手持式攪拌機市場規模、佔有率和成長分析（按產品類型、應用、分銷管道和地區）- 產業預測 2025-2032

預計 2023 年全球手持式攪拌機市場規模將達到 50.2 億美元，並預計將從 2024 年的 53.2 億美元成長到 2032 年的 84.8 億美元，預測期內（2025-2032 年）的複合年成長率為 6.0%。

由於對烹飪便利性的需求不斷增加、對家庭烹飪的偏好增加以及消費者可支配收入的提高，手持式攪拌機市場預計將大幅成長。都市化不斷加快，推動了對小型廚房電器（尤其是手持式攪拌機）的需求。手持式攪拌機非常適合快速攪拌機和乳化，並且適合快節奏的生活方式。此外，人們對健康和保健的興趣日益濃厚，推動了家庭烹飪的增加，尤其是冰沙和湯。多功能設計和無線選項等產品創新正在增加市場吸引力。然而，來自其他家電的競爭以及農村地區的認知問題等挑戰可能會阻礙成長。最近推出的值得注意的產品，例如 KitchenAid 的無線系統和 Blendtec 的浸入式攪拌機，凸顯了創新是不斷變化的市場環境中的關鍵策略。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析

手持式攪拌機市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 有線
• 無線

手持式攪拌機市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 住宅
• 商業的

手持式攪拌機市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

手持式攪拌機市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Braun GmbH（Germany）
• Philips（Netherlands）
• Panasonic Corporation（Japan）
• KitchenAid（USA）
• Breville Group Limited（Australia）
• Cuisinart（USA）
• Bosch（Germany）
• Smeg SpA（Italy）
• Hamilton Beach Brands Holding Company（USA）
• Kenwood Limited（UK）
• Morphy Richards（UK）
• Electrolux AB（Sweden）
• Whirlpool Corporation（USA）
• Russell Hobbs（UK）
• Tefal（France）

結論和建議

Global Hand Blender Market size was valued at USD 5.02 billion in 2023 and is poised to grow from USD 5.32 billion in 2024 to USD 8.48 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The hand blender market is poised for significant growth, driven by increasing demand for cooking convenience, a rising preference for homemade meals, and greater disposable income among consumers. The ongoing urbanization trend is pushing the demand for compact kitchen appliances, particularly hand blenders, which excel in quick blending and emulsifying, catering to fast-paced lifestyles. Additionally, the growing focus on health and wellness is prompting increased home cooking, particularly smoothies and soups. Product innovations, including multi-functional designs and cordless options, are enhancing market appeal. However, challenges such as competition from other appliances and awareness issues in rural areas could hinder growth. Notable recent product launches, such as KitchenAid's cordless system and Blendtec's immersion blender, highlight innovation as a key strategy in this evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hand Blender market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hand Blender Market Segments Analysis

Global Hand Blender Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Corded and Cordless. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hand Blender Market

The global hand blender market is being driven by a rise in disposable income among consumers worldwide, leading to increased expenditure on convenience products like hand blenders. As more individuals seek to enhance their culinary experiences with advanced kitchen appliances that streamline food preparation, the demand for hand blenders is anticipated to grow significantly. This trend reflects a broader shift towards convenience in cooking and meal preparation, which is expected to positively influence the market's trajectory through 2032. The growing preference for innovative cooking solutions underscores the evolving needs and lifestyles of consumers.

Restraints in the Global Hand Blender Market

The Global Hand Blender market faces several constraints that may hinder its growth. Traditional blenders, food processors, and immersion blenders are capable of providing similar functionalities while often offering additional features. Furthermore, the increasing trend among consumers toward multi-functional kitchen appliances is likely to shift their preference towards food processors. As a result, this could negatively impact the long-term sales of hand blenders. The competition from these alternative appliances, coupled with changing consumer preferences, poses significant challenges for the hand blender market, potentially limiting its growth opportunities in the future.

Market Trends of the Global Hand Blender Market

The Global Hand Blender market is witnessing a significant trend toward the use of durable materials in product design, with manufacturers prioritizing steel, aluminum, and other metals over plastics. This shift not only enhances the longevity and ease of cleaning of hand blenders but also resonates with increasingly eco-conscious consumers seeking sustainable kitchen appliances. By investing in high-quality materials, companies can build consumer trust and loyalty, driving brand differentiation in a competitive landscape. This trend is expected to bolster sales potential and shape future product innovations, aligning with growing consumer demand for both quality and environmental responsibility in kitchen gadgets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Hand Blender Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Corded
• Cordless

Global Hand Blender Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Hand Blender Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Hand Blender Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Braun GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KitchenAid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breville Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cuisinart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hamilton Beach Brands Holding Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenwood Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphy Richards (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Russell Hobbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tefal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations