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市場調查報告書
商品編碼
1938392
嬰兒車市場 - 全球產業規模、佔有率、趨勢、競爭格局、機會及預測(按產品類型、技術、分銷管道、地區和競爭情況分類,2021-2031 年)Baby Stroller Market - Global Industry Size, Share, Trends, Competition Opportunities and Forecast, Segmented By Product Type, By Technology, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球嬰兒車市場預計將從 2025 年的 27.3 億美元成長到 2031 年的 38.4 億美元,年複合成長率為 5.85%。
嬰兒車是一種帶輪子的推車,旨在讓嬰幼兒以坐姿或半躺姿乘坐,既能確保兒童安全,又能看護者移動。推動嬰兒車市場成長的關鍵因素包括加速的都市化和日益頻繁的家庭出行,這兩方面都催生了對堅固耐用、便於攜帶的交通工具的需求。此外,開發中國家可支配收入的增加也使父母能夠購買更高品質、更耐用的產品。近期的數據也印證了這一成長趨勢;例如,根據中國玩具和兒童用品協會預測,到2024年,中國嬰兒車零售額預計將達到169.8億元人民幣,年增17.5%。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 27.3億美元 |
| 市場規模:2031年 | 38.4億美元 |
| 複合年成長率:2026-2031年 | 5.85% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
儘管存在這些積極因素,但由於全球出生率下降,該行業仍面臨嚴峻的挑戰。主要已開發地區新生兒數量的減少限制了新產品的潛在市場總量,迫使製造商更依賴產品更新換代週期而非銷售成長。人口結構的萎縮迫使企業透過溢價定價模式來確保利潤,而不是只依靠銷售成長。
隨著已開發經濟體和新興經濟體越來越多的父母將安全、美觀和耐用性置於價格之上,可支配收入的成長和對高階嬰幼兒產品的支出增加成為全球嬰幼兒產品行業的關鍵驅動力。這種轉變迫使製造商拓展其高階產品線,並利用優質材料和先進技術來支撐更高的價格。這項策略的成功體現在產業領導者的財務表現上。例如,好孩子國際於2024年3月發布的《2023年財務報告》指出,其高階品牌Cybex的銷售額創下約37億港幣的紀錄,成長12.5%。同樣,圖樂集團於2024年10月發布的《2024年第三季中期報告》指出,嬰幼兒和寵物產品類別的銷售額成長了15%,證實了儘管面臨經濟逆風,但市場對高階戶外運動產品的需求依然強勁。
同時,消費者對環境永續材料的日益青睞正在推動供應鏈的結構性變革,各大品牌積極採用生物基塑膠和再生材料以滿足消費者的期望。現代父母正在嚴格檢驗其購買行為對環境的影響,並敦促企業超越基本的合規要求,轉向循環經濟模式。這種永續性的承諾正在帶來可量化的營運變革。根據Bugaboo於2024年8月發布的《2023年影響報告》,該公司透過整合物料平衡的生物基材料,在2023年將其每件產品的平均碳足跡降低了22%。隨著法規結構的不斷改進和消費者意識的日益增強,能夠展現如此切實的環境進展正成為企業維持市場佔有率的關鍵差異化因素。
全球出生率下降正從根本上限制全球嬰兒車市場,因為新生兒數量系統性地減少,而新生兒是嬰兒車市場的重要客戶群。主要已開發經濟體和新興經濟體出生率的下降正在縮小新嬰兒車的潛在市場規模,直接限制了自然成長的機會。這種人口結構的變化減少了首次為人父母者的數量,迫使製造商在較小的消費群體中競爭。因此,企業無法再依靠人口成長來提升銷量,而必須依賴嬰兒車的更換週期,這導致銷售停滯不前,阻礙了整體市場擴張。
終端使用者群體萎縮的影響在近期相關的嬰幼兒用品產業表現中顯而易見:根據玩具協會統計,2024年美國嬰幼兒產品零售額下降2%,至約34億美元。這一萎縮凸顯了新生兒數量的減少如何直接降低了對特定年齡層嬰幼兒產品的需求,也表明在人口減少的情況下,嬰兒車行業面臨著保持成長勢頭的持續挑戰。
隨著國際觀光的復甦,越來越多的家庭尋求符合現代航空規定的出行方式,對超緊湊型可隨身攜帶旅行嬰兒車的需求激增,正在重塑市場格局。越來越多的父母不再選擇笨重的傳統嬰兒車,而是傾向於輕鬆、折疊式的款式,以便放入隨身行李空間。這種對符合航空旅行要求的旅遊工具的特殊需求,正為專業製造商帶來顯著的收入成長。例如,根據Stokke AS於2024年3月發布的2023年度報告,其超緊湊型「YOYO」系列嬰兒車的銷量較上年成長了14%,顯著優於該公司整體銷量持平的情況。
同時,我們看到消費者正明顯轉向模組化和可轉換的多兒童安全座椅系統,他們希望透過靈活的產品生命週期獲得長期價值。父母不再為每個孩子的發展階段購買多輛安全座椅,而是選擇一體式底盤設計,這種設計可以從單人模式擴展到雙人模式,並整合諸如兒童推車模式等獨特功能。這種對多功能性的偏好正在推動那些超越標準單座車型的創新品牌的發展。例如,根據好孩子國際控股有限公司於2024年5月發布的“截至2024年3月31日止三個月的審核的收入業績報告”,Evenflo品牌憑藉一款可同時容納兒童和寵物的創新模組化旅行系統,實現了6.9%的收入成長。
The Global Baby Stroller Market is projected to expand from USD 2.73 Billion in 2025 to USD 3.84 Billion by 2031, reflecting a compound annual growth rate of 5.85%. A stroller is defined as a wheeled carriage engineered to transport infants or small children in a seated or semi-reclined orientation, providing both safety for the child and mobility for the caregiver. Key factors propelling this growth include accelerated urbanization and a rise in family travel, both of which create a demand for robust and portable transportation options. Additionally, growing disposable incomes in developing economies are enabling parents to purchase higher-quality durable goods. This upward trend is substantiated by recent data; for instance, the China Toy and Juvenile Products Association reported that domestic retail sales of strollers in China reached 16.98 billion yuan in 2024, marking a 17.5 percent year-on-year increase.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.73 Billion |
| Market Size 2031 | USD 3.84 Billion |
| CAGR 2026-2031 | 5.85% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Despite these positive indicators, the sector faces a substantial hurdle due to falling global fertility rates. A decrease in the number of newborns across major developed regions restricts the total addressable market for new units, compelling manufacturers to depend heavily on replacement cycles rather than volume growth. This demographic contraction places pressure on companies to secure revenue through premium pricing models rather than banking exclusively on increased unit sales volumes.
Market Driver
Rising disposable income and increased spending on premium baby equipment act as major catalysts for the global sector, as parents in both developed and emerging regions increasingly prioritize safety, aesthetics, and longevity over cost. This shift has pushed manufacturers to broaden their luxury portfolios, utilizing superior materials and advanced engineering to justify higher price points. The success of this approach is reflected in the financial results of industry leaders; for example, Goodbaby International's '2023 Annual Results' from March 2024 highlighted that its premium Cybex brand achieved a record revenue of approximately HK$3.7 billion, representing a 12.5 percent growth. Similarly, Thule Group's 'Interim Report Third Quarter 2024' from October 2024 noted a 15 percent sales rise in the Juvenile & Pet category, underscoring robust demand for premium active-lifestyle products despite economic headwinds.
Concurrently, a growing consumer preference for eco-friendly and sustainable materials is driving structural changes in supply chains, with brands aggressively adopting bio-based plastics and recycled fabrics to meet buyer expectations. Modern parents are scrutinizing the environmental impact of their purchases, urging companies to move beyond basic compliance toward circular economy models. This dedication to sustainability is yielding quantifiable operational changes; Bugaboo's 'Impact Report 2023', released in August 2024, revealed that the company reduced its average product's carbon footprint by 22% in 2023 through the integration of mass-balanced bio-based materials. As regulatory frameworks tighten and consumer awareness deepens, the ability to demonstrate such tangible environmental progress is becoming a critical differentiator for maintaining market share.
Market Challenge
Declining global fertility rates present a fundamental constraint to the Global Baby Stroller Market by systematically shrinking the population of newborns, who constitute the primary customer base. As birth rates drop in key developed and emerging regions, the total addressable market for new units contracts, directly limiting opportunities for organic volume expansion. This demographic shift results in fewer first-time parents entering the market, forcing manufacturers to compete for a smaller pool of consumers. Consequently, companies cannot rely on population growth to drive unit sales and must instead depend on replacement cycles, creating a stagnant volume environment that hampers broader market development.
The repercussions of this shrinking end-user demographic are apparent in the recent performance of related infant sectors. According to The Toy Association, in 2024, retail sales for the Infant, Toddler, and Preschool supercategory in the United States fell by 2 percent to approximately $3.4 billion. This contraction highlights how smaller cohorts of newborns are directly reducing demand for age-specific juvenile products, signaling a persistent challenge for the stroller industry in maintaining growth momentum amidst a contracting population.
Market Trends
The market is being reshaped by a surge in demand for ultra-compact and cabin-approved travel strollers as families resume international tourism and seek mobility solutions that align with modern airline regulations. Parents are increasingly prioritizing lightweight designs with folding mechanisms that fit within overhead compartments, moving away from bulky traditional prams for travel contexts. This specific demand for air-travel-friendly mobility gear has translated into significant revenue gains for specialized manufacturers. For instance, according to Stokke AS, March 2024, in the 'Annual Report 2023', the ultra-compact YOYO stroller range recorded a sales increase of 14 percent year-on-year, significantly outperforming the company's broader portfolio which remained flat.
Simultaneously, there is a distinct shift toward modular and convertible multi-child systems, driven by consumers seeking long-term value through adaptable product lifecycles. Rather than purchasing multiple units for different developmental stages, parents are investing in single chassis designs that can expand from a mono to a duo configuration or integrate unique functionalities like wagon modes. This preference for versatility is fueling growth for brands that innovate beyond standard single-seat models. For instance, according to Goodbaby International Holdings Limited, May 2024, in the 'Unaudited Revenue Performance for the Three Months Ended 31 March 2024', the Evenflo brand achieved a 6.9 percent revenue growth, bolstered by the launch of a novel modular travel system accommodating both children and pets.
Report Scope
In this report, the Global Baby Stroller Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Baby Stroller Market.
Global Baby Stroller Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: