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市場調查報告書
商品編碼
1914676
純素冰淇淋市場-全球產業規模、佔有率、趨勢、機會及預測(依口味、產品類型、配料、通路、地區及競爭格局分類),2021-2031年Vegan Ice-Cream Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor, By Product Type, By Source, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球純素冰淇淋市場預計將從2025年的10.5億美元成長到2031年的19.6億美元,複合年成長率(CAGR)為10.96%。這些冷凍甜點不含任何動物性乳製品,而是採用杏仁奶、豆奶、椰奶和燕麥奶等植物性原料,以重現傳統冰淇淋的濃郁口感和順滑質地。推動這一市場成長的主要因素包括:全球範圍內乳糖不耐受和乳製品過敏病例的增加,以及人們對動物福利和環境永續性發展計劃的日益關注,這些因素都促使消費者轉向植物性飲食。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 10.5億美元 |
| 市場規模:2031年 | 19.6億美元 |
| 複合年成長率:2026-2031年 | 10.96% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
根據良好食品研究所(Good Food Institute)預測,包括冰淇淋、植物奶、優格和起司在內的植物性產品類型全球零售額到2024年可能達到約225億美元。儘管市場估值強勁,但該產業在實現價格平等方面仍面臨諸多障礙。由於原料和加工成本高昂,純素冰淇淋的價格通常高於傳統乳製品。這種定價結構可能會限制價格敏感型大眾市場的購買力。
隨著越來越多的消費者出於健康和倫理原因減少動物產品的消費,全球植物來源飲食和彈性素食的普及正在從根本上改變整個產業。這種轉變不僅限於嚴格的素食主義者,還擴展到了龐大的彈性素食人群,他們尋求健康的替代選擇,但又不想完全放棄傳統的飲食習慣。不斷上升的家庭採納率也印證了這一品類的受歡迎程度。根據植物性食品協會於2024年4月發布的《2023年市場趨勢報告》,2023年美國有62%的家庭會購買植物性食品,顯示這些選擇已深深融入主流消費者的購買習慣。
持續的產品創新旨在改善口感和質地,這是第二個關鍵促進因素,直接解決了消費者長期以來對非乳製品冷凍甜點口感的不滿。製造商正逐步放棄豆奶和杏仁奶等基底,轉而採用燕麥奶和精準發酵技術來複製牛奶般的濃郁口感。根據良好食品研究所(Good Food Institute)預測,2023年發酵產業將獲得5.15億美元的投資。這種發展趨勢有助於增強聯合利華等主要企業的財務韌性。聯合利華2023年冰淇淋部門的銷售額達到79億歐元,該公司正積極推動策略擴張和優質化。
全球純素冰淇淋市場成長面臨的主要挑戰是與傳統乳製品之間的價格差距。植物來源冰淇淋的生產成本往往較高,這主要是因為需要使用杏仁和腰果等昂貴的原料,以及為了模仿乳脂肪的順滑口感而需要複雜的製作流程。因此,這類產品通常定位在高階市場,經濟障礙是主要因素,使得市場主要局限於富裕人群,難以滲透到對價格敏感的消費者群體中(而這些消費者原本有望從傳統乳製品轉向植物性冰淇淋)。
這種價格差距直接阻礙了市場擴張,使其難以進入大眾市場,尤其對於那些既重視性價比又注重倫理考量的彈性素食者更是如此。根據ProVeg International 2024年的數據,31%的消費者表示,只有當植物來源產品的價格低於動物性替代品時,他們才會購買,這表明經濟因素仍然是許多人的決定性因素。除非這種價格差距得到解決,否則純素冰淇淋的高價位將繼續限制其供應,並限制銷售量成長潛力。
產品形式多樣化,包括一口大小的迷你裝、麻糬和攜帶式新奇零食,正在滿足消費者對方便、份量可控零食日益成長的需求,從而改變整個行業格局。這種轉變使製造商能夠瞄準傳統甜點時間之外的全新消費場景,利用「適度零食」的概念,為注重卡路里攝取的消費者提供無負擔的美味享受。在2025年4月出版的《The Grocer》雜誌上,Little Moons公司報告稱,由於工廠關閉,該公司需要500萬英鎊的紓困資金。該公司旗下的麻糬冰淇淋品牌在截至2023年12月的會計年度實現了5,340萬英鎊的全年銷售額,年增約25%,凸顯了消費者對手持冷凍甜點的強勁需求。
鹹味、辣味和植物來源等新口味的出現,標誌著植物來源產品優質化策略的興起,旨在迎合追求複雜感官體驗的冒險家口味。製造商們正透過突破傳統的香草和巧克力口味,融入辣椒、羅勒和花卉萃取物等精緻食材,打造出差異化的產品產品系列通常以限量版手工冰淇淋的形式進行銷售。根據百樂嘉利寶於2025年1月發布的《2025年巧克力關鍵趨勢》報告,全球每兩名消費者中就有一名會主動尋找限量版或季節限定的冰淇淋產品,這印證了這些創新口味的商業性可行性。
The Global Vegan Ice-Cream Market is projected to expand from a valuation of USD 1.05 Billion in 2025 to USD 1.96 Billion by 2031, reflecting a CAGR of 10.96%. These frozen desserts are formulated entirely without animal-derived dairy, utilizing plant-based ingredients such as almond, soy, coconut, or oat milk to simulate the creamy texture and mouthfeel of traditional products. This market growth is primarily fueled by the rising global prevalence of lactose intolerance and dairy allergies, necessitating non-dairy alternatives, while widespread ethical concerns regarding animal welfare and a growing commitment to environmental sustainability drive consumers toward plant-based diets.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.05 Billion |
| Market Size 2031 | USD 1.96 Billion |
| CAGR 2026-2031 | 10.96% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
According to The Good Food Institute, global retail sales for the plant-based dairy category, which includes ice cream, milk, yogurt, and cheese, reached approximately $22.5 billion in 2024. Despite this strong market valuation, the sector encounters a significant hurdle regarding price parity, as high ingredient and processing costs often keep vegan ice cream at a premium price point compared to conventional dairy. This pricing structure potentially limits the accessibility of these products for price-sensitive mass markets.
