that value ethical sourcing and transparency over conventional, chemical-rich blends. According to e.l.f. Beauty's May 2024 report, the firm saw a 77% rise in net sales, a growth largely linked to the strong adoption of their accessible, cruelty-free, and vegan products, proving that ethical adherence is now a key revenue generator and differentiator for capturing conscious consumers.

Additionally, the swift growth of e-commerce platforms and digital retail avenues has boosted market reach and sales volumes. Online storefronts enable brands to overcome physical shelf constraints, presenting a vast array of colors and specialized applicators to a worldwide audience while employing virtual try-on technology to reduce buying hesitation. L'Oreal's 2023 Annual Report, released in February 2024, noted that e-commerce represented 27.1% of the group's consolidated sales, highlighting the essential role of online trade in maintaining growth for major beauty giants. Supporting this digital momentum, Coty Inc. reported in 2024 that like-for-like sales in the prestige category rose by 13% in the third quarter, signaling ongoing consumer demand for premium cosmetics via modern retail channels.

Market Challenge

Stringent regulatory compliance concerning chemical composition and packaging sustainability represents a significant barrier to the Global Eyeliner Market's progress. Governments globally are implementing tighter controls on preservatives, pigments, and microplastics typically found in eye makeup. This pressure compels manufacturers to reallocate significant capital and R&D efforts toward reformulating existing products to satisfy new safety and environmental benchmarks, rather than prioritizing innovation. The intricate task of substituting non-compliant components while maintaining product efficacy and stability extends development timelines and postpones new eyeliner launches, thereby directly hindering speed-to-market.

This tightening of regulations creates a tangible slowdown in industry expansion and international trade volumes. The consequences of these rising administrative duties are reflected in recent trade data; according to the Federation of Beauty Companies (FEBEA) in 2024, the growth rate of cosmetics exports cooled to 6.8 percent compared to 10.8 percent the prior year. This decline highlights how regulatory intricacies and resulting operational difficulties are actively limiting the sector's capacity to maintain rapid growth, thereby curbing potential revenue opportunities for eyeliner producers in the global marketplace.

Market Trends

The incorporation of skincare and lash-conditioning elements is evolving eyeliner from a strictly decorative item into a functional hybrid product. Producers are frequently enhancing formulas with peptides, biotin, and hyaluronic acid to satisfy consumer desires for items that boost lash density and support eye health while adding definition. Often described as the "skinification" of makeup, this trend attracts buyers looking for multifunctional products that deliver instant visual appeal along with long-term care, enabling brands to validate higher price points. In its March 2024 financial report, Oddity Tech Ltd. announced a 57% year-over-year rise in net revenue, underscoring the strong commercial potential of high-performance, tech-driven beauty solutions that prioritize efficacy beyond simple pigmentation.

Simultaneously, there is a notable shift toward vibrant, neon, and pastel color ranges, fueled by a drive for artistic self-expression and a revival of nostalgic styles. This movement transcends standard black and brown tones, promoting graphic and geometric eyeliner looks that employ bold shades such as electric blue, white, and neon green for dramatic visual effect. Brands are reacting by expanding their stock keeping units to feature high-pigment, unconventional colors that appeal to the experimental application techniques trending on visual social media platforms. According to the 'Pinterest Predicts 2024' report from December 2023, search interest for 'blue makeup looks' surged by 65%, indicating a confirmed market transition toward adventurous and colorful eye aesthetics over traditional norms.

Key Market Players

• L'Oreal S.A.
• LG Household & Healthcare Limited.
• Christian Dior SE
• Chanel S.A.
• Iredale Mineral Cosmetics, Ltd
• Markswin International Corporation
• Kao Corporation
• The Estee Lauder Companies Inc.
• Mary Kay Inc
• Modi-Mundipharma Beauty Products Pvt Ltd.

Report Scope

In this report, the Global Eyeliner Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Eyeliner Market, By Product Type

• Liquid
• Pen
• Powder
• Wax
• Others

Eyeliner Market, By End User

• Personal
• Professional

Eyeliner Market, By Sales Channel

• Supermarkets/Hypermarkets
• Convenient Stores
• Specialty Stores
• Online
• Others

Eyeliner Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Eyeliner Market.

Available Customizations:

Global Eyeliner Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Eyeliner Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Liquid, Pen, Powder, Wax, Others)
  • 5.2.2. By End User (Personal, Professional)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenient Stores, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Eyeliner Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Eyeliner Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Eyeliner Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Eyeliner Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Eyeliner Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Eyeliner Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Eyeliner Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Eyeliner Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Eyeliner Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Eyeliner Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Eyeliner Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Eyeliner Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Eyeliner Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Eyeliner Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Eyeliner Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Eyeliner Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Eyeliner Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Eyeliner Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Eyeliner Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Eyeliner Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Eyeliner Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Eyeliner Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Eyeliner Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Eyeliner Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Eyeliner Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. L'Oreal S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. LG Household & Healthcare Limited.
• 15.3. Christian Dior SE
• 15.4. Chanel S.A.
• 15.5. Iredale Mineral Cosmetics, Ltd
• 15.6. Markswin International Corporation
• 15.7. Kao Corporation
• 15.8. The Estee Lauder Companies Inc.
• 15.9. Mary Kay Inc
• 15.10. Modi-Mundipharma Beauty Products Pvt Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer