查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1901595

人工智慧行銷市場－全球產業規模、佔有率、趨勢、機會和預測，按產品/服務、部署類型、技術、應用、最終用戶產業、地區和競爭格局分類，2021-2031年預測

Artificial Intelligence in Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering, By Deployment Type, By Technology, By Application, By End User Industry, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球行銷人工智慧市場規模將從2025年的148.1億美元成長到2031年的589.2億美元，複合年成長率達25.88%。行銷人工智慧利用機器學習和客戶資料分析來預測消費者行為，並自動執行複雜的決策，從而最佳化購買體驗。全球市場擴張的主要原因是消費者對個人化體驗的需求不斷成長，以及對即時分析以最佳化行銷活動效果的迫切需求。

市場概覽
預測期 2027-2031
市場規模：2025年 148.1億美元
市場規模：2031年 589.2億美元
複合年成長率：2026-2031年 25.88%
成長最快的細分市場 雲
最大的市場 北美洲

主要市場促進因素

生成式人工智慧在動態內容創作領域的蓬勃發展，正從根本上改變企業進行數位行銷活動的方式，消除以往規模化發展的瓶頸。先進的演算法如今能夠自動產生高品質的視覺素材、文案和影片素材，使行銷團隊能夠在不相應增加人手的情況下，持續與受眾互動。

主要市場挑戰

全球行銷人工智慧市場面臨巨大的阻力，這主要源自於對資料隱私的嚴格要求以及消費者資訊複雜的倫理管理問題。隨著世界各國政府實施更嚴格的監管框架，行銷機構在部署依賴敏感用戶資料的自動化系統時遇到了許多困難。

主要市場趨勢

程序化廣告和即時競價的擴展正在從根本上重塑媒體購買策略，它們利用演算法實現廣告資源採購的自動化。這種轉變使行銷人員能夠以前所未有的精準度定位特定受眾，擺脫人工談判的模式，實現即時、數據驅動的決策，從而最佳化在分散式管道上的廣告支出。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球行銷人工智慧市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 透過提供（硬體、軟體、服務）
    • 依部署類型（雲端、本機部署）
    • 依技術分類（機器學習、情境感知計算、自然語言處理、電腦視覺）
    • 按應用領域（社群媒體廣告、搜尋廣告、內容規劃、銷售行銷自動化、分析平台、其他）
    • 依最終用戶產業（銀行、金融服務和保險、零售、消費品、媒體娛樂、企業、其他）分類
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美人工智慧行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲人工智慧行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區人工智慧行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲人工智慧行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲人工智慧行銷市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球行銷人工智慧市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon Web Services, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Salesforce.com, Inc.
  • SAS Institute Inc.
  • Teradata Corporation
  • Oracle Corporation
  • SAP SE

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 17043

The Global Artificial Intelligence in Marketing Market will grow from USD 14.81 Billion in 2025 to USD 58.92 Billion by 2031 at a 25.88% CAGR. Artificial Intelligence in Marketing utilizes machine learning and customer data analysis to predict consumer behavior and automate complex decisions that enhance the buyer journey. The global market is primarily expanding due to the increasing demand for personalized experiences and the critical need for immediate analytics to optimize campaign performance.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 14.81 Billion
Market Size 2031USD 58.92 Billion
CAGR 2026-203125.88%
Fastest Growing SegmentCloud
Largest MarketNorth America

Key Market Drivers

The surging integration of generative AI for dynamic content creation is fundamentally altering how organizations approach digital campaigns by removing historic scalability bottlenecks. Advanced algorithms now enable the automated production of high-quality visuals, copy, and video assets, allowing marketing teams to maintain continuous engagement without proportionally increasing headcount. This capability is particularly vital for maintaining relevance across fragmented digital channels where fresh material is constantly required to capture consumer attention.

Key Market Challenges

The Global Artificial Intelligence in Marketing Market faces substantial headwinds due to the rigorous demands of data privacy and the complex ethical management of consumer information. As governments worldwide enforce stricter regulatory frameworks, marketing organizations encounter severe difficulties in deploying automated systems that rely on sensitive user data. This regulatory pressure forces companies to implement extensive compliance protocols, which often delays the integration of advanced analytics and predictive modeling tools.

Key Market Trends

The expansion of Programmatic Advertising and Real-Time Bidding is fundamentally reshaping media buying strategies by utilizing algorithms to automate ad inventory procurement. This transition allows marketers to target specific audiences with unprecedented precision, moving beyond manual negotiations to instantaneous, data-driven decisions that optimize ad spend across fragmented channels.

Key Market Players

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon Web Services, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Salesforce.com, Inc.
  • SAS Institute Inc.
  • Teradata Corporation
  • Oracle Corporation
  • SAP SE

Report Scope:

In this report, the Global Artificial Intelligence in Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Artificial Intelligence in Marketing Market, By Offering:

  • Hardware
  • Software
  • Services

Artificial Intelligence in Marketing Market, By Deployment Type:

  • Cloud
  • On Premises

Artificial Intelligence in Marketing Market, By Technology:

  • Machine Learning
  • Context-Aware Computing
  • Natural Language Processing
  • Computer Vision

Artificial Intelligence in Marketing Market, By Application:

  • Social Media Advertising
  • Search Advertising
  • Content Curation
  • Sales Marketing Automation
  • Analytics Platform
  • Others

Artificial Intelligence in Marketing Market, By End User Industry:

  • BFSI
  • Retail
  • Consumer Goods
  • Media Entertainment
  • Enterprise
  • Others

Artificial Intelligence in Marketing Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Artificial Intelligence in Marketing Market.

Available Customizations:

Global Artificial Intelligence in Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Artificial Intelligence in Marketing Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Offering (Hardware, Software, Services)
    • 5.2.2. By Deployment Type (Cloud, On Premises)
    • 5.2.3. By Technology (Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision)
    • 5.2.4. By Application (Social Media Advertising, Search Advertising, Content Curation, Sales Marketing Automation, Analytics Platform, Others)
    • 5.2.5. By End User Industry (BFSI, Retail, Consumer Goods, Media Entertainment, Enterprise, Others)
    • 5.2.6. By Region
    • 5.2.7. By Company (2025)
  • 5.3. Market Map

6. North America Artificial Intelligence in Marketing Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Offering
    • 6.2.2. By Deployment Type
    • 6.2.3. By Technology
    • 6.2.4. By Application
    • 6.2.5. By End User Industry
    • 6.2.6. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Artificial Intelligence in Marketing Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Offering
        • 6.3.1.2.2. By Deployment Type
        • 6.3.1.2.3. By Technology
        • 6.3.1.2.4. By Application
        • 6.3.1.2.5. By End User Industry
    • 6.3.2. Canada Artificial Intelligence in Marketing Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Offering
        • 6.3.2.2.2. By Deployment Type
        • 6.3.2.2.3. By Technology
        • 6.3.2.2.4. By Application
        • 6.3.2.2.5. By End User Industry
    • 6.3.3. Mexico Artificial Intelligence in Marketing Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Offering
        • 6.3.3.2.2. By Deployment Type
        • 6.3.3.2.3. By Technology
        • 6.3.3.2.4. By Application
        • 6.3.3.2.5. By End User Industry

7. Europe Artificial Intelligence in Marketing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Offering
    • 7.2.2. By Deployment Type
    • 7.2.3. By Technology
    • 7.2.4. By Application
    • 7.2.5. By End User Industry
    • 7.2.6. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Artificial Intelligence in Marketing Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Offering
        • 7.3.1.2.2. By Deployment Type
        • 7.3.1.2.3. By Technology
        • 7.3.1.2.4. By Application
        • 7.3.1.2.5. By End User Industry
    • 7.3.2. France Artificial Intelligence in Marketing Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Offering
        • 7.3.2.2.2. By Deployment Type
        • 7.3.2.2.3. By Technology
        • 7.3.2.2.4. By Application
        • 7.3.2.2.5. By End User Industry
    • 7.3.3. United Kingdom Artificial Intelligence in Marketing Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Offering
        • 7.3.3.2.2. By Deployment Type
        • 7.3.3.2.3. By Technology
        • 7.3.3.2.4. By Application
        • 7.3.3.2.5. By End User Industry
    • 7.3.4. Italy Artificial Intelligence in Marketing Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Offering
        • 7.3.4.2.2. By Deployment Type
        • 7.3.4.2.3. By Technology
        • 7.3.4.2.4. By Application
        • 7.3.4.2.5. By End User Industry
    • 7.3.5. Spain Artificial Intelligence in Marketing Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Offering
        • 7.3.5.2.2. By Deployment Type
        • 7.3.5.2.3. By Technology
        • 7.3.5.2.4. By Application
        • 7.3.5.2.5. By End User Industry

8. Asia Pacific Artificial Intelligence in Marketing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Offering
    • 8.2.2. By Deployment Type
    • 8.2.3. By Technology
    • 8.2.4. By Application
    • 8.2.5. By End User Industry
    • 8.2.6. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Artificial Intelligence in Marketing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Offering
        • 8.3.1.2.2. By Deployment Type
        • 8.3.1.2.3. By Technology
        • 8.3.1.2.4. By Application
        • 8.3.1.2.5. By End User Industry
    • 8.3.2. India Artificial Intelligence in Marketing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Offering
        • 8.3.2.2.2. By Deployment Type
        • 8.3.2.2.3. By Technology
        • 8.3.2.2.4. By Application
        • 8.3.2.2.5. By End User Industry
    • 8.3.3. Japan Artificial Intelligence in Marketing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Offering
        • 8.3.3.2.2. By Deployment Type
        • 8.3.3.2.3. By Technology
        • 8.3.3.2.4. By Application
        • 8.3.3.2.5. By End User Industry
    • 8.3.4. South Korea Artificial Intelligence in Marketing Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Offering
        • 8.3.4.2.2. By Deployment Type
        • 8.3.4.2.3. By Technology
        • 8.3.4.2.4. By Application
        • 8.3.4.2.5. By End User Industry
    • 8.3.5. Australia Artificial Intelligence in Marketing Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Offering
        • 8.3.5.2.2. By Deployment Type
        • 8.3.5.2.3. By Technology
        • 8.3.5.2.4. By Application
        • 8.3.5.2.5. By End User Industry

9. Middle East & Africa Artificial Intelligence in Marketing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Offering
    • 9.2.2. By Deployment Type
    • 9.2.3. By Technology
    • 9.2.4. By Application
    • 9.2.5. By End User Industry
    • 9.2.6. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Artificial Intelligence in Marketing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Offering
        • 9.3.1.2.2. By Deployment Type
        • 9.3.1.2.3. By Technology
        • 9.3.1.2.4. By Application
        • 9.3.1.2.5. By End User Industry
    • 9.3.2. UAE Artificial Intelligence in Marketing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Offering
        • 9.3.2.2.2. By Deployment Type
        • 9.3.2.2.3. By Technology
        • 9.3.2.2.4. By Application
        • 9.3.2.2.5. By End User Industry
    • 9.3.3. South Africa Artificial Intelligence in Marketing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Offering
        • 9.3.3.2.2. By Deployment Type
        • 9.3.3.2.3. By Technology
        • 9.3.3.2.4. By Application
        • 9.3.3.2.5. By End User Industry

10. South America Artificial Intelligence in Marketing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Offering
    • 10.2.2. By Deployment Type
    • 10.2.3. By Technology
    • 10.2.4. By Application
    • 10.2.5. By End User Industry
    • 10.2.6. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Artificial Intelligence in Marketing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Offering
        • 10.3.1.2.2. By Deployment Type
        • 10.3.1.2.3. By Technology
        • 10.3.1.2.4. By Application
        • 10.3.1.2.5. By End User Industry
    • 10.3.2. Colombia Artificial Intelligence in Marketing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Offering
        • 10.3.2.2.2. By Deployment Type
        • 10.3.2.2.3. By Technology
        • 10.3.2.2.4. By Application
        • 10.3.2.2.5. By End User Industry
    • 10.3.3. Argentina Artificial Intelligence in Marketing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Offering
        • 10.3.3.2.2. By Deployment Type
        • 10.3.3.2.3. By Technology
        • 10.3.3.2.4. By Application
        • 10.3.3.2.5. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Artificial Intelligence in Marketing Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adobe Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Alphabet Inc.
  • 15.3. Amazon Web Services, Inc.
  • 15.4. IBM Corporation
  • 15.5. Microsoft Corporation
  • 15.6. Salesforce.com, Inc.
  • 15.7. SAS Institute Inc.
  • 15.8. Teradata Corporation
  • 15.9. Oracle Corporation
  • 15.10. SAP SE

16. Strategic Recommendations

17. About Us & Disclaimer