浴缸市場規模、佔有率及成長分析（按類型、材質、尺寸、形狀、應用和地區分類）－2026-2033年產業預測

預計到 2024 年，全球浴缸市場規模將達到 115.3 億美元，到 2025 年將達到 122 億美元，到 2033 年將達到 191.5 億美元，預測期（2026-2033 年）的複合年成長率為 5.8%。

全球浴缸市場正經歷顯著成長，這主要得益於消費模式的轉變，尤其是在生活水準不斷提高的已開發地區，人們對奢華沐浴體驗的需求日益成長。現代浴缸主要採用熱成型壓克力、玻璃纖維增強聚酯和搪瓷鑄鐵等材料製成，以滿足不同消費者的偏好。沐浴的療癒功效，包括放鬆身心，也進一步推動了市場成長。一個關鍵趨勢是溫水浸泡的排毒作用，它透過改善肝臟、腎臟和肺部功能，促進整體健康。此外，浴缸利用靜水壓力減輕關節炎症，有效緩解關節炎等症狀。因此，浴缸的定位不再只是奢侈品，而是成為維護健康的輔助輔助器具。

全球浴缸市場成長要素

全球浴缸市場正經歷顯著成長，新興經濟體消費者可支配收入的增加推動了對豪華浴缸和高階配件（如按摩浴缸和水力噴頭）的需求。此外，屋主住宅維修計劃的日益增多，以及他們希望在浴室中配備通常在豪華酒店和度假村才能見到的設施（如按摩浴缸和蒸汽浴室）的願望，也進一步促進了浴缸的銷售。這種對豪華住宅設施的需求反映了住宅在生活空間中營造水療般的體驗趨勢，從而推動了市場的擴張。

全球浴缸市場面臨的限制因素

全球浴缸市場面臨許多限制因素，阻礙了其成長潛力。其中一個主要限制因素是浴缸價格分佈遠高於其他淋浴設備產品，這可能會抑制中低收入消費者的購買意願。此外，搪瓷鋼、玻璃纖維增強聚酯和搪瓷鑄鐵等關鍵原料的供應也對產能構成重大挑戰。另外，安全隱患，尤其是因在浴缸中睡著而導致溺水的風險，也阻礙了消費者購買浴缸，從而限制了市場的整體擴張。

全球浴缸市場趨勢

全球浴缸市場正經歷顯著的創新轉型，這主要得益於消費者對提升沐浴體驗的先進功能的需求。智慧技術的興起催生了諸如滑出式水龍頭、內建電視以及語音控制水位和溫度等功能。消費者對智慧住宅的日益偏好不僅滿足了現代消費者對便利和奢華的追求，也反映了將科技融入住宅環境的更廣泛趨勢。因此，隨著越來越多的家庭希望透過改善浴室體驗來提升生活品質，這些高科技浴缸的需求預計將顯著推動市場成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球浴缸市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 獨立的
• 壁龕
• 無需預約
• 實體表面
• 其他

全球浴缸市場規模（依材質類型和複合年成長率分類）（2026-2033 年）

• 玻璃纖維
• 丙烯酸纖維
• 瓷
• 鑄鐵
• 其他

全球浴缸市場規模（按尺寸和複合年成長率分類）（2026-2033 年）

• 標準尺寸
• 小型
• 大的
• 無需預約

全球浴缸市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 長方形
• 橢圓形
• 方塊
• 其他

全球浴缸市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 住宅
• 商業的

全球浴缸市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Toto Ltd.（Japan）
• Villeroy & Boch AG（Germany）
• RAK Ceramics（United Arab Emirates）
• Geberit AG（Switzerland）
• Porcelanosa Group（Spain）
• LAUFEN Bathrooms AG（Switzerland）
• Kohler Co.（United States）
• Roca Sanitario, SA（Spain）
• Duravit AG（Germany）
• MAAX Bath Inc.（Canada）
• Hoesch Design GmbH（Germany）
• Victoria+Albert Baths（United Kingdom）
• Aquatic Industries Inc.（United States）
• Mansfield Plumbing Products LLC（United States）
• BainUltra Inc.（Canada）
• Novellini SpA（Italy）
• WS Bath Collections（United States）
• Hydro Systems Company（United States）
• Aquatica Plumbing Group（United States）
• Eago Enterprise Ltd.（China）

結論與建議

Global Bathtub Market size was valued at USD 11.53 Billion in 2024 and is poised to grow from USD 12.2 Billion in 2025 to USD 19.15 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

The global bathtub market is witnessing significant growth driven by increasing consumption patterns, particularly in developed regions where higher living standards promote luxury bathing experiences. Modern bathtubs are primarily crafted from materials like thermoformed acrylic, fiberglass-reinforced polyester, and porcelain enamelled cast iron, appealing to various consumer preferences. This market is further fueled by the therapeutic benefits of bathing, including relaxation for both mind and body. Key trends highlight the detoxification potential of soaking in warm water, which supports overall health by enhancing liver, kidney, and lung function. Additionally, bathtubs provide relief for conditions like arthritis by employing hydrostatic pressure to alleviate joint inflammation, positioning them as not only luxury items but also therapeutic aids in wellness routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bathtub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bathtub Market Segments Analysis

Global Bathtub Market is segmented by Type, Material Type, Size, Shape, Application and region. Based on Type, the market is segmented into Free Standing, Alcove, Drop-in, Solid Surface and Others. Based on Material Type, the market is segmented intofiberglass, Acrylic, Porcelain, Cast Iron and Others. Based on Size, the market is segmented into Standard, Small, Large and Walk-In. Based on Shape, the market is segmented into Rectangular, Oval, Square and Others. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bathtub Market

The global bathtub market is experiencing significant growth driven by the increasing disposable income of consumers in emerging economies, which has led to a greater demand for luxury bathtubs and premium accessories like whirlpools and jets. Additionally, the trend of home improvement projects is on the rise among homeowners, further driving bathtub sales as individuals seek to enhance their bathrooms with features typically associated with luxury hotels and resorts, such as Jacuzzis and steam baths. This desire for opulent home amenities reflects a broader shift towards creating personal spa-like experiences within residential spaces, contributing to the market's expansion.

Restraints in the Global Bathtub Market

The global bathtub market faces several restraints that hinder its growth potential. One major limitation is the higher price point of bathtubs compared to alternative shower products, which can deter middle and lower-income consumers from purchasing them. Additionally, the availability of essential raw materials, including porcelain enamelled steel, fiberglass-reinforced polyester, and porcelain enamelled cast iron, poses a significant challenge to production capabilities. Furthermore, concerns regarding safety, particularly the risk of accidents such as drowning-often stemming from individuals unintentionally dozing off in the bath-also contribute to consumer hesitation and limit the overall market expansion.

Market Trends of the Global Bathtub Market

The Global Bathtub market is witnessing a notable shift towards innovation, with consumers gravitating towards advanced features that enhance their bathing experience. The rise of smart technology has introduced voice-activated controls for water levels and temperatures, alongside amenities like sliding faucets and integrated televisions. This growing preference for smart housing not only caters to the modern consumer's desire for convenience and luxury but also reflects a broader trend of integrating technology into home environments. Consequently, the increasing demand for these high-tech bathtubs is anticipated to significantly drive market growth, as more households seek to elevate their lifestyle through enhanced bathroom experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bathtub Market Size by Type & CAGR (2026-2033)

• Market Overview
• Free Standing
• Alcove
• Drop-in
• Solid Surface
• Others

Global Bathtub Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Fiberglass
• Acrylic
• Porcelain
• Cast Iron
• Others

Global Bathtub Market Size by Size & CAGR (2026-2033)

• Market Overview
• Standard
• Small
• Large
• Walk-In

Global Bathtub Market Size by Shape & CAGR (2026-2033)

• Market Overview
• Rectangular
• Oval
• Square
• Others

Global Bathtub Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial

Global Bathtub Market Size & CAGR (2026-2033)

• North America (Type, Material Type, Size, Shape, Application)
  • US
  • Canada
• Europe (Type, Material Type, Size, Shape, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Material Type, Size, Shape, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Material Type, Size, Shape, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Material Type, Size, Shape, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Toto Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Villeroy & Boch AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RAK Ceramics (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geberit AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porcelanosa Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LAUFEN Bathrooms AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohler Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roca Sanitario, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAAX Bath Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoesch Design GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria + Albert Baths (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquatic Industries Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mansfield Plumbing Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BainUltra Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novellini S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• W.S. Bath Collections (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydro Systems Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquatica Plumbing Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eago Enterprise Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations