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市場調查報告書
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1881535

媒體廣告和娛樂市場中的區塊鏈—全球產業規模、佔有率、趨勢、機會和預測,按應用、區塊鏈類型、企業規模、地區和競爭格局分類,2020-2030 年預測

Blockchain in Media Advertising and Entertainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application, By Type of Blockchain, By Size of the Enterprise, By Region, By Competition, 2020-2030F

出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球媒體廣告娛樂區塊鏈市場規模為26億美元,預計2030年將以80.22%的複合年成長率成長至890.8億美元。媒體、廣告和娛樂領域的區塊鏈技術應用去中心化帳本和智慧合約,旨在提升內容創作、分發和變現的透明度、安全性和效率。市場成長的主要促進因素包括:為打擊詐欺行為,市場對透明追蹤內容所有權和廣告曝光量的需求日益成長;以及透過減少對中間商的依賴,為創作者提供直接變現的機會。

市場概覽
預測期 2026-2030
2024年市場規模 26億美元
2030年市場規模 890.8億美元
2025-2030年複合年成長率 80.22%
成長最快的細分市場 大型企業
最大的市場 北美洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章:產品概述

第2章:研究方法

第3章:執行概要

第4章:顧客之聲

第5章:全球區塊鏈在媒體廣告和娛樂市場的展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 以區塊鏈類型(公有鏈、私有鏈)分類
    • 按應用領域(授權和版權管理、數位廣告、智慧合約、線上遊戲、付款)
    • 依企業規模(中小企業、大型企業)
    • 按地區
    • 按公司(2024 年)
  • 市場地圖

第6章:北美媒體廣告與娛樂區塊鏈市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲:國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章:歐洲區塊鏈在媒體廣告和娛樂市場的展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲:國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章:亞太地區區塊鏈在媒體廣告和娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區:國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章:中東與非洲媒體廣告及娛樂區塊鏈市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲:國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章:南美洲區塊鏈在媒體廣告與娛樂市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲:國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章:市場動態

  • 促進要素
  • 挑戰

第12章:市場趨勢與發展

  • 併購(如有)
  • 產品發布(如有)
  • 最新進展

第13章:全球媒體廣告與娛樂市場區塊鏈應用:SWOT分析

第14章:波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章:競爭格局

  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Accenture Plc.
  • Amazon Web Services Inc.
  • Oracle Corporation
  • Digital Currency Group Inc.
  • Bitfury Holding BV
  • Factom, Inc.
  • Guardtime OU

第16章:策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 21583

The Global Blockchain in Media Advertising and Entertainment Market, valued at USD 2.60 Billion in 2024, is projected to experience a CAGR of 80.22% to reach USD 89.08 Billion by 2030. Blockchain technology in media, advertising, and entertainment involves applying decentralized ledgers and smart contracts to enhance transparency, security, and efficiency across content creation, distribution, and monetization. Main drivers for market growth include the increasing demand for transparent tracking of content ownership and advertising impressions to combat fraud, alongside enabling direct monetization opportunities for creators by reducing intermediary reliance.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 2.60 Billion
Market Size 2030USD 89.08 Billion
CAGR 2025-203080.22%
Fastest Growing SegmentLarge Enterprise
Largest MarketNorth America

Key Market Drivers

A primary catalyst for the Global Blockchain in Media Advertising and Entertainment Market is the imperative for enhanced copyright protection and anti-piracy measures. Content creators and distributors consistently face substantial financial losses due to unauthorized reproduction and distribution of intellectual property. Blockchain technology offers immutable records of ownership and creation timestamps, establishing verifiable provenance for digital assets and enabling transparent rights management. This cryptographic security directly counters illicit activities. According to ElectroIQ, in 2025, digital video piracy costs the global media and entertainment industry approximately $75 billion annually, underscoring the critical need for robust protective solutions.

Key Market Challenges

The scalability of current blockchain networks represents a significant impediment to the growth of the Global Blockchain in Media Advertising and Entertainment Market. These platforms frequently encounter difficulties in processing the extensive transaction volumes and substantial data throughput essential for efficient real-time media distribution and expansive digital advertising ecosystems. The immense volume of digital content interactions and advertising events necessitates a processing capability far exceeding what most current blockchain infrastructures can reliably provide. This limitation directly restricts the broader adoption of blockchain solutions, as they cannot adequately support the operational demands of high-frequency advertising campaigns or instantaneous content delivery platforms.

Key Market Trends

NFT-driven fan engagement and digital collectibles represent a transformative trend, fostering deeper connections between content creators, brands, and their audiences through verifiable digital ownership. This model enables the creation of unique, scarce digital assets that fans can collect, trade, and leverage for exclusive experiences. The inherent transparency and immutability of blockchain technology authenticate these collectibles, providing a secure framework for their provenance and value. This trend significantly diversifies revenue streams for media and entertainment entities beyond traditional consumption models. According to The Block, in October 2024, NBA Top Shot weekly sales reached 43,600 NFTs, representing a 94% increase compared to the prior week, underscoring the growing market for these digital assets and the desire for unique fan interactions.

Key Market Players

  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Accenture Plc.
  • Amazon Web Services Inc.
  • Oracle Corporation
  • Digital Currency Group Inc.
  • Bitfury Holding B.V.
  • Factom, Inc.
  • Guardtime OU

Report Scope:

In this report, the Global Blockchain in Media Advertising and Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Blockchain in Media Advertising and Entertainment Market, By Type of Blockchain:

  • Public
  • Private

Blockchain in Media Advertising and Entertainment Market, By Application:

  • Licensing and Rights Management
  • Digital Advertising
  • Smart Contracts
  • Online Gaming
  • Payments

Blockchain in Media Advertising and Entertainment Market, By Size of the Enterprise:

  • Small and Medium Enterprise
  • Large Enterprise

Blockchain in Media Advertising and Entertainment Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Blockchain in Media Advertising and Entertainment Market.

Available Customizations:

Global Blockchain in Media Advertising and Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Blockchain in Media Advertising and Entertainment Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type of Blockchain (Public, Private)
    • 5.2.2. By Application (Licensing and Rights Management, Digital Advertising, Smart Contracts, Online Gaming, Payments)
    • 5.2.3. By Size of the Enterprise (Small and Medium Enterprise, Large Enterprise)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Blockchain in Media Advertising and Entertainment Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type of Blockchain
    • 6.2.2. By Application
    • 6.2.3. By Size of the Enterprise
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Blockchain in Media Advertising and Entertainment Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type of Blockchain
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Size of the Enterprise
    • 6.3.2. Canada Blockchain in Media Advertising and Entertainment Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type of Blockchain
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Size of the Enterprise
    • 6.3.3. Mexico Blockchain in Media Advertising and Entertainment Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type of Blockchain
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Size of the Enterprise

7. Europe Blockchain in Media Advertising and Entertainment Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type of Blockchain
    • 7.2.2. By Application
    • 7.2.3. By Size of the Enterprise
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Blockchain in Media Advertising and Entertainment Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type of Blockchain
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Size of the Enterprise
    • 7.3.2. France Blockchain in Media Advertising and Entertainment Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type of Blockchain
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Size of the Enterprise
    • 7.3.3. United Kingdom Blockchain in Media Advertising and Entertainment Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type of Blockchain
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Size of the Enterprise
    • 7.3.4. Italy Blockchain in Media Advertising and Entertainment Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type of Blockchain
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Size of the Enterprise
    • 7.3.5. Spain Blockchain in Media Advertising and Entertainment Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type of Blockchain
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Size of the Enterprise

8. Asia Pacific Blockchain in Media Advertising and Entertainment Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type of Blockchain
    • 8.2.2. By Application
    • 8.2.3. By Size of the Enterprise
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Blockchain in Media Advertising and Entertainment Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type of Blockchain
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Size of the Enterprise
    • 8.3.2. India Blockchain in Media Advertising and Entertainment Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type of Blockchain
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Size of the Enterprise
    • 8.3.3. Japan Blockchain in Media Advertising and Entertainment Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type of Blockchain
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Size of the Enterprise
    • 8.3.4. South Korea Blockchain in Media Advertising and Entertainment Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type of Blockchain
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Size of the Enterprise
    • 8.3.5. Australia Blockchain in Media Advertising and Entertainment Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type of Blockchain
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Size of the Enterprise

9. Middle East & Africa Blockchain in Media Advertising and Entertainment Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type of Blockchain
    • 9.2.2. By Application
    • 9.2.3. By Size of the Enterprise
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Blockchain in Media Advertising and Entertainment Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type of Blockchain
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Size of the Enterprise
    • 9.3.2. UAE Blockchain in Media Advertising and Entertainment Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type of Blockchain
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Size of the Enterprise
    • 9.3.3. South Africa Blockchain in Media Advertising and Entertainment Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type of Blockchain
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Size of the Enterprise

10. South America Blockchain in Media Advertising and Entertainment Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type of Blockchain
    • 10.2.2. By Application
    • 10.2.3. By Size of the Enterprise
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Blockchain in Media Advertising and Entertainment Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type of Blockchain
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Size of the Enterprise
    • 10.3.2. Colombia Blockchain in Media Advertising and Entertainment Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type of Blockchain
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Size of the Enterprise
    • 10.3.3. Argentina Blockchain in Media Advertising and Entertainment Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type of Blockchain
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Size of the Enterprise

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Blockchain in Media Advertising and Entertainment Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. IBM Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Microsoft Corporation
  • 15.3. SAP SE
  • 15.4. Accenture Plc.
  • 15.5. Amazon Web Services Inc.
  • 15.6. Oracle Corporation
  • 15.7. Digital Currency Group Inc.
  • 15.8. Bitfury Holding B.V.
  • 15.9. Factom, Inc.
  • 15.10. Guardtime OU

16. Strategic Recommendations

17. About Us & Disclaimer