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市場調查報告書
商品編碼
1941014
大麻二酚飲料市場-全球產業規模、佔有率、趨勢、機會和預測:按類型、CBD類型、等級、分銷管道、地區和競爭格局分類,2021-2031年Cannabidiol, Infused Beverages Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By CBD Type, By Grade, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球大麻二酚 (CBD) 飲料市場預計將從 2025 年的 75.8 億美元成長到 2031 年的 110.2 億美元,複合年成長率為 6.44%。
這些飲品被定義為添加了源自大麻的CBD(大麻二酚)的非酒精清爽飲料。 CBD是一種非致幻化合物,因其潛在的治療功效(包括放鬆和緩解壓力)而備受推崇。該市場的成長趨勢主要受消費者對功能性健康解決方案日益成長的需求以及社會轉向更健康、無酒精生活方式的顯著驅動。這些促進因素代表著一種根本性的行為改變,而非曇花一現的潮流,凸顯了人們對能夠提供切實健康益處且不產生致幻作用的功能性成分日益成長的需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 75.8億美元 |
| 市場規模:2031年 | 110.2億美元 |
| 複合年成長率:2026-2031年 | 6.44% |
| 成長最快的細分市場 | 非酒精性 |
| 最大的市場 | 北美洲 |
根據2024年美國大麻圓桌會議的報告,包括含大麻素產品(如飲料)在內的美國大麻產業整體規模預計將達到284億美元。儘管經濟影響巨大,但由於法規結構的差異,該行業仍面臨許多障礙。缺乏將CBD歸類為食品添加劑或膳食補充劑的標準化聯邦指南,造成了嚴重的合規挑戰,並常常導致大型全國零售商無法銷售這些產品,從而限制了其在更廣泛市場的覆蓋範圍。
推動全球大麻二酚 (CBD) 飲料市場創新的關鍵因素之一是消費者加速轉向低酒精和無酒精產品。隨著消費者逐漸減少酒精攝入,他們積極尋求能夠提供放鬆益處且不產生酒精相關負面生理反應的優質替代品。這種被稱為「清醒好奇心」的現像已從短暫的潮流演變為一種持久的生活方式改變,直接推動了 CBD 飲料作為功能性社交飲品的發展。這項轉變的規模十分顯著:根據美國成人非酒精飲料協會 (ANBA) 於 2025 年 2 月發布的數據,美國飲用非酒精飲料的消費者比例將逐年幾乎翻番,到 2024 年年中將達到 13%。這為 CBD 品牌在社群活動中提供了龐大的消費群。
市場成長的進一步驅動力在於消費者對健康機能飲料的需求不斷成長,尤其是那些旨在自然緩解壓力的飲料。與傳統軟性飲料不同,CBD飲料因其潛在的療效,在關注緩解焦慮和心理健康的人中越來越受歡迎。市場先行者的成功也印證了這項需求的經濟潛力。例如,根據《The Grocer》雜誌2025年5月發布的報告顯示,領先的CBD飲料品牌TRIP預計在2025年實現超過6,000萬英鎊的銷售額,這主要得益於消費者對功能性產品的強勁需求。這一發展勢頭吸引了大量機構投資者的支持,並協助其全球擴張。正如BevNET在2025年11月發布的報告所示,TRIP已獲得4000萬美元的成長資金,用於其在美國的擴張,這進一步證實了該行業的持續發展潛力。
全球CBD飲料市場面臨的主要障礙是監管環境持續存在的不一致性,尤其是聯邦政府尚未明確核准CBD作為食品成分。這種監管不確定性造成了複雜的合規環境,並有效地阻礙了CBD產品進入主流零售通路。大型全國性量販店和連鎖超市(對提升銷售量至關重要)通常拒絕銷售此類產品,理由是存在法律責任風險且缺乏FDA核准。因此,CBD飲料市場仍局限於電商平台和小規模零售商,嚴重限制了消費者對該品類的認知度和市場規模化潛力。
此外,缺乏穩固的法律基礎造成了生存風險,並阻礙了資本投資。投資者和製造商不願將大量資源投入產品合法性易受突發法律變更影響的產業。近期發生的事件凸顯了這種不確定性,政治操縱威脅到現有的市場結構。根據美國大麻圓桌會議發布的《2025年報告》,聯邦支出法案中的限制性條款有可能實際上禁止目前市場上超過95%的大麻衍生產品,這凸顯了該行業面臨的巨大不確定性,阻礙了其建立長期成長的穩固基礎。
在聯邦法律允許大麻衍生質能的背景下,積極的分銷策略推動市場迅速擴張,不再局限於傳統的專賣店,而是進軍主流零售店和便利商店。經銷商克服了法規環境的不平衡,成功搶佔了高銷量酒類和食品雜貨店的貨架空間,並將大麻飲料與標準飲料和蘇打水並列銷售。這種從利基市場向大眾市場的轉變在統計數據中得到了充分體現。大麻飲料聯盟在2025年9月發布的報告《大麻飲料聯盟與VIP正式發布產業銷售數據報告》中指出,從2024年1月到2025年8月,該產業的月均銷售額成長率將達到77%。這種快速的商業性成長表明,儘管面臨合規的挑戰,主流零售商仍在加快銷售這些飲料的步伐,並將獲利能力置於監管保守主義之上。
配方領域的關鍵趨勢是功能性成分混合飲料的興起。品牌不再局限於簡單地添加大麻素,而是開發針對特定生理狀況的複雜混合物。製造商透過將CBD與植物萃取物、益智藥和適應原相結合,打造差異化產品線,從而提供諸如深度睡眠或提升專注力等特定益處,並以此支撐高價策略。這一策略與更廣泛的成分趨勢相符。根據United BioScience於2025年3月發布的《2025年機能飲料市場:趨勢與未來成長》報告,機能飲料中適應原睡茄的使用量年增超過100%。透過添加這些熱門的生物活性化合物,CBD飲料品牌正將其產品定位為全面的健康解決方案,而非單一成分的補充劑。
The Global Cannabidiol (CBD) Infused Beverages Market is projected to expand from a valuation of USD 7.58 Billion in 2025 to USD 11.02 Billion by 2031, reflecting a compound annual growth rate of 6.44%. These beverages are defined as non-alcoholic liquid refreshments enhanced with hemp-derived cannabidiol, a non-intoxicating compound valued for potential therapeutic benefits like relaxation and stress relief. The market's upward trajectory is chiefly supported by rising consumer demand for functional wellness solutions and a notable societal pivot toward healthier, alcohol-free lifestyle choices. These drivers signify fundamental behavioral shifts rather than fleeting trends, highlighting a growing appetite for functional ingredients that deliver tangible health advantages without intoxication.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 7.58 Billion |
| Market Size 2031 | USD 11.02 Billion |
| CAGR 2026-2031 | 6.44% |
| Fastest Growing Segment | Non-Alcoholic |
| Largest Market | North America |
According to the 'U.S. Hemp Roundtable' in '2024', the broader United States hemp industry, which includes consumable cannabinoid products such as infused drinks, reached a valuation of '$28.4 billion'. Despite this significant economic presence, the sector encounters major obstacles due to disparate regulatory frameworks. The lack of standardized federal guidelines classifying CBD as a food additive or dietary supplement creates substantial compliance difficulties, frequently discouraging major national retailers from carrying these products and consequently limiting wider market reach.
Market Driver
A dominant force revolutionizing the Global Cannabidiol (CBD) Infused Beverages Market is the accelerating migration toward low-alcohol and non-alcoholic options. As consumers progressively lower their ethanol consumption, they are actively pursuing sophisticated alternatives that provide relaxation without the adverse physical consequences linked to alcohol. This phenomenon, often described as "sober curiosity," has evolved from a passing fad into a lasting lifestyle adjustment, directly favoring CBD drinks that are positioned as functional social tonics. The magnitude of this shift is substantial; the Adult Non-Alcoholic Beverage Association reported in February 2025 that the percentage of United States drinkers utilizing non-alcoholic products nearly doubled year-over-year to hit 13% by the middle of 2024, creating a robust consumer base for CBD brands to target during social events.
Market growth is further stimulated by escalating consumer demand for wellness-focused and functional beverages, specifically those addressing natural stress management. In contrast to conventional soft drinks, CBD-infused varieties are desired for their perceived therapeutic value, appealing to a demographic focused on anxiety reduction and mental well-being. The financial potential of this demand is illustrated by the success of market frontrunners; for instance, The Grocer reported in May 2025 that the premier CBD drink brand TRIP anticipates 2025 revenues surpassing £60 million, fueled by intense interest in its functional offerings. This momentum is drawing significant institutional backing for global scaling, as evidenced by BevNET's November 2025 report that TRIP obtained $40 million in growth capital to finance its expansion into the United States, confirming the sector's enduring promise.
Market Challenge
The primary impediment to the global CBD-infused beverages market is the ongoing inconsistency within regulatory structures, particularly the absence of explicit federal authorization for CBD as a dietary component. This regulatory uncertainty establishes a complex compliance landscape that effectively bars entry into mainstream retail avenues. Major national mass merchandisers and grocery chains, which are vital for achieving volume growth, generally decline to stock these items due to liability risks and the lack of FDA approval. As a result, the market remains restricted to e-commerce and lower-volume outlets, severely constraining the visibility of the category and its capacity for scale.
Additionally, the absence of a reliable legal foundation generates an atmosphere of existential risk that hampers capital investment. Investors and manufacturers are reluctant to dedicate significant resources to an industry where product legality is subject to sudden legislative changes. This volatility was recently underscored when political maneuvers threatened to undermine the existing market structure. According to the 'U.S. Hemp Roundtable' in '2025', restrictive language proposed in federal spending legislation carried the threat of effectively banning over 95% of all hemp extract products currently on sale, highlighting the severe instability that inhibits the industry from building a secure base for long-term growth.
Market Trends
The market is witnessing a rapid expansion into mainstream retail and convenience store channels, breaking away from its historical limitation to specialty dispensaries through aggressive distribution tactics that utilize the federally legal status of hemp-derived substances. Distributors are effectively maneuvering through uneven regulatory terrains to obtain shelf space in high-volume liquor and grocery outlets, successfully normalizing the category alongside standard mixers and sodas. This transition from niche to mass availability is statistically evident; the Hemp Beverage Alliance reported in September 2025, via their 'Hemp Beverage Alliance and VIP Formalize Industry Sales Data Reporting' release, that the sector saw an average monthly sales growth rate of 77% between January 2024 and August 2025. This commercial surge indicates that mainstream retailers are increasingly ready to stock these drinks despite remaining compliance issues, valuing revenue potential over regulatory conservatism.
A key trend in formulation is the rise of hybrid beverages featuring functional ingredients, where brands advance beyond simple cannabinoid infusion to engineer complex blends targeting distinct physiological conditions. Manufacturers are distinguishing their product lines by pairing CBD with botanicals, nootropics, and adaptogens to offer specific benefits, such as deep sleep or sharpened focus, justifying premium price points. This strategy corresponds with wider ingredient trends; United BioScience noted in their March 2025 '2025 Functional Drinks Market: Trends & Future Growth' report that the use of the adaptogen Ashwagandha in functional drinks rose by more than 100% in the previous year. By incorporating these popular bioactive compounds, CBD beverage brands are effectively establishing their products as holistic wellness solutions rather than single-ingredient supplements.
Report Scope
In this report, the Global Cannabidiol (CBD) Infused Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Cannabidiol (CBD) Infused Beverages Market.
Global Cannabidiol (CBD) Infused Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: