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市場調查報告書
商品編碼
1901877

手持攪拌機市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、應用、銷售通路、地區和競爭格局分類，2021-2031年預測

Hand Blender Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球手持攪拌機市場規模將從2025年的3.0606億美元成長到2031年的4.2001億美元，複合年成長率為5.42%。手持攪拌機，也稱為浸入式攪拌機或棒式攪拌機，是一種手持式廚房電器，其特點是帶有一個連接到旋轉刀片軸的電動手柄，用於直接在容器內混合食材。

市場概覽
預測期 2027-2031
市場規模：2025年 3.0606億美元
市場規模：2031年 4.2001億美元
複合年成長率：2026-2031年 5.42%
成長最快的細分市場 無線
最大的市場 北美洲

主要市場促進因素

多功能家電搭配靈活模組化配件的趨勢正在顯著重塑全球手持攪拌機市場。消費者越來越青睞具備全面食物處理功能（例如切碎、攪拌和打泥）的設備，從而減少了對多種笨重設備的需求。

主要市場挑戰

全球手持攪拌機市場價值成長面臨的主要挑戰是對馬達耐用性和刀片安全性的持續擔憂。這種擔憂直接影響消費者信心，尤其阻礙了他們從入門級產品轉向高階、高利潤機型。

主要市場趨勢

隨著消費者將行動性置於有線設計之上，無線可充電鋰離子手持攪拌機的廣泛普及正在從根本上改變全球手持攪拌機市場。這項技術變革使用戶能夠直接在各種容器中進行攪拌，不再受限於電源插座，促使製造商提升電池效率，以達到與有線攪拌機相同的性能。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球手持攪拌機市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型（有線和無線）
    • 按申請（住宅、商業）
    • 依銷售管道（大型超市/超市、線上、多品牌商店及其他（直銷等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美手持攪拌機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲手持攪拌機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區手持攪拌機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲手持攪拌機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲手持攪拌機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球手持攪拌機市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • BSH Home Appliances Group
  • Braun GmbH
  • Panasonic Corporation
  • Breville USA, Inc.
  • Whirlpool Corporation
  • Smeg Spa
  • Wonderchef Home Appliances Pvt. Ltd
  • Newell Brands
  • Koninklijke Philips NV
  • Iris Ohyama Inc.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16681

The Global Hand Blender Market will grow from USD 306.06 Million in 2025 to USD 420.01 Million by 2031 at a 5.42% CAGR. A hand blender, technically known as an immersion or stick blender, is a handheld kitchen appliance featuring a motorized handle connected to a rotating blade shaft, designed to blend ingredients directly within a container.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 306.06 Million
Market Size 2031USD 420.01 Million
CAGR 2026-20315.42%
Fastest Growing SegmentCordless
Largest MarketNorth America

Key Market Drivers

The shift towards multifunctional appliances with versatile modular attachments is substantially reshaping the Global Hand Blender Market. Consumers increasingly favor devices offering comprehensive food processing capabilities-such as chopping, whisking, and pureeing-reducing the need for multiple bulky gadgets. This preference for versatility, coupled with technological advancements in high-efficiency motors, drives robust category performance as users seek "all-in-one" solutions.

Key Market Challenges

The primary challenge inhibiting the value growth of the Global Hand Blender Market is the persistent concern regarding motor durability and blade safety. This apprehension directly impacts consumer confidence, specifically discouraging the transition from entry-level devices to premium, high-margin models. When buyers perceive a tangible risk of mechanical failure, such as motor burnout or blade detachment, they become reluctant to commit significant capital to these appliances. Consequently, the market struggles to establish a higher average selling price, as consumers default to lower-cost options that constitute a smaller financial risk, effectively stalling revenue expansion despite consistent volume demand.

Key Market Trends

The widespread adoption of cordless rechargeable Li-Ion models is fundamentally altering the Global Hand Blender Market as consumers prioritize mobility over tethered designs. This technological shift enables users to blend directly in varying containers without power outlet restrictions, prompting manufacturers to enhance battery efficiency to match corded performance. This focus on portable innovation is yielding tangible financial returns for major industry leaders who are successfully pivoting their portfolios.

Key Market Players

  • BSH Home Appliances Group
  • Braun GmbH
  • Panasonic Corporation
  • Breville USA, Inc.
  • Whirlpool Corporation
  • Smeg S.p.a.
  • Wonderchef Home Appliances Pvt. Ltd
  • Newell Brands
  • Koninklijke Philips N.V.
  • Iris Ohyama Inc.

Report Scope:

In this report, the Global Hand Blender Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hand Blender Market, By Product Type:

  • Corded and Cordless

Hand Blender Market, By Application:

  • Residential
  • Commercial

Hand Blender Market, By Sales Channel:

  • Hypermarkets/Supermarkets
  • Online
  • Multi Branded Stores
  • and Others (Direct Sales, etc.)

Hand Blender Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hand Blender Market.

Available Customizations:

Global Hand Blender Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hand Blender Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Corded and Cordless)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Online, Multi Branded Stores, and Others (Direct Sales, etc.))
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Hand Blender Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hand Blender Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Hand Blender Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Hand Blender Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Hand Blender Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hand Blender Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Hand Blender Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Hand Blender Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Hand Blender Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Hand Blender Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Hand Blender Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hand Blender Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Hand Blender Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Hand Blender Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Hand Blender Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Hand Blender Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hand Blender Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hand Blender Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Hand Blender Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Hand Blender Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel

10. South America Hand Blender Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hand Blender Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Hand Blender Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Hand Blender Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hand Blender Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. BSH Home Appliances Group
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Braun GmbH
  • 15.3. Panasonic Corporation
  • 15.4. Breville USA, Inc.
  • 15.5. Whirlpool Corporation
  • 15.6. Smeg S.p.a.
  • 15.7. Wonderchef Home Appliances Pvt. Ltd
  • 15.8. Newell Brands
  • 15.9. Koninklijke Philips N.V.
  • 15.10. Iris Ohyama Inc.

16. Strategic Recommendations

17. About Us & Disclaimer