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1841742

染髮市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按類型、按銷售管道、按地區和競爭情況，2020-2030 年預測）

Hair Color Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球染髮市場規模達251.4億美元，預計2030年將成長至386.1億美元，預測期內複合年成長率為7.45%。受日益提升的美學意識、不斷發展的時尚潮流以及對個人化護理解決方案日益成長的需求的推動，全球染髮市場正穩步成長。出於健康和安全的考慮，消費者擴大轉向天然、有機和無氨產品。配方創新，例如持久、滋養和無損傷的染髮劑，正在進一步擴大產品的普及範圍。社群媒體、明星代言和線上教學的影響力日益增強，也在塑造消費者的偏好。

市場概況
預測期 2026-2030
2024年市場規模 251.4億美元
2030年市場規模 386.1億美元
2025-2030年複合年成長率 7.45%
成長最快的領域 線上
最大的市場 亞太地區

此外，電商平台和美髮服務的快速擴張使染髮產品更加觸手可及，顯著提升了市場的全球滲透率和消費者覆蓋率。 2024年上半年，中國電商產業蓬勃發展，網路零售額年增9.8%，達到近9,960億美元，推動了消費復甦，促進了市場擴張。

關鍵市場促進因素

日益提升的美麗和時尚意識

主要市場挑戰

與化學成分相關的健康和安全問題

主要市場趨勢

家用染髮產品的成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球染髮市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（永久性染髮劑、臨時性染髮劑）
    • 依類型（粉狀、膏狀、其他）
    • 按銷售管道（超市/大賣場、百貨公司、藥局和藥局、網路、其他）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美染髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲染髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太染髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲染髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美染髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Shiseido Company, Limited
    • The Procter & Gamble Company
    • Coty Inc.
    • L'Oreal SA
    • Estee Lauder Companies Inc.
    • Revlon, Inc.
    • Avon Products Inc.
    • Unilever PLC
    • Combe Inc.
    • Kao Corp

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16004

Global Hair Color Market was valued at USD 25.14 billion in 2024 and is expected to grow to USD 38.61 billion by 2030 with a CAGR of 7.45% during the forecast period. The global hair color market is witnessing steady growth, fueled by rising beauty consciousness, evolving fashion trends, and increasing demand for personalized grooming solutions. Consumers are increasingly shifting toward natural, organic, and ammonia-free products due to health and safety concerns. Innovation in formulations, such as long-lasting, nourishing, and damage-free colorants, is further expanding product adoption. The growing influence of social media, celebrity endorsements, and online tutorials is also shaping consumer preferences.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 25.14 Billion
Market Size 2030USD 38.61 Billion
CAGR 2025-20307.45%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Additionally, the rapid expansion of e-commerce platforms and salon services is making hair color products more accessible, contributing significantly to the market's global penetration and consumer reach. In the first half of 2024, China's e-commerce sector surged, with online retail sales rising 9.8% year-on-year to nearly USD 996 billion, driving consumption recovery and fueling market expansion.

Key Market Drivers

Rising Beauty and Fashion Consciousness

The growing focus on personal appearance and fashion is a key driver of the global hair color market. Hair coloring is increasingly viewed not just as a solution for covering gray hair but also as a powerful form of self-expression and style enhancement. Rapid urbanization, broader social acceptance of frequent hair coloring, and the influence of evolving beauty trends are encouraging both men and women to explore bold and vibrant shades. Younger demographics, particularly millennials and Gen Z, are more drawn to fashion-forward looks, inspired by global beauty campaigns, celebrities, and social media influencers. With beauty consciousness now a lifestyle choice, hair color has transitioned from a niche product to an essential element of personal care, fueling steady market growth worldwide. In the United States, women spend an average of USD 3,756 annually on beauty products and services, significantly boosting demand in the market.

Key Market Challenges

Health and Safety Concerns Related to Chemical Ingredients

One of the most pressing challenges in the global hair color market is the increasing concern over the potential health risks associated with chemical-based formulations. Traditional hair dyes often contain harsh ingredients such as ammonia, parabens, peroxide, and synthetic fragrances that may cause allergic reactions, scalp irritation, or long-term hair damage. Prolonged exposure to such chemicals has also raised debates about possible links to more severe health issues, prompting regulatory scrutiny