甜餅乾市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、配料、銷售管道、地區和競爭格局分類，2021-2031年）

全球甜餅乾市場預計將從 2025 年的 986.1 億美元成長到 2031 年的 1,303.4 億美元，複合年成長率達到 4.76%。

餅乾是指用麵粉、油脂和糖製成的麵團烘焙而成的產品，通常會添加乾果、堅果和巧克力等添加劑以增強其感官吸引力。市場成長的主要驅動力是快速的都市化以及由此帶來的生活方式轉向便捷型轉變，這催生了忙碌消費者對即食零食的需求。此外，發展中地區可支配收入的增加也促使消費者從傳統零食轉向商業包裝的餅乾，有助於穩定全球需求。

然而，該行業面臨許多挑戰，包括原物料價格波動以及政府對脂肪和糖含量的監管日益嚴格，迫使生產商修改現有配方。儘管如此，國際貿易仍然是該行業韌性和分銷網路的關鍵因素。例如，英國食品飲料聯合會報告稱，2024年前九個月，英國向美國出口了4.36億塊餅乾。這項數據證實了全球需求的強勁，即便企業正努力應對複雜的監管和經濟環境。

市場促進因素

全球甜餅乾市場的主要驅動力是持續的產品創新和口味多元化。製造商正積極拓展產品線以維持品牌影響力。他們經常推出限量版產品和創新口味組合，以吸引年輕消費者並促進衝動消費。這項策略不僅能為成熟的產品線注入新鮮活力，還能有效應對競爭激烈的零售市場中消費者口味的飽和。例如，Pladis Global在2025年10月發布的2024年度報告中指出，其集團收入達32.3億英鎊，較上年成長17%。這項成長主要得益於其Jaffa Cakes品牌推出的「可樂瓶」口味等創新產品。

此外，市場成長也受到現代快節奏生活方式推動，人們對便利零食的需求日益成長。都市區消費者越來越傾向於選擇包裝烘焙點心作為便利的營養來源，這顯著提升了主要行業參與者的銷售量。這一趨勢也反映在近期的財務表現上。根據 Bakeryinfo.co.uk 網站 2025 年 5 月發表的一篇報導，FBC 英國公司截至 2024 年 8 月的會計年度銷售額成長了 28%，達到 4.912 億英鎊。同樣，《布魯塞爾時報》2025 年 2 月的一篇報導指出，Lotus Bakeries 2024 年的銷售額成長了 16%，達到 12.3 億歐元，凸顯了全球消費者對便捷零食形式的日益依賴。

市場挑戰

原料成本波動是限制全球甜餅乾市場成長的主要障礙。製造商嚴重依賴糖、可可和小麥等農產品，而這些關鍵原料的價格會因環境因素和供應限制而大幅波動。這種波動給企業帶來了巨大的財務壓力，因為它們既要努力消化不斷上漲的投入成本，又要維持零售價格對消費者的吸引力。

近期產業數據顯示，成本壓力之大顯而易見。根據國際可可組織預測，2024年可可價格將達到每噸約12,900美元的歷史新高。生產成本的空前飆升迫使生產商縮小包裝尺寸、改變配方以維持利潤率，但這可能導致產品品質下降，並削弱消費者忠誠度。因此，持續的財務風險管理需求擠佔了創新和擴張的資源，有效減緩了整個市場的發展。

市場趨勢

產業的一個顯著趨勢是利用天然甜味劑減少糖分。製造商正在重新設計產品，以應對日益嚴格的法規和消費者不斷增強的健康意識。這一趨勢不僅在於減少卡路里；它還利用富含纖維的成分和天然甜味劑來改善營養成分，同時提供與傳統偏好相媲美的感官體驗。主要企業紛紛回應，推出更健康的傳統品牌產品，提供滿意的偏好。例如，Pladis Global 在 2025 年 8 月發布的《2024 年永續發展報告》中指出，其創新努力已成功開發出 McVitie's 消化餅乾，該產品含糖量減少了 30%，直接滿足了消費者對更健康零食的需求。

第二個主要趨勢是向永續和環保包裝的轉變，這主要受環保主義和減少對原生塑膠依賴的需求所驅動。秉持循環經濟原則，該行業正逐步摒棄傳統包裝，轉而投資可堆肥、可回收和紙基材料，以減少其對環境的影響。在消費者高度重視企業社會責任的市場中，這種轉變正成為品牌差異化的關鍵因素。例如，費列羅集團在2025年7月發布的《2024年永續發展報告》中宣布，其92.1%的包裝現已可回收。這得歸功於其採取的大幅減少塑膠廢棄物的措施，例如用聚丙烯取代聚苯乙烯。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球甜餅乾市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（巧克力塗層餅乾、曲奇餅乾、夾心餅乾、原味餅乾、夾心餅乾、其他）
  • 依成分（小麥、燕麥、雜糧、其他）
  • 依銷售管道（超級市場/大賣場、便利商店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章 北美甜餅乾市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

7. 歐洲甜餅乾市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

8. 亞太甜餅乾市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

9. 中東與非洲甜餅乾市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美甜餅乾市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球甜餅乾市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Mondelez International Inc.
• Burton's Biscuit Company
• ITC Limited
• Parle Products Private Limited
• The Kellogg's Company
• Britannia Industries Limited
• Yildiz Holding AS
• Grupo Bimbo
• Bahlsen GmbH & Co. KG
• Simple Mills

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Sweet Biscuit Market is projected to expand from USD 98.61 Billion in 2025 to USD 130.34 Billion by 2031, achieving a CAGR of 4.76%. Defined as baked goods made from a dough of flour, fats, and sugar, these products often feature additions like dried fruits, nuts, or chocolate to enhance their sensory appeal. The market's growth is primarily driven by rapid urbanization and a corresponding shift toward convenience-focused lifestyles, which create a need for ready-to-eat snacks among busy consumers. Additionally, growing disposable incomes in developing regions are facilitating a transition from traditional snacks to commercially packaged biscuits, ensuring steady demand globally.

However, the industry encounters significant obstacles in the form of volatile raw material prices and increasingly strict government mandates regarding fat and sugar content, compelling manufacturers to modify established recipes. Despite these challenges, international trade continues to be a vital element of the sector's resilience and distribution network. For instance, the 'Food and Drink Federation' reported that in '2024', the United Kingdom shipped 436 million biscuits to the United States within the first nine months. This data underscores the strength of global demand even as companies manage complex regulatory and economic environments.

Market Driver

A key factor propelling the global sweet biscuit market is continuous product innovation and flavor diversification, as manufacturers aggressively broaden their offerings to maintain brand relevance. Companies are frequently launching limited-edition items and novel flavor mixes to attract younger consumers and stimulate impulse buying. This approach not only refreshes mature product lines but also combats consumer flavor fatigue in a highly competitive retail space. For example, Pladis Global reported in October 2025, within its '2024 Annual Report', that group revenue increased by 17% year-on-year to £3.23 billion, a rise significantly supported by innovations such as the "Cola Bottle" flavor for its Jaffa Cakes brand.

The market is further driven by the rising demand for convenient, on-the-go snacking solutions necessitated by modern, fast-paced lifestyles. Urban consumers are increasingly turning to packaged baked goods for quick sustenance, generating substantial sales volumes for major industry players. This trend is reflected in recent financial results; according to Bakeryinfo.co.uk in May 2025, referencing the 'Fox's Burton's Companies improves biscuit market share in FY24' article, FBC UK saw revenue jump 28% to £491.2 million for the period ending August 2024. Similarly, The Brussels Times reported in February 2025 that Lotus Bakeries reached a turnover of €1.23 billion in 2024, a 16% increase, highlighting the global reliance on convenient snack formats.

Market Challenge

The volatility of raw material costs represents a major hurdle restricting the growth of the global sweet biscuit market. Manufacturers rely heavily on agricultural commodities such as sugar, cocoa, and wheat, yet prices for these essential ingredients fluctuate wildly due to environmental factors and supply constraints. This instability imposes severe financial pressure, as companies struggle to absorb escalating input costs while striving to keep retail prices attractive to buyers.

The intensity of this cost pressure is highlighted by recent industry data. According to the 'International Cocoa Organization', cocoa prices hit a historic high of roughly 12,900 USD per tonne in '2024'. This unprecedented spike in production costs forces manufacturers to shrink pack sizes or modify recipes to protect margins, which risks degrading product quality and diminishing consumer loyalty. Consequently, the persistent need to manage financial risks diverts resources away from innovation and expansion, effectively slowing the overall progress of the market.

Market Trends

A defining trend in the sector is sugar reduction via natural sweetener alternatives, as manufacturers reformulate products to meet strict regulations and rising consumer health consciousness. This movement goes beyond simple calorie cutting, utilizing fiber-rich ingredients and natural sweetening agents to mimic the sensory experience of traditional indulgences while improving nutritional profiles. Major companies are responding by introducing healthier versions of heritage brands that offer permissible indulgence. For instance, Pladis Global noted in August 2025, in its '2024 Sustainability Report', that innovation efforts successfully produced a McVitie's Digestive biscuit with 30% less sugar, directly addressing the demand for better-for-you snacks.

The second major trend is the transition to sustainable and eco-friendly packaging, driven by environmental advocacy and the need to reduce reliance on virgin plastics. The industry is moving away from traditional packaging in favor of circular economy principles, investing in compostable, recyclable, and paper-based materials to lower environmental impact. This shift serves as a key brand differentiator in a market where consumers value corporate responsibility. Illustrating this, the Ferrero Group stated in July 2025, in the 'Sustainability Report 2024', that 92.1% of its packaging is now recyclable, achieved through measures such as replacing polystyrene with polypropylene to significantly reduce plastic waste.

Key Market Players

• Mondelez International Inc.
• Burton's Biscuit Company
• ITC Limited
• Parle Products Private Limited
• The Kellogg's Company
• Britannia Industries Limited
• Yildiz Holding AS
• Grupo Bimbo
• Bahlsen GmbH & Co. KG
• Simple Mills

Report Scope

In this report, the Global Sweet Biscuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sweet Biscuit Market, By Type

• Chocolate-coated Biscuits
• Cookies
• Filled Biscuits
• Plain Biscuits
• Sandwich Biscuits
• Others

Sweet Biscuit Market, By Source

• Wheat
• Oats
• Millets
• Others

Sweet Biscuit Market, By Sales Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Sweet Biscuit Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sweet Biscuit Market.

Available Customizations:

Global Sweet Biscuit Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sweet Biscuit Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Chocolate-coated Biscuits, Cookies, Filled Biscuits, Plain Biscuits, Sandwich Biscuits, Others)
  • 5.2.2. By Source (Wheat, Oats, Millets, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sweet Biscuit Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Source
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sweet Biscuit Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Sweet Biscuit Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Sweet Biscuit Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Sales Channel

7. Europe Sweet Biscuit Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Source
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sweet Biscuit Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Sweet Biscuit Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Sweet Biscuit Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Sweet Biscuit Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Sweet Biscuit Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Sweet Biscuit Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Source
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sweet Biscuit Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Sweet Biscuit Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Sweet Biscuit Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Sweet Biscuit Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Sweet Biscuit Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Sweet Biscuit Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Source
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sweet Biscuit Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Sweet Biscuit Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Sweet Biscuit Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Sales Channel

10. South America Sweet Biscuit Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Source
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sweet Biscuit Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Sweet Biscuit Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Sweet Biscuit Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sweet Biscuit Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Mondelez International Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Burton's Biscuit Company
• 15.3. ITC Limited
• 15.4. Parle Products Private Limited
• 15.5. The Kellogg's Company
• 15.6. Britannia Industries Limited
• 15.7. Yildiz Holding AS
• 15.8. Grupo Bimbo
• 15.9. Bahlsen GmbH & Co. KG
• 15.10. Simple Mills

16. Strategic Recommendations

17. About Us & Disclaimer