![]() |
市場調查報告書
商品編碼
1938323
飲用型優格市場-全球產業規模、佔有率、趨勢、機會及預測(依產品類型、口味、包裝、通路、地區及競爭格局分類,2021-2031年)Drinkable Yogurt Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Flavor, By Packaging (Bottles, Tetra Packs and Others ), By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球飲用優格市場預計將從 2025 年的 403.2 億美元成長到 2031 年的 531.7 億美元,複合年成長率為 4.72%。
這些液態乳飲料是透過活性乳酸菌發酵牛奶製成的,通常還會添加維生素、礦物質和益生菌,以便攜帶的形式提供傳統優格的益處。市場成長的主要驅動力是消費者對免疫力和消化健康的日益關注,這推動了對功能性、富含益生菌產品的需求。此外,現代生活節奏明快,也使得人們迫切需要方便、營養豐富的食品,作為外出時的輕食和代餐選擇。這種對健康乳製品的需求在新興地區尤其顯著;例如,國際酪農聯合會(IDF)報告稱,2024年南非的優格銷售量成長了7%。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 403.2億美元 |
| 市場規模:2031年 | 531.7億美元 |
| 複合年成長率:2026-2031年 | 4.72% |
| 成長最快的細分市場 | 非乳製品 |
| 最大的市場 | 亞太地區 |
儘管成長趨勢良好,但分銷基礎設施和低溫運輸物流方面仍存在許多挑戰。在整個供應鏈中維持特定的冷藏溫度對於確保產品穩定性和益生菌活性至關重要,但這會帶來高昂的營運成本,並限制在缺乏完善冷藏設施的發展中地區的市場擴張。因此,這些物流方面的複雜性構成了重大障礙,阻礙了市場的全面拓展和普及。
消費者對免疫力和消化健康的日益關注是全球飲用型優格市場的主要驅動力。現代消費者越來越將這類飲品視為腸道健康的保健品,而不僅僅是清爽的飲料,這推動了強調益生菌功效的品牌銷售成長。這種對健康產品的需求也反映在近期的產業表現中。根據達能公司於2024年10月發布的“2024年第三季銷售報告”,其基礎乳製品及植物性產品(EDP)部門的銷售額同比成長4.1%,這主要得益於消費者對功能性品牌的強勁需求。例如,為了滿足消費者對高濃度配方產品(旨在緩解壓力和改善腸道健康)日益成長的需求,Yakult Honsha Co Ltd株式會社於2024年9月發布的「2024年綜合報告」顯示,其YAKULT1000系列產品的日銷量從42萬瓶大幅成長至319萬瓶。
同時,消費者對非乳製品和植物來源替代品的需求日益成長,正在改變市場競爭格局。在環保意識增強和乳糖不耐症人群的推動下,生產商正在開發燕麥、大豆和杏仁基產品,以模仿傳統發酵食品的口感。儘管面臨通貨膨脹和現有品類的飽和,這些產品仍開啟了新的收入來源。根據良好食品研究所(Good Food Institute)於2024年5月發布的《2023年植物性市場趨勢報告》,美國植物性優格的銷售額預計將成長1%,在充滿挑戰的零售環境中展現出復甦跡象。這一趨勢正迫使傳統乳製品生產商拓展供應鏈,確保非乳製品飲料與乳製品一樣容易獲得,從而吸引日益成長的彈性素食消費者群體。
全球飲用型優格市場的擴張受到嚴格的低溫運輸物流要求以及主要成長區域分銷基礎設施不足的顯著限制。飲用型優格,尤其是含有活性益生菌的優格,需要從生產到消費全程嚴格控制溫度,以防止變質並維持細菌活性。在需求快速成長的發展中市場,由於缺乏可靠的電力供應和冷藏運輸網路,供應鏈經常中斷。這些物流方面的薄弱環節導致大量產品浪費和劣化,並有效地阻止了製造商向零售店缺乏足夠冷藏設施的廣大地區擴張。
此外,維持精準溫控帶來的經濟負擔是市場擴張的一大障礙。專用運輸車輛和倉庫所需的高昂能源和維護成本直接降低了利潤率,推高了飲料的零售價格。根據低溫運輸)統計,截至2025年,上年度第四季冷藏倉庫總成本成長了4.69%。這些不斷上漲的營運成本迫使企業對其產品收取更高的價格,這極大地限制了其在價格敏感的新興經濟體的普及,並抑制了整個行業的銷售成長。
隨著消費者越來越重視肌肉維持和飽足感,而非單純的清涼感,高蛋白強化配方正在重塑市場格局。製造商正在開發健身與卡路里比例更高的液態乳製品,以吸引健身愛好者和尋求代餐以維持全天能量的人群。這種轉變超越了基礎營養的範疇,將飲用型優格定位為一種可與合成蛋白奶昔媲美的專業運動營養補充劑,並擁有更純淨的配方。這種轉變的商業性成功體現在成熟市場中專業蛋白產品線的快速成長。例如,Arla Foods在2025年2月發布的2024年度報告中指出,其「Arla Protein」品牌的銷售量成長了36.0%,顯著超過了同類產品的平均水平。
同時,支持GLP-1療法的產品定位已成為創新的關鍵領域,旨在滿足使用Semaglutide類減重藥物的消費者的特定營養需求。這些消費者通常需要低劑量、營養更豐富的選擇,以抵消治療相關的肌肉流失並減輕胃腸道副作用。為此,各品牌正在調整產品系列,強調必需營養素和高密度益生菌,以促進在食慾抑制期間的營養充足和消化舒適。這種對藥物體重管理趨勢的策略調整帶來了顯著的經濟效益。正如2025年11月《乳製品雜誌》報導「Lifeway Foods實現歷史最高銷售額」中所報道,該公司第三季淨銷售額達到5,710萬美元,成長24.0%。這直接歸功於對GLP-1藥物輔助產品需求的成長。
The Global Drinkable Yogurt Market is projected to expand from USD 40.32 Billion in 2025 to USD 53.17 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.72%. These liquid dairy beverages are produced through milk fermentation using live bacterial cultures and are frequently enhanced with vitamins, minerals, and probiotics to provide the benefits of traditional yogurt in a portable form. Market growth is primarily driven by increasing consumer focus on immunity and digestive health, which has fueled the demand for functional, probiotic-rich products. Additionally, the fast-paced nature of modern life has generated a significant need for convenient, nutritious options suitable for on-the-go snacking or meal replacement. This appetite for healthy dairy is particularly strong in emerging regions; for instance, the International Dairy Federation reported a 7% increase in yogurt sales in South Africa in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 40.32 Billion |
| Market Size 2031 | USD 53.17 Billion |
| CAGR 2026-2031 | 4.72% |
| Fastest Growing Segment | Non-Dairy Based |
| Largest Market | Asia Pacific |
Despite this positive trajectory, the market encounters significant obstacles related to distribution infrastructure and cold chain logistics. Maintaining specific refrigeration temperatures throughout the entire supply chain is essential to preserve product stability and probiotic viability, yet this requirement entails high operational expenses and restricts market reach in developing regions lacking robust cold storage facilities. Consequently, these logistical complexities act as a substantial barrier, hindering universal market expansion and accessibility.
