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市場調查報告書
商品編碼
1938471

奢侈品市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、通路、地區和競爭格局分類，2021-2031年）

Luxury Goods Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel (Exclusive Stores, Airports, E-Commerce, Specialty Store & Others ), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球奢侈品市場預計將從 2025 年的 4,308.7 億美元成長到 2031 年的 6,776.8 億美元，複合年成長率為 7.84%。

該行業涵蓋高級時裝、配件和硬奢侈品等高級產品，其特點是工藝精湛、獨一無二且價格高昂。市場成長主要得益於富裕人群購買力的提升和全球旅遊業的復甦，從而帶動了主要城市的消費成長。此外，消費者對體驗式偏好的日益青睞也推動了產業發展，他們越來越重視獨特的品牌體驗，而非傳統的被動消費。

市場概覽
預測期 2027-2031
市場規模：2025年 4308.7億美元
市場規模：2031年 6776.8億美元
複合年成長率：2026-2031年 7.84%
成長最快的細分市場 多品牌商店
最大的市場 歐洲

儘管存在這些積極因素，但由於宏觀經濟不穩定，亞洲主要地區的需求疲軟，為奢侈品行業帶來了巨大的不利影響。這種萎縮導致出口量下降，主要類別的成長也放緩。例如，瑞士手錶工業聯合會報告稱，到2024年，瑞士手錶出口額將下降2.8%，至259億瑞士法郎。這一下滑凸顯了整個奢侈品市場對國際貿易趨勢和區域經濟波動的脆弱性。

市場促進因素

二手奢侈品和循環奢侈品經濟的興起，成為重要的成長引擎，透過強調永續性和投資價值，正在改變消費行為。隨著奢侈品日益被視為可交易資產，次市場也日趨專業化，提供評估服務，從而提升了可靠性和流動性。這一趨勢在硬奢侈品領域尤其明顯，稀缺性和品質確保了其長期價值，未來的轉售價值也成為買家關注的重點。 The RealReal 於 2024 年 8 月發布的《2024 年奢侈品轉售報告》顯示，銷售額同比成長 22%，凸顯了市場對投資合格奢侈品的需求日益成長。

同時，電子商務和全通路零售的快速發展正在重新定義品牌與數位化優先消費者的互動方式。奢侈品牌正突破實體店的壟斷地位，致力於提供便利、個人化和提前獲取產品的無縫線上體驗。薩克斯2024年11月的一項調查發現，70%的奢侈品買家計劃在感恩節前開始假期季節購物，這證實了他們對線上管道的強烈偏好。這種數位化優勢與頂級品牌的實力相符。愛馬仕2024年第三季以外匯匯率計算的銷售額實現了11.3%的穩健成長，證明儘管經濟狀況普遍不確定性，但消費者對超奢侈品牌的傳統需求依然強勁。

市場挑戰

全球奢侈品市場面臨的一大障礙是，宏觀經濟的不確定性導致亞洲主要市場需求疲軟。這種區域性經濟放緩正在削弱許多領先品牌賴以實現顯著成長的關鍵收入來源，從而阻礙了整個產業的發展。經濟波動和消費者信心的起伏導致這些地區可支配收入減少，進而顯著降低了高價商品的自由裁量權。這種情況使得奢侈品牌面臨庫存過剩、出口量下降以及重新評估銷售目標的壓力，從而減緩了整個行業的成長勢頭。

近期數據顯示亞洲消費群萎縮，經濟放緩的影響顯而易見。 Altagamma報告指出，受消費者謹慎消費習慣的影響，預計到2024年，中國當地個人奢侈品市場將萎縮約18%至20%。這一行業最重要地區之一的顯著下滑表明，區域宏觀經濟不穩定會對全球市場表現產生直接的負面影響，抵消其他地區的成長，並對國際奢侈品集團的擴張計劃構成挑戰。

市場趨勢

奢侈品牌正從純粹的產品製造轉向全方位的生活方式策展人，加速向品牌房地產和住宅領域多元化發展。透過將自身的設計標準應用於高階居住環境，這些公司打造沉浸式空間，增強品牌忠誠度，並在傳統零售週期之外創造高額收益。此舉迎合了富裕人士在私人生活中對「精心策劃的專屬體驗」的需求。根據第一太平戴維斯於2025年12月發布的《2025-2026年度品牌住宅報告》，該領域正蓬勃發展，預計到2025年底，全球計劃數量將達到910個，同比成長19%。

同時，區塊鏈技術在數位產品護照中的應用，正在提升防偽和應對監管變化的透明度。該技術為實體商品提供唯一且防篡改的數位身分標識，從而能夠追蹤產品從製造商到消費者的通路，並簡化次市場交易。這項基礎設施正從一項新興技術發展成為保護品牌價值免受盜版侵害的關鍵合規工具。 2025年9月，Aura區塊鏈聯盟宣布，已有超過7,000萬件奢侈品在其私有區塊鏈上註冊，這充分展現了該產業對這項創新技術的堅定承諾。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球奢侈品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（珠寶飾品和手錶、服裝和鞋履、箱包和配件、化妝品和香水）
    • 依分銷管道（專賣店、機場、電子商務、專賣店及其他（百貨公司、大賣場/超級市場、多品牌商店等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美奢侈品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲奢侈品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太奢侈品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲奢侈品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美奢侈品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球奢侈品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • LVMH Moet Hennessy Louis Vuitton SE
  • Kering SA
  • Compagnie Financiere Richemont SA
  • Chanel SA
  • Hermes International SA
  • Rolex SA
  • The Swatch Group Ltd.
  • Burberry Group Plc
  • Capri Holdings Ltd
  • Breitling SA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 7787

The Global Luxury Goods Market is projected to expand from USD 430.87 Billion in 2025 to USD 677.68 Billion by 2031, registering a CAGR of 7.84%. This sector comprises premium offerings such as haute couture, accessories, and hard luxury goods, characterized by exceptional craftsmanship, exclusivity, and elevated pricing. The market's growth is primarily fueled by the increasing purchasing power of high-net-worth individuals and a rebound in global tourism, which supports significant spending in major cities. Additionally, a rising preference for experiential luxury drives industry momentum as consumers value unique brand engagements over standard passive consumption.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 430.87 Billion
Market Size 2031USD 677.68 Billion
CAGR 2026-20317.84%
Fastest Growing SegmentMulti-Branded Stores
Largest MarketEurope

Despite these positive indicators, the industry confronts substantial headwinds from weakening demand in key Asian regions driven by macroeconomic instability. This contraction has reduced export volumes and slowed growth across major categories. For instance, the Federation of the Swiss Watch Industry reported that Swiss watch exports fell by 2.8% to 25.9 billion Swiss Francs in 2024. This downturn underscores the susceptibility of the broader luxury landscape to shifting international trade dynamics and regional economic fluctuations.

Market Driver

The rise of the pre-owned and circular luxury economy serves as a pivotal growth engine, transforming consumer behavior by emphasizing sustainability and investment potential. As high-end goods are increasingly treated as tradable assets, the secondary market has become more professional, providing authentication services that enhance trust and liquidity. This trend is especially strong in hard luxury segments, where scarcity and quality ensure long-term value, prompting buyers to consider future resale value. The RealReal's '2024 Luxury Resale Report' from August 2024 noted a 22% year-over-year increase in sales for fine jewelry valued at over $5,000, highlighting the expanding demand for investment-grade pieces.

Concurrently, the rapid uptake of e-commerce and omnichannel retail is redefining how brands interact with digital-first consumers. Luxury houses are expanding beyond physical exclusivity to provide seamless online experiences that prioritize convenience, personalization, and early product access. A November 2024 survey by Saks revealed that 70% of luxury shoppers intended to begin holiday purchasing before Thanksgiving, with a strong inclination toward online channels. This digital strength aligns with the resilience of top-tier brands; Hermes reported a solid 11.3% constant-exchange-rate sales increase in the third quarter of 2024, proving that ultra-luxury heritage demand remains robust despite broader economic uncertainties.

Market Challenge

A major impediment to the Global Luxury Goods Market is the softening demand in critical Asian markets resulting from macroeconomic uncertainty. This regional slowdown hinders the industry by weakening a primary revenue source that many major brands have depended on for significant growth. As economic volatility and fluctuating consumer confidence reduce disposable income in these areas, there is a noticeable decline in discretionary spending on expensive goods. This situation leaves luxury brands with excess inventory and lower export numbers, necessitating a revision of sales goals and slowing the sector's overall momentum.

The impact of this downturn is evident in recent data showing a retraction of the Asian consumer base. According to Altagamma, the personal luxury goods market in Mainland China shrank by roughly 18% to 20% in 2024 due to more cautious spending habits. This significant drop in one of the sector's most vital geographic regions demonstrates how local macroeconomic instability can directly hamper global market performance, offsetting growth from other areas and creating challenges for the expansion plans of international luxury conglomerates.

Market Trends

Luxury brands are increasingly diversifying into branded real estate and residences, shifting from pure product manufacturing to becoming holistic lifestyle curators. By applying their design standards to high-end living environments, these companies create immersive spaces that strengthen brand loyalty and generate high-margin revenue outside traditional retail cycles. This move caters to the affluent demographic's demand for curated exclusivity in their personal lives. According to Savills' 'Annual Report: Branded Residences 2025-26' from December 2025, this sector is gaining traction, with the global number of schemes projected to reach 910 by the end of 2025, marking a 19% year-on-year growth.

Simultaneously, the adoption of blockchain technology for digital product passports is transforming transparency efforts to fight counterfeiting and address regulatory changes. This technology assigns a unique, unchangeable digital identity to physical items, allowing for provenance tracking from creation to consumer and simplifying secondary market transfers. Such infrastructure is evolving from a novelty into a crucial compliance tool that protects brand value against illegal copying. In September 2025, the Aura Blockchain Consortium announced a milestone of over 70 million luxury products registered on its private blockchain, demonstrating the industry's commitment to this innovation.

Key Market Players

  • LVMH Moet Hennessy Louis Vuitton SE
  • Kering SA
  • Compagnie Financiere Richemont SA
  • Chanel SA
  • Hermes International SA
  • Rolex SA
  • The Swatch Group Ltd.
  • Burberry Group Plc
  • Capri Holdings Ltd
  • Breitling SA

Report Scope

In this report, the Global Luxury Goods Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Luxury Goods Market, By Type

  • Jewelry & Watches
  • Clothing & Footwear
  • Bags & Accessories
  • Cosmetics & Fragrances

Luxury Goods Market, By Distribution Channel

  • Exclusive Stores
  • Airports
  • E-Commerce
  • Specialty Store & Others (Departmental Stores, Hypermarket/Supermarket, Multi-Branded Stores etc.)

Luxury Goods Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Luxury Goods Market.

Available Customizations:

Global Luxury Goods Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Luxury Goods Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Jewelry & Watches, Clothing & Footwear, Bags & Accessories, Cosmetics & Fragrances)
    • 5.2.2. By Distribution Channel (Exclusive Stores, Airports, E-Commerce, Specialty Store & Others (Departmental Stores, Hypermarket/Supermarket, Multi-Branded Stores etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Luxury Goods Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Luxury Goods Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Luxury Goods Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Luxury Goods Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Luxury Goods Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Luxury Goods Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Luxury Goods Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Luxury Goods Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Luxury Goods Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Luxury Goods Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Luxury Goods Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Luxury Goods Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Luxury Goods Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Luxury Goods Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Luxury Goods Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Luxury Goods Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Luxury Goods Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Luxury Goods Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Luxury Goods Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Luxury Goods Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Luxury Goods Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Luxury Goods Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Luxury Goods Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Luxury Goods Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Luxury Goods Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. LVMH Moet Hennessy Louis Vuitton SE
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kering SA
  • 15.3. Compagnie Financiere Richemont SA
  • 15.4. Chanel SA
  • 15.5. Hermes International SA
  • 15.6. Rolex SA
  • 15.7. The Swatch Group Ltd.
  • 15.8. Burberry Group Plc
  • 15.9. Capri Holdings Ltd
  • 15.10. Breitling SA

16. Strategic Recommendations

17. About Us & Disclaimer