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市場調查報告書
商品編碼
1755983
2032 年摩托車服裝市場預測:按產品、材料、車輛類型、分銷管道、最終用戶和地區進行的全球分析Motorcycle Apparel Market Forecasts to 2032 - Global Analysis By Product (Jackets, Pants, Shoes, Gloves, Helmets and Other Products), Material, Vehicle Type, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球摩托車服裝市場預計在 2025 年達到 287.6 億美元,到 2032 年將達到 509.1 億美元,預測期內的複合年成長率為 8.5%。
摩托車服裝是指專門設計的服裝和裝備,旨在保護摩托車免受天氣相關的危害和傷害,同時提升舒適度和時尚感。由皮革、克維拉和混紡布料製成的貼身褲、緊身褲、靴子、夾克、頭盔和防彈衣都是耐用材料的例子。摩托車服裝兼具實用性和美觀性,例如道路可視性、防撞保護和耐磨性。它通常具有保暖、透氣和防水的內襯,以適應各種氣候。合適的摩托車對於安全性、法規以及提升通勤者和愛好者的騎乘體驗至關重要。
摩托車銷量增加,道路安全意識增強
隨著越來越多的人選擇騎摩托車休閒或通勤,對夾克、頭盔、手套、靴子等安全裝備的需求也日益成長。此外,騎士們的道路安全意識不斷提高,也推動了市場的發展,促使人們採用核准的防護裝備。政府強制使用防護裝備的立法也是業務擴張的主要驅動力。為此,生產商正在引入符合人體工學的設計和尖端材料,以滿足客戶的需求。這些趨勢共同推動了摩托車服飾市場的整體成長。
奢華摩托車服飾的高成本
許多機車騎士,尤其是在開發中國家,選擇更便宜的替代品,甚至乾脆放棄防護裝備。這種價格敏感度降低了人們對品牌優質裝備的普遍需求。入門級和體型較小的摩托車手通常難以抗拒購買昂貴服裝的誘惑。這導致摩托車服裝在預算有限的摩托車手群中滲透率有限,減緩了產業成長。二手服飾的低轉售價值進一步阻礙了購買意願。
對智慧、永續裝備的需求不斷增加
越來越多的消費者青睞生物分解性和再生纖維等環保產品,推動了永續性。整合GPS、安全氣囊系統和網路等功能的智慧騎乘服,提升了騎乘者的安全性和舒適度。這些進步吸引了具有環保意識和科技愛好者的騎乘者,從而帶來了不斷成長的基本客群。製造商正在加大研發投入,以整合最尖端科技,同時減少對環境的影響。因此,市場上高階多功能騎乘裝備的需求正在成長。
仿冒品品
劣質仿冒知名品牌產品的氾濫誤導了消費者,損害了品牌信任。這些服裝提供的保護不足,反而增加了騎乘者受傷的風險。此外,正品生產商的品牌形像被稀釋,收入減少。而假冒裝備在網路上隨處可見,進一步加劇了這種情況,從而阻礙了高階產品的購買,並削弱了消費者對市場的信心。
COVID-19的影響
新冠疫情嚴重衝擊了摩托車服飾市場,導致供應鏈中斷、工廠停工和消費支出減少。封鎖和出行限制導致摩托車減少,直接影響了相關服裝的需求。零售店關閉以及消費者對必需品的偏好進一步拖累了銷售。然而,隨著限制措施的放鬆和人們對個人出行需求的增加,市場逐漸復甦。電商平台蓬勃發展,製造商也積極應對,加強數位化營運並提供安全防護裝備,幫助穩定了疫情後的市場。
手套市場預計將成為預測期內最大的市場
預計手套市場將在預測期內佔據最大市場佔有率,因為它們能夠提供必要的手部保護,提升騎乘者的安全性和舒適度。道路安全意識的提高和事故率的上升,推動了對優質摩托車手套的需求。整合指關節保護、觸控螢幕相容性和耐候性材料等技術進步正在吸引更多消費者。此外,賽車和探險騎行的日益普及也刺激了對專業手套的需求。製造商也提供各種款式和價格分佈,使更廣泛的客戶群能夠購買到合適的手套。
預計在預測期內,旅行自行車市場將以最高的複合年成長率成長
預計在預測期內,旅行摩托車細分市場將實現最高成長率。這源自於遠距騎行的流行進一步推高了高階夾克、手套、靴子和騎行服的需求。因此,製造商優先考慮功能性和安全性,從而推動了服裝細分市場的持續成長。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於其摩托車保有量高,尤其是在印度、中國、印尼和越南等國家。都市化和可支配收入的提高正推動騎士投資優質裝備。與北美不同,價格實惠和功能性是關鍵促進因素,推動了對輕便、耐候性和具成本效益產品的需求。摩托車運動的普及和西方潮流的影響也推動了摩托車市場的成長。由於本地客製化和具競爭力的價格,本土品牌與國際品牌一樣,也越來越受歡迎。
預計北美將在預測期內實現最高的複合年成長率,這得益於其強大的摩托車旅遊文化、日益增強的安全意識以及探險摩托車的普及。美國和加拿大是該地區的主導,推動了對裝甲夾克、強化手套和藍牙頭盔等先進防護裝備的需求。電子商務的成長以及哈雷戴維森和Alpinestars等領先品牌的出現,進一步推動了市場擴張。此外,監管機構對騎乘安全的重視以及消費者對高級產品的偏好,也促進了市場的持續成長。
According to Stratistics MRC, the Global Motorcycle Apparel Market is accounted for $28.76 billion in 2025 and is expected to reach $50.91 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Motorcycle attire is the term for specialised clothes and equipment made to improve comfort and style while shielding motorcyclists from weather-related hazards and injuries. Gloves, leggings, boots, jackets, helmets and body armour composed of leather, Kevlar or textile mixes are examples of durable materials. Motorcycle clothing provides visibility on the road, impact protection, and abrasion resistance, among other practical and cosmetic benefits. For climate adaptation, it frequently has thermal lining, ventilation, and waterproofing. For the sake of safety, legal compliance, and improving the riding experience for both commuters and enthusiasts, appropriate motorcycle clothing is crucial.
Increasing motorcycle sales and rising road safety awareness
The need for safety equipment including jackets, helmets, gloves, and boots is increasing as more people choose motorcycles for both leisure and commuting. The market is also boosted by riders' increased awareness of road safety, which promotes the adoption of approved protective equipment. Government laws requiring the use of protective gear are also a major factor in the expansion of the business. In response, producers are introducing ergonomic designs and cutting-edge materials to satisfy customer demands. The total growth of the motorcycle clothing market is reinforced by this combined tendency.
High cost of premium motorcycle apparel
Many motorcyclists choose inexpensive substitutes or completely forego protective gear, particularly in developing nations. The general desire for branded, high-quality equipment is decreased by this price sensitivity. Entry-level or small-scale riders frequently struggle to defend the purchase of pricey clothing. As a result, limited adoption among customers on a tight budget slows industry growth. Purchases are further discouraged by the low resale value of secondhand clothing.
Rising demand for smart and sustainable gear
Sustainability is being promoted by consumers' growing preference for eco-friendly products like biodegradable fibres and recycled textiles. The safety and comfort of riders are improved by smart clothing with features like integrated GPS, airbag systems, and networking. The client base grows as a result of these advances, which appeal to riders who are ecologically concerned and tech-savvy. Manufacturers are spending money on research and development to include cutting-edge technologies while lessening their impact on the environment. As a result, the market is seeing an increase in high-end, multipurpose equipment.
Presence of counterfeit and substandard products
Frequently imitating well-known brands, these inferior substitutes deceive customers and undermine brand credibility. Because such clothing provides insufficient protection, riders wearing it run a higher risk of injury. Additionally, genuine producers suffer from dilution of their brand and income losses. The situation is made worse by the fact that fraudulent gear is widely available online. This deters premium purchases and erodes customer trust in the market.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the motorcycle apparel market, causing supply chain disruptions, factory shutdowns, and a decline in consumer spending. Lockdowns and travel restrictions led to reduced motorcycle usage, directly affecting the demand for related apparel. Retail store closures and shifting priorities toward essential goods further slowed sales. However, the market saw a gradual recovery as restrictions eased and interest in personal mobility increased. E-commerce platforms gained traction, and manufacturers adapted by enhancing digital presence and offering safety-oriented gear, helping the market stabilize post-pandemic.
The gloves segment is expected to be the largest during the forecast period
The gloves segment is expected to account for the largest market share during the forecast period, due to offering essential hand protection, enhancing rider safety and comfort. Increasing awareness about road safety and rising accident rates have boosted the demand for high-quality motorcycle gloves. Technological advancements, such as the integration of knuckle protection, touchscreen compatibility, and weather-resistant materials, are attracting more consumers. Additionally, the growing popularity of racing and adventure biking is fueling the need for specialized gloves. Manufacturers are also offering a wide variety of styles and price points, making gloves accessible to a broader customer base.
The touring motorcycle segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the touring motorcycle segment is predicted to witness the highest growth rate, due to the long-distance nature of travel, which demands high-quality, durable gear. Riders prefer advanced apparel that offers enhanced comfort, weather resistance, and protective features for extended journeys. This demand drives innovation in materials and designs tailored specifically for touring needs. The popularity of adventure touring and cross-country rides further increases the uptake of premium jackets, gloves, boots, and riding suits. As a result, manufacturers focus more on functionality and safety, fueling consistent growth in the apparel segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to high two-wheeler ownership, especially in countries like India, China, Indonesia, and Vietnam. Urbanization and increasing disposable income are encouraging riders to invest in quality gear. Unlike North America, affordability and functionality are key factors, driving demand for lightweight, weather-resistant, and cost-effective products. The rising popularity of motorbike sports and the influence of Western trends also support growth. Domestic brands are gaining traction alongside international players through regional customization and competitive pricing.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to a strong culture of motorcycle touring, increasing safety awareness, and the popularity of adventure biking. The U.S. and Canada dominate the region, with rising demand for advanced protective gear such as armored jackets, reinforced gloves, and Bluetooth-integrated helmets. E-commerce growth and the presence of leading brands like Harley-Davidson and Alpinestars further fuel market expansion. Additionally, regulatory emphasis on rider safety and premium product preferences among consumers contribute to sustained market growth.
Key players in the market
Some of the key players profiled in the Motorcycle Apparel Market include Alpinestars, Dainese, Rev'it!, Fox Racing, Klim, Spidi, Held, Rukka, Furygan, Kushitani, RS Taichi, KOMINE, GOLDWIN Motorcycle, DAYTONA, YELLOW CORN, Polaris and Belstaff.
In January 2025, Dainese partnered with Bangalore-based Tusker Group to open "D-Store" exclusive outlets. The first store opened at Orion Mall, with plans to expand to Delhi, Mumbai, Pune, Chennai, Coimbatore, and more.
In August 2024, Alpinestars teamed up with Aprilia to launch a four-piece premium riding apparel collection, blending Alpinestars' protection tech with Aprilia's sporty aesthetic. Pieces include the Speed Blast Air Tex jacket, now available via Aprilia's online store.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.