體育用品市場規模、佔有率和成長分析（按運動項目、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，體育用品市場規模將達到 4,022.6 億美元，到 2025 年將成長至 4,300.2 億美元，到 2033 年將成長至 7,333.5 億美元，在預測期（2026-2033 年）內複合年成長率為 6.9%。

在持續創新和技術進步的推動下，體育用品市場正經歷顯著成長，以滿足不斷變化的消費者需求。人們對健康生活方式益處的日益重視，也促進了對運動和健身器材的需求成長。此外，國內外各類運動賽事的日益普及也推動了市場擴張。隨著人們對兒童身體發育的日益關注，預計這一趨勢將持續下去，進而推動體育用品支出的成長。印度和中國市場尤其具有巨大的發展潛力，這得益於個人收入和生活水準的提高。此外，亞太地區的低成本生產和蓬勃發展的製造業也進一步推動了該地區的成長，從而進一步提升了體育用品市場的巨大潛力。

體育用品市場的成長要素

女性參與運動的日益普及，是推動運動用品市場擴張的強大動力。近年來，在致力於促進競技領域性別平等的運動組織的努力下，女性參與各類體育活動的人數顯著增加。這種轉變不僅改變了體育賽事的面貌，也為女性專用運動裝備的需求成長鋪平了道路。隨著越來越多的女性擁抱積極的生活方式，從服裝到專業裝備，滿足她們特定需求的器材需求也日益成長。這凸顯了體育產業重要的文化演變，並開啟了新的成長機會。

影響體育用品市場的因素

體育用品市場面臨的一大阻礙因素是來自其他休閒活動的競爭日益加劇。隨著消費者興趣的轉變，許多人開始轉向對體力消耗較小的活動，例如虛擬實境遊戲、點播串流服務以及其他各種娛樂形式。這種轉變顯著影響了潛在客戶原本用於運動和健身的時間和資源。數位娛樂的普及可能會助長一種更久坐的生活方式，導致人們減少參與傳統運動。因此，這種轉變可能導致體育用品的需求停滯不前甚至下降。

體育用品市場趨勢

受消費者日益成長的健康和健身意識的推動，體育用品市場正在經歷一場變革。健康意識的提升促使越來越多的人參與各種健身活動，包括健身房運動、瑜珈和戶外運動。這項轉變很大程度上得益於健身健身社群媒體的影響，他們提高了人們對各種健身方式的認知度，並鼓勵消費者透過購買優質運動用品來提升運動體驗。這種需求的激增涵蓋了廣泛的產品，從家用健身必備用品（如啞鈴和阻力帶）到跑步、騎行和瑜伽等專業裝備，以及創新的收納解決方案。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球體育用品市場規模（依運動類型分類）及複合年成長率（2026-2033 年）

• 球賽
• 冒險運動
• 健身/肌力訓練
• 球過網
• 運動訓練

全球體育用品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 實體零售
• 線上零售
• 百貨公司和折扣店

全球體育用品市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 商業的
• 家用

全球體育用品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nike（USA）
• Adidas（Germany）
• Under Armour（USA）
• Puma（Germany）
• Decathlon（France）
• Reebok（USA）
• Wilson Sporting Goods（USA）
• Callaway Golf（USA）
• Amer Sports（Finland）
• Yonex（Japan）
• ASICS（Japan）
• New Balance（USA）
• Columbia Sportswear（USA）
• Skechers（USA）
• Li Ning（China）
• Anta Sports（China）
• Speedo（UK）
• Brunswick Corporation（USA）
• Peloton Interactive（USA）
• Technogym（Italy）

結論與建議

Sports Equipment Market size was valued at USD 402.26 Billion in 2024 and is poised to grow from USD 430.02 Billion in 2025 to USD 733.35 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The sports equipment market is experiencing substantial growth driven by continuous innovations and technological advancements tailored to evolving consumer needs. Rising awareness of the benefits associated with a healthy lifestyle contributes to heightened demand for sports and fitness equipment. Furthermore, the surging popularity of various national and international sporting events fosters market expansion. This trend is expected to persist, with an increasing focus on children's physical development enhancing spending on sports equipment. The markets in India and China are particularly promising, bolstered by improved personal incomes and living standards. Additionally, low production costs and a thriving manufacturing sector are further propelling growth in the Asia Pacific region, indicating a strong future for the sports equipment market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Equipment Market Segments Analysis

Global Sports Equipment Market is segmented by Sports Type, Distribution Channel, End-User and region. Based on Sports Type, the market is segmented into Ball Sports, Adventure Sports, Fitness/Strength, Ball over net games and Athletic Training. Based on Distribution Channel, the market is segmented into Store-based Retail, Online Retail and Department & discount stores. Based on End-User, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Equipment Market

The growing involvement of women in sports serves as a powerful catalyst for the expansion of the sports equipment market. Recent trends indicate a marked increase in female participation across diverse athletic activities, driven by initiatives from sports organizations focused on promoting gender equality in the field. This transformation is not only altering the dynamics of sporting events but also paving the way for an increased demand for specialized sports equipment designed for women. As more women embrace active lifestyles, there is a clear need for equipment tailored to their unique requirements, ranging from apparel to specific gear, highlighting a significant cultural evolution within the sports industry that opens up new growth opportunities.

Restraints in the Sports Equipment Market

A notable constraint in the sports equipment market stems from the increasing competition posed by alternative leisure activities. As consumer interests shift, many people are turning to less physically demanding pursuits such as virtual reality gaming, on-demand streaming services, and various other entertainment options. This transformation significantly impacts the time and resources that potential customers might have traditionally devoted to sports and fitness activities. The prevalence of digital entertainment has facilitated a trend towards more sedentary lifestyles, potentially resulting in a reduced engagement in conventional sports. Consequently, this shift could lead to stagnation or even a decline in demand for sports equipment.

Market Trends of the Sports Equipment Market

The sports equipment market is witnessing a transformative trend driven by the escalating focus on fitness and wellness among consumers. With a surge in health consciousness, individuals are increasingly engaging in diverse fitness activities such as gym workouts, yoga, and outdoor sports. This shift is significantly influenced by fitness influencers and social media, which amplify the visibility of various fitness routines and inspire individuals to enhance their workout experiences through the acquisition of quality sports equipment. This burgeoning demand encompasses a wide array of products, including home gym essentials like weights and resistance bands, as well as specialized gear for running, cycling, and yoga, alongside innovative storage solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Equipment Market Size by Sports Type & CAGR (2026-2033)

• Market Overview
• Ball Sports
• Adventure Sports
• Fitness/Strength
• Ball over net games
• Athletic Training

Global Sports Equipment Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store-based Retail
• Online Retail
• Department & discount stores

Global Sports Equipment Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Commercial
• Household

Global Sports Equipment Market Size & CAGR (2026-2033)

• North America (Sports Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Sports Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callaway Golf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amer Sports (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speedo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations