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市場調查報告書
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1938481

電視市場－全球產業規模、佔有率、趨勢、機會及預測（依螢幕大小、顯示類型、通路、地區及競爭格局分類，2021-2031年）

Television Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Screen Size, By Display Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電視市場預計將從 2025 年的 3,203.6 億美元大幅成長至 2031 年的 5,299.2 億美元，年複合成長率為 8.75%。

該行業涵蓋影像顯示設備的製造和商業性分銷，這些設備旨在透過地面電波、衛星和網際網路網路接收和播放視聽節目。推動這一成長的關鍵因素包括高速網際網路基礎設施的日益普及以及消費者對能夠無縫整合串流媒體服務的智慧家庭娛樂系統的強勁需求。在成熟的技術領域，對先進硬體的強勁需求也顯而易見。例如，日本電子情報技術產業協會（JEITA）報告稱，到2024年，日本國內平板電視的出貨量將達到448萬台。

市場概覽
預測期 2027-2031
市場規模：2025年 3203.6億美元
市場規模：2031年 5299.2億美元
複合年成長率：2026-2031年 8.75%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，儘管存在這些有利條件，已開發國家市場的高度飽和仍然是一個重要的市場壁壘，導致平均設備更換週期延長。隨著家庭普及率接近臨界值，製造商發現，如果不提供能夠激勵消費者升級換代的重大技術進步，就很難維持出貨量。這種飽和加劇了現有市場領導之間的激烈價格競爭，並迫使整個產業更加依賴新興市場，以彌補目前北美和歐洲出貨量停滯不前的局面。

市場促進因素

隨著消費者越來越重視影像保真度和色彩準確度，而非標準面板的性能，OLED 和 QLED 等先進顯示技術的日益普及成為市場價值成長的關鍵驅動力。製造商正積極拓展其高級產品線，以提高盈利並滿足現代高清內容對卓越對比度的需求。這種向高效能硬體的策略轉型，即使在整體經濟挑戰下，也推動了高階市場的顯著銷售成長。例如，三星電子在 2024 年 2 月的新聞稿中強調了這些先進技術的商業性成功，宣布其 2023 年全年 QLED 電視銷量達到 831 萬台。

同時，OTT（Over-The-Top）串流服務的普及加速了硬體升級，對設備提出了更高的要求，使其能夠運行複雜的作業系統並支援高頻寬的網路連線。隨著傳統廣播方式的衰落，消費者擴大用智慧電視取代老舊設備，而智慧電視是數位應用和線上媒體消費的核心。串流平台用戶群的不斷成長也印證了這項轉變。 Roku在2024年10月的致股東信中透露，串流媒體家庭用戶數已達8,550萬，凸顯了連網介面的重要性。為了滿足這項需求，各大廠商都在維持強大的產能。 TCL電子報告稱，2024年全球電視出貨量將達到2,526萬台。

市場挑戰

已開發經濟體市場高度飽和是限制全球電視產業進一步擴張的重要阻礙因素。在家庭擁有率接近飽和的成熟地區，銷售量的主要驅動力已從新用戶取得轉向設備更換。然而，由於硬體耐用性提高，以及技術改進對一般消費者而言附加價值不斷降低，更換週期顯著延長。這種情況導致銷售停滯，迫使製造商必須採取損害降價來提升銷售量。

這種停滯現像在北美尤其明顯，儘管產品不斷創新，但需求仍然疲軟。美國消費科技協會 (CTA) 預測，到 2024 年，美國電視出貨量僅成長 1%，達到 4,090 萬台。這一微弱成長凸顯了老牌企業在北美這個有機成長空間有限的地區所面臨的產生收入挑戰，導致它們必須透過激進的價格策略而非整體銷售量成長來爭奪市場佔有率，從而承受著更大的競爭壓力。

市場趨勢

Mini-LED 和 Micro-LED 顯示器技術的快速普及正在從根本上改變高階電視市場，它們以卓越的亮度和耐用性成為 OLED 的高性能替代方案。製造商正利用這些先進的背光技術來彌合中階機型和旗艦機型之間的品質差距，從而有效地促進了產品生命週期較長的市場中的設備更換。這種結構性變革使品牌能夠以具有競爭力的價格提供精準的對比度控制和更豐富的色彩表現，即使在經濟低迷時期也能刺激升級需求。 TCL 電子在 2025 年 2 月的新聞稿中證實了這一趨勢，報告指出 2024 年全球 Mini-LED 電視出貨量年增 194.5%。

同時，免費廣告支援的串流電視（FAST）服務的成長標誌著市場貨幣化的關鍵轉折點，它將電視從被動的顯示設備轉變為一個主動的、產生收入的生態系統。行業領導企業正積極透過將自有線性頻道直接整合到作業系統中，在傳統廣播和第三方應用程式之外獲取廣告收入。這種做法創造了持續的收入來源，以彌補硬體銷售利潤率的下降，同時也滿足了消費者對免費整合內容日益成長的需求。 2025年4月，三星電子宣布，其在美國提供近700個頻道的「Samsung TV Plus」平台的用戶參與度在第一季同比成長超過30%。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球電視市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依螢幕大小（39吋或以下、40-49吋、50-59吋、59吋或以上）
    • 依顯示器類型（LED、OLED、其他（LCD、QLED 等））
    • 依分銷管道（多品牌商店、超級市場/大賣場、線上、其他（代理商銷售、專賣店等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美電視市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電視市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太電視市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲電視市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美電視市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球電視市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • TCL Technology Group Corp.
  • Hisense Group Co., Ltd.
  • Xiaomi Corporation
  • Sony Group Corporation
  • Vizio Holding Corp.
  • Panasonic Holdings Corporation
  • Sharp Corporation
  • TPV Technology Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 9428

The Global Television Market is projected to expand significantly, rising from a valuation of USD 320.36 Billion in 2025 to USD 529.92 Billion by 2031, reflecting a compound annual growth rate of 8.75%. This industry encompasses the production and commercial distribution of visual display units engineered to receive and broadcast audio-visual programming through terrestrial, satellite, and internet-based networks. Key factors propelling this growth include the broadening accessibility of high-speed internet infrastructure and a surging consumer appetite for integrated smart home entertainment systems that seamlessly aggregate streaming services. The robust demand for sophisticated hardware is clearly observable in established technology sectors; for instance, the Japan Electronics and Information Technology Industries Association reported that domestic shipments of flat-panel display televisions totaled 4.48 million units in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 320.36 Billion
Market Size 2031USD 529.92 Billion
CAGR 2026-20318.75%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, despite these favorable growth conditions, the market faces a substantial obstacle in the form of high saturation levels within developed economies, which has led to a lengthening of the average device replacement cycle. As household penetration rates approach their maximum limit, manufacturers encounter difficulties in sustaining shipment volumes without offering significant technological advancements to motivate consumers to upgrade. This saturation fuels intense price competition among established market leaders and compels the industry to depend increasingly on emerging markets to counterbalance the volume stagnation currently affecting North American and European regions.

Market Driver

The increasing uptake of sophisticated display technologies, such as OLED and QLED, acts as a major engine for market value expansion, as consumers increasingly value visual fidelity and color precision over standard panel capabilities. Manufacturers are aggressively broadening their premium product portfolios to enhance profitability and satisfy the need for the superior contrast ratios required by contemporary high-definition content. This strategic shift toward high-performance hardware is driving significant sales within the premium sector, even amidst broader economic challenges. For example, Samsung Electronics highlighted the commercial success of these advanced formats in a February 2024 press release, noting that the company achieved sales of 8.31 million QLED television units throughout 2023.

Concurrently, the widespread adoption of Over-the-Top (OTT) streaming services is accelerating hardware upgrades by necessitating devices that can support complex operating systems and high-bandwidth internet connections. As traditional broadcasting methods wane, consumers are swapping older units for smart televisions that serve as central hubs for digital apps and online media consumption. This shift is evidenced by the growing user base of streaming-centric platforms; Roku, Inc. revealed in its October 2024 Shareholder Letter that it had reached 85.5 million streaming households, illustrating the essential role of connected interfaces. To meet this demand, major players maintain vast production capabilities, with TCL Electronics reporting a global shipment volume of 25.26 million television sets in 2024.

Market Challenge

The intense market saturation prevalent in developed economies serves as a significant restriction on the broader expansion of the global television industry. In mature regions where household ownership has reached near-total capacity, the primary driver of sales volume has transitioned from new user adoption to device replacement. However, as hardware durability increases and the perceived value of marginal technological improvements lessens for the average buyer, replacement cycles have lengthened considerably. This dynamic establishes a stagnant sales landscape where manufacturers find it difficult to secure volume growth without implementing value-diminishing price cuts.

This stagnation is especially pronounced in North America, where demand remains plateaued despite continuous product innovation. The Consumer Technology Association projected in 2024 that television set shipments in the United States would grow by only 1% to reach 40.9 million units. This negligible growth rate highlights the challenges established brands encounter in generating revenue within regions devoid of organic expansion potential, thereby escalating competitive pressure to capture market share through aggressive pricing tactics rather than through increases in overall sales volume.

Market Trends

The rapid integration of Mini-LED and Micro-LED display architectures is fundamentally transforming the premium television sector by providing a high-performance alternative to OLED that offers superior brightness and durability. Manufacturers are increasingly focusing on these advanced backlight technologies to close the quality gap between mid-range and flagship offerings, effectively encouraging device replacement in a market characterized by extended product lifecycles. This architectural evolution enables brands to offer precise contrast control and improved color volume at competitive prices, stimulating upgrades despite economic stagnation. TCL Electronics underscored this trend in a February 2025 press release, reporting a 194.5% year-over-year increase in global shipments of its Mini LED television sets for 2024.

Simultaneously, the growth of Free Ad-Supported Streaming TV (FAST) services marks a pivotal shift in market monetization, converting televisions from passive displays into active, revenue-generating ecosystems. Industry leaders are aggressively embedding proprietary linear channels directly into their operating systems, allowing them to capture advertising revenue that bypasses traditional broadcast and third-party apps. This approach generates a recurring revenue stream that helps offset shrinking margins on hardware sales while catering to the rising consumer demand for free, integrated content. In April 2025, Samsung Electronics announced that user engagement on its Samsung TV Plus platform, which nears 700 channels in the US, surged by over 30% year-over-year in the first quarter.

Key Market Players

  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • TCL Technology Group Corp.
  • Hisense Group Co., Ltd.
  • Xiaomi Corporation
  • Sony Group Corporation
  • Vizio Holding Corp.
  • Panasonic Holdings Corporation
  • Sharp Corporation
  • TPV Technology Limited

Report Scope

In this report, the Global Television Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Television Market, By Screen Size

  • 39'' and Below
  • 40''-49''
  • 50''-59''
  • Above 59''

Television Market, By Display Type

  • LED
  • OLED
  • Others (LCD, QLED, etc.)

Television Market, By Distribution Channel

  • Multi Branded Stores
  • Supermarkets / Hypermarkets
  • Online
  • Others (Institutional Sales, Exclusive Stores, etc.)

Television Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Television Market.

Available Customizations:

Global Television Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Television Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Screen Size (39'' and Below, 40''-49'', 50''-59'', Above 59'')
    • 5.2.2. By Display Type (LED, OLED, Others (LCD, QLED, etc.))
    • 5.2.3. By Distribution Channel (Multi Branded Stores, Supermarkets / Hypermarkets, Online, Others (Institutional Sales, Exclusive Stores, etc.))
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Television Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Screen Size
    • 6.2.2. By Display Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Television Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Screen Size
        • 6.3.1.2.2. By Display Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Television Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Screen Size
        • 6.3.2.2.2. By Display Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Television Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Screen Size
        • 6.3.3.2.2. By Display Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe Television Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Screen Size
    • 7.2.2. By Display Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Television Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Screen Size
        • 7.3.1.2.2. By Display Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Television Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Screen Size
        • 7.3.2.2.2. By Display Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Television Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Screen Size
        • 7.3.3.2.2. By Display Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Television Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Screen Size
        • 7.3.4.2.2. By Display Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Television Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Screen Size
        • 7.3.5.2.2. By Display Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Television Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Screen Size
    • 8.2.2. By Display Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Television Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Screen Size
        • 8.3.1.2.2. By Display Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Television Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Screen Size
        • 8.3.2.2.2. By Display Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Television Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Screen Size
        • 8.3.3.2.2. By Display Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Television Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Screen Size
        • 8.3.4.2.2. By Display Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Television Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Screen Size
        • 8.3.5.2.2. By Display Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Television Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Screen Size
    • 9.2.2. By Display Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Television Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Screen Size
        • 9.3.1.2.2. By Display Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Television Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Screen Size
        • 9.3.2.2.2. By Display Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Television Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Screen Size
        • 9.3.3.2.2. By Display Type
        • 9.3.3.2.3. By Distribution Channel

10. South America Television Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Screen Size
    • 10.2.2. By Display Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Television Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Screen Size
        • 10.3.1.2.2. By Display Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Television Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Screen Size
        • 10.3.2.2.2. By Display Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Television Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Screen Size
        • 10.3.3.2.2. By Display Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Television Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Samsung Electronics Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. LG Electronics Inc.
  • 15.3. TCL Technology Group Corp.
  • 15.4. Hisense Group Co., Ltd.
  • 15.5. Xiaomi Corporation
  • 15.6. Sony Group Corporation
  • 15.7. Vizio Holding Corp.
  • 15.8. Panasonic Holdings Corporation
  • 15.9. Sharp Corporation
  • 15.10. TPV Technology Limited

16. Strategic Recommendations

17. About Us & Disclaimer