Market Driver
The increasing global adoption of plant-based and flexitarian diets is fundamentally reshaping the sector, as consumers reduce animal product consumption due to health and ethical motivations. This shift extends beyond strict vegans to include a vast demographic of flexitarians seeking healthier alternatives without fully abandoning traditional dietary patterns, leading to higher household penetration rates that validate the category as a staple. According to the Plant Based Foods Association's '2023 State of the Marketplace' report published in April 2024, 62% of United States households purchased plant-based foods in 2023, reflecting a deep integration of these options into mainstream shopping habits.
Continuous product innovation aimed at improving taste and texture serves as a second critical driver, directly addressing historical consumer complaints regarding the mouthfeel of non-dairy frozen desserts. Manufacturers are moving beyond soy and almond bases toward oat milk and precision fermentation technologies to replicate the creaminess of cow's milk, with the fermentation sector securing $515 million in investment capital in 2023 according to the Good Food Institute. This commitment to development supports the financial resilience of major players, such as Unilever, which reported a turnover of €7.9 billion for its ice cream business unit in 2023 driven by strategic expansion and premiumization.
Market Challenge
The primary challenge hindering the growth of the Global Vegan Ice-Cream Market is the lack of price parity with conventional dairy products. Plant-based ice creams frequently incur higher production costs due to expensive raw materials, such as almonds and cashews, and the complex processing required to replicate the creamy texture of dairy fat. Consequently, these products are positioned at a premium price point, creating a significant economic barrier that restricts the market largely to affluent demographics and prevents widespread adoption among price-sensitive shoppers who might otherwise switch from traditional dairy.
This cost disparity directly stalls market expansion by deterring the mass market, particularly flexitarians who prioritize value alongside ethical considerations. According to ProVeg International, data from 2024 indicates that 31% of consumers would only purchase plant-based options if they were priced lower than animal-based products, highlighting that financial considerations remain a decisive factor for a large segment of the population. As long as this price gap persists, the premium positioning of vegan ice cream will continue to limit its accessibility and constrain its potential for volume growth in the mainstream retail sector.
Market Trends
Diversification into bite-sized, mochi, and handheld novelty formats is transforming the sector by addressing the growing consumer demand for portion-controlled and convenient snacking options. This shift allows manufacturers to target new consumption occasions beyond traditional dessert times, leveraging the concept of permissible indulgence to offer calorie-conscious consumers a guilt-free treat. According to The Grocer in April 2025, in an article regarding Little Moons requiring a £5m bail-out following a factory closure, the mochi ice cream brand reported that total sales reached £53.4 million in the fiscal year ending December 2023, representing a revenue increase of almost a quarter and highlighting the robust appetite for handheld frozen treats.
The emergence of savory, spicy, and botanically infused flavor profiles represents a strategic move to premiumize plant-based offerings and cater to adventurous palates seeking complex sensory experiences. Manufacturers are differentiating their portfolios by moving beyond conventional vanilla and chocolate to incorporate sophisticated ingredients such as chili, basil, and floral extracts, often marketing these as limited-time artisanal creations. According to Barry Callebaut's 'Top Chocolate Trends in 2025' report from January 2025, one out of two global consumers actively seeks out exclusive or seasonal ice cream offerings, underscoring the commercial viability of these innovative flavor formulations.
Report Scope
In this report, the Global Vegan Ice-Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Vegan Ice-Cream Market.
Global Vegan Ice-Cream Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: