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市場調查報告書
商品編碼
1703453

炸薯片市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、按配銷通路、按地區和競爭，2020-2030 年）

Fried Potato Chips Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球炸洋芋片市場價值為 343.2 億美元，預計到 2030 年將達到 404.1 億美元，預測期內年複合成長率(CAGR) 為 7.34%。

市場概覽
預測期 2026-2030
2024年市場規模 343.2億美元
2030年市場規模 404.1億美元
2025-2030 年複合年成長率 7.34%
成長最快的領域 清楚的
最大的市場 北美洲

這一市場成長主要得益於消費者對方便、便攜零食的需求不斷成長。隨著現代生活節奏的加快，油炸薯片等即食零食因其方便獲取、食用簡單而成為人們的首選。此外，產品口味、包裝和形式的不斷創新有助於擴大市場並吸引新的消費者群體。

為了滿足消費者不斷變化的口味，製造商推出了多種口味的產品，並推出了更健康的替代品，包括低脂、有機和無麩質的替代品。電子商務的興起也使得這些產品更廣泛地普及，擴大了市場覆蓋範圍。此外，針對年輕族群的定向行銷活動以及新興市場的消費成長也促進了該產業的持續擴張。人們對優質手工薯片的興趣日益濃厚，也為產品差異化和品牌忠誠度創造了機會。

關鍵市場促進因素

全球可支配所得不斷成長

主要市場挑戰

市場參與者競爭加劇

主要市場趨勢

更加重視永續包裝

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球油炸薯片市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（原味、鹹味、調味）
    • 按配銷通路（超市及大賣場、便利商店、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美炸薯片市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲炸薯片市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太炸薯片市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲炸薯片市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其
    • 科威特
    • 埃及

第10章：南美炸洋芋片市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Campbell's Company
    • PepsiCo, Inc
    • Orkla Eesti AS
    • Intersnack Group GmbH & Co. KG
    • ITC Limited
    • Shivoham Foods Private Limited
    • Maverick Bakes
    • Kiwi Food
    • Priniti Foods Pvt. Ltd
    • Aajfoods & Co

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 27868

Global fried potato chips market was valued at USD 34.32 billion in 2024 and is projected to reach USD 40.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.34% during the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 34.32 Billion
Market Size 2030USD 40.41 Billion
CAGR 2025-20307.34%
Fastest Growing SegmentPlain
Largest MarketNorth America

This market growth is primarily driven by increasing consumer demand for convenient, on-the-go snack options. As modern lifestyles become more fast-paced, ready-to-eat snacks such as fried potato chips have become a preferred choice due to their accessibility and ease of consumption. Additionally, continuous innovation in product flavors, packaging, and formats is helping to expand the market and attract new consumer segments.

Manufacturers are responding to evolving tastes by launching a diverse range of flavors and introducing healthier alternatives, including low-fat, organic, and gluten-free options. The rise of e-commerce has also made these products more widely available, enhancing market reach. Furthermore, targeted marketing campaigns aimed at younger demographics, along with rising consumption in emerging markets, are contributing to the sector's continued expansion. The growing interest in premium, artisanal chips is also creating opportunities for product differentiation and brand loyalty.

Key Market Drivers

Rising Disposable Incomes Worldwide

One of the key drivers of market growth is the global rise in disposable incomes, particularly in emerging economies. For example, as of 2024, the United States reported a 0.3% increase in disposable personal income. As purchasing power increases, consumers are more inclined to spend on a wider variety of food and beverage products, including indulgent snacks like fried potato chips.

This trend is especially prominent in rapidly urbanizing regions such as India, China, and Southeast Asia, where a growing middle class is fueling demand for convenient, packaged snack foods. Rising incomes have also led to greater adoption of premium and niche snack brands, including gourmet and health-oriented potato chip products.

As more consumers seek variety and quality in their snacking habits, manufacturers are well-positioned to capitalize by introducing innovative flavors, healthier formulations, and packaging designed for convenience and portability. Additionally, globalization and the spread of Western food culture have contributed to increased consumption of potato chips in markets where such snacks were not traditionally mainstream.

Key Market Challenges

Intensifying Competition Among Market Players

The global fried potato chips market is facing substantial competitive pressure due to the presence of numerous established multinational brands and an increasing number of regional and local players. This high level of fragmentation results in pricing pressures, thinner margins, and the ongoing need for differentiation and innovation.

To stay competitive, brands are investing in unique flavor profiles, eye-catching packaging, and health-conscious product variations. However, the fast pace at which consumer preferences change makes it difficult to maintain a consistent competitive advantage. Additionally, the proliferation of private-label brands-often priced lower than premium products-poses a significant challenge, particularly among cost-sensitive consumers.

As these store brands continue to improve in quality and appeal, well-established manufacturers must invest heavily in brand loyalty initiatives, marketing, and R&D to sustain their market share without compromising profitability.

Key Market Trends

Increased Emphasis on Sustainable Packaging

A prominent trend reshaping the fried potato chips market is the growing focus on sustainable packaging solutions. As environmental awareness increases, both consumers and regulators are urging food manufacturers to adopt more eco-friendly practices, particularly in reducing packaging waste.

Historically reliant on plastic packaging, the industry is now exploring recyclable, biodegradable, and compostable alternatives. Leading companies are experimenting with sustainable materials such as plant-based plastics, recycled paper, and other environmentally friendly substrates to lower their ecological impact.

In addition, minimalistic and resource-efficient packaging designs are gaining traction as brands aim to reduce material usage while maintaining product integrity and shelf appeal. This trend is further supported by evolving government regulations, especially in regions like Europe where strict mandates around single-use plastics are pushing manufacturers toward sustainable innovation. Brands that align with these environmental expectations are likely to gain favor among increasingly eco-conscious consumers.

Key Market Players

  • Campbell's Company
  • PepsiCo, Inc
  • Orkla Eesti AS
  • Intersnack Group GmbH & Co. KG
  • ITC Limited
  • Shivoham Foods Private Limited
  • Maverick Bakes
  • Kiwi Food
  • Priniti Foods Pvt. Ltd
  • Aajfoods & Co

Report Scope:

In this report, the Global Fried Potato Chips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fried Potato Chips Market, By Type:

  • Plain
  • Salted
  • Flavored

Fried Potato Chips Market, By Distribution Channel:

  • Supermarket & Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Fried Potato Chips Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Fried Potato Chips Market.

Available Customizations:

Global Fried Potato Chips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Fried Potato Chips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Plain, Salted, Flavored)
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Fried Potato Chips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Fried Potato Chips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Fried Potato Chips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Fried Potato Chips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Fried Potato Chips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Fried Potato Chips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Fried Potato Chips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Fried Potato Chips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Fried Potato Chips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Fried Potato Chips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Fried Potato Chips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Fried Potato Chips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. Japan Fried Potato Chips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Fried Potato Chips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Fried Potato Chips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Fried Potato Chips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Fried Potato Chips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Fried Potato Chips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Fried Potato Chips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Fried Potato Chips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Fried Potato Chips Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel
    • 9.3.5. Kuwait Fried Potato Chips Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By Distribution Channel
    • 9.3.6. Egypt Fried Potato Chips Market Outlook
      • 9.3.6.1. Market Size & Forecast
        • 9.3.6.1.1. By Value
      • 9.3.6.2. Market Share & Forecast
        • 9.3.6.2.1. By Type
        • 9.3.6.2.2. By Distribution Channel

10. South America Fried Potato Chips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Fried Potato Chips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Fried Potato Chips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Fried Potato Chips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Campbell's Company
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. PepsiCo, Inc
    • 14.1.3. Orkla Eesti AS
    • 14.1.4. Intersnack Group GmbH & Co. KG
    • 14.1.5. ITC Limited
    • 14.1.6. Shivoham Foods Private Limited
    • 14.1.7. Maverick Bakes
    • 14.1.8. Kiwi Food
    • 14.1.9. Priniti Foods Pvt. Ltd
    • 14.1.10. Aajfoods & Co

15. Strategic Recommendations

16. About Us & Disclaimer