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商品編碼
1879245

軟觸感聚氨酯塗料市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型、基材類型、最終用途、地區和競爭格局分類，2020-2030年預測

Soft-Touch Polyurethane Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Base Type, By End Use, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球軟觸感聚氨酯塗料市場規模為77.9億美元，預計2030年將以9.14%的複合年成長率成長至131.6億美元。軟觸感聚氨酯塗料是一種先進的表面處理劑，由聚氨酯分散體配製而成，旨在賦予各種基材理想的觸感、增強的耐刮擦性和美觀的啞光效果。市場成長的主要驅動力是工業界對具有高階感官體驗和卓越耐久性的產品的日益成長的需求，這在汽車內飾、消費電子產品和奢侈品包裝領域尤為明顯。即使在經濟實惠的材料上，這些塗料也能賦予產品精緻的外觀和觸感，從而使製造商的產品脫穎而出。

市場概覽
預測期 2026-2030
2024年市場規模 77.9億美元
2030年市場規模 131.6億美元
2025-2030年複合年成長率 9.14%
成長最快的細分市場 家具和木材
最大的市場 亞太地區

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球軟觸感聚氨酯塗料市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型（2K、UV）
    • 依基質類型（水性、溶劑型）
    • 依最終用途（家具及木材、電氣及電子產品、運輸及汽車、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美軟觸感聚氨酯塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲軟觸感聚氨酯塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區軟觸感聚氨酯塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲軟觸感聚氨酯塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲軟觸感聚氨酯塗料市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球軟觸感聚氨酯塗料市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • The Sherwin-Williams Company
  • Akzo Nobel NV
  • PPG Industries UK Ltd
  • Axalta Coating Systems LLC
  • Rust-Oleum Inc.
  • Aexcel Corporation
  • Jotun A/S

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 20859

The Global Soft-Touch Polyurethane Coatings Market, valued at USD 7.79 Billion in 2024, is projected to experience a CAGR of 9.14% to reach USD 13.16 Billion by 2030. Soft-touch polyurethane coatings are advanced surface treatments formulated from polyurethane dispersions, designed to impart a desirable tactile feel, enhanced scratch resistance, and an appealing matte finish to various substrates. The market's growth is primarily driven by the escalating industrial demand for products offering a premium sensory experience and superior durability, particularly evident in the automotive interiors, consumer electronics, and luxury packaging sectors. These coatings enable manufacturers to differentiate products by providing a sophisticated look and feel, even on economically viable materials.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 7.79 Billion
Market Size 2030USD 13.16 Billion
CAGR 2025-20309.14%
Fastest Growing SegmentFurniture & Wood
Largest MarketAsia Pacific

Key Market Drivers

The increasing demand for premium aesthetic and tactile finishes significantly propels the global soft-touch polyurethane coatings market. Consumers increasingly seek products that provide a superior sensory experience and a perceived higher quality through their tactile properties, motivating manufacturers across various sectors to adopt these specialized coatings. Such finishes enhance product appeal by delivering a luxurious feel and improved grip, differentiating items in competitive markets. For instance, according to Industry Today, in September 2025, Covestro reported a 14% year-on-year increase in its Bayhydur line across South Korea and China, reflecting a clear preference for ergonomic, tactile finishes in consumer electronics. This broad market impetus is a key contributor to the overall market expansion.

Key Market Challenges

The market for soft-touch polyurethane coatings confronts a significant challenge stemming from the volatility of raw material prices. Key chemical components, including polyols and isocyanates, are derived from petrochemical feedstocks. This reliance renders their supply and pricing susceptible to fluctuations in the global crude oil and energy markets, directly resulting in unpredictable production costs for coating manufacturers. Such instability in input costs directly hampers the growth of the Global Soft-Touch Polyurethane Coatings Market by compressing profit margins for producers and hindering competitive pricing strategies.

Key Market Trends

The increasing adoption of sustainable and eco-friendly formulations represents a significant trend in the Global Soft-Touch Polyurethane Coatings Market, driven by evolving environmental regulations and consumer demand for responsible products. This shift emphasizes reducing the environmental footprint of coatings through bio-based raw materials, lower volatile organic compound content, and improved production processes. The World Coatings Council's Sustainability Report highlights the global industry's ongoing efforts to advance sustainable technologies, underscoring this commitment. Companies are actively developing solutions; according to BASF Coatings, in May 2025, their portfolio of over 250 biomass-balanced products facilitated the reduction of approximately 8 million kilograms of CO2 emissions in 2024, demonstrating tangible progress in eco-friendly offerings.

Key Market Players

  • The Sherwin-Williams Company
  • Akzo Nobel NV
  • PPG Industries UK Ltd
  • Axalta Coating Systems LLC
  • Rust-Oleum Inc.
  • Aexcel Corporation
  • Jotun A/S

Report Scope:

In this report, the Global Soft-Touch Polyurethane Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Soft-Touch Polyurethane Coatings Market, By Product Type:

  • 2K
  • UV

Soft-Touch Polyurethane Coatings Market, By Base Type:

  • Water-based
  • Solvent-based

Soft-Touch Polyurethane Coatings Market, By End Use:

  • Furniture & Wood
  • Electrical & Electronics
  • Transport & Automotive
  • Others

Soft-Touch Polyurethane Coatings Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Soft-Touch Polyurethane Coatings Market.

Available Customizations:

Global Soft-Touch Polyurethane Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Soft-Touch Polyurethane Coatings Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (2K, UV)
    • 5.2.2. By Base Type (Water-based, Solvent-based)
    • 5.2.3. By End Use (Furniture & Wood, Electrical & Electronics, Transport & Automotive, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Soft-Touch Polyurethane Coatings Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Base Type
    • 6.2.3. By End Use
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Soft-Touch Polyurethane Coatings Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Base Type
        • 6.3.1.2.3. By End Use
    • 6.3.2. Canada Soft-Touch Polyurethane Coatings Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Base Type
        • 6.3.2.2.3. By End Use
    • 6.3.3. Mexico Soft-Touch Polyurethane Coatings Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Base Type
        • 6.3.3.2.3. By End Use

7. Europe Soft-Touch Polyurethane Coatings Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Base Type
    • 7.2.3. By End Use
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Base Type
        • 7.3.1.2.3. By End Use
    • 7.3.2. France Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Base Type
        • 7.3.2.2.3. By End Use
    • 7.3.3. United Kingdom Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Base Type
        • 7.3.3.2.3. By End Use
    • 7.3.4. Italy Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Base Type
        • 7.3.4.2.3. By End Use
    • 7.3.5. Spain Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Base Type
        • 7.3.5.2.3. By End Use

8. Asia Pacific Soft-Touch Polyurethane Coatings Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Base Type
    • 8.2.3. By End Use
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Base Type
        • 8.3.1.2.3. By End Use
    • 8.3.2. India Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Base Type
        • 8.3.2.2.3. By End Use
    • 8.3.3. Japan Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Base Type
        • 8.3.3.2.3. By End Use
    • 8.3.4. South Korea Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Base Type
        • 8.3.4.2.3. By End Use
    • 8.3.5. Australia Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Base Type
        • 8.3.5.2.3. By End Use

9. Middle East & Africa Soft-Touch Polyurethane Coatings Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Base Type
    • 9.2.3. By End Use
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Soft-Touch Polyurethane Coatings Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Base Type
        • 9.3.1.2.3. By End Use
    • 9.3.2. UAE Soft-Touch Polyurethane Coatings Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Base Type
        • 9.3.2.2.3. By End Use
    • 9.3.3. South Africa Soft-Touch Polyurethane Coatings Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Base Type
        • 9.3.3.2.3. By End Use

10. South America Soft-Touch Polyurethane Coatings Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Base Type
    • 10.2.3. By End Use
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Soft-Touch Polyurethane Coatings Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Base Type
        • 10.3.1.2.3. By End Use
    • 10.3.2. Colombia Soft-Touch Polyurethane Coatings Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Base Type
        • 10.3.2.2.3. By End Use
    • 10.3.3. Argentina Soft-Touch Polyurethane Coatings Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Base Type
        • 10.3.3.2.3. By End Use

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Soft-Touch Polyurethane Coatings Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Sherwin-Williams Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Akzo Nobel NV
  • 15.3. PPG Industries UK Ltd
  • 15.4. Axalta Coating Systems LLC
  • 15.5. Rust-Oleum Inc.
  • 15.6. Aexcel Corporation
  • 15.7. Jotun A/S

16. Strategic Recommendations

17. About Us & Disclaimer