Market Driver
Growing consumer awareness regarding immunity and digestive health acts as the primary catalyst for the global drinkable yogurt market. Modern shoppers increasingly perceive these beverages as functional aids for microbiome maintenance rather than simple refreshments, boosting sales for brands that highlight probiotic efficacy. This demand for wellness-oriented products is reflected in recent industry performance; according to Danone's 'Q3 2024 Sales' press release from October 2024, their Essential Dairy and Plant-based (EDP) division realized a 4.1% like-for-like sales increase, fueled by the resilience of functional brands. Further demonstrating the demand for high-potency formulations targeting stress and gut health, Yakult Honsha Co., Ltd. reported in their 'Integrated Report 2024' from September 2024 that daily sales of the Yakult 1000 series leaped from 420,000 to 3.19 million bottles.
Concurrently, the rising demand for non-dairy and plant-based alternatives is transforming the competitive environment. Motivated by eco-conscious values and lactose intolerance, manufacturers are developing oat, soy, and almond-based products that mimic the texture of traditional fermentation, opening new revenue streams despite inflation and saturation in conventional categories. According to the Good Food Institute's '2023 Plant-Based Foods State of the Marketplace Report' released in May 2024, dollar sales for plant-based yogurt in the United States grew by 1%, marking a rebound within a difficult retail landscape. This trend forces dairy incumbents to broaden their supply chains, ensuring non-dairy drinkable options are as readily available as bovine products to capture the expanding flexitarian consumer base.
Market Challenge
The expansion of the Global Drinkable Yogurt Market is significantly constrained by the stringent demands of cold chain logistics and insufficient distribution infrastructure in critical growth regions. Drinkable yogurts, particularly those enriched with live probiotic cultures, require rigorous temperature control from manufacture to consumption to prevent spoilage and maintain bacterial viability. In developing markets with burgeoning demand, the lack of dependable electricity and refrigerated transportation networks often disrupts this supply chain. Such logistical fragility leads to significant product waste and quality degradation, effectively blocking manufacturers from accessing extensive geographic areas where retail settings lack adequate cold storage capabilities.
Moreover, the financial burden associated with maintaining precise temperature controls creates a severe barrier to market scalability. The substantial energy and maintenance expenses necessary for specialized transport fleets and warehousing directly reduce profit margins and increase the final retail price of the beverages. According to the Global Cold Chain Alliance, total expenses for refrigerated warehouses rose by 4.69% in the fourth quarter of the prior year, as noted in 2025. These rising operational costs compel companies to apply premium pricing to their products, significantly restricting mass adoption in price-sensitive emerging economies and limiting the sector's overall volume growth.
Market Trends
High-protein fortified formulations are reshaping the market as consumers prioritize muscle maintenance and satiety over mere refreshment. Producers are designing liquid dairy products with increased protein-to-calorie ratios to appeal to fitness enthusiasts and those looking for meal replacements that provide sustained energy throughout the day. This evolution transcends basic nutrition, positioning drinkable yogurt as a specialized performance aid that rivals synthetic protein shakes while boasting a cleaner ingredient profile. The commercial success of this shift is evident in the rapid growth of protein-focused lines in established markets; for instance, Arla Foods reported in their 'Annual Report 2024' from February 2025 that volumes for the Arla Protein brand surged by 36.0% over the fiscal year, far exceeding standard category results.
Simultaneously, product positioning supportive of GLP-1 therapies has emerged as a crucial area of innovation, addressing the specific nutritional requirements of consumers utilizing semaglutide-based weight-loss drugs. These individuals often need low-volume, nutrient-dense options to mitigate muscle loss and soothe gastrointestinal side effects linked to the treatment. Accordingly, brands are adjusting their portfolios to emphasize essential nutrients and high-density probiotics that foster nutritional adequacy and digestive comfort during times of suppressed appetite. This strategic adaptation to pharmaceutical weight management trends is yielding significant financial gains; as reported by Dairy Foods Magazine in the November 2025 article 'Lifeway Foods achieves most sales in company history', third-quarter net sales hit $57.1 million, a 24.0% rise directly credited to the growing demand for products that complement GLP-1 medication usage.
Report Scope
In this report, the Global Drinkable Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Drinkable Yogurt Market.
Global Drinkable Yogurt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: