摩托車服飾市場－全球產業規模、佔有率、趨勢、機會與預測：按類型、材料類型、銷售管道、地區和競爭格局分類，2021-2031年

全球摩托車服裝市場預計將從 2025 年的 125.7 億美元成長到 2031 年的 194.2 億美元，複合年成長率為 7.52%。

該細分市場涵蓋頭盔、夾克、靴子和褲子等專業防護裝備，旨在保護騎乘者免受身體傷害和惡劣天氣的影響。成長的主要驅動力是全球範圍內嚴格的安全法規的實施，以及從日常通勤者到旅行愛好者等各界人士個人防護意識的不斷提高，從而確保了對經認證的裝備的穩定需求，這些裝備超越了短暫的時尚潮流和審美偏好。

然而，仿冒品的氾濫為市場帶來了許多挑戰，這些產品不僅威脅騎乘者的安全，也損害了知名品牌的聲譽，尤其是在智慧財產權保護薄弱的地區。儘管面臨這些持續的挑戰，不斷成長的騎行人數仍然支撐著行業的良好前景。例如，歐洲摩托車製造商協會（EAMM）報告稱，到2024年，歐洲五大主要市場的新摩托車註冊量將達到1,155,640輛，年增約10.1%。

市場促進因素

防護材料和智慧穿戴技術的創新正在顛覆市場，將主動安全功能融入標準騎乘裝備。製造商正加速將自動氣囊系統和多向衝擊保護整合到頭盔和騎行服中，將被動式裝備升級為智慧安全裝置，並加快產品更換。 Mips AB 於 2024 年 3 月發布的 2023 年度永續發展報告反映了對先進安全性能的這種需求。該報告顯示，該公司淨銷售額達 3.58 億瑞典克朗 (SEK)，證實了其取得專利的安全系統在零售庫存整體面臨挑戰的情況下仍具有強大的市場韌性。

此外，高階和高性能摩托車市場的成長也起到了推動作用，培養了一批願意投資購買高利潤率的專用配件來搭配愛車的消費者。杜卡迪摩托車控股公司在2024年3月發布的報告顯示，2023年全球出貨量達到58,224輛，印證了這一趨勢，並維持了對高階配件的需求。同時，大眾市場銷售仍是重要的支柱。印度汽車製造商協會（SIAM）預測，2024會計年度印度國內摩托車銷量將成長13.3%，截至3月31日的會計年度達到1,797萬輛。

市場挑戰

仿冒品的氾濫對全球摩托車服飾產業構成重大阻礙，搶佔了合法製造商的市場佔有率。這些非法產品雖然模仿知名品牌的外觀設計，卻無法滿足基本的安全標準，導致價格敏感的消費者放棄購買經過認證的防護裝備。這種情況對合法品牌造成了巨大的收入損失，因為它們必須承擔高昂的研發和安全認證成本，從而在與那些營運成本極低的不合規競爭對手的較量中處於劣勢。

當整個摩托車市場波動時，這項挑戰會更加嚴峻，因為服裝銷售與新車購買密切相關。摩托車行業協會 (MIC) 報告稱，預計到 2024 年第三季度，新摩托車和Scooter的銷量將同比下降 6.2%。假冒偽劣產品是獲取客戶的重要管道，而假冒偽劣產品會嚴重限制合法製造商投資創新和拓展市場的能力，造成日益嚴重的損失。

市場趨勢

休閒都市風防護服的興起正在改變市場動態。隨著品牌觸及更廣泛的消費群體，服裝收入對摩托車銷售的依賴程度正在降低。製造商將耐磨材料融入日常時尚設計，為消費者提供兼具安全性和美觀性的服裝，擺脫了傳統旅行裝備的笨重感。這種策略轉變有助於抵消車輛出貨量的波動。例如，哈雷戴維森報告稱，2024年10月，全球摩托車出貨量下降了39%，而服裝收入成長了13%，使其成為該品牌唯一成長的類別。

同時，該產業正透過大規模採用植物來源材料和循環經濟模式，向永續製造轉型。製造商正在投資先進的化學回收技術，利用有機試劑從廢棄設備中回收高品質聚合物，從而在不影響安全性的前提下，減少對原生石化產品的依賴。戴恩斯（Dainese）的「生命影響」（Life Impact）計劃就是一個值得關注的例子。該計畫於2024年11月被Motorionline報道，並在2024年米蘭國際摩托車展（EICMA 2024）上展示了使用生物基溶劑處理5000頂頭盔可以回收約3700公斤ABS塑膠，這些塑膠可以在供應鏈中重複利用。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球摩托車服飾市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（夾克、頭盔、手套、護膝、鞋子等）
  • 依材質類型（網布、皮革、塑膠、碳纖維、其他）
  • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美摩托車服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

7. 歐洲摩托車服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

8. 亞太地區摩托車服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲摩托車服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲摩托車服飾市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球摩托車服飾市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• AGVSport
• Alpinestars SPA
• FLY Racing Jackets
• Fox Racing Inc.
• HKM Sports Equipment GmbH
• Joe Rocket Jackets
• Klim Technical Riding Gear
• Kushitani Hamamatsu
• Ride Icon
• Royal Enfield Gear

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Motorcycle Apparel Market is projected to expand from USD 12.57 billion in 2025 to USD 19.42 billion by 2031, reflecting a compound annual growth rate of 7.52%. This sector encompasses specialized protective equipment such as helmets, jackets, boots, and pants, all designed to shield riders from physical trauma and harsh weather elements. Growth is largely sustained by the enforcement of strict safety regulations globally and a rising awareness of personal protection among both daily commuters and touring enthusiasts, ensuring steady demand for certified gear that transcends fleeting fashion trends or aesthetic fads.

However, the market faces a significant barrier due to the prevalence of counterfeit goods, which endanger rider safety and undermine the reputation of established brands, especially in regions with weak intellectual property enforcement. Despite this ongoing issue, the increasing number of riders continues to support industry prospects. For instance, the European Association of Motorcycle Manufacturers reported that new motorcycle registrations in five major European markets rose to 1,155,640 units in 2024, marking an increase of approximately 10.1 percent compared to the prior year.

Market Driver

Technological innovation in protective materials and smart wearables is significantly transforming the market by embedding active safety features into standard riding gear. Manufacturers are increasingly integrating autonomous airbag systems and multidirectional impact protection into helmets and jackets, turning passive equipment into intelligent safety devices that drive product replacement cycles. This demand for advanced safety is reflected in Mips AB's 'Annual and Sustainability Report 2023' from March 2024, which reported net sales of SEK 358 million, underscoring the industrial resilience of patented safety systems despite broader retail inventory challenges.

Furthermore, the growth of the premium and high-performance motorcycle segments acts as a secondary driver, fostering a consumer base willing to invest in high-margin, specialized apparel that complements their vehicles. Ducati Motor Holding confirmed this trend in March 2024, reporting the global delivery of 58,224 motorcycles in 2023, which sustains demand for luxury accessories. Simultaneously, mass market volume remains a critical pillar; the Society of Indian Automobile Manufacturers noted that domestic two-wheeler sales in India grew by 13.3 percent in 2024, reaching 17.97 million units for the fiscal year ending March 31.

Market Challenge

The widespread availability of counterfeit products poses a major obstacle to the global motorcycle apparel industry by capturing market share from legitimate manufacturers. These illicit goods often replicate the visual design of established brands but fail to meet essential safety standards, diverting price-sensitive consumers away from certified protective gear. This dynamic causes substantial revenue losses for authorized brands, which must absorb the high costs associated with research, development, and safety certification, putting them at a disadvantage against non-compliant competitors with minimal overheads.

The severity of this challenge increases when the broader two-wheeler market experiences volatility, given that apparel sales are closely tied to new vehicle purchases. The Motorcycle Industry Council reported a 6.2 percent decline in new motorcycle and scooter sales through the third quarter of 2024 compared to the previous year. As the primary channel for customer acquisition contracts, the diversion of sales to counterfeiters becomes increasingly damaging, severely limiting the ability of legitimate manufacturers to invest in innovation and market expansion.

Market Trends

The rise of casual and urban-style protective wear is reshaping market dynamics by making apparel revenue less dependent on motorcycle vehicle sales, as branded gear gains appeal among a wider lifestyle audience. By integrating abrasion-resistant textiles into everyday fashion designs, manufacturers allow consumers to balance safety with aesthetic versatility, moving away from the bulkiness of traditional touring equipment. This strategic pivot helps offset fluctuations in vehicle shipments; for instance, Harley-Davidson reported in October 2024 that while its global motorcycle shipments dropped by 39 percent, apparel revenue grew by 13 percent, making it the brand's only growth category.

Concurrently, the industry is transitioning toward sustainable manufacturing through the industrial-scale adoption of plant-based materials and circular economy models. Manufacturers are investing in advanced chemical recycling technologies that use organic agents to recover high-quality polymers from end-of-life gear, reducing reliance on virgin petrochemicals without compromising safety. A notable example is Dainese's Life Impacto project, highlighted by Motorionline in November 2024, which demonstrated at EICMA 2024 that processing 5,000 helmets with bio-based solvents allows for the recovery of approximately 3,700 kilograms of ABS plastic for reuse in the supply chain.

Key Market Players

• AGVSport
• Alpinestars SPA
• FLY Racing Jackets
• Fox Racing Inc.
• HKM Sports Equipment GmbH
• Joe Rocket Jackets
• Klim Technical Riding Gear
• Kushitani Hamamatsu
• Ride Icon
• Royal Enfield Gear

Report Scope

In this report, the Global Motorcycle Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Motorcycle Apparel Market, By Type

• Jackets
• Helmets
• Gloves
• Knee Guards
• Shoes
• Others

Motorcycle Apparel Market, By Material Type

• Mesh
• Leather
• Plastic
• Carbon Fiber
• Others

Motorcycle Apparel Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Motorcycle Apparel Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Motorcycle Apparel Market.

Available Customizations:

Global Motorcycle Apparel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Motorcycle Apparel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Jackets, Helmets, Gloves, Knee Guards, Shoes, Others)
  • 5.2.2. By Material Type (Mesh, Leather, Plastic, Carbon Fiber, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Motorcycle Apparel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Material Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Motorcycle Apparel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Material Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Motorcycle Apparel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Material Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Motorcycle Apparel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Material Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Motorcycle Apparel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Material Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Motorcycle Apparel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Material Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Motorcycle Apparel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Material Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Motorcycle Apparel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Material Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Motorcycle Apparel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Material Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Motorcycle Apparel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Material Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Motorcycle Apparel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Material Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Motorcycle Apparel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Material Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Motorcycle Apparel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Material Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Motorcycle Apparel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Material Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Motorcycle Apparel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Material Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Motorcycle Apparel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Material Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Motorcycle Apparel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Material Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Motorcycle Apparel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Material Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Motorcycle Apparel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Material Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Motorcycle Apparel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Material Type
      • 9.3.3.2.3. By Sales Channel

10. South America Motorcycle Apparel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Material Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Motorcycle Apparel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Material Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Motorcycle Apparel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Material Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Motorcycle Apparel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Material Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Motorcycle Apparel Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AGVSport
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alpinestars SPA
• 15.3. FLY Racing Jackets
• 15.4. Fox Racing Inc.
• 15.5. HKM Sports Equipment GmbH
• 15.6. Joe Rocket Jackets
• 15.7. Klim Technical Riding Gear
• 15.8. Kushitani Hamamatsu
• 15.9. Ride Icon
• 15.10. Royal Enfield Gear

16. Strategic Recommendations

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