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市場調查報告書
商品編碼
1943217
豆奶市場-全球產業規模、佔有率、趨勢、機會及預測(依產品類型、口味、通路、地區及競爭格局分類,2021-2031年)Soy Beverage Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Flavor, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球豆奶飲料市場預計將從 2025 年的 241.5 億美元成長到 2031 年的 344.9 億美元,複合年成長率達到 6.12%。
作為大豆衍生的植物性飲料,這些產品是傳統乳製品的優質高蛋白、無乳糖替代品。這一成長主要受全球乳糖不耐症日益普遍以及消費者對永續植物來源營養的偏好轉變所驅動。為了佐證這項需求,良好食品研究所 (GFI) 的一份報告預測,到 2024 年,全球非乳製品替代品的銷售額將達到 224 億美元,凸顯了大豆飲料產業強勁的市場環境。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 241.5億美元 |
| 市場規模:2031年 | 344.9億美元 |
| 複合年成長率:2026-2031年 | 6.12% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
儘管呈現正面趨勢,豆奶市場仍面臨來自新興植物性替代品(例如燕麥奶和杏仁奶)的激烈競爭。這些替代品往往吸引那些追求獨特口味或對大豆過敏的消費者,加劇了市場競爭格局的碎片化。因此,豆奶必須與提供不同感官體驗的基材競爭,這限制了它們在不斷成長的非產品類型中佔據更大佔有率的能力。
在全球範圍內,素食和植物性飲食的日益普及,以及消費者對符合倫理和永續營養的重大轉變,成為豆奶市場的主要驅動力。這一趨勢已從小眾生活方式發展成為主流飲食模式,促使零售商為豆製品分配大量貨架空間,因為豆製品提供的完整氨基酸譜可與動物蛋白媲美。消費者行為也印證了這個趨勢的永續性。 2024年5月發布的《良好食品研究所2023年產業趨勢報告》預測,植物奶的複購率將高達79%,這意味著消費者一旦轉向植物奶,很少會完全重新選擇乳製品。這種忠誠度增強了植物奶品類的經濟影響力。 2024年5月發布的《植物性食品協會2023年市場報告》進一步佐證了這一點,該報告預測,植物奶將佔液態奶市場總銷售額的15%,從而穩固地超越傳統乳製品。
透過口味和配方方面的策略性產品創新,克服了傳統口味和口感方面的障礙,進一步加速了市場擴張。製造商正大力投資研發,推出精緻的口味和低糖產品,以吸引注重健康的消費者,同時掩蓋生大豆固有的青草味。這些增值改進對於在競爭激烈的商店中脫穎而出至關重要,並為主要企業帶來了切實可見的財務收益。例如,維他奶國際控股有限公司於2024年6月發布的《2023/24年度財務報告》顯示,股東回報率成長了155%,並將這一成長部分歸功於產品系列的成功創新,包括新的低糖配方。這些進步使豆奶飲料在保持其固有營養價值的同時,憑藉更佳的偏好,在與新興的堅果和穀物替代品的競爭中保持優勢。
全球豆奶市場的擴張受到其他植物性原料(尤其是燕麥奶和杏仁奶)日益激烈的競爭的顯著阻礙。這些競爭產品以其獨特的感官特性和低致敏性,成功顛覆了豆奶市場,吸引了許多現代消費者。豆奶曾一度佔據市場主導地位,但杏仁奶的中性風味和燕麥奶的醇厚口感正吸引著包括那些對豆奶口味持保留態度的人以及那些對豆奶特有的過敏原感到擔憂的人在內的關鍵消費群體。這種轉變導致市場高度分散,品牌忠誠度日益難以維繫,迫使豆奶生產商在競爭激烈的市場中爭奪貨架空間,而非致力於推動新用戶的購買。
豆奶市場地位的下滑在近期主要成熟市場的績效指標中也可見一斑。根據良好食品研究所(Good Food Institute)的數據顯示,截至2024年7月14日的52週內,美國豆奶零售額穩定在約2.12億美元,而銷售量則下降了3.9%。這一下滑凸顯了消費者支出向新興細分市場的顯著轉移,也顯示豆奶飲料未能充分利用消費者對非乳製品替代品日益成長的需求這一整體趨勢,導致其成長勢頭與整個品類相比略顯疲軟。
為了搶佔不斷成長的咖啡店市場,各公司紛紛推出專為咖啡師打造的豆奶,這些豆奶添加了穩定劑和酸度調節劑,以防止結塊並確保最佳的起泡效果和微泡沫。這項技術進步滿足了專業咖啡製作的特定質地要求,使豆奶飲料不僅能夠依靠零售通路,還能在盈利的餐飲服務通路與乳製品直接競爭。向餐飲服務通路的策略轉型正切實提升市場滲透率。根據植物性食品協會發布的《2024年植物性食品市場趨勢報告》(2025年5月),到2024年,植物性奶將佔餐飲服務牛奶總銷售額的12%,證實了咖啡館和餐廳對這些專業配方豆奶的成功採用。
市場對添加活性益生菌的發酵豆奶飲料(例如豆奶優格和Kefir)的需求也激增,這迎合了消費者對腸道菌群健康日益成長的關注。與旨在模仿乳製品營養成分的傳統強化方式不同,這一趨勢側重於開發功能性、以消化健康為導向的產品,這些產品利用發酵技術,並提供明確的治療功效。這種對功能性健康的關注正在推動主要品類參與者績效的持續提升。根據達能於2025年7月發布的“2025會計年度上半年財務業績報告”,該公司旗下基礎乳製品及植物性產品部門連續七個季度實現了銷量和構成比的正成長。這項業績主要得益於其功能性產品組合的強勁成長勢頭,其中包括Alpro的植物性產品線和Kefir產品。
The Global Soy Beverage Market is projected to expand from USD 24.15 Billion in 2025 to USD 34.49 Billion by 2031, achieving a CAGR of 6.12%. As plant-based liquid refreshments derived from soybeans, these beverages serve as high-protein, lactose-free alternatives to traditional dairy milk. This growth is primarily underpinned by the rising global prevalence of lactose intolerance and a decisive consumer shift toward sustainable, plant-forward nutrition. Validating this demand environment, the Good Food Institute reported that global sales of non-dairy alternatives reached $22.4 billion in 2024, highlighting the robust market conditions anchoring the soy beverage sector.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 24.15 Billion |
| Market Size 2031 | USD 34.49 Billion |
| CAGR 2026-2031 | 6.12% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Despite this positive trajectory, the market contends with significant challenges arising from intense competition by emerging plant-based substitutes like oat and almond milk. These alternatives frequently attract consumers seeking distinct flavor profiles or those managing soy-specific allergies, resulting in a fragmented competitive landscape. Consequently, this rivalry limits the ability of soy beverages to secure a larger share of the expanding non-dairy category, as they must compete against substrates that offer different sensory experiences.
Market Driver
The Increasing Global Adoption of Vegan and Plant-Based Diets acts as a major catalyst for the soy beverage market, driven by a profound consumer transition toward ethical and sustainable nutrition. This movement has evolved from a niche lifestyle into a mainstream dietary pattern, prompting retailers to allocate substantial shelf space to soy products that offer a complete amino acid profile comparable to animal protein. The durability of this trend is confirmed by consumer behavior; the Good Food Institute's '2023 State of the Industry Report' from May 2024 notes that plant-based milk achieved a strong 79% repeat purchase rate, indicating that consumers rarely revert entirely to dairy after switching. This loyalty reinforces the category's economic footprint, further supported by the Plant Based Foods Association's '2023 State of the Marketplace' report from May 2024, which shows plant-based milk commanded a 15% dollar share of the total fluid milk market, highlighting its entrenched position against traditional dairy.
Strategic Product Innovations in Flavors and Fortified Formulations further accelerate market expansion by addressing historical barriers related to taste and texture. Manufacturers are heavily investing in research and development to introduce sophisticated flavor profiles and low-sugar variants that appeal to health-focused demographics while masking the grassy notes often associated with raw soy. These value-added enhancements are critical for differentiation in a crowded shelf environment and have yielded tangible financial results for major players. For instance, Vitasoy International Holdings Limited's 'Annual Results FY2023/24' from June 2024 reported a 155% increase in shareholder profit, a surge partly driven by the successful execution of portfolio innovations including new low-sugar formulations. Such advancements allow soy beverages to remain competitive against emerging nut and grain alternatives by offering enhanced palatability alongside their inherent nutritional benefits.
Market Challenge
The expansion of the Global Soy Beverage Market is significantly hampered by intensifying competition from alternative plant-based substrates, particularly oat and almond milk. These competitors have effectively disrupted the sector by offering distinct sensory attributes and hypoallergenic profiles that appeal to modern consumers. While soy beverages were once the undisputed category leader, the neutral flavor profile of almond milk and the creamy, dairy-mimicking texture of oat milk have captivated a significant demographic that finds soy's taste polarizing or holds concerns regarding soy-specific allergens. This shift has created a highly fragmented landscape where maintaining brand loyalty is increasingly difficult, forcing soy beverage manufacturers to fight for shelf space in a crowded category rather than driving new adoption.
This erosion of market standing is evident in recent performance metrics within key mature regions. According to the Good Food Institute, for the 52-week period ending July 14, 2024, U.S. retail sales of soy milk plateaued at approximately $212 million, while unit sales experienced a 3.9% decline. This contraction highlights a critical diversion of consumer spending toward emerging sub-segments, preventing soy beverages from capitalizing on the broader surge in demand for non-dairy alternatives and effectively stalling its growth momentum relative to the wider category.
Market Trends
To capture the growing coffee shop market, companies are launching specialized "Barista Editions" of soy milk formulated with stabilizers and acidity regulators to prevent curdling and ensure optimal frothing and micro-foam performance in hot beverages. This technical evolution addresses the specific textural requirements of professional coffee preparation, allowing soy beverages to compete directly with dairy in the lucrative out-of-home channel rather than solely relying on retail consumption. The strategic pivot toward foodservice is generating tangible market penetration; according to the Plant Based Foods Association, May 2025, in the '2024 Plant-Based Foods State of the Marketplace Report', plant-based milk held a 12% share of total food service milk sales in 2024, underscoring the successful adoption of these specialized formulations in cafes and restaurants.
The market is also seeing a surge in fermented soy beverages, such as soy-based drinkable yogurts and kefirs, which are infused with live probiotics to target the growing consumer interest in gut microbiome health. Unlike standard fortification which seeks to mimic dairy's nutritional profile, this trend focuses on leveraging fermentation to create functional, digestive-health-oriented products that offer distinct therapeutic benefits. This focus on functional wellness is driving sustained operational performance for major category players; according to Danone, July 2025, in the 'First Half 2025 Results' report, the company's Essential Dairy and Plant-Based division recorded its seventh consecutive quarter of positive volume/mix growth, a performance notably driven by the strong momentum of functional portfolios including Alpro's plant-based lines and kefir products.
Report Scope
In this report, the Global Soy Beverage Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Soy Beverage Market.
Global Soy Beverage Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: