浴缸市場 - 全球產業規模、佔有率、趨勢、機會及預測（按產品類型、材料、最終用戶、分銷管道、地區和競爭格局分類，2021-2031年）

全球浴缸市場預計將從 2025 年的 100.2 億美元成長到 2031 年的 132.4 億美元，複合年成長率達到 4.75%。

浴缸，即用於全身浸泡的固定式或獨立式衛浴設備，需求量正在增加。這主要得益於住宅建築行業的穩步發展，以及將功能性浴室改造為以健康為中心的休憩計劃的強勁住宅改造需求。此外，可支配收入的增加也進一步推動了這一成長，使住宅能夠購買高檔衛浴設備。為了體現這項經濟活動的規模，美國國家廚房衛浴協會 (NKBA) 預測，到 2024 年，美國住宅廚房和浴室的支出將達到 1,754 億美元。

然而，現代城市住宅固有的空間限制為市場帶來了巨大的挑戰。這些限制迫使開發商和業主優先考慮節省空間的立式淋浴淋浴設備而非傳統浴缸，以釋放更多可用占地面積。因此，高密度住宅專案中浴室面積的不斷縮小持續限制著全球標準浴缸市場的銷售成長。

市場促進因素

全球浴缸市場的主要驅動力是住宅房地產和建設活動的激增。新建住宅項目必須配備必要的衛浴設施。這一因素在人口成長地區尤其明顯，促使開發商增加住宅供應，從而創造了對標準浴缸和嵌入式浴缸的穩定需求。近期數據也印證了這個趨勢。根據美國人口普查局發布的《2024年6月新建住宅月度建設報告》，2024年7月私人住宅竣工量經季節性已調整的後的年化率為171萬套。竣工量的成長確保了浴缸供應的穩定，並支持了浴缸的大規模生產。

此外，隨著消費者在住宅裝修方面的支出不斷增加，該行業的關注點正從基本功能轉向奢華和健康體驗。住宅經常將過時的浴室升級為水療般的空間，從而推動了高階獨立式浴缸、浸泡浴缸和水療浴缸的普及。這種以高附加價值產品取代普通建材的趨勢顯著提升了市場收入。根據Houzz公司於2024年3月發布的《2024年美國Houzz家居調查報告》，預計2023年美國主浴室維修的平均支出將達到15,000美元，比上年成長11%。此外，TOTO公司公佈截至2024年3月的會計年度淨銷售額為7,023億日元，也印證了該產業強勁的經濟狀況。

市場挑戰

全球浴缸市場面臨的一大障礙是現代住宅環境中常見的空間限制。在高密度城市住宅中，開發商和住宅常常需要在安裝傳統浴缸和最大化利用可用占地面積之間做出取捨。隨著生活空間因住宅可負擔性而不斷縮小，人們往往放棄浴缸所需的大占地面積，轉而選擇更節省空間且更方便使用的步入式淋浴設備。這種建築限制制約了新建和翻新項目中浴缸的安裝，從而有效地限制了浴缸在關鍵人群中的市場擴張。

市場機會的萎縮也反映在近期產業數據顯示的維修重點的變化。根據美國國家廚房衛浴協會 (NKBA) 發布的《2025 年浴室趨勢報告》，53% 的行業專家表示，「拆除現有浴缸以擴大淋浴設備空間」是提升浴室功能性的首要設計選擇。這項數據清楚地表明了一種替代趨勢：對寬敞淋浴設備區的實際需求直接減少了浴缸的安裝數量。因此，人們優先考慮節省空間的佈局而非浸泡設施，這持續阻礙標準浴缸市場的成長。

市場趨勢

全球浴缸市場正因永續再生複合材料的廣泛應用而發生重塑。這反映出製造業正朝著綠色生產和水資源管理的方向發展。製造商正擴大石材樹脂混合物和再生材料的使用，以滿足消費者對兼顧環保與永續發展的奢華產品的需求，同時最大限度地減少對環境的影響。這一趨勢也延伸至提高用水效率，使浴缸成為循環經濟的一部分。科勒於2025年8月發布的《2024年全球影響報告》強調了這一趨勢的經濟意義。報告指出，節水型和再生材料產品的銷售額超過16.5億美元，印證了環保衛浴設備的商業性可行性。

同時，浴室佈局正在經歷根本性的轉變，人們明顯偏好造型獨特的獨立式浴缸作為設計焦點。與融入建築的傳統嵌入式浴缸不同，這些浴缸被設計成獨立的裝飾品，以現代的輪廓取代復古的美學。這種設計演變強調幾何形狀和簡潔的線條，從而界定了空間的視覺層次。根據Houzz公司於2025年9月發布的《2025年美國浴室趨勢研究報告》，獨立式平底浴缸是整修浴室中最受歡迎的款式，45%的整修住宅選擇了這種浴缸。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球浴缸市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（獨立式浴缸、壁龕式浴缸、嵌入式浴缸、角落浴缸）
  • 依材質（大理石、壓克力、陶瓷、其他（鑄鐵、玻璃纖維））
  • 按最終用戶（住宅、商業）分類
  • 依分銷通路（零售、批發/經銷商銷售、專賣店、線上、直銷）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美浴缸市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲浴缸市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太浴缸市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲浴缸市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲浴缸市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球浴缸市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Kohler Co.
• TOTO LTD
• LIXIL Group Corporation
• Duravit AG
• Jacuzzi Brands LLC
• Roca Sanitario, SAU
• Delta Faucet Company
• American Bath Group LLC
• Villeroy & Boch AG
• Bains Ultra Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Bathtub Market is projected to expand from USD 10.02 Billion in 2025 to USD 13.24 Billion by 2031, achieving a CAGR of 4.75%. Defined as permanent or freestanding plumbing fixtures meant for full-body immersion, bathtubs are witnessing demand driven by steady growth in the residential construction sector and a strong appetite for home remodeling projects that convert functional bathrooms into wellness-focused retreats. These primary drivers are bolstered by rising disposable incomes, which allow homeowners to purchase premium sanitary ware. Highlighting the scale of this economic activity, the National Kitchen & Bath Association projected that residential kitchen and bath spending would hit $175.4 billion in 2024.

However, the market faces a substantial hurdle due to spatial limitations inherent in modern urban housing, which necessitates space-saving designs. This constraint often forces developers and property owners to prioritize vertical walk-in showers over traditional tubs to preserve usable floor area. Consequently, the shrinking bathroom footprint in high-density developments continues to limit volume growth for the standard bathtub segment globally.

Market Driver

A primary catalyst for the global bathtub market is the surge in residential real estate and construction activities, where new housing developments mandate the installation of essential plumbing fixtures. This driver is especially potent in regions with growing populations, compelling developers to increase housing inventory and generating consistent volume demand for standard and alcove bathtubs. Recent data confirms this trend; the U.S. Census Bureau's 'Monthly New Residential Construction, June 2024' report noted that privately-owned housing completions reached a seasonally adjusted annual rate of 1,710,000 in July 2024. This influx of finished units ensures a steady pipeline for bathtub procurement, supporting mass-market manufacturing output.

Additionally, increasing consumer spending on home remodeling is shifting the industry's focus from basic utility to luxury and wellness experiences. Homeowners are frequently upgrading outdated bathrooms into spa-like environments, boosting the adoption of premium freestanding, soaking, and hydrotherapy tubs. This trend toward high-value replacements for builder-grade units significantly elevates market revenue. According to Houzz Inc.'s '2024 U.S. Houzz & Home Study' from March 2024, the median spend on primary bathroom renovations in the U.S. rose by 11 percent year-over-year to $15,000 in 2023. Furthermore, TOTO Ltd. reported net sales of 702.3 billion yen for the fiscal year ending March 31, 2024, demonstrating the sector's robust economic health.

Market Challenge

A critical impediment to the global bathtub market is the widespread prevalence of spatial constraints in modern residential environments. In high-density urban housing, developers and homeowners often face a zero-sum trade-off between installing a traditional bathtub and maximizing usable floor area. As living spaces contract to maintain affordability, the large footprint required for a bathtub is frequently sacrificed in favor of vertical walk-in showers, which offer greater space efficiency and accessibility. This architectural necessity restricts installation volumes in both new construction and remodeling sectors, effectively capping market expansion in key demographics.

This contraction in market opportunity is substantiated by recent industry data regarding shifting renovation priorities. The National Kitchen & Bath Association's "2025 Bath Trends Report" reveals that 53% of industry professionals identify removing an existing bathtub to increase shower size as a leading design choice for expanding functionality. This statistic demonstrates a clear displacement trend where the practical demand for spacious showering zones directly reduces the installed base of bathtubs. Consequently, the prioritization of space-saving layouts over soaking fixtures continues to hamper volume growth within the standard bathtub segment.

Market Trends

The global bathtub market is being reshaped by the adoption of sustainable and recycled composite materials, reflecting a manufacturing shift toward eco-friendly production and water stewardship. Producers are increasingly using stone resin blends and reclaimed inputs to minimize environmental impact while meeting consumer demand for responsible luxury. This movement extends to improved water efficiency, positioning the bathtub as a component of the circular economy. The economic significance of this trend is highlighted by Kohler Co.'s '2024 Global Impact Report' from August 2025, which noted that sales from water-efficient products and those with recycled content contributed over $1.65 billion, underscoring the commercial viability of green sanitary ware.

Simultaneously, bathroom layouts are being fundamentally altered by a distinct preference for sculptural freestanding tubs as design centerpieces. Unlike traditional alcove installations that blend into the architecture, these fixtures are chosen to stand alone as statement furniture, favoring contemporary silhouettes over vintage aesthetics. This design evolution prioritizes geometric forms and clean lines to define the visual hierarchy of the space. According to Houzz Inc.'s '2025 U.S. Houzz Bathroom Trends Study' from September 2025, freestanding flat-bottom tubs remain the most popular style for renovated bathrooms, selected by 45 percent of renovating homeowners.

Key Market Players

• Kohler Co.
• TOTO LTD
• LIXIL Group Corporation
• Duravit AG
• Jacuzzi Brands LLC
• Roca Sanitario, S.A.U.
• Delta Faucet Company
• American Bath Group LLC
• Villeroy & Boch AG
• Bains Ultra Inc.

Report Scope

In this report, the Global Bathtub Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bathtub Market, By Product Type

• Free-Standing Bathtub
• Alcove Bathtub
• Drop-In Bathtub
• Corner Bathtub

Bathtub Market, By Material

• Marble
• Acrylic
• Ceramic
• Others (Cast Iron, Fiberglass)

Bathtub Market, By End User

• Residential
• Commercial

Bathtub Market, By Distribution Channel

• Retail
• Distributor & Dealer Sales
• Exclusive Stores
• Online
• Directs Sales

Bathtub Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bathtub Market.

Available Customizations:

Global Bathtub Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bathtub Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Free-Standing Bathtub, Alcove Bathtub, Drop-In Bathtub, Corner Bathtub)
  • 5.2.2. By Material (Marble, Acrylic, Ceramic, Others (Cast Iron, Fiberglass))
  • 5.2.3. By End User (Residential, Commercial)
  • 5.2.4. By Distribution Channel (Retail, Distributor & Dealer Sales, Exclusive Stores, Online, Directs Sales)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Bathtub Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material
  • 6.2.3. By End User
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bathtub Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material
      • 6.3.1.2.3. By End User
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Bathtub Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material
      • 6.3.2.2.3. By End User
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Bathtub Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material
      • 6.3.3.2.3. By End User
      • 6.3.3.2.4. By Distribution Channel

7. Europe Bathtub Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material
  • 7.2.3. By End User
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Bathtub Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material
      • 7.3.1.2.3. By End User
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Bathtub Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material
      • 7.3.2.2.3. By End User
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Bathtub Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material
      • 7.3.3.2.3. By End User
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Bathtub Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material
      • 7.3.4.2.3. By End User
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Bathtub Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material
      • 7.3.5.2.3. By End User
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Bathtub Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material
  • 8.2.3. By End User
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Bathtub Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material
      • 8.3.1.2.3. By End User
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Bathtub Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material
      • 8.3.2.2.3. By End User
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Bathtub Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material
      • 8.3.3.2.3. By End User
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Bathtub Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material
      • 8.3.4.2.3. By End User
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Bathtub Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material
      • 8.3.5.2.3. By End User
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Bathtub Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material
  • 9.2.3. By End User
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Bathtub Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material
      • 9.3.1.2.3. By End User
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Bathtub Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material
      • 9.3.2.2.3. By End User
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Bathtub Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material
      • 9.3.3.2.3. By End User
      • 9.3.3.2.4. By Distribution Channel

10. South America Bathtub Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material
  • 10.2.3. By End User
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bathtub Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material
      • 10.3.1.2.3. By End User
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Bathtub Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material
      • 10.3.2.2.3. By End User
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Bathtub Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material
      • 10.3.3.2.3. By End User
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Bathtub Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Kohler Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. TOTO LTD
• 15.3. LIXIL Group Corporation
• 15.4. Duravit AG
• 15.5. Jacuzzi Brands LLC
• 15.6. Roca Sanitario, S.A.U.
• 15.7. Delta Faucet Company
• 15.8. American Bath Group LLC
• 15.9. Villeroy & Boch AG
• 15.10. Bains Ultra Inc.

16. Strategic Recommendations

17. About Us & Disclaimer