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市場調查報告書
商品編碼
1902123

雨具市場－全球產業規模、佔有率、趨勢、機會和預測，依產品類型、最終用戶、銷售通路、地區和競爭格局分類，2021-2031年預測

Rainwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By End User, By Sales Channel By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球雨衣市場規模將從2025年的28.1億美元成長到2031年的40.2億美元，複合年成長率為6.15%。雨衣是指採用防水或防潑水材質製成的專用服裝，包括夾克、褲子和套裝，旨在保護穿著者免受雨淋，同時通常還具有透氣性，以確保穿著舒適。

市場概覽
預測期 2027-2031
市場規模：2025年 28.1億美元
市場規模：2031年 40.2億美元
複合年成長率：2026-2031年 6.15%
成長最快的細分市場 夾克
最大的市場 亞太地區

主要市場促進因素

戶外休閒和探險活動的日益普及是全球雨具市場的主要動力。隨著越來越多的人參與健行、露營和遠足等活動，對能夠持久抵禦變幻莫測天氣狀況的專業服裝的需求也隨之激增。

主要市場挑戰

嚴格的材料永續性環境法規，特別是逐步淘汰全氟和多氟烷基物質（PFAS）的要求，對市場發展構成了巨大的障礙。製造商面臨一項技術挑戰：既要重新配製防水塗料，以滿足嚴格的合規標準，也要確保消費者期望的高性能特性。

主要市場趨勢

直接面對消費者 (DTC) 和數位化優先零售策略的擴張正在從根本上重塑全球雨具市場的分銷格局。製造商擴大繞過傳統的第三方批發商，直接與終端用戶建立聯繫，這種轉變使他們能夠更好地控制品牌故事、高階定價策略和客戶資料獲取。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球雨具市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型（夾克、西裝、褲子、其他）
    • 依最終用戶（男性、女性、兒童）分類
    • 依銷售管道（超市/大型超市、專賣店、多品牌店、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美雨具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲雨具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區雨具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲雨具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲雨具市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球雨具市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • VF Outdoor LLC
  • NZ Seasonalwear Pvt Ltd
  • Stutterheim
  • Ducktail Rainwear
  • Fox Umbrella Ltd.
  • Timberland
  • Wildcraft
  • Marmot Mountain, LLC
  • Patagonia, Inc.
  • Columbia Sportswear Company

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16382

The Global Rainwear Market will grow from USD 2.81 Billion in 2025 to USD 4.02 Billion by 2031 at a 6.15% CAGR. Rainwear is defined as specialized apparel, including jackets, trousers, and suits, engineered with waterproof or water-resistant materials to shield the wearer from precipitation while often offering breathability to ensure comfort.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.81 Billion
Market Size 2031USD 4.02 Billion
CAGR 2026-20316.15%
Fastest Growing SegmentJacket
Largest MarketAsia Pacific

Key Market Drivers

Rising participation in outdoor recreational and adventure activities acts as a primary catalyst for the global rainwear market. As more individuals engage in pursuits such as hiking, camping, and trekking, the necessity for specialized apparel that offers durable protection against unpredictable weather conditions has surged. This trend reflects a lifestyle shift where consumers prioritize performance-oriented gear capable of withstanding harsh elements, directly fueling sales of waterproof jackets and trousers.

Key Market Challenges

Strict environmental regulations regarding material sustainability, particularly the transition away from per- and polyfluoroalkyl substances (PFAS), present a formidable barrier to market progression. Manufacturers face the technical burden of reformulating water-repellent coatings to meet stringency compliance standards without sacrificing the high-performance attributes that consumers expect. This forced innovation cycle requires a substantial allocation of resources toward research and development rather than market expansion, effectively slowing the pace at which companies can launch new products or enter emerging regions.

Key Market Trends

The Expansion of Direct-to-Consumer (DTC) and Digital-First Retail Strategies is fundamentally reshaping the global rainwear market's distribution landscape. Manufacturers are increasingly bypassing traditional third-party wholesalers to establish direct relationships with end-users, a shift that allows for greater control over brand storytelling, premium pricing strategies, and customer data acquisition. This vertical integration enables companies to capture higher profit margins and rapidly adapt their product offerings based on real-time consumer feedback.

Key Market Players

  • VF Outdoor LLC
  • NZ Seasonalwear Pvt Ltd
  • Stutterheim
  • Ducktail Rainwear
  • Fox Umbrella Ltd.
  • Timberland
  • Wildcraft
  • Marmot Mountain, LLC
  • Patagonia, Inc.
  • Columbia Sportswear Company

Report Scope:

In this report, the Global Rainwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rainwear Market, By Product Type:

  • Jacket
  • Suit
  • Pants
  • Others

Rainwear Market, By End User:

  • Men
  • Women
  • Kids

Rainwear Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi Branded Stores
  • Others

Rainwear Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rainwear Market.

Available Customizations:

Global Rainwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rainwear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Jacket, Suit, Pants, Others)
    • 5.2.2. By End User (Men, Women, Kids)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Rainwear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By End User
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Rainwear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Rainwear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Rainwear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Sales Channel

7. Europe Rainwear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By End User
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Rainwear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Rainwear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Rainwear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Rainwear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Rainwear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Rainwear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By End User
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Rainwear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Rainwear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Rainwear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Rainwear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Rainwear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Rainwear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By End User
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Rainwear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Rainwear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Rainwear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Sales Channel

10. South America Rainwear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By End User
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Rainwear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Rainwear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Rainwear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Rainwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. VF Outdoor LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. NZ Seasonalwear Pvt Ltd
  • 15.3. Stutterheim
  • 15.4. Ducktail Rainwear
  • 15.5. Fox Umbrella Ltd.
  • 15.6. Timberland
  • 15.7. Wildcraft
  • 15.8. Marmot Mountain, LLC
  • 15.9. Patagonia, Inc.
  • 15.10. Columbia Sportswear Company

16. Strategic Recommendations

17. About Us & Disclaimer