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市場調查報告書
商品編碼
1914693
水上運動用品及設備市場-全球產業規模、佔有率、趨勢、機會及預測(依運動項目、產品類型、最終用戶、通路、地區及競爭格局分類,2021-2031年)Water Sports Gear and Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sports Type, By Product Type, By End User, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球水上運動用品和設備市場預計將從 2025 年的 501.2 億美元成長到 2031 年的 641.2 億美元,複合年成長率達到 4.19%。
這個市場涵蓋了專為皮划艇、衝浪和潛水等水上活動設計的專用五金和服裝,例如潛水服、安全背心和衝浪板。推動這一成長的關鍵因素包括全球對戶外探險旅遊日益成長的興趣以及消費者對身體健康的日益關注。此外,基礎設施的改善提高了沿海和內陸水域的可及性,有效地擴大了這些耐用消費品的潛在基本客群。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 501.2億美元 |
| 市場規模:2031年 | 641.2億美元 |
| 複合年成長率:2026-2031年 | 4.19% |
| 成長最快的細分市場 | 水上運動器材及用品 |
| 最大的市場 | 北美洲 |
然而,高性能裝備的高昂零售價格是一大障礙,往往阻礙了可支配收入有限的消費者購買。這種經濟障礙可能會抑制市場的廣泛滲透,尤其是在價格敏感度較高的新興經濟體。為了更了解市場規模,美國國家船舶製造商協會(NMMA)在2025年的報告中指出,截至2024年,美國休閒船舶總數已達1,180萬艘。如此龐大的船隊凸顯了對相關安全設備和水上運動配件的強勁且持續的需求。
全球休閒和競技水上運動參與人數的不斷成長是市場擴張的主要驅動力。這源自於社會對戶外健身和健康日益成長的興趣。隨著消費者越來越重視積極的生活方式,從必要的安全裝備到高性能潛水服,對專業水上運動裝備的需求也隨之激增。產業數據也印證了這個趨勢。根據體育與健身產業協會於2024年2月發布的《2024年美國主要參與趨勢報告》,預計2023年水上運動參與人數將年增超過9%。大量新愛好者的湧入需要持續供應各種技能水平的裝備,促使製造商透過產品線多元化和升級來創造持續收入。
同時,沿海和探險旅遊的興起正在改變消費模式,「體驗式旅遊」吸引不同人群在休閒旅行中參與水上活動。這一因素與濱水地區的經濟狀況密切相關,因為零售商店和裝備租賃點依賴季節性遊客。該產業的經濟意義重大:根據美國經濟分析局於2024年11月發布的《2023年美國及各州戶外休閒衛星帳戶報告》,僅划船和釣魚活動預計就能創造368億美元的經濟附加價值。為了支持這項生態系統的發展,布倫瑞克公司在其2023年年度報告(2024年2月發布)中指出,其引擎零件及配件部門2023年的淨銷售額將達到12億美元,顯示市場對休閒基礎設施維護裝備的需求持續旺盛。
高性能水上運動器材的高昂零售價格嚴重阻礙了全球水上運動用品及器材市場的擴張。由於製造商採用特殊材料來提升安全性和耐用性,導致產品價格往往超出一般消費者的自由裁量權預算。這種經濟障礙有效地分割了市場,主要限制了富裕人群的購買力,同時也將價格敏感型新興經濟體中的潛在愛好者拒之門外。因此,潛在基本客群遠低於預期,原本可能實現的大眾銷售淪為小眾奢侈品交易,並阻礙了基本器材的普及。
這些經濟逆風的影響在更廣泛的海洋休閒產業銷售下滑中顯而易見。根據美國國家船舶製造商協會(NMMA)預測,2024年新船銷售量將為238,117艘,零售下降的主要原因是經濟壓力和價格因素。船舶購買量的下降直接抑制了對配套水上運動配件和安全裝備的持續需求,顯示成本壁壘正在積極阻礙市場成長。
電動滑水和衝浪板的出現正在改變水上運動的格局,它們為傳統的內燃機提供了高性能、零排放的替代方案。這項轉變的關鍵在於電動馬達效率的提高和電池能量密度的提升,這使得運作更加安靜,並讓使用者能夠進入以往動力船隻無法進入的環保水域。製造商們正日益專注於高階電動水上摩托車(PWC),這些產品將瞬時扭矩與先進的互聯技術相結合,從而開創了一個全新的豪華細分市場。例如,《國際遊艇雜誌》(International Boating Magazine)2025年9月刊報導稱,Taiga Motors發布了Orca WX3車型,起價為23,999美元,凸顯了專用電動推進系統所帶來的巨大提案。
同時,物聯網感測器和穿戴式技術在裝備中的整合,正透過即時分析徹底改變運動員與水環境的互動方式。抬頭顯示器(HUD)和擴增實境(AR)技術的進步,使潛水員和游泳選手能夠直接在視野範圍內查看心率、配速和導航數據等關鍵指標,無需再查看腕戴式裝置。這一趨勢催生了一種“量化訓練環境”,其中硬體與數位教練平台無縫整合,從而最佳化技術。例如,Organics 在 2025 年 7 月發布的題為「FORM 採用康寧第三代大猩猩玻璃升級 AR 泳鏡」的報導中指出,該公司推出了售價 329 美元的「Smart Swim 2 PRO」泳鏡,該泳鏡具備先進的 AR 功能,展現了智慧游泳設備日益成長的商業性可行性。
The Global Water Sports Gear & Equipment Market is projected to expand from USD 50.12 Billion in 2025 to USD 64.12 Billion by 2031, achieving a CAGR of 4.19%. This market encompasses specialized hardware and apparel, such as wetsuits, safety vests, and boards, specifically engineered for aquatic pursuits like kayaking, surfing, and diving. Key drivers fueling this growth include a rising global interest in outdoor adventure tourism alongside a consumer shift toward physical wellness. Furthermore, infrastructure developments are improving accessibility to both coastal and inland water bodies, effectively widening the potential customer base for these durable goods.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 50.12 Billion |
| Market Size 2031 | USD 64.12 Billion |
| CAGR 2026-2031 | 4.19% |
| Fastest Growing Segment | On-the-water Sports Gear and Equipment |
| Largest Market | North America |
Conversely, the substantial retail price of high-performance equipment poses a significant obstacle, often restricting adoption among consumers with limited discretionary funds. This economic barrier can impede broader market penetration, especially within emerging economies characterized by acute price sensitivity. Providing context on the foundational scale of the market, the National Marine Manufacturers Association reported in 2025 that the total number of documented and registered recreational vessels in the United States hit 11.8 million units for the 2024 period. This extensive fleet highlights the robust, recurring demand for compatible safety equipment and water sports accessories.
Market Driver
Rising Global Participation in Recreational and Competitive Water Sports serves as a major engine for market expansion, rooted in a societal pivot toward outdoor fitness and wellness. As consumers increasingly prioritize active lifestyles, there is a corresponding surge in demand for specialized aquatic gear, ranging from essential safety apparatus to high-performance wetsuits. This trajectory is supported by industry data; the Sports & Fitness Industry Association's '2024 U.S. Topline Participation Report' from February 2024 noted that participation in the water sports category grew by over 9% in 2023 compared to the previous year. This influx of new enthusiasts mandates a continuous supply of equipment across all skill levels, prompting manufacturers to diversify product lines and drive recurring revenue through upgrades.
Simultaneously, the boom in Coastal and Adventure Tourism is altering consumption patterns, as "experiential travel" motivates diverse demographics to engage in aquatic activities during leisure trips. This driver is deeply connected to the economic health of waterfront communities, where retail operations and gear rental hubs rely on seasonal visitor traffic. The sector's economic significance is substantial; the U.S. Bureau of Economic Analysis stated in its November 2024 'Outdoor Recreation Satellite Account, U.S. and States, 2023' that boating and fishing activities alone contributed $36.8 billion in value added to the economy. Reflecting the need to support this ecosystem, Brunswick Corporation reported in its '2023 Annual Report' from February 2024 that its Engine Parts & Accessories segment generated $1.2 billion in net sales for 2023, signaling a sustained requirement for maintenance gear within the recreation infrastructure.
Market Challenge
The high retail cost of advanced performance equipment creates a formidable barrier to the expansion of the global water sports market. As manufacturers utilize specialized materials to improve safety and durability, the resulting price points often exceed the discretionary budgets of average consumers. This financial threshold effectively segments the market, limiting access primarily to affluent demographics while excluding potential enthusiasts in emerging economies where price sensitivity is high. Consequently, the addressable customer base remains smaller than interest levels would suggest, effectively turning potential volume sales into niche luxury transactions and stalling the adoption of essential gear.
The impact of these financial headwinds is visible in the reduced transaction volume within the broader marine leisure sector. According to the National Marine Manufacturers Association, new boat sales in 2024 totaled 238,117 units, marking a decline in retail volume driven largely by economic pressures and pricing. This decrease in the acquisition of foundational vessels directly suppresses the recurring demand for compatible water sports accessories and safety equipment, demonstrating how cost barriers actively inhibit the market's growth trajectory.
Market Trends
The emergence of electrically propelled jet skis and surfboards is transforming the water sports landscape by offering high-performance, emission-free alternatives to traditional combustion engines. This shift is defined by improvements in electric motor efficiency and battery density, enabling silent operations that allow riders to access environmentally protected waters previously off-limits to motorized vessels. Manufacturers are increasingly focusing on premium electric personal watercraft (PWC) that blend instant torque with advanced connectivity, creating a new luxury segment. For example, the International Boat Industry's September 2025 article, 'Taiga Motors returns with new electric PWC,' reported that Taiga Motors introduced its Orca WX3 model with a starting price of US$23,999, highlighting the significant value proposition of specialized electric propulsion systems.
In parallel, the integration of IoT sensors and wearable technology in gear is revolutionizing how athletes interact with the aquatic environment through real-time analytics. Innovations in heads-up displays (HUD) and augmented reality (AR) now allow divers and swimmers to view critical metrics like heart rate, pace, and navigation data directly in their line of sight, removing the need to check wrist-worn devices. This trend fosters a quantified training ecosystem where hardware seamlessly syncs with digital coaching platforms to optimize technique. Exemplifying this technological leap, Auganix reported in July 2025 in 'FORM Upgrades AR Swim Goggles with Gorilla Glass 3' that the company launched its Smart Swim 2 PRO goggles with advanced AR features for USD $329, demonstrating the growing commercial viability of smart aquatic equipment.
Report Scope
In this report, the Global Water Sports Gear & Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Water Sports Gear & Equipment Market.
Global Water Sports Gear & Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: