抹茶市場規模、佔有率和成長分析（按等級、用途、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球抹茶市場規模將達到 41.8 億美元，到 2025 年將達到 44.7 億美元，到 2033 年將達到 77.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.1%。

全球抹茶市場正經歷強勁成長，這主要得益於消費者對健康和養生的日益關注，以及對機能飲料和天然成分的需求。抹茶富含抗氧化劑，其茶胺酸含量以及持續的能量供應特性，進一步提升了抹茶的吸引力。抹茶用途廣泛，除了傳統的茶道之外，還被應用於拿鐵、冰沙、烘焙點心和鹹味菜餚等多種領域。隨著人們對抹茶認知和代謝益處的認知不斷提高，消費者對抹茶的興趣也持續成長。然而，與茶包相比，優質抹茶價格較高，且其種植和加工過程耗時較長，這可能會對市場擴張構成挑戰。此外，某些氣候條件和專用設備帶來的風險也可能阻礙供應，限制抹茶的廣泛市場普及。

全球抹茶市場促進因素

抹茶市場的主要驅動力是消費者對健康和養生的日益關注，這與整體健康生活方式的趨勢相符。抹茶富含抗氧化劑、L-茶氨酸和葉綠素，因其多種健康益處而備受推崇，包括促進新陳代謝、提升思維清晰度和排毒功效。隨著越來越多的人尋求功能性食品和飲料融入日常生活，抹茶的天然營養特性使其成為極具吸引力的食材。不同人群健康意識的提升正在推動持續的需求，並促進市場顯著成長。

限制全球抹茶市場的因素

全球抹茶市場面臨的主要挑戰之一是優質抹茶和茶道級抹茶的高昂價格，這限制了其觸及更廣泛的消費群體。高品質抹茶的生產過程複雜且耗時，需要最佳的生長條件，包括營養豐富的土壤、自然的生長環境、手工採摘和石磨研磨，所有這些都推高了成本。因此，高昂的價格可能會讓注重預算的消費者望而卻步，阻礙抹茶成為普及的飲品，尤其是在發展中市場。雖然烹飪用抹茶價格更為親民，但抹茶作為奢侈品的固有印象和高昂的價格仍然限制了其成長潛力和整體市場佔有率。

全球抹茶市場趨勢

全球抹茶市場正經歷強勁成長，這主要得益於消費者對具有增強健康功效的機能飲料和食品日益成長的興趣。隨著消費者越來越重視健康和營養，抹茶憑藉其豐富的抗氧化特性和獨特的L-茶氨酸含量（有助於提升活力），正逐漸成為一種備受青睞的原料。這種需求推動了即飲型抹茶的創新，同時也使其在蛋白粉、點心棒和其他食品領域中廣泛應用。因此，抹茶的多功能性促使其被整合到各種產品線中，這也反映了食品飲料行業向整體健康和生活方式改善邁進的更廣泛趨勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

全球抹茶市場規模（依等級分類）及複合年成長率（2026-2033 年）

• 茶道等級
• 經典級
• 食用級

全球抹茶市場規模（依應用領域分類）及複合年成長率（2026-2033 年）

• 普通茶
• 抹茶飲料
• 食物
• 個人護理

全球抹茶市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 大賣場/超級市場
• 專賣店
• 線上零售商
• 其他

全球抹茶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Aiya Co., Ltd.（Japan）
• Ippodo Tea Co.（Japan）
• Matchaful（United States）
• Jade Leaf Matcha（United States）
• Nestle SA（Switzerland）
• Unilever PLC（United Kingdom）
• ITO EN, Ltd.（Japan）
• Tata Consumer Products（India）
• The Hain Celestial Group, Inc.（United States）
• Teas'Tea（United States）
• Encha Matcha（United States）
• DoMatcha（Canada）
• Matcha Kari（United States）
• Grace Farms Foods（United States）

結論與建議

Global Matcha Market size was valued at USD 4.18 Billion in 2024 and is poised to grow from USD 4.47 Billion in 2025 to USD 7.74 Billion by 2033, growing at a CAGR of 7.1% during the forecast period (2026-2033).

The global matcha market is experiencing robust growth driven by rising consumer interest in health, wellness, and the demand for functional beverages and natural ingredients. Matcha's high antioxidant content, combined with L-theanine and sustained energy release, further enhances its appeal. Its versatility in culinary applications allows it to transcend traditional tea ceremonies, being incorporated into lattes, smoothies, baked goods, and savory dishes. As awareness of its cognitive and metabolic benefits spreads, consumer interest continues to grow. However, market expansion may face challenges due to the premium pricing of high-grade matcha compared to teabags, as well as the time-intensive cultivation and processing requirements. Additionally, risks related to specific climatic conditions and specialized equipment could hinder availability and limit broader market adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Market Segments Analysis

Global Matcha Market is segmented by Grade, Application, Distribution Channel and region. Based on Grade, the market is segmented into Ceremonial Grade, Classic Grade and Culinary Grade. Based on Application, the market is segmented into Regular tea, Matcha beverages, Food and Personal Care. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialty Stores, Online Retail Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Market

The matcha market is primarily driven by a rising consumer focus on health and wellness, aligning with a broader trend toward healthier lifestyles. Matcha is celebrated for its rich antioxidant content, L-theanine, and chlorophyll, which contribute to a range of health benefits, including enhanced metabolism, improved mental clarity, and detoxification. As people increasingly seek functional foods and beverages to incorporate into their daily routines, the natural and nutrient-dense qualities of matcha make it a highly appealing ingredient. The heightened awareness of health among various demographics is fueling consistent demand and fostering significant growth within the market.

Restraints in the Global Matcha Market

One significant challenge facing the global matcha market is the elevated price associated with premium and ceremonial grades, which restricts access for a broader consumer base. The intricate and labor-intensive process of producing high-quality matcha requires optimal conditions, such as nutrient-rich soils, natural growing environments, hand-harvesting techniques, and stone grinding, all of which contribute to the costs. Consequently, this high pricing may dissuade budget-conscious consumers, hindering the widespread adoption of matcha as a common beverage, particularly in developing markets. Although culinary-grade matcha provides a more affordable alternative, the perception of matcha as a luxurious product with a premium price tag continues to limit its growth potential and overall market presence.

Market Trends of the Global Matcha Market

The global matcha market is experiencing robust growth driven by rising consumer interest in functional beverages and food products that offer enhanced health benefits. As consumers increasingly prioritize wellness and nutritional value, matcha emerges as a favored ingredient due to its rich antioxidant properties and unique L-theanine content, which promotes calm energy. This demand fosters innovation in the ready-to-drink tea segment while enabling diverse applications in protein powders, snack bars, and other food items. Consequently, matcha's versatility is propelling its integration into various product lines, reflecting a broader trend towards holistic health and lifestyle enhancements in the food and beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Matcha Market Size by Grade & CAGR (2026-2033)

• Market Overview
• Ceremonial Grade
• Classic Grade
• Culinary Grade

Global Matcha Market Size by Application & CAGR (2026-2033)

• Market Overview
• Regular tea
• Matcha beverages
• Food
• Personal Care

Global Matcha Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarket/Supermarket
• Specialty Stores
• Online Retail Stores
• Others

Global Matcha Market Size & CAGR (2026-2033)

• North America (Grade, Application, Distribution Channel)
  • US
  • Canada
• Europe (Grade, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Grade, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Grade, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Grade, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matchaful (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teas' Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Kari (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grace Farms Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations