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市場調查報告書
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1874062

行銷產業的人工智慧

Artificial Intelligence in Marketing Industry
出版日期: | 出版商: The Insight Partners | 英文 150 Pages | 商品交期: 1-5個工作天內

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簡介目錄

預計到 2024 年，人工智慧在行銷領域的市場規模將達到 251.4 億美元，到 2031 年將成長至 2.3642 億美元，年複合成長率(CAGR) 為 32.44%。該市場的一個重要趨勢是人工智慧輔助決策的核心作用。

行銷領域人工智慧市場分析

行銷領域人工智慧市場的成長主要得益於社群媒體廣告的日益普及以及以客戶為中心的行銷策略的廣泛應用。然而，缺乏具備人工智慧專業知識的熟練人才對市場擴張構成挑戰。此外，雲端應用和服務的興起也為行銷領域人工智慧的參與者帶來了巨大的機會。

行銷領域人工智慧市場概述

人工智慧技術被應用於行銷領域，透過資料收集、分析和監測可能影響行銷活動的受眾或經濟趨勢，實現自動化決策。人工智慧在效率至關重要的數位行銷活動中尤其重要。在速度至關重要的數位行銷工作中，生成式人工智慧常常被採用。人工智慧行銷解決方案利用資料和客戶畫像，學習與客戶互動最有效的方式，在最佳時機傳遞個人化訊息，無需行銷團隊干預，從而確保最高的效率。許多現代數位行銷人員利用生成式人工智慧來輔助團隊工作，或執行一些對人為技巧要求較低的策略性任務。

戰略洞察

行銷領域人工智慧市場的促進因素與機遇

以客戶為中心的行銷策略日益普及

為了在全球競爭激烈的市場中取得成功，各行各業的企業越來越重視與客戶建立長期互惠的關係。近年來，客戶互動策略已從以產品為主導轉向以客戶為中心。透過採用以客戶為中心的模式，企業可以更好地預測和滿足客戶的需求。成功轉型為以客戶為中心的企業已展現出顯著的競爭優勢，並實現了銷售額和收入的成長。根據《哈佛商業評論》報道，超過三分之一的財富500強企業已進行重組，以客戶為中心，並將客戶旅程、偏好和細分作為指導原則。美國知名的以客戶為中心的企業包括USAA、Tumi和美國運通，而新加坡航空、紐西蘭航空和阿拉伯聯合大公國航空等航空公司也正在摒棄傳統方法，轉而採用創新的廣告策略。

雲端採用率上升

對於雲端用戶而言，人工智慧 (AI) 已成為資料管理、安全性、分析和策略決策的多功能工具。它能夠利用機器學習並對數據驅動的洞察進行客觀解讀，從而提高這些流程的效率，並能為企業顯著節省成本。在雲端環境中部署基於機器學習演算法的 AI 軟體，使企業能夠為用戶和消費者提供互聯且方便用戶使用的體驗。因此，雲端採用率的提高為市場創造了眾多機會。

行銷領域人工智慧市場細分分析報告

對行銷領域人工智慧市場進行分析的關鍵細分市場包括產品、應用和最終用戶產業。

  • 從產品供應的角度來看，市場分為解決方案和服務兩大類，其中解決方案部分在 2024 年將佔據更大的市場佔有率。
  • 按應用領域分類，市場分為社群媒體廣告、搜尋廣告、動態定價、虛擬助理、內容規劃、銷售和行銷自動化、分析平台等，其中社群媒體廣告將在 2024 年佔據更大的市場佔有率。

最終用戶行業細分

市場按最終用途行業細分為銀行、金融服務和保險 (BFSI)、零售、消費品、媒體和娛樂以及其他行業。

人工智慧在行銷領域的地理市場佔有率分析

行銷領域人工智慧市場報告的地理範圍分為五個區域：北美、亞太、歐洲、中東和非洲以及南美和中美洲。

北美在行銷人工智慧市場佔據領先地位。該領域的主要參與者，例如 Adob​​e、亞馬遜網路服務 (AWS)、IBM、Salesforce 和埃森哲，正在採用各種有機和無機成長策略來提升收入和市場佔有率。例如，2021 年 1 月，Appier 推出了 ARTIFICIAL INTELLIGENCE XPERT，這是一款基於人工智慧的應用程式廣告助手，旨在透過有效的廣告活動管理幫助行銷人員提升銷售活動的績效。因此，該地區的市場正在不斷擴張。

人工智慧在行銷市場的應用報告範圍

行銷領域人工智慧市場的最新發展

行銷領域人工智慧市場評估是透過收集一手和二手研究的定性和定量資料進行的，這些數據包括重要的企業出版物、協會資料和資料庫。行銷領域人工智慧市場的一些最新發展包括：

  • 全球領先的變革性智慧提供者科睿唯安（Clarivate Plc）在2024年國際商標協會年會上首次公開發布了商標監測分析器（Trademark Watch Analyzer）。這款新一代商標保護解決方案融合了人工智慧和雲端技術，整合了科睿唯安的全球商標和案例資料、內部智慧財產權專業知識以及先進的人工智慧技術，透過自動化關鍵商標監測任務並智慧地對結果進行優先排序，從而更快、更準確地響應關鍵業務諮詢。 （資料來源：昕諾飛，新聞稿，2024年5月）
  • 全通路客戶互動公司Emarsys（自2031年起成為SAP旗下公司）宣布推出AI產品查找器，這是一款全新的產品推薦和個人化客戶體驗解決方案。此舉旨在回應消費者對商業領域人工智慧的需求。 Emarsys的資料顯示，64%的消費者認為人工智慧提升了他們的購物體驗。 （資料來源：Tungsram集團，新聞稿，2024年4月）

人工智慧行銷市場報告的覆蓋範圍和交付成果

這份題為《行銷領域人工智慧市場規模及預測（2021-2031）》的報告對市場進行了全面分析，涵蓋以下領域：

  • 針對全球、區域和國家層面所有關鍵細分市場，對行銷領域人工智慧的市場規模和預測進行分析。
  • 市場趨勢和動態，包括促進因素、限制因素和主要機會。
  • 詳細的PEST/波特五力模型和SWOT分析。
  • 對行銷領域人工智慧市場進行分析，涵蓋關鍵趨勢、全球和區域框架、主要參與者、法規和最新發展。
  • 產業格局和競爭分析，包括市場集中度、熱力圖分析、主要參與者以及人工智慧行銷市場的最新發展。
  • 深入的公司概況。

目錄

第1章：引言

第2章：要點總結

第3章：研究方法

  • 覆蓋範圍
  • 二手研究
  • 初步研究

第4章：人工智慧在行銷市場格局中的應用

  • 市場概覽
  • 生態系分析
  • 專家意見
  • PEST分析
    • 人工智慧在行銷市場及北美PEST分析的應用
    • 人工智慧在行銷的應用與歐洲市場PEST分析
    • 人工智慧在行銷市場及亞太地區PEST分析的應用
    • 人工智慧在行銷和中東及非洲地區 PEST 分析的應用
    • 行銷市場中的人工智慧及SAM PEST分析

第5章：人工智慧在行銷市場及關鍵產業動態的應用

  • 市場促進因素
    • 以客戶為中心的行銷策略日益普及
    • 社群媒體在廣告中的應用日益廣泛
  • 市場限制
    • 人工智慧（AI）專家數量有限
  • 市場機遇
    • 雲端應用和服務採用率的成長
  • 未來趨勢
    • 動態個人化廣告投放
  • 駕駛員和約束裝置的影響分析

第6章：人工智慧在行銷市場及全球市場分析的應用

  • 全球行銷領域人工智慧市場
  • 全球行銷領域人工智慧市場、收入及至2031年的預測
  • 市場定位－前五大企業

第7章：人工智慧在行銷市場的應用及產品/服務

  • 概述
  • 人工智慧在行銷領域的市場區隔（按產品/服務分類，2020 年和 2031 年）
  • 解決方案
  • 服務

第8章：人工智慧在行銷市場及其應用領域的應用

  • 概述
  • 人工智慧在行銷領域的市場區隔（按應用領域分類，2020 年和 2031 年）
  • 搜尋廣告
  • 社群媒體廣告
  • 動態定價
  • 虛擬助手
  • 內容策劃
  • 銷售和行銷自動化
  • 分析平台
  • 其他

第9章：人工智慧在行銷市場及終端用戶產業的應用

  • 概述
  • 人工智慧在行銷領域的市場細分，按最終用戶產業分類（2020 年和 2031 年）
  • 金融服務業
  • 零售
  • 消費品
  • 媒體與娛樂
  • 其他

第10章：人工智慧在行銷的應用－市場與地理分析

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 俄羅斯
    • 法國
    • 義大利
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 澳洲
    • 印度
    • 台灣
    • 亞太其他地區
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 中東和非洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區

第11章：新冠肺炎疫情的影響

  • 概述
  • 新冠疫情對全球行銷領域人工智慧市場的影響
    • 北美洲
    • 歐洲
    • 亞太
    • 中東和非洲
    • 南美洲

第12章：人工智慧在行銷市場的應用——產業概覽

  • 概述
  • 市場中各公司採取的成長策略（%）
  • 有機發展
    • 概述
  • 無機物發展
    • 概述

第13章：公司簡介

  • Affectiva
  • Appier Inc.
  • Bidalgo
  • Novantas (Amplero), Inc.
  • CognitiveScale
  • SAS Institute Inc.
  • SAP SE
  • Salesforce.com, inc.
  • Oracle Corporation
  • IBM Corporation
  • Amazon Web Services
  • Adobe
  • Accenture
  • Microsoft Corporation
  • Xilinx, Inc.

第14章：人工智慧在行銷市場的應用－公司概況

  • Glossary of Terms
簡介目錄
Product Code: TIPRE00002954

The market for artificial intelligence in marketing is anticipated to grow from US$ 25.14 Billion in 2024 to US$ 236.42 Million by 2031, reflecting a compound annual growth rate (CAGR of 32.44% from 2031 to 2031. A significant trend in this market is the central role of AI-assisted decision-making.

Analysis of the Artificial Intelligence in Marketing Market

The growth of the artificial intelligence in marketing market is driven by the increasing utilization of social media for advertising and the growing adoption of customer-focused marketing strategies. However, the lack of skilled personnel with AI expertise poses a challenge to market expansion. Additionally, the rise in the use of cloud-based applications and services presents substantial opportunities for players in the artificial intelligence in marketing sector.

Overview of the Artificial Intelligence in Marketing Market

AI technologies are employed in marketing to facilitate automated decision-making through data collection, analysis, and monitoring of audience or economic trends that may influence marketing campaigns. AI is particularly valuable in digital marketing campaigns where efficiency is essential. Generative AI is often used when speed is critical in digital marketing efforts. AI marketing solutions leverage data and customer profiles to learn the most effective ways to engage with clients, delivering personalized messages at optimal times without the need for marketing team intervention, thus ensuring maximum productivity. Many contemporary digital marketers utilize generative AI to assist their teams or to perform more strategic tasks that require less human finesse.

Strategic Insights

Drivers and Opportunities in the Artificial Intelligence in Marketing Market

Growing Adoption of Customer-Centric Marketing Strategies

To succeed in the highly competitive global market, businesses across various industries are increasingly focusing on establishing long-term, mutually beneficial relationships with their customers. Recently, customer engagement strategies have shifted from being primarily product-driven to more customer-centric approaches. By adopting a customer-centric model, companies can better anticipate and meet their customers' needs. Organizations that have successfully transitioned to customer-centric engagement have demonstrated a significant competitive advantage, along with increased sales and revenue. According to the Harvard Business Review, over a third of Fortune 500 companies have restructured with a customer focus, utilizing journeys, preferences, and segmentation as guiding principles. Notable customer-centric companies in the US include USAA, Tumi, and American Express, while airlines such as Singapore Airlines, Air New Zealand, and Emirates are moving away from traditional methods in favor of innovative advertising strategies.

Increase in Cloud Adoption

For cloud users, artificial intelligence (AI) has become a versatile tool for data management, security, analysis, and strategic decision-making. Its ability to leverage machine learning and provide objective interpretations of data-driven insights enhances the efficiency of these processes and can lead to significant cost savings for businesses. Implementing AI software based on machine learning algorithms in cloud environments enables companies to offer connected and user-friendly experiences to users and consumers. Consequently, the rise in cloud adoption is creating numerous opportunities for the market.

Segmentation Analysis of the Artificial Intelligence in Marketing Market Report

Key segments contributing to the analysis of the artificial intelligence in marketing market include offerings, applications, and end-use industries.

  • In terms of offerings, the market is categorized into solutions and services, with the solutions segment holding a larger market share in 2024.
  • By application, the market is divided into social media advertising, search advertising, dynamic pricing, virtual assistants, content curation, sales & marketing automation, analytics platforms, and others, with social media advertising capturing a larger market share in 2024.

End-Use Industry Segmentation

The market is segmented by end-use industry into BFSI, retail, consumer goods, media and entertainment, and others.

Geographical Market Share Analysis of Artificial Intelligence in Marketing

The geographical scope of the artificial intelligence in marketing market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America leads the artificial intelligence in marketing market. Major players in this sector, such as Adobe, Amazon Web Services, IBM, Salesforce, and Accenture, are employing various organic and inorganic strategies to boost their revenue and market presence. For instance, in January 2021, Appier launched ARTIFICIAL INTELLIGENCE XPERT, an AI-powered app-based advertising assistant designed to help marketers enhance the performance of their sales campaigns through effective campaign management. Thus, the market is expanding in this region.

Scope of the Artificial Intelligence in Marketing Market Report

Recent Developments in the Artificial Intelligence in Marketing Market

The artificial intelligence in marketing market is assessed through qualitative and quantitative data collected from primary and secondary research, including significant corporate publications, association data, and databases. Some recent developments in the artificial intelligence in marketing market include:

  • Clarivate Plc, a leading global provider of transformative intelligence, introduced the first publicly available version of Trademark Watch Analyzer at the 2024 International Trademark Association Annual Meeting. This next-generation trademark protection solution, enhanced by AI and cloud technology, integrates Clarivate's global trademark and case law data, in-house IP expertise, and advanced AI technology to provide faster and more accurate responses to critical business inquiries by automating key trademark-watching tasks and intelligently prioritizing results. (Source: Signify, Press Release, May 2024)
  • Emarsys, an omnichannel customer engagement company that has been part of SAP since 2031, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. This initiative responds to consumer demand for AI in commerce, with Emarsys' data indicating that 64% of consumers believe AI has enhanced their commerce experiences. (Source: Tungsram Group, Press Release, April 2024)

Coverage and Deliverables of the Artificial Intelligence in Marketing Market Report

The report titled "Artificial Intelligence in Marketing Market Size and Forecast (2021-2031)" provides a comprehensive analysis of the market, covering the following areas:

  • Market size and forecast for artificial intelligence in marketing at global, regional, and country levels for all key segments included in the scope.
  • Market trends and dynamics, including drivers, restraints, and key opportunities.
  • Detailed PEST/Porter's Five Forces and SWOT analysis.
  • Analysis of the artificial intelligence in marketing market covering key trends, global and regional frameworks, major players, regulations, and recent developments.
  • Industry landscape and competition analysis, including market concentration, heat map analysis, prominent players, and recent developments in the artificial intelligence in marketing market.
  • In-depth company profiles.

Table Of Contents

1. Introduction

  • 1.1 Scope of the Study
  • 1.2 The Insight Partners Research Report Guidance
  • 1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Artificial Intelligence in Marketing Market Landscape

  • 4.1 Market Overview
  • 4.2 Ecosystem Analysis
  • 4.3 Expert Opinion
  • 4.4 PEST Analysis
    • 4.4.1 Artificial Intelligence in Marketing Market and North America PEST Analysis
    • 4.4.2 Artificial Intelligence in Marketing Market and Europe PEST Analysis
    • 4.4.3 Artificial Intelligence in Marketing Market and APAC PEST Analysis
    • 4.4.4 Artificial Intelligence in Marketing Market and MEA PEST Analysis
    • 4.4.5 Artificial Intelligence in Marketing Market and SAM PEST Analysis

5. Artificial Intelligence in Marketing Market and Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Adoption of Customer-Centric Marketing Strategies
    • 5.1.2 Increasing Use of Social Media for Advertising
  • 5.2 Market Restraints
    • 5.2.1 Limited Number of Artificial Intelligence (AI) Experts
  • 5.3 Market Opportunities
    • 5.3.1 Growth in Adoption of Cloud-Based Applications and Services
  • 5.4 Future Trends
    • 5.4.1 Dynamic Personalized Ad Serving
  • 5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market and Global Market Analysis

  • 6.1 Global Artificial Intelligence in Marketing Market
  • 6.2 Global Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031 (US$ Million)
  • 6.3 Market Positioning- Top Five Players

7. Artificial Intelligence in Marketing Market and By Offering

  • 7.1 Overview
  • 7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2031)
  • 7.3 Solution
    • 7.3.1 Overview
    • 7.3.2 Solution: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 7.4 Services
    • 7.4.1 Overview
    • 7.4.2 Services: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

8. Artificial Intelligence in Marketing Market and By Application

  • 8.1 Overview
  • 8.2 Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2031)
  • 8.3 Search Advertising
    • 8.3.1 Overview
    • 8.3.2 Search Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.4 Social Media Advertising
    • 8.4.1 Overview
    • 8.4.2 Social Media Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.5 Dynamic Pricing
    • 8.5.1 Overview
    • 8.5.2 Dynamic Pricing: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.6 Virtual Assistant
    • 8.6.1 Overview
    • 8.6.2 Virtual Assistant: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.7 Content Curation
    • 8.7.1 Overview
    • 8.7.2 Content Curation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.8 Sales and Marketing Automation
    • 8.8.1 Overview
    • 8.8.2 Sales and Marketing Automation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.9 Analytics Platform
    • 8.9.1 Overview
    • 8.9.2 Analytics Platform: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.10 Others
    • 8.10.1 Overview
    • 8.10.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

9. Artificial Intelligence in Marketing Market and By End-Use Industry

  • 9.1 Overview
  • 9.2 Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2031)
  • 9.3 BFSI
    • 9.3.1 Overview
    • 9.3.2 BFSI: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.4 Retail
    • 9.4.1 Overview
    • 9.4.2 Retail: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.5 Consumer Goods
    • 9.5.1 Overview
    • 9.5.2 Consumer Goods: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.6 Media and Entertainment
    • 9.6.1 Overview
    • 9.6.2 Media and Entertainment: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.7 Others
    • 9.7.1 Overview
    • 9.7.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

10. Artificial Intelligence in Marketing Market and Geographic Analysis

  • 10.1 North America: Artificial Intelligence in Marketing market
    • 10.1.1 Overview
    • 10.1.2 North America: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
    • 10.1.3 North America: Artificial Intelligence in Marketing market Revenue Share, by Offering
    • 10.1.4 North America: Artificial Intelligence in Marketing market Revenue Share, by Application
    • 10.1.5 North America: Artificial Intelligence in Marketing market Revenue Share, by End-User
    • 10.1.6 North America: Artificial Intelligence in Marketing market Revenue Share, by Country
      • 10.1.6.1 US: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.1.6.1.1 US: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.6.1.2 US: Artificial Intelligence in Marketing Market, by Application
        • 10.1.6.1.3 US: Artificial Intelligence in Marketing Market, by End-User
      • 10.1.6.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.1.6.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.6.2.2 Canada: Artificial Intelligence in Marketing Market, by Application
        • 10.1.6.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User
      • 10.1.6.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.1.6.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.6.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application
        • 10.1.6.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User
  • 10.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031
    • 10.2.1 Overview
    • 10.2.2 Europe Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.2.3 Europe Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.2.4 Europe Artificial Intelligence in Marketing market Breakdown, by End-User
    • 10.2.5 Europe Artificial Intelligence in Marketing market Breakdown, by Country
      • 10.2.5.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.1.2 UK: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.4 France: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.4.1 France: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.4.2 France: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.4.3 France: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User
  • 10.3 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    • 10.3.1 Overview
    • 10.3.2 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.3.3 APAC: Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.3.4 APAC: Artificial Intelligence in Marketing market Breakdown, by Application
    • 10.3.5 APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
    • 10.3.6 APAC: Artificial Intelligence in Marketing market Breakdown, by Country
      • 10.3.6.1 China: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.1.1 China: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.1.2 China: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
      • 10.3.6.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.5 India: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.5.1 India: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.5.2 India: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry
  • 10.4 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    • 10.4.1 Overview
    • 10.4.2 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.4.3 MEA: Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.4.4 MEA: Artificial Intelligence in Marketing market Breakdown, by Application
    • 10.4.5 MEA: Artificial Intelligence in Marketing market Breakdown, by End-User
    • 10.4.6 MEA: Artificial Intelligence in Marketing market Breakdown, By Country, 2020 and 2031 (%)
      • 10.4.6.1 South Africa: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.1.1 South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.1.2 South Africa: Artificial Intelligence in Marketing Market, by Application
        • 10.4.6.1.3 South Africa: Artificial Intelligence in Marketing Market, by End-User
      • 10.4.6.2 Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.2.1 Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering
        • 10.4.6.2.2 Saudi Arabia: Artificial Intelligence in Marketing Market, by Application
        • 10.4.6.2.3 Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User
      • 10.4.6.3 UAE: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.3.1 UAE: Artificial Intelligence in Marketing Market, by Offering
        • 10.4.6.3.2 UAE: Artificial Intelligence in Marketing Market, by Application
        • 10.4.6.3.3 UAE: Artificial Intelligence in Marketing Market, by End-User
      • 10.4.6.4 Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.4.1 Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.4.2 Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.4.3 Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecasts to 2031 (US$ Million)
  • 10.5 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    • 10.5.1 Overview
    • 10.5.2 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.5.3 South America: Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.5.4 South America: Artificial Intelligence in Marketing market Breakdown, by Application
    • 10.5.5 South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
    • 10.5.6 South America: Artificial Intelligence in Marketing market Breakdown, by Country
      • 10.5.6.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.5.6.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering
        • 10.5.6.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application
        • 10.5.6.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.5.6.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.5.6.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering
        • 10.5.6.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
        • 10.5.6.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
      • 10.5.6.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.5.6.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering
        • 10.5.6.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application
        • 10.5.6.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic

  • 11.1 Overview
  • 11.2 Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market
    • 11.2.1 North America: Impact Assessment of COVID-19 Pandemic
    • 11.2.2 Europe: Impact Assessment of COVID-19 Pandemic
    • 11.2.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
    • 11.2.4 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
    • 11.2.5 South America: Impact Assessment of COVID-19 Pandemic

12. Artificial Intelligence in Marketing Market - Industry Landscape

  • 12.1 Overview
  • 12.2 Growth Strategies Done by the Companies in the Market, (%)
  • 12.3 Organic Developments
    • 12.3.1 Overview
  • 12.4 Inorganic Developments
    • 12.4.1 Overview

13. Company Profiles

  • 13.1 Affectiva
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Appier Inc.
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Bidalgo
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Novantas (Amplero), Inc.
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 CognitiveScale
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 SAS Institute Inc.
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Salesforce.com, inc.
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Oracle Corporation
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 IBM Corporation
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments
  • 13.11 Amazon Web Services
    • 13.11.1 Key Facts
    • 13.11.2 Business Description
    • 13.11.3 Products and Services
    • 13.11.4 Financial Overview
    • 13.11.5 SWOT Analysis
    • 13.11.6 Key Developments
  • 13.12 Adobe
    • 13.12.1 Key Facts
    • 13.12.2 Business Description
    • 13.12.3 Products and Services
    • 13.12.4 Financial Overview
    • 13.12.5 SWOT Analysis
    • 13.12.6 Key Developments
  • 13.13 Accenture
    • 13.13.1 Key Facts
    • 13.13.2 Business Description
    • 13.13.3 Products and Services
    • 13.13.4 Financial Overview
    • 13.13.5 SWOT Analysis
    • 13.13.6 Key Developments
  • 13.14 Microsoft Corporation
    • 13.14.1 Key Facts
    • 13.14.2 Business Description
    • 13.14.3 Products and Services
    • 13.14.4 Financial Overview
    • 13.14.5 SWOT Analysis
    • 13.14.6 Key Developments
  • 13.15 Xilinx, Inc.
    • 13.15.1 Key Facts
    • 13.15.2 Business Description
    • 13.15.3 Products and Services
    • 13.15.4 Financial Overview
    • 13.15.5 SWOT Analysis
    • 13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles

  • 14.1 Glossary of Terms