純素食品市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、成分、通路、地區及競爭格局分類），2021-2031年

全球純素食品市場預計將從2025年的193.8億美元成長到2031年的371.4億美元，複合年成長率（CAGR）為11.45%。市場涵蓋完全由植物來源成分製成的消費品，不含任何動物性成分，例如肉類、乳製品、雞蛋或蜂蜜。推動這一成長的主要因素是人們日益關注的健康問題，包括乳糖不耐症和心血管疾病，這些問題促使消費者重新審視自己的飲食習慣。此外，人們對畜牧業碳足跡的環保意識不斷增強，以及對動物福利的倫理考量，也推動了消費者偏好轉變為永續的植物來源替代品。

儘管發展勢頭強勁，但素食產品與傳統產品之間的價格差異仍然是市場普及的一大障礙。這種價格差距限制了注重預算的消費者的購買力，也阻礙了進入大眾市場。根據良好食品研究所（Good Food Institute）預測，到2024年，全球植物來源肉、魚貝類和乳製品的零售額將成長5%，達到286億美元。雖然這一成長表明市場需求持續旺盛，但與特殊原料相關的高昂生產成本仍然是該行業必須解決的關鍵障礙，才能實現更廣泛的消費者群體都能負擔得起。

市場促進因素

消費者健康意識的增強和預防性飲食習慣的普及是推動全球純素食品市場發展的主要動力。人們對動物脂肪與心血管疾病等慢性病之間關聯的認知不斷加深，促使消費者積極以植物蛋白取代傳統蛋白質。這種轉變並非小眾趨勢，而是代表了一種更廣泛的生活方式的改變，這種改變將長期健康放在首位，並注重營養密度和成分透明度。根據植物性食品協會於2025年5月發布的《2024年植物性食品市場趨勢報告》，到2024年，59%的美國家庭將購買植物性食品，這表明這種健康至上的理念已深深融入到人們的日常購物習慣中。

同時，與畜牧業碳足跡相關的環境問題正在從根本上改變品牌忠誠度和消費者的選擇。消費者越來越意識到畜牧業的資源密集度，尤其是其高用水量和溫室氣體排放，促使他們轉向永續的植物來源食品。這種日益增強的環保意識無疑也影響著全球的飲食習慣。 ProVeg International 2024年6月的一項調查發現，98%的中國受訪者在看到植物性食品益處的證據後，願意增加植物性食品的消費量。這項需求也得到了強勁的區域數據的支持。歐洲良好食品研究所（Good Food Institute Europe）2024年10月發布的報告顯示，六個歐洲國家的零售總合達到54億歐元。

市場挑戰

純素產品與傳統動物性食品之間的價格差異是全球純素食品市場成長的一大障礙。造成這種價格差異的主要原因是，植物來源食品產業尚未達到像成熟的肉類和乳製品產業那樣的規模經濟，導致特殊原料和製作流程的單位成本較高。因此，較高的生產成本會轉化為較高的零售價格，從而有效地將許多原本可能願意嘗試植物來源品的、對價格敏感的消費者拒之門外。

根據良好食品研究所（Good Food Institute）預測，到2024年，植物來源肉品和海鮮產品的平均價格將比傳統產品高出82%。如此巨大的價格差異迫使許多消費者優先考慮價格而非道德和環境價值，從而將市場限制在小規模且較富裕的人群中。除非這一經濟障礙得到解決，否則該行業將難以贏得普通消費者的青睞，這將直接阻礙產品的大規模普及，並減緩市場整體擴張的速度。

市場趨勢

企業正採用精準發酵和真菌蛋白培養技術，加速開發不含動物成分的乳蛋白質和肉類替代品，以克服傳統植物來源蛋白分離物的功能限制。這些創新技術使生產商能夠利用生乳或纖維狀真菌生質能來生產與乳清蛋白和酪蛋白相同的蛋白質，而無需使用動物，從而複製出塊狀肉的口感。儘管市場整體面臨許多不利因素，但該行業解決口味和口感關鍵挑戰的能力仍持續吸引投資者的注意。根據良好食品研究所 (Good Food Institute) 於 2025 年 6 月發布的《2024 年行業趨勢：發酵》報告，預計 2024 年基於發酵的替代蛋白行業將獲得 6.51 億美元的資金籌措，這表明市場對擴大這些創新規模的持續投入。

同時，隨著消費者越來越關注成分標籤，仔細甄別人工添加劑和高度加工成分，市場正明顯轉向潔淨標示和全食物。消費者更傾向於選擇由豆類、大豆和蘑菇等易於識別、加工最少的原料製成的產品，而不再青睞成分複雜、單一的混合產品。這種對透明度和營養品質的需求正在推動具有顯著健康益處的基礎品類發展。根據植物性食品協會於2025年5月發布的《2024年植物性食品市場趨勢報告》，預計2024年美國豆腐和Tempeh的零售額將成長7%，達到2.21億美元，凸顯了傳統植物蛋白日益成長的受歡迎程度。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球純素市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（乳製品替代品、肉類替代品、純素烘焙產品、純素糖果甜點、其他（包括雞蛋替代品、植物性零食等））
  • 依成分分類（小麥、大豆、燕麥、杏仁、堅果、其他（包括豆類、藜麥、糙米、野生稻等））
  • 按分銷管道（大賣場/超級市場、便利商店、專賣店、線上、其他（包括直銷、批發等））
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美純素市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲純素市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

8. 亞太地區純素市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲純素市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲純素市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球純素市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Amy's Kitchen
• Danone SA
• Daiya Foods Inc.
• Beyond Meat
• Tofutti Brands Inc.
• Plamil Foods Ltd
• VBites Foods Limited
• Eden Foods Inc.
• VITASOY International Holdings Limited
• SunOpta

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Vegan Food Market is projected to experience substantial growth, expanding from USD 19.38 Billion in 2025 to USD 37.14 Billion by 2031, with a compound annual growth rate of 11.45%. This market consists of consumable products derived solely from plant sources, strictly excluding all animal ingredients such as meat, dairy, eggs, and honey. The primary catalysts driving this expansion are increasing health concerns, such as lactose intolerance and cardiovascular diseases, which are prompting consumers to adjust their diets. Additionally, rising environmental awareness regarding the carbon footprint of livestock agriculture, coupled with ethical concerns regarding animal welfare, are encouraging a shift in consumer preferences toward sustainable plant-based alternatives.

Despite this momentum, a major hurdle impeding broader market adoption is the lack of price parity between vegan products and their conventional counterparts. This pricing discrepancy restricts accessibility for budget-conscious shoppers and hinders mass market penetration. According to the Good Food Institute, global retail sales of plant-based meat, seafood, and dairy products grew by five percent in 2024 to reach 28.6 billion dollars. While this growth signals sustained demand, the elevated production costs linked to specialized ingredients remain a significant obstacle that the industry must address to achieve wider affordability.

Market Driver

Increasing consumer health consciousness and the uptake of preventative dietary habits serve as major forces propelling the Global Vegan Food Market. As individuals become more educated on the links between animal-derived lipids and chronic conditions like cardiovascular disease, they are actively replacing conventional proteins with plant-based analogues. This shift represents a broad lifestyle change rather than a niche trend, with consumers prioritizing nutritional density and ingredient transparency for long-term wellness. According to the Plant Based Foods Association's '2024 Plant-Based Foods State of the Marketplace Report' released in May 2025, 59 percent of U.S. households purchased plant-based foods in 2024, demonstrating the sector's deep penetration into standard grocery routines driven by these health priorities.

Concurrently, environmental concerns related to the meat industry's carbon footprint are fundamentally reshaping brand loyalty and consumer choices. Shoppers are increasingly aware of the resource intensity of livestock farming, including its high water usage and greenhouse gas emissions, leading to a pivot toward sustainable plant-forward options. This eco-conscious sentiment is effectively influencing dietary behaviors globally, as evidenced by a June 2024 ProVeg International survey where 98 percent of respondents in China expressed a willingness to increase plant-based food consumption after reviewing evidence of the diet's benefits. This demand is further supported by strong regional figures; the Good Food Institute Europe reported in October 2024 that retail sales across six key European nations collectively reached 5.4 billion euros.

Market Challenge

The absence of price parity between vegan products and conventional animal-derived foods acts as a significant barrier to the growth of the Global Vegan Food Market. This pricing gap exists largely because the plant-based sector has not yet realized the economies of scale found in the established meat and dairy industries, leading to higher unit costs for specialized ingredients and processing. Consequently, these elevated production expenses result in higher retail prices, effectively excluding a large segment of cost-sensitive consumers who might otherwise be open to adopting plant-based alternatives.

According to the Good Food Institute, in 2024, plant-based meat and seafood products carried an average price premium of 82 percent over their conventional counterparts. This substantial financial disparity compels many shoppers to prioritize affordability over ethical or environmental values, thereby restricting the market to a smaller, more affluent demographic. As long as this economic hurdle persists, the industry will face difficulties in converting mainstream consumers, directly impeding mass adoption and decelerating the overall rate of market expansion.

Market Trends

Companies are increasingly adopting precision fermentation and mycoprotein cultivation to engineer animal-free dairy proteins and meat analogues that overcome the functional limitations of earlier plant-based isolates. These technological advancements enable manufacturers to create bio-identical whey and casein or fibrous fungal biomass that replicates the texture of whole-cut meats without involving animals. The sector's ability to address critical taste and texture challenges has maintained investor interest despite broader market headwinds; according to the Good Food Institute's '2024 State of the Industry: Fermentation' report from June 2025, the fermentation-enabled alternative protein sector secured 651 million dollars in funding in 2024, signaling continued commitment to scaling these innovations.

Simultaneously, there is a distinct market shift toward clean-label and whole-food formulations as consumers increasingly examine ingredient lists for artificial additives and ultra-processed components. Shoppers are favoring products made from recognizable, minimally processed ingredients like legumes, soy, and mushrooms, moving away from complex isolate blends. This demand for transparency and nutritional quality is driving growth in foundational categories that offer perceived health benefits; according to the Plant Based Foods Association's '2024 Plant-Based Foods State of the Marketplace Report' released in May 2025, retail sales of tofu and tempeh in the United States grew by seven percent in 2024 to reach 221 million dollars, highlighting the rising popularity of traditional plant proteins.

Key Market Players

• Amy's Kitchen
• Danone S.A
• Daiya Foods Inc.
• Beyond Meat
• Tofutti Brands Inc.
• Plamil Foods Ltd
• VBites Foods Limited
• Eden Foods Inc.
• VITASOY International Holdings Limited
• SunOpta

Report Scope

In this report, the Global Vegan Food Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegan Food Market, By Product Type

• Dairy Alternative
• Meat Substitute
• Vegan Bakery
• Vegan Confectionery
• Others (include Egg Alternative, Plant-Based Snacks etc.)

Vegan Food Market, By Source

• Wheat
• Soy
• Oats
• Almond
• Nuts
• Others (include Pulses, Quinoa, Brown & Wild Rice, etc.)

Vegan Food Market, By Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others (include direct sales, Distributor sales, etc.)

Vegan Food Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegan Food Market.

Available Customizations:

Global Vegan Food Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vegan Food Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Dairy Alternative, Meat Substitute, Vegan Bakery, Vegan Confectionery, Others (include Egg Alternative, Plant-Based Snacks etc.))
  • 5.2.2. By Source (Wheat, Soy, Oats, Almond, Nuts, Others (include Pulses, Quinoa, Brown & Wild Rice, etc.))
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online, Others (include direct sales, Distributor sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Vegan Food Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Source
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vegan Food Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Vegan Food Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Vegan Food Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Distribution Channel

7. Europe Vegan Food Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Source
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vegan Food Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Vegan Food Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Vegan Food Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Vegan Food Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Vegan Food Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Vegan Food Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Source
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Vegan Food Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Vegan Food Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Vegan Food Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Vegan Food Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Vegan Food Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Vegan Food Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Source
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Vegan Food Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Vegan Food Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Vegan Food Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Distribution Channel

10. South America Vegan Food Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Source
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Vegan Food Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Vegan Food Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Vegan Food Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Vegan Food Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Amy's Kitchen
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Danone S.A
• 15.3. Daiya Foods Inc.
• 15.4. Beyond Meat
• 15.5. Tofutti Brands Inc.
• 15.6. Plamil Foods Ltd
• 15.7. VBites Foods Limited
• 15.8. Eden Foods Inc.
• 15.9. VITASOY International Holdings Limited
• 15.10. SunOpta

16. Strategic Recommendations

17. About Us & Disclaimer