露營裝備市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、應用、通路、地區及競爭格局分類，2021-2031年）

全球露營裝備市場預計將從 2025 年的 242.8 億美元成長到 2031 年的 349.3 億美元，複合年成長率為 6.25%。

此細分市場涵蓋臨時戶外生活所需的基本裝備，例如寢具、帳篷、背包、攜帶式炊具等。市場的主要促進因素是：快速的都市化導致消費者對親近自然和逃離都市喧囂的需求日益成長；以及全球範圍內對身心健康的日益關注，尤其重視戶外休閒。這些結構性因素共同建構了穩固的需求基礎，超越了單純的臨時消費趨勢。

然而，通貨膨脹和經濟波動給戶外用品行業帶來了巨大挑戰，限制了消費者的可支配收入，並加劇了他們對價格的敏感度。這些經濟壓力威脅著產業的成長，因為消費者可能會推遲購買非必要的耐用消費品。儘管面臨這些經濟逆風，戶外用品產業依然具有很高的重要性。根據戶外產業協會預測，到2024年，美國戶外休閒的參與人數將達到創紀錄的1.811億人次。對於能夠經受當前經濟環境考驗的製造商而言，這是一個巨大的潛在市場。

市場促進因素

市場擴張的關鍵促進因素是戶外休閒活動參與度的提高，這源自於一種結構性轉變，即與自然接觸對身心健康至關重要。參與度的提高正在擴大基本客群，從傳統的戶外愛好者擴展到家庭和休閒露營者，從而確保了帳篷、睡袋和可攜式家具等核心裝備的穩定需求。根據The Dyrt發布的《2025年露營報告》，2024年將有8,110萬美國人參與露營，這表明活躍的戶外用戶數量將持續保持在高位。

同時，智慧輕巧裝備的技術創新正透過提升安全性、易用性和連結性來改變消費者的偏好。諸如配備 GPS 功能的穿戴式設備和太陽能充電背包等產品創新正在推動裝備更新換代，因為愛好者會升級到更有效率、更豐富的裝備。這種轉向整合高附加價值、以金額為準技術的裝備是重要的營收促進因素。正如 Garmin 2025 年第二季報告所示，戶外部門的營收成長了 11%，達到 4.9 億美元。同樣，Thule 集團 2025 年第二季的淨銷售額也成長了 9.8%，達到 34.03 億瑞典克朗，印證了該業務部門的強勁財務實力。

市場挑戰

通貨膨脹和經濟波動透過降低消費者的購買力，對全球露營裝備市場構成重大阻礙。生活成本的上漲迫使家庭重新評估預算分配，導致人們越來越傾向於削減非必需耐久財的支出。露營裝備的耐用性意味著消費者可以在經濟困難時期推遲更換或升級，而不會立即產生任何後果。物流和製造成本的上漲進一步加劇了這種猶豫。背包和帳篷等物品零售價格的上漲正在抑制價格敏感型人群的需求。

這些經濟逆風的影響已反映在近期的行業趨勢中。體育與健身產業協會 (SFIA) 報告稱，2024 年露營裝備整體銷售額將下降 1.9%，至 39 億美元。這一下滑凸顯了宏觀經濟的不確定性如何迅速逆轉成長趨勢，因為消費者會優先考慮財務流動性而非休閒娛樂支出。因此，製造商正面臨收入減少和存貨周轉停滯的困境，這表明在經濟信心低迷的環境下，高參與率並不一定能保證銷售額。

市場趨勢

社交電商和直接面對消費者 (DTC)銷售管道的加速發展，標誌著製造商與市場互動方式的根本轉變。品牌繞過傳統仲介業者，利用數位平台主導客戶溝通、收集第一方數據並提高利潤率。這種方式有助於培養品牌忠誠度，使品牌能夠透過即時回饋快速回應消費者偏好，並降低零售庫存積壓帶來的風險。 YETI Holdings, Inc. 於 2025 年 2 月證實了這項策略的成功，該公司報告稱，2024 年第四季 DTC 銷售額成長 7%，達到 3.686 億美元。

同時，二手交易平台和裝備租賃服務的擴張正在改變產業的消費模式。在環保意識和價格敏感度不斷提高的推動下，消費者越來越傾向於選擇高品質的二手裝備來取代全新裝備。這趨勢延長了產品的使用壽命，也讓注重預算的消費者更容易獲得優質的戶外體驗。 Camping World Holdings 報告稱，截至 2025 年 4 月，二手手車銷量成長了 30.3%，達到 13,939 輛，這表明市場對次市場解決方案的投資需求日益成長。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球露營裝備市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（露營家具、露營背包、露營帳篷、露營炊具及用具、露營配件）
  • 透過用途（個人和商用）
  • 依分銷管道（超級市場/大賣場、運動用品專賣店、本地運動用品店、線上、非零售通路）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美露營裝備市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲露營裝備市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區露營裝備市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲露營裝備市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲露營裝備市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球露營裝備市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Johnson Outdoor Inc.
• Nemo Equipment, Inc.
• Oase Outdoors ApS.
• Zempire Camping Equipment
• Newell Brands Inc.
• AMG Group Ltd
• Exxel Outdoors LLC
• Montbell Co. Ltd.
• Big Agnes, Inc.
• VF Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Camping Equipment Market is projected to expand from USD 24.28 Billion in 2025 to USD 34.93 Billion by 2031, registering a CAGR of 6.25%. This sector encompasses essential tools for temporary outdoor living, such as sleeping systems, shelters, backpacks, and portable cooking devices. The market is primarily driven by rapid urbanization, which fuels a consumer desire for nature immersion and escapism, alongside a global focus on physical and mental wellness that prioritizes outdoor recreation. These structural factors establish a resilient demand base that extends beyond fleeting consumer trends.

However, the industry faces significant challenges from inflation and economic volatility, which limit discretionary income and increase price sensitivity. These financial pressures threaten growth as consumers may postpone purchasing non-essential durable goods. Despite these economic headwinds, the sector retains strong relevance; according to the Outdoor Industry Association, outdoor recreation participation in the United States hit a record 181.1 million people in 2024. This figure highlights a substantial addressable market for manufacturers capable of navigating the current economic climate.

Market Driver

The primary engine for market expansion is the increasing participation in outdoor recreational activities, driven by a structural shift where nature immersion is viewed as essential for well-being. This growing engagement broadens the customer base beyond traditional enthusiasts to include families and casual campers, ensuring steady demand for core equipment like tents, sleeping bags, and portable furniture. According to The Dyrt's '2025 Camping Report', 81.1 million Americans camped in 2024, demonstrating the sustained high volume of active outdoor users.

Simultaneously, technological advancements in smart and lightweight gear are reshaping consumer preferences by improving safety, ease of use, and connectivity. Innovations such as GPS-enabled wearables and solar-charging backpacks are prompting a replacement cycle as enthusiasts upgrade to more efficient, multi-functional equipment. This shift toward high-value, tech-integrated gear is a key revenue driver, as evidenced by Garmin Ltd.'s Q2 2025 report, which showed outdoor segment revenue rising 11% to $490 million. Similarly, Thule Group reported a 9.8% increase in Q2 2025 net sales to SEK 3,403 million, underscoring the sector's financial health.

Market Challenge

Inflation and economic volatility constitute a major barrier to the Global Camping Equipment Market by eroding consumer purchasing power. As rising living costs necessitate budget reallocations, households frequently reduce spending on non-essential durable goods. The longevity of camping equipment allows consumers to defer upgrades or replacements during financial strain without immediate issues. This hesitation is exacerbated by increasing logistical and manufacturing costs, which drive up retail prices for items like backpacks and tents, thereby suppressing demand among price-sensitive demographics.

The impact of these economic headwinds is reflected in recent industry performance. The Sports & Fitness Industry Association reported that the total camping equipment category contracted in 2024, with sales falling 1.9 percent to $3.9 billion. This decline highlights how macroeconomic instability can quickly reverse growth trends as consumers value financial liquidity over recreational purchases. Consequently, manufacturers face reduced revenue streams and stagnating inventory turnover, indicating that high participation rates do not guarantee sales when economic confidence is low.

Market Trends

The acceleration of Social Commerce and Direct-to-Consumer (DTC) sales channels marks a fundamental transformation in how manufacturers engage the market. By circumventing traditional intermediaries, brands utilize digital platforms to control the customer narrative, gather first-party data, and enhance profit margins. This approach fosters brand loyalty and enables rapid adaptation to consumer preferences through real-time feedback, mitigating risks related to retail inventory stagnation. YETI Holdings, Inc. confirmed the success of this strategy in February 2025, reporting a 7% increase in DTC sales to $368.6 million for the fourth quarter of 2024.

Concurrently, the expansion of Re-Commerce Marketplaces and Gear Rental Services is altering consumption patterns within the sector. Driven by environmental consciousness and economic price sensitivity, consumers are increasingly choosing high-quality, pre-owned equipment as a viable alternative to buying new. This trend extends product lifecycles and democratizes access to premium outdoor experiences for budget-conscious users. Camping World Holdings, Inc. highlighted this demand in April 2025, reporting a 30.3% surge in used vehicle unit sales to 13,939 units, reflecting a growing consumer willingness to invest in secondary market solutions.

Key Market Players

• Johnson Outdoor Inc.
• Nemo Equipment, Inc.
• Oase Outdoors ApS.
• Zempire Camping Equipment
• Newell Brands Inc.
• AMG Group Ltd
• Exxel Outdoors LLC
• Montbell Co. Ltd.
• Big Agnes, Inc.
• VF Corporation

Report Scope

In this report, the Global Camping Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Camping Equipment Market, By Product Type

• Camping Furniture
• Camping Backpacks
• Camping Tents
• Camping Cooking Systems and Cookware
• Camping Accessories

Camping Equipment Market, By Application

• Personal Vs. Commercial

Camping Equipment Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Sporting Stores
• Local Sports Shops
• Online
• Non-Retail

Camping Equipment Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Camping Equipment Market.

Available Customizations:

Global Camping Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Camping Equipment Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Camping Furniture, Camping Backpacks, Camping Tents, Camping Cooking Systems and Cookware, Camping Accessories)
  • 5.2.2. By Application (Personal Vs. Commercial)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Sporting Stores, Local Sports Shops, Online, Non-Retail)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Camping Equipment Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Camping Equipment Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Camping Equipment Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Camping Equipment Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel

7. Europe Camping Equipment Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Camping Equipment Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Camping Equipment Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Camping Equipment Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Camping Equipment Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Camping Equipment Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Camping Equipment Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Camping Equipment Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Camping Equipment Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Camping Equipment Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Camping Equipment Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Camping Equipment Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Camping Equipment Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Camping Equipment Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Camping Equipment Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Camping Equipment Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. South America Camping Equipment Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Camping Equipment Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Camping Equipment Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Camping Equipment Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Camping Equipment Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Johnson Outdoor Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nemo Equipment, Inc.
• 15.3. Oase Outdoors ApS.
• 15.4. Zempire Camping Equipment
• 15.5. Newell Brands Inc.
• 15.6. AMG Group Ltd
• 15.7. Exxel Outdoors LLC
• 15.8. Montbell Co. Ltd.
• 15.9. Big Agnes, Inc.
• 15.10. VF Corporation

16. Strategic Recommendations

17. About Us & Disclaimer