![]() |
市場調查報告書
商品編碼
1880459
CBD飲料市場預測至2032年:按產品類型、CBD類型、包裝類型、分銷管道、應用、最終用戶和地區分類的全球分析CBD-Infused Drinks Market Forecasts to 2032 - Global Analysis By Product, CBD Type, Packaging Type, Distribution Channel, Application, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球 CBD 飲料市場價值將達到 56.116 億美元,到 2032 年將達到 255.822 億美元,在預測期內的複合年成長率為 24.2%。
CBD飲品是一種將大麻二酚(CBD)-一種存在於大麻植物中的非迷幻成分-融入飲品中。這些飲品旨在提供平靜、專注和溫和的放鬆,同時又不影響思維清晰度,它們融合了古老的草藥保健理念和現代食品科學。 CBD飲品有多種形式,包括氣泡水、茶、咖啡、果汁和功能性混合飲品,每一種都旨在以便捷愉悅的方式提供適量的CBD。製造商採用乳化技術將CBD均勻分散在液體中,確保其穩定性和吸收率。在當今快節奏的生活中,CBD飲品有望成為一種天然舒緩的伴侶,其根源在於傳統的植物來源和諧理念。
提高健康意識
日益增強的健康意識是CBD飲料市場的主要驅動力。消費者越來越傾向於尋求天然的解決方案來緩解壓力、提升專注力並保持日常生活的平衡。 CBD飲料具有舒緩作用,但不會產生欣快感,完美契合了這個趨勢。添加了CBD的蘇打水、茶和果汁為人們提供了一種便捷的方式,將健康習慣融入日常生活。隨著整體健康概念在全球範圍內的日益普及,CBD飲料被定位為結合了傳統草藥和現代科學的機能飲料,從而推動了市場成長。
監理不確定性
監管的不確定性仍然是CBD飲料發展的主要阻礙因素。儘管消費者需求不斷成長,但各地法律體系的不一致阻礙了其廣泛應用。關於大麻衍生產品和可接受的CBD濃度,各地法規的差異給生產商和經銷商帶來了挑戰。這種不確定性減緩了創新和市場擴張,因為企業必須應對複雜的合規要求。在監管穩定之前,營運商在擴大營運規模時將面臨風險,這將限制CBD飲料獲得主流認可和滲透全球市場的速度。
技術進步
科技進步為CBD飲料產業創造了巨大的機會。生產商正利用乳化和奈米封裝技術來提高CBD在飲料中的溶解度、吸收率和均勻性。這些創新提升了產品品質,並確保消費者每次飲用都能獲得一致的劑量。科技也催生了從氣泡水到功能性混合飲料等各種創造性配方,拓展了產品的多樣性。隨著研究的深入,新的輸送系統和風味增強技術將增強消費者的信心,並幫助CBD飲料發展成為一個具有廣泛吸引力的高階健康產品類別。
高昂的製造成本
高昂的生產成本對CBD飲料市場構成重大威脅。提取和穩定大麻二酚需要複雜的工藝和專用設備,從而推高了成本。遵守監管標準也會增加營運成本,使CBD飲料比傳統飲料更貴。這種價格差異可能會疏遠注重成本的消費者,並減緩新興市場的接受度。如果沒有技術創新和規模經濟帶來的效率提升,高昂的生產成本可能會限制產品的普及,並阻礙該產業進入大眾市場。
新冠疫情對CBD飲料市場產生了複雜的影響。一方面,供應鏈中斷和監管延遲減緩了生產和分銷速度。另一方面,消費者對改善健康和緩解壓力的興趣日益濃厚,推動了機能飲料的需求。 CBD飲料能夠帶來放鬆和精神平衡,因此在充滿不確定性的時期,受到尋求天然解決方案的人們的青睞。隨著限制措施的放鬆,市場強勁反彈,生產者利用人們對植物來源健康解決方案日益成長的認知,為CBD飲料的持續成長奠定了基礎。
預計在預測期內,能量飲料細分市場將佔據最大的市場佔有率。
由於消費者越來越偏好兼具提神醒腦和健康功效的機能飲料,預計在預測期內,能量飲料細分市場將佔據最大的市場佔有率。透過將大麻二酚 (CBD) 融入傳統能量飲料配方中,製造商推出了有助於提升專注力、舒緩情緒和持久活力的獨特產品。 CBD 能量飲料的吸引力在於其提神醒腦與放鬆身心的平衡,使其成為注重健康的消費者尋求傳統含咖啡因飲料替代品的理想選擇。
預計在預測期內,小袋包裝細分市場將實現最高的複合年成長率。
預計在預測期內,袋裝產品細分市場將達到最高成長率。袋裝產品兼具便攜性、便利性和精準劑量,契合了現代消費者追求靈活便捷、隨時隨地享受健康生活方式的需求。這種單份包裝形式易於溶於水、果汁或茶中,而先進的乳化技術則確保了吸收的一致性。小袋價格實惠、易於獲取,對CBD飲料領域的新進者極具吸引力,推動了其快速普及,並使其成為業界高成長品類之一。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於人們健康意識的增強、中產階級人口的壯大以及對植物來源產品接受度的提高,這些因素正在推動中國、日本和印度等國家的需求成長。該地區多元化的飲品文化,加上快速的都市化,為CBD茶、咖啡和功能性混合飲料的市場發展創造了沃土。部分市場的監管政策變化也進一步促進了成長,使亞太地區成為CBD飲料創新和大規模消費的關鍵中心。
在預測期內,北美預計將實現最高的複合年成長率,這得益於CBD產品的早期普及、消費者較高的認知度以及蓬勃發展的健康產業。美國和加拿大有利的監管政策正在推動創新,而先進的乳化技術則提升了產品的品質和穩定性。隨著消費者越來越傾向於選擇天然產品來緩解壓力和提升專注力,添加CBD的蘇打水、咖啡和果汁正日益受到歡迎,使北美成為全球成長最快的市場。
According to Stratistics MRC, the Global CBD-Infused Drinks Market is accounted for $5,611.6 million in 2025 and is expected to reach $25,582.2 million by 2032 growing at a CAGR of 24.2% during the forecast period. CBD-infused drinks are beverages blended with cannabidiol, a non-intoxicating compound found in the hemp plant. They're crafted to offer calm, focus, and gentle relaxation without altering clarity of mind-an old idea of herbal wellness meeting modern food science. These drinks appear as sparkling waters, teas, coffees, juices, and functional blends, each aiming to deliver a measured dose of CBD in a convenient, enjoyable form. Producers use emulsification technologies to make CBD mix smoothly into liquids, ensuring consistency and absorption. In a world that rarely slows down, CBD beverages promise a natural, steadying companion rooted in traditional plant-based balance.
Rising Wellness Awareness
Rising wellness awareness is a key driver of the CBD-infused drinks market. Consumers are increasingly seeking natural solutions to manage stress, improve focus, and maintain balance in their daily lives. CBD beverages, offering calm without intoxication, align perfectly with this trend. Sparkling waters, teas, and juices infused with cannabidiol provide a convenient way to integrate wellness into routines. As holistic health practices gain traction globally, CBD drinks are positioned as functional beverages that merge herbal traditions with modern science. Thus, it drives the growth of the market.
Regulatory Uncertainty
Regulatory uncertainty remains a significant restraint for the CBD-infused drinks. Despite growing consumer demand, inconsistent legal frameworks across regions hinder widespread adoption. Varying rules on hemp-derived products and permissible CBD concentrations create challenges for producers and distributors. This lack of clarity slows innovation and market expansion, as companies must navigate complex compliance requirements. Until regulations stabilize, businesses face risks in scaling operations, limiting the pace at which CBD beverages can achieve mainstream acceptance and global market penetration.
Advancements in technology
Advancements in technology present a major opportunity for the CBD-infused drinks industry. Producers are leveraging emulsification and nano-encapsulation techniques to improve CBD's solubility, absorption, and consistency in beverages. These innovations enhance product quality; ensuring consumers receive reliable doses with every sip. Technology also enables creative formulations, from sparkling waters to functional blends, expanding product diversity. As research deepens, new delivery systems and flavor enhancements will drive consumer confidence, helping CBD drinks evolve into a sophisticated wellness category with broad appeal.
High Production Cost
High production costs pose a notable threat to the CBD-infused drinks market. Extracting and stabilizing cannabidiol requires advanced processes and specialized equipment, driving up expenses. Compliance with regulatory standards further adds to operational costs, making CBD beverages more expensive than traditional drinks. This price gap can deter cost-sensitive consumers, slowing adoption in emerging markets. Unless efficiencies improve through technological innovation or economies of scale, high production costs may limit accessibility, restraining the industry's ability to achieve mass-market penetration.
The Covid-19 pandemic had a mixed impact on the CBD-infused drinks market. On one hand, supply chain disruptions and regulatory delays slowed production and distribution. On the other, heightened consumer focus on wellness and stress management boosted demand for functional beverages. CBD drinks, offering relaxation and balance, resonated with individuals seeking natural coping mechanisms during uncertain times. As restrictions eased, the market rebounded strongly, with producers capitalizing on increased awareness of plant-based wellness solutions, positioning CBD beverages for sustained growth.
The energy drinks segment is expected to be the largest during the forecast period
The energy drinks segment is expected to account for the largest market share during the forecast period, due to growing consumer preference for functional beverages that combine energy-boosting properties with wellness benefits. By blending cannabidiol with traditional energy drink formulations, producers are offering a unique product that supports focus, calm, and sustained vitality. The appeal lies in balancing stimulation with relaxation, making CBD energy drinks attractive to health-conscious consumers seeking alternatives to conventional caffeinated beverages.
The sachets segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sachets segment is predicted to witness the highest growth rate, as Sachets provide portability, convenience, and precise dosing, aligning with modern consumer lifestyles that demand flexibility and wellness on the go. These single-serve formats allow easy mixing into water, juices, or teas, ensuring consistent absorption through advanced emulsification technologies. Their affordability and accessibility make sachets appealing to new entrants in the CBD beverage space, driving rapid adoption and positioning them as a high-growth category within the industry.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising wellness awareness, expanding middle-class populations, and increasing acceptance of plant-based products are fueling demand across countries such as China, Japan, and India. The region's diverse beverage culture, combined with rapid urbanization, creates fertile ground for CBD-infused teas, coffees, and functional blends. Regulatory progress in certain markets further supports growth, making Asia Pacific a key hub for innovation and large-scale consumption of CBD beverages.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from early adoption of CBD products, strong consumer awareness, and a robust wellness industry. Favorable regulatory developments in the United States and Canada are encouraging innovation, while advanced emulsification technologies enhance product quality and consistency. With consumers increasingly seeking natural alternatives to manage stress and improve focus, CBD-infused sparkling waters, coffees, and juices are gaining traction, positioning North America as the fastest-growing market globally.
Key players in the market
Some of the key players in CBD-Infused Drinks Market include Canopy Growth Corporation, Daytrip Beverages, Tilray Brands, Inc., Love Hemp Ltd., Aurora Cannabis Inc., Vybes, Alkaline Water Company Inc., Cann, New Age Beverages Corporation, Recess, Koios Beverage Corp., Cannabiniers, Phivida Holdings Inc., Cannara Biotech Inc. and Sprig.
In October 2025, Tilray Medical has formed a joint venture with Top Tech Global to expand into Panama, securing a full medical-cannabis license that permits cultivation, manufacturing, import/export, distribution and sale.
In March 2022, Tilray Brands planned to acquire US$211 million of HEXO's convertible notes, gaining flexibility to convert them into a large equity stake. The alliance aims to generate C$50 million in shared cost synergies and deepen joint innovation in cannabis cultivation, products, and commercial operations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.