抹茶市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型、形態、性質、配銷通路、地區和競爭格局分類，2020-2030年預測

2024年全球抹茶市場規模為43.3億美元，預計2030年將以9.81%的複合年成長率成長至75.9億美元。抹茶是一種精細研磨的粉末，由一種名為碾茶（tencha）的特殊種植、遮蔭生長的綠茶葉製成，其獨特的加工工藝是將整片茶葉用石磨研磨而成。全球抹茶市場的擴張主要得益於消費者健康意識的增強，他們認知到抹茶的抗氧化特性以及作為天然能量替代品所具有的健康益處。此外，抹茶在功能飲料、烹飪和個人護理產品等各種應用領域的日益廣泛應用也顯著推動了市場需求。

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球抹茶市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品類型（普通茶、調味茶）
  • 依型態（粉末、液體）
  • 自然（傳統、有機）
  • 按配銷通路（超市/大型超市、百貨公司、便利商店、線上、其他）
  • 按地區
  • 按公司（2024 年）
• 市場地圖

第6章：北美抹茶市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲抹茶市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太抹茶市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東與非洲抹茶市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲抹茶市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購（如有）
• 產品發布（如有）
• 最新進展

第13章：全球抹茶市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• Matcha Maiden Pty Ltd
• Mizuba Tea Co.
• Aiya Europe GmbH
• AOI Tea Company
• Ippodo Tea Co., Ltd.
• Ito En, Ltd.
• McCormick & Company, Inc.
• Tata Consumer Products Limited
• Green Foods Corp.
• Encha Life LLC's

第16章：策略建議

第17章調查會社について,免責事項

The Global Matcha Market, valued at USD 4.33 Billion in 2024, is projected to experience a CAGR of 9.81% to reach USD 7.59 Billion by 2030. Matcha is a finely ground powder made from specially cultivated, shade-grown green tea leaves known as tencha, differentiated by its unique processing that involves stone-grinding the entire leaf. The global matcha market's expansion is fundamentally driven by increasing consumer health consciousness, recognizing matcha's antioxidant properties and perceived wellness benefits as a natural energy alternative. Furthermore, its growing versatility across various applications, including functional beverages, culinary uses, and personal care products, significantly contributes to demand.

Key Market Drivers

The global matcha market is significantly influenced by two primary drivers: rising health and wellness awareness, and broadening product innovation and diversification. Consumers are increasingly prioritizing nutritional benefits and seeking natural alternatives to traditional beverages, aligning with matcha's reputation as a superfood rich in antioxidants, L-theanine, and chlorophyll. This heightened health consciousness is evident in consumer choices, for instance, according to Ito En Ltd. 's Financial Results Presentation for FY2024, released in June 2025, the consumption ratio of their functional "Oi Ocha Bold Green Tea" among consumers in their 10s and 20s was approximately three times higher between May 2024 and April 2025, underscoring a strong preference for health-oriented green tea products that offer perceived wellness benefits. This trend directly fuels demand for matcha as a preferred ingredient in functional foods and beverages.

Key Market Challenges

The global matcha market faces a significant challenge in its inherent supply chain vulnerability. This vulnerability arises from traditional, labor-intensive cultivation and processing methods, an aging farming population, and the increasing impact of climate variability on harvests. These factors collectively result in a limited production capacity for tencha, the specific shade-grown green tea leaves required for matcha. This constrained supply struggles to meet the accelerating global demand, leading to market instability. For instance, according to the Global Japanese Tea Association, exports of Japanese tea, which include matcha, increased to approximately 10% of total production by the end of 2023, up from just 1% in the early 2000s. This surge in exports highlights the growing international appetite for matcha, which directly strains the limited domestic production resources.

Key Market Trends

The surge in e-commerce and direct-to-consumer sales significantly reshapes matcha distribution, offering enhanced accessibility and convenience to consumers. This digital shift enables brands to directly engage their audience, providing curated selections and personalized shopping experiences. According to Digital Commerce 360, online sales for the Food & Beverage category grew to approximately $30.95 billion in 2023, up from $27.80 billion in 2022, underscoring this significant shift towards digital purchasing. This trend is exemplified by companies investing in dedicated online platforms; for instance, DataM Intelligence reported in September 2024 that Kataoka & Co. , Ltd. launched Matcha Direct in March 2023, enabling direct customer orders of freshly ground matcha from its Kyoto tea factory. These direct channels improve inventory management and allow rapid responses to consumer preferences, profoundly influencing market dynamics.

Key Market Players

• Matcha Maiden Pty Ltd
• Mizuba Tea Co.
• Aiya Europe GmbH
• AOI Tea Company
• Ippodo Tea Co., Ltd.
• Ito En, Ltd.
• McCormick & Company, Inc.
• Tata Consumer Products Limited
• Green Foods Corp.
• Encha Life LLC's

Report Scope:

In this report, the Global Matcha Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Matcha Market, By Product Type:

• Regular Tea
• Flavored Tea

Matcha Market, By Form:

• Powder
• Liquid

Matcha Market, By Nature:

• Conventional
• Organic

Matcha Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others

Matcha Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Matcha Market.

Available Customizations:

Global Matcha Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Matcha Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Regular Tea, Flavored Tea)
  • 5.2.2. By Form (Powder, Liquid)
  • 5.2.3. By Nature (Conventional, Organic)
  • 5.2.4. By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Matcha Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Form
  • 6.2.3. By Nature
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Matcha Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Form
      • 6.3.1.2.3. By Nature
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Matcha Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Form
      • 6.3.2.2.3. By Nature
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Matcha Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Form
      • 6.3.3.2.3. By Nature
      • 6.3.3.2.4. By Distribution Channel

7. Europe Matcha Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Form
  • 7.2.3. By Nature
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Matcha Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Form
      • 7.3.1.2.3. By Nature
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Matcha Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Form
      • 7.3.2.2.3. By Nature
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Matcha Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Form
      • 7.3.3.2.3. By Nature
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Matcha Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Form
      • 7.3.4.2.3. By Nature
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Matcha Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Form
      • 7.3.5.2.3. By Nature
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Matcha Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Form
  • 8.2.3. By Nature
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Matcha Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Form
      • 8.3.1.2.3. By Nature
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Matcha Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Form
      • 8.3.2.2.3. By Nature
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Matcha Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Form
      • 8.3.3.2.3. By Nature
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Matcha Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Form
      • 8.3.4.2.3. By Nature
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Matcha Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Form
      • 8.3.5.2.3. By Nature
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Matcha Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Form
  • 9.2.3. By Nature
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Matcha Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Form
      • 9.3.1.2.3. By Nature
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Matcha Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Form
      • 9.3.2.2.3. By Nature
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Matcha Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Form
      • 9.3.3.2.3. By Nature
      • 9.3.3.2.4. By Distribution Channel

10. South America Matcha Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Form
  • 10.2.3. By Nature
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Matcha Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Form
      • 10.3.1.2.3. By Nature
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Matcha Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Form
      • 10.3.2.2.3. By Nature
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Matcha Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Form
      • 10.3.3.2.3. By Nature
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Matcha Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Matcha Maiden Pty Ltd
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Mizuba Tea Co.
• 15.3. Aiya Europe GmbH
• 15.4. AOI Tea Company
• 15.5. Ippodo Tea Co., Ltd.
• 15.6. Ito En, Ltd.
• 15.7. McCormick & Company, Inc.
• 15.8. Tata Consumer Products Limited
• 15.9. Green Foods Corp.
• 15.10. Encha Life LLC's

16. Strategic Recommendations

17. About Us & Disclaimer