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雨具市場規模、佔有率及成長分析（依產品類型、尺寸、材料、應用、最終用戶、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1899853

雨具市場規模、佔有率及成長分析（依產品類型、尺寸、材料、應用、最終用戶、通路及地區分類）－2026-2033年產業預測

Rainwear Market Size, Share, and Growth Analysis, By Product Type (Rain Jacket, Rain Pant), By Size (Small, Medium), By Material, By Application, By End User, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球雨衣市場規模將達到 43.0151 億美元，到 2025 年將達到 45.3809 億美元，到 2033 年將達到 69.6455 億美元，預測期（2026-2033 年）的複合年成長率為 5.5%。

全球雨衣市場的成長主要得益於其作為時尚配件的日益普及，尤其是在千禧世代中，以及全球職場人士對雨衣接受度的不斷提高。諸如半透明蕾絲雨衣和防水風衣等創新設計正吸引著人們的目光，並反映了諸如撞色等不斷演變的街頭時尚潮流。消費者越來越注重品質而非花俏的款式，從而形成了更具策略性的購買行為。時尚雨衣在職場女性中日益成長的吸引力也帶來了巨大的成長機會。此外，人們對健行、露營和跑步等戶外休閒活動的興趣日益濃厚，進一步推動了兼具功能性和時尚感的雨衣的需求。隨著越來越多的消費者尋求兼具美觀和實用性的多功能外套，這種時尚與功能性的完美結合預計將顯著擴大市場規模。

全球雨具市場促進因素

推動全球雨衣市場發展的關鍵因素是氣候變遷導致的極端天氣事件增多，進而引發了人們對防護衣日益成長的需求。隨著氣候變遷導致降雨更加難以預測且強度更大，消費者越來越需要能夠有效抵禦潮濕環境的雨衣。此外，人們對戶外活動和運動的熱情日益高漲，尤其是在降雨量大的地區，這也進一步推動了市場擴張。這些因素共同作用，在全球範圍內推高了對雨衣產品的需求，推動了整體市場成長，並在不斷變化的環境條件下塑造其發展軌跡。

限制全球雨具市場的因素

全球雨衣市場面臨的主要障礙之一是消費者對新型防水材料（例如Gore-Tex）日益成長的需求。與傳統雨衣材質相比，Gore-Tex具有更優異的防水性和透氣性。這些創新材料為穿著者提供更佳的防護性和舒適度，導致傳統雨衣的需求下降。此外，雨衣產品價格相對較高，加上市場上有較多價格較實惠的價格分佈，進一步限制了雨衣類別的成長。隨著消費者擴大轉向這些替代品，傳統雨衣在維持市場佔有率和吸引注重成本的消費者方面面臨挑戰。

全球雨具市場趨勢

全球雨衣市場正呈現出顯著的永續永續性趨勢，這主要得益於消費者環保意識的不斷增強。這一趨勢體現在消費者對採用再生和環保材料製成的雨衣的需求日益成長。隨著消費者越來越重視環保產品，各大品牌也積極回應，採用可生物分解材料等創新材料，並在生產過程中使用可再生能源。此外，技術進步也推動了高性能雨衣的研發，使其能夠更好地滿足永續性目標。對環保替代品的日益關注正在改變市場格局，並加強消費者與具有環保意識的品牌之間的聯繫。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Columbia Sportswear Company（USA）
The North Face（USA）-Subsidiary of VF Corporation
Patagonia, Inc.（USA）
Marmot Mountain, LLC（USA）-Subsidiary of Newell Brands
Arc'teryx（Canada）-Subsidiary of Amer Sports Corporation
Jack Wolfskin（Germany）-Subsidiary of Callaway Golf Company
Rains A/S（Denmark）
Stutterheim（Sweden）
Fjallraven（Sweden）-Subsidiary of Fenix Outdoor International AG
Burberry Group plc（UK）
Nike, Inc.（USA）
Adidas AG（Germany）
Puma SE（Germany）
Under Armour, Inc.（USA）
New Balance Athletics, Inc.（USA）
Outdoor Research（USA）
Black Diamond Equipment（USA）-Subsidiary of Clarus Corporation
Carhartt, Inc.（USA）

結論與建議

簡介目錄

Product Code: SQMIG30L2086

Global Rainwear Market size was valued at USD 4301.51 Million in 2024 and is poised to grow from USD 4538.09 Million in 2025 to USD 6964.55 Million by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global rainwear market is propelled by its rising prominence as a fashion statement, particularly among millennials, and its increasing adoption by working populations worldwide. Innovative designs, such as translucent lace raincoats and water-repellent trench coats, are gaining traction, reflecting evolving street fashion trends like color blocking. Consumers are increasingly valuing quality over frivolity, leading to strategic purchasing behavior, while the growing appeal of stylish rainwear among working women presents significant growth opportunities. Additionally, the escalating interest in outdoor leisure activities-such as hiking, camping, and running-further fuels demand for functional yet fashionable rainwear. This interplay of fashion and functionality positions the market for substantial expansion as consumers seek versatile outerwear that merges aesthetics with practicality.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rainwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rainwear Market Segments Analysis

Global Rainwear Market is segmented by Product Type, Size, Material, Application, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rain Jacket, Rain Pant, Rain Suit and Others. Based on Size, the market is segmented into Small, Medium and Large. Based on Material, the market is segmented into Polyester Fabric, Nylon, Vinyl, Gore- Tex and Blended. Based on Application, the market is segmented into Bike Riding, Camping and Hiking and Others. Based on End User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rainwear Market

A significant factor fueling the global rainwear market is the heightened demand for protective apparel driven by evolving weather patterns and an uptick in severe weather occurrences. As climate change leads to unpredictable and intense rainfall, consumers are increasingly seeking rainwear that provides effective protection against such wet conditions. Additionally, the growing enthusiasm for outdoor activities and sports, particularly in areas experiencing high levels of rainfall, further enhances the market's expansion. These elements collectively contribute to a rising global appetite for rainwear products, propelling the overall market growth and shaping its trajectory in the face of changing environmental conditions.

Restraints in the Global Rainwear Market

A significant obstacle for the global rainwear market is the rising appeal of alternative waterproof materials like Gore-Tex, which provide enhanced waterproofing and breathability features that surpass those of conventional rainwear fabrics. These innovative materials afford wearers improved protection and comfort, resulting in decreased demand for traditional rainwear. Additionally, the relatively high price of rainwear products, combined with the presence of more affordable options in the marketplace, further constrains the growth of the rainwear sector. As consumers increasingly gravitate toward these alternatives, traditional rainwear faces challenges in maintaining its market share and appealing to cost-conscious buyers.

Market Trends of the Global Rainwear Market

The global rainwear market is experiencing a notable trend towards sustainability, driven by heightened consumer awareness of environmental issues. This shift is manifested in the rising demand for rainwear crafted from recycled and eco-friendly materials. As consumers increasingly prioritize environmentally responsible choices, brands are responding by incorporating innovative materials, such as biodegradable fabrics and utilizing renewable energy sources in their production processes. Furthermore, advancements in technology are enabling the development of performance-driven rainwear that aligns with sustainability goals. This growing emphasis on eco-friendly alternatives is shaping the market landscape, fostering a stronger connection between consumers and environmentally-conscious brands.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Rainwear Market Size by Product Type & CAGR (2026-2033)

Market Overview
Rain Jacket
Rain Pant
Rain Suit
Others

Global Rainwear Market Size by Size & CAGR (2026-2033)

Market Overview
Small
Medium
Large

Global Rainwear Market Size by Material & CAGR (2026-2033)

Market Overview
Polyester Fabric
Nylon
Vinyl
Gore- Tex
Blended

Global Rainwear Market Size by Application & CAGR (2026-2033)

Market Overview
Bike Riding
Camping and Hiking
Others

Global Rainwear Market Size by End User & CAGR (2026-2033)

Market Overview
Men
Women
Kids

Global Rainwear Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
- E-Commerce
- Company-Owned Website
Offline
- Hypermarkets/ Departmental Stores
- Specialty Stores
- Chain and Franchises
- Others

Global Rainwear Market Size & CAGR (2026-2033)

North America (Product Type, Size, Material, Application, End User, Distribution Channel)
- US
- Canada
Europe (Product Type, Size, Material, Application, End User, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Size, Material, Application, End User, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Size, Material, Application, End User, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Size, Material, Application, End User, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Columbia Sportswear Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The North Face (USA) - Subsidiary of VF Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patagonia, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marmot Mountain, LLC (USA) - Subsidiary of Newell Brands
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arc'teryx (Canada) - Subsidiary of Amer Sports Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack Wolfskin (Germany) - Subsidiary of Callaway Golf Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rains A/S (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stutterheim (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fjallraven (Sweden) - Subsidiary of Fenix Outdoor International AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Burberry Group plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nike, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puma SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Balance Athletics, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Outdoor Research (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Black Diamond Equipment (USA) - Subsidiary of Clarus Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carhartt, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments