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直接面對消費者的基因檢測市場－全球產業規模、佔有率、趨勢、機會和預測，按檢測類型、技術、樣本、配銷通路、地區和競爭格局分類，2020-2030年預測

Direct-To-Consumer Genetic Testing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Test Type, By Technology, By Sample, By Distribution Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 187 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球直接面對消費者（DTC）基因檢測市場在2024年的規模為19億美元，預計到2030年將以8.64%的複合年成長率成長至31.2億美元。直接面對消費者（DTC）基因檢測是指個人無需醫療機構轉診即可直接購買基因分析，從而了解自身祖源、健康風險和個人化健康資訊。該市場擴張的根本驅動力在於大眾對遺傳傾向的認知不斷提高，以及消費者對個人化健康資訊日益成長的需求。 DNA定序技術的進步，使得檢測更加經濟實惠且易於獲取，也顯著推動了該市場的發展。

市場概覽
預測期 2026-2030
2024年市場規模 19億美元
2030年市場規模 31.2億美元
2025-2030年複合年成長率 8.64%
成長最快的細分市場 祖源及親屬關係測試
最大的市場 北美洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球直接面對消費者（DTC）基因檢測市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依測試類型（祖源及親緣關係測試、預測性測試、營養基因組學測試、攜帶者測試、護膚測試、其他）
    • 依技術分類（單核苷酸多態性（SP）晶片、標靶分析、全基因組定序（WGS）、其他）
    • 依樣本類型（唾液、尿液、血液、其他）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美直接面對消費者（DTC）基因檢測市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲直接面對消費者（DTC）基因檢測市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區直接面對消費者（DTC）基因檢測市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲直接面對消費者（DTC）基因檢測市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲直接面對消費者（DTC）基因檢測市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球直接面對消費者（DTC）基因檢測市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • 23andMe, Inc
  • Ancestry.com, LLC
  • Color Health, Inc
  • Helix, Inc.
  • Counsyl, Inc.
  • MyHeritage Ltd.
  • Living DNA Ltd.
  • Mapmygenome India Limited
  • Full Genomes Corporation, Inc
  • Direct Laboratory Services, LLC

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 12949

The Global Direct-To-Consumer (DTC) Genetic Testing Market , valued at USD 1.90 Billion in 2024, is projected to experience a CAGR of 8.64% to reach USD 3.12 Billion by 2030. Direct-to-Consumer (DTC) genetic testing involves individuals directly purchasing genetic analyses to obtain insights into ancestry, health risks, and personalized wellness without requiring a healthcare provider's referral. The market's expansion is fundamentally driven by increasing public awareness regarding genetic predispositions and a growing consumer interest in personalized health insights. Advancements in DNA sequencing technologies, leading to more affordable and accessible testing, also significantly propel this market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.90 Billion
Market Size 2030USD 3.12 Billion
CAGR 2025-20308.64%
Fastest Growing SegmentAncestry & Relationship Testing
Largest MarketNorth America

Key Market Drivers

Growing consumer health awareness and a proactive approach to health management serve as a foundational driver for the Direct-To-Consumer genetic testing market. Individuals are increasingly motivated to acquire personalized health insights, seeking to understand genetic predispositions for various conditions and to guide informed lifestyle decisions and preventive measures. This heightened consumer engagement is well-documented, with reports showing that, according to the Journal of Community Genetics, in 2023, 77.0% of DTC DNA online news articles asserted that DTC DNA testing enhances awareness regarding genetic diseases, illustrating the expanding societal recognition of genetic information for personal health empowerment. Complementing this, continuous advancements in genetic sequencing technologies have fundamentally reshaped the market by drastically improving the accessibility and affordability of these sophisticated tests. Breakthroughs in next-generation sequencing have not only yielded significant improvements in the speed and accuracy of genetic analysis but have also driven down the economic barrier to entry.

Key Market Challenges

The global Direct-to-Consumer genetic testing market encounters a substantial impediment in the form of persistent concerns surrounding data privacy and the ethical implications associated with the sharing of sensitive genetic information. This challenge directly impacts consumer confidence and willingness to engage with DTC testing platforms, thereby restricting the market's overall expansion. Potential users often harbor reservations about how their unique genetic blueprints are stored, accessed, and potentially utilized by third parties, leading to a cautious approach towards adoption.

Key Market Trends

Integration with digital health and artificial intelligence (AI) analytics is fundamentally reshaping the Global Direct-To-Consumer (DTC) Genetic Testing Market by enhancing the interpretation and utility of genetic data. This trend moves beyond simple data provision, enabling sophisticated analysis that translates complex genomic information into personalized and actionable health insights. AI-powered platforms can identify intricate patterns within vast genetic datasets, leading to more refined risk assessments and tailored wellness recommendations. According to the American Clinical Laboratory Association's (ACLA) 2025 advocacy agenda, there is a clear focus on promoting policies that support innovation within clinical laboratories, including the adoption of AI to enhance testing services.

Key Market Players

  • 23andMe, Inc
  • Ancestry.com, LLC
  • Color Health, Inc
  • Helix, Inc.
  • Counsyl, Inc.
  • MyHeritage Ltd.
  • Living DNA Ltd.
  • Mapmygenome India Limited
  • Full Genomes Corporation, Inc
  • Direct Laboratory Services, LLC

Report Scope:

In this report, the Global Direct-To-Consumer (DTC) Genetic Testing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Direct-To-Consumer (DTC) Genetic Testing Market , By Test Type:

  • Ancestry & Relationship Testing
  • Predictive Testing
  • Nutrigenomic Testing
  • Carrier Testing
  • Skincare Testing
  • Others

Direct-To-Consumer (DTC) Genetic Testing Market , By Technology:

  • Single Nucleotide Polymorphism (SP) chips
  • Targeted Analysis
  • Whole Genome Sequencing (WGS)
  • Others

Direct-To-Consumer (DTC) Genetic Testing Market , By Sample:

  • Saliva
  • Urine
  • Blood
  • Others

Direct-To-Consumer (DTC) Genetic Testing Market , By Distribution Channel:

  • Online
  • Offline

Direct-To-Consumer (DTC) Genetic Testing Market , By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Direct-To-Consumer (DTC) Genetic Testing Market .

Available Customizations:

Global Direct-To-Consumer (DTC) Genetic Testing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Test Type (Ancestry & Relationship Testing, Predictive Testing, Nutrigenomic Testing, Carrier Testing, Skincare Testing, Others)
    • 5.2.2. By Technology (Single Nucleotide Polymorphism (SP) chips, Targeted Analysis, Whole Genome Sequencing (WGS), Others)
    • 5.2.3. By Sample (Saliva, Urine, Blood, Others)
    • 5.2.4. By Distribution Channel (Online, Offline)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Test Type
    • 6.2.2. By Technology
    • 6.2.3. By Sample
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Test Type
        • 6.3.1.2.2. By Technology
        • 6.3.1.2.3. By Sample
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Test Type
        • 6.3.2.2.2. By Technology
        • 6.3.2.2.3. By Sample
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Test Type
        • 6.3.3.2.2. By Technology
        • 6.3.3.2.3. By Sample
        • 6.3.3.2.4. By Distribution Channel

7. Europe Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Test Type
    • 7.2.2. By Technology
    • 7.2.3. By Sample
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Test Type
        • 7.3.1.2.2. By Technology
        • 7.3.1.2.3. By Sample
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. France Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Test Type
        • 7.3.2.2.2. By Technology
        • 7.3.2.2.3. By Sample
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. United Kingdom Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Test Type
        • 7.3.3.2.2. By Technology
        • 7.3.3.2.3. By Sample
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. Italy Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Test Type
        • 7.3.4.2.2. By Technology
        • 7.3.4.2.3. By Sample
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. Spain Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Test Type
        • 7.3.5.2.2. By Technology
        • 7.3.5.2.3. By Sample
        • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Test Type
    • 8.2.2. By Technology
    • 8.2.3. By Sample
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Test Type
        • 8.3.1.2.2. By Technology
        • 8.3.1.2.3. By Sample
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. India Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Test Type
        • 8.3.2.2.2. By Technology
        • 8.3.2.2.3. By Sample
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. Japan Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Test Type
        • 8.3.3.2.2. By Technology
        • 8.3.3.2.3. By Sample
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. South Korea Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Test Type
        • 8.3.4.2.2. By Technology
        • 8.3.4.2.3. By Sample
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. Australia Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Test Type
        • 8.3.5.2.2. By Technology
        • 8.3.5.2.3. By Sample
        • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Test Type
    • 9.2.2. By Technology
    • 9.2.3. By Sample
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Test Type
        • 9.3.1.2.2. By Technology
        • 9.3.1.2.3. By Sample
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. UAE Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Test Type
        • 9.3.2.2.2. By Technology
        • 9.3.2.2.3. By Sample
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. South Africa Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Test Type
        • 9.3.3.2.2. By Technology
        • 9.3.3.2.3. By Sample
        • 9.3.3.2.4. By Distribution Channel

10. South America Direct-To-Consumer (DTC) Genetic Testing Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Test Type
    • 10.2.2. By Technology
    • 10.2.3. By Sample
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Test Type
        • 10.3.1.2.2. By Technology
        • 10.3.1.2.3. By Sample
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Colombia Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Test Type
        • 10.3.2.2.2. By Technology
        • 10.3.2.2.3. By Sample
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. Argentina Direct-To-Consumer (DTC) Genetic Testing Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Test Type
        • 10.3.3.2.2. By Technology
        • 10.3.3.2.3. By Sample
        • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Direct-To-Consumer (DTC) Genetic Testing Market : SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. 23andMe, Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Ancestry.com, LLC
  • 15.3. Color Health, Inc
  • 15.4. Helix, Inc.
  • 15.5. Counsyl, Inc.
  • 15.6. MyHeritage Ltd.
  • 15.7. Living DNA Ltd.
  • 15.8. Mapmygenome India Limited
  • 15.9. Full Genomes Corporation, Inc
  • 15.10. Direct Laboratory Services, LLC

16. Strategic Recommendations

17. About Us & Disclaimer