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市場調查報告書
商品編碼
1935049
插電式混合動力車市場-全球產業規模、佔有率、趨勢、機會與預測:車輛類型、動力系統、續航里程、電池容量、地區和競爭格局,2021-2031年Plug-in Hybrid Electric Vehicle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type, By Powertrain, By Range, By Battery Capacity, By Region & Competition, 2021-2031F |
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全球插電式混合動力電動車 (PHEV) 市場預計將從 2025 年的 1,452.6 億美元成長到 2031 年的 2,621.5 億美元,複合年成長率為 10.34%。
插電式混合動力汽車(PHEV)是一種結合了內燃機、電動馬達和可充電電池的車輛平台,使其能夠在傳統引擎啟動前僅依靠電力驅動行駛一段距離。這項市場成長的主要驅動力是政府嚴格的排放法規(要求車隊降低碳排放)以及消費者對多功能出行方式的明顯偏好,後者可以緩解電池式電動車的普及。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 1452.6億美元 |
| 市場規模:2031年 | 2621.5億美元 |
| 複合年成長率:2026-2031年 | 10.34% |
| 成長最快的細分市場 | 搭乘用車 |
| 最大的市場 | 北美洲 |
區域業績指標凸顯了強勁的市場勢頭,尤其是在中國。根據中國汽車工業協會的數據,預計2024年該細分市場將維持強勁成長,插電式混合動力車12月份銷量達到62.2萬輛,較去年同期成長70.9%。然而,儘管市場呈現上升趨勢,但主要經濟體逐步取消或徹底取消財政補貼的挑戰,對全球市場構成重大阻礙。這項政策轉變增加了消費者的總擁有成本,可能對市場的持續擴張構成重大障礙。
嚴格的政府排放氣體法規和碳減排目標是推動市場擴張的主要動力。世界各地的監管機構都在實施嚴格的整車平均二氧化碳排放標準,迫使汽車製造商擴大其電動車型陣容,以避免巨額罰款。這種法律壓力促使插電式混合動力汽車成為一項重要的合規措施,旨在利用現有的內燃機製造架構降低平均排放。例如,大眾汽車集團在其2025年1月發布的2024年度報告中指出,插電式混合模式的交付量同比成長5.0%,達到269,622輛,這表明該製造商為滿足不斷變化的環保標準而持續努力。
雙動力傳動系統的多功能性顯著降低了消費者的里程焦慮,極大地促進了插電式混合動力汽車的普及,並使其與純電動車區分開來。透過整合汽油引擎和電動馬達,這些車輛既能實現零排放通勤的環保優勢,又能保證使用傳統燃料進行長途駕駛的可靠性,有效消除了人們對充電基礎設施不足的擔憂。這一價值提案刺激了關鍵市場的龐大需求。比亞迪股份有限公司於2025年1月發布的《2024年12月生產及銷售報告》顯示,該公司2024年共售出2,485,378輛插電式混合動力乘用車,較去年同期成長高達72.8%。這一趨勢在全球高階汽車製造商中也普遍存在。沃爾沃汽車於2025年1月發布的《2024年全年銷售報告》顯示,其全球插電式混合模式銷量成長16%,達到177,593輛。
逐步取消或徹底終止財政補貼對全球插電式混合動力汽車市場構成重大障礙,因為它會立即改變潛在買家的成本效益分析。長期以來,財政獎勵一直是抵銷插電式混合動力車相比傳統內燃機汽車較高初始購置成本的重要機制。取消這些財政補貼將顯著增加總擁有成本(TCO),使插電式混合動力車對注重成本的車隊營運商和個人消費者而言,其經濟吸引力降低。這項政策轉變將使該細分市場面臨更激烈的競爭,並可能導致在政府補貼曾是主要購車促進因素的地區,市場需求停滯不前甚至下降。
取消獎勵與市場萎縮之間的直接關聯性在近期實施緊縮措施的主要經濟體的績效指標中顯而易見。根據歐洲汽車製造商協會(ACEA)的數據,2024年歐盟插電式混合動力汽車的新註冊量將年減3.9%,至約952,058輛。這一下降趨勢凸顯了市場對財政干預的持續敏感性,表明如果沒有公共資金的緩衝,插電式混合動力汽車的自然需求將難以在價格更低廉的替代動力傳動系統面前保持成長勢頭。
SUV和跨界車的興起正在推動市場滲透,製造商優先考慮實用性強的平台實現電氣化,以滿足消費者多樣化的出行需求。這一趨勢使得汽車製造商能夠在不犧牲車內空間的情況下,將插電式動力傳動系統整合到更大的底盤配置中,成功地將這項技術的吸引力從緊湊型轎車擴展到家用車型。例如,FCA美國公司於2025年1月發布的《FCA美國2024年第四季及全年銷售業績報告》顯示,Jeep Wrangler 4xe繼續保持其在美國最暢銷插電混合動力汽車型的地位,2024年銷量達55,554輛,這印證了市場對電動SUV車型的持續需求。
目前,汽車產業正加速轉型為「增程型電動車(EREV)」架構轉型。在這種架構中,內燃機不再直接驅動車輪,而是主要作為車載發電機和電池充電器。這種配置最佳化了熱效率,並最大限度地提高了純電續航里程,有效地彌合了傳統混合動力平台和純電動平台之間的差距,滿足了注重續航里程的消費者的需求。這種模式的商業性可行性顯而易見。理想汽車於2025年1月發布的「2024年12月交付業績」顯示,該公司2024年交付了500,508輛汽車。這項業績主要得益於理想汽車的增程型車型,也印證了這種過渡性驅動技術已被大眾市場廣泛接受。
The Global Plug-in Hybrid Electric Vehicle Market is projected to expand from a valuation of USD 145.26 Billion in 2025 to USD 262.15 Billion by 2031, progressing at a CAGR of 10.34%. A Plug-in Hybrid Electric Vehicle (PHEV) is defined as an automotive platform combining an internal combustion engine, an electric motor, and a rechargeable battery, allowing the car to drive on electric power for a specific distance before the traditional engine activates. This market growth is fundamentally underpinned by rigorous government emission mandates requiring lower fleet carbon footprints, alongside a distinct consumer preference for versatile mobility that resolves the range anxiety typically associated with battery-electric models. These drivers sustain adoption by merging the environmental benefits of electrification with the long-range dependability of conventional fuel.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 145.26 Billion |
| Market Size 2031 | USD 262.15 Billion |
| CAGR 2026-2031 | 10.34% |
| Fastest Growing Segment | Passenger Car |
| Largest Market | North America |
Regional performance metrics highlight significant market momentum, particularly within China. Data from the China Association of Automobile Manufacturers indicates that the segment maintained exceptional strength in 2024, with December sales of plug-in hybrid electric vehicles reaching 622,000 units, representing a substantial 70.9% year-on-year increase. However, despite this upward trajectory, the global landscape faces a formidable challenge regarding the gradual reduction or total elimination of financial subsidies in major economies. This policy shift increases the total cost of ownership for consumers, creating a significant barrier that could hinder the continued breadth of market expansion.
Market Driver
Stringent government emission regulations and carbon reduction targets serve as primary catalysts for market expansion. Regulatory bodies worldwide are enforcing aggressive fleet-wide CO2 mandates, compelling automotive manufacturers to broaden their electrified portfolios to escape substantial non-compliance penalties. This legislative pressure drives the strategic production of plug-in hybrids, which act as critical compliance tools by lowering average fleet emissions while utilizing existing internal combustion manufacturing architectures. For example, Volkswagen Group reported in its 'Annual Report 2024', released in January 2025, that deliveries of its plug-in hybrid models grew to 269,622 units, a 5.0% increase year-on-year, demonstrating the sustained manufacturer effort to meet these evolving environmental standards.
The mitigation of range anxiety through dual-powertrain versatility significantly bolsters consumer adoption, distinguishing plug-in hybrids from fully electric alternatives. By integrating a gasoline engine with an electric motor, these vehicles offer the environmental advantages of zero-emission commuting alongside the long-distance reliability of traditional fuel, effectively eliminating concerns regarding charging infrastructure gaps. This value proposition has driven massive demand in high-volume markets; according to BYD Company Limited's 'December 2024 Production and Sales Volume' report from January 2025, the company sold 2,485,378 plug-in hybrid passenger vehicles in 2024, a remarkable 72.8% surge compared to the previous year. This trend is mirrored globally by premium automakers, as evidenced by Volvo Cars' 'Full Year 2024 Sales Report' in January 2025, which noted a 16% increase in global sales of plug-in hybrid models to 177,593 cars.
Market Challenge
The progressive reduction or elimination of financial subsidies constitutes a substantial barrier to the Global Plug-in Hybrid Electric Vehicle Market by immediately altering the cost-benefit analysis for prospective buyers. Fiscal incentives have historically functioned as a necessary mechanism to offset the higher upfront acquisition costs of plug-in hybrid technology compared to conventional internal combustion engine counterparts. When these monetary benefits are withdrawn, the Total Cost of Ownership (TCO) rises significantly, diminishing the financial appeal of PHEVs for cost-sensitive fleet operators and private consumers. This policy shift exposes the vehicle segment to intensified price competition, often causing demand to stagnate or regress in regions where government support was previously a primary purchase catalyst.
The direct correlation between incentive withdrawal and market contraction is evident in recent performance metrics from major economies that have implemented such austerity measures. According to the European Automobile Manufacturers' Association (ACEA), in 2024, new registrations of plug-in hybrid electric vehicles across the European Union declined by 3.9% to approximately 952,058 units compared to the previous year. This downturn highlights the market's continued sensitivity to fiscal interventions, demonstrating that without the buffer of public funding, the organic demand for plug-in hybrids struggles to maintain momentum against less expensive alternative powertrains.
Market Trends
The Increasing Dominance of SUV and Crossover Body Styles is driving market penetration as manufacturers prioritize electrifying high-utility platforms to meet consumer preferences for versatile mobility. This trend enables automakers to integrate plug-in powertrains into larger chassis configurations without compromising cabin space, successfully expanding the technology's appeal beyond compact sedans to family-oriented vehicles. Illustrating this segment's strength, according to FCA US LLC in its 'FCA US Reports Fourth-quarter and Full-year 2024 Sales Results' released in January 2025, the Jeep Wrangler 4xe retained its position as the best-selling plug-in hybrid in the United States with sales of 55,554 units in 2024, confirming the enduring demand for electrified utility models.
The Shift Toward Extended-Range Electric Vehicle Architectures is gaining momentum by utilizing internal combustion engines primarily as onboard generators to recharge batteries rather than driving wheels directly. This configuration optimizes thermal efficiency and maximizes electric-only driving duration, effectively bridging the gap between conventional hybrids and fully electric platforms for users requiring extended autonomy. The commercial viability of this approach is evident; according to Li Auto Inc.'s 'December 2024 Delivery Update' from January 2025, the company delivered 500,508 vehicles in 2024, a performance driven by its specialized extended-range portfolio that validates the significant mass-market acceptance of this transitional drivetrain technology.
Report Scope
In this report, the Global Plug-in Hybrid Electric Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Plug-in Hybrid Electric Vehicle Market.
Global Plug-in Hybrid Electric Vehicle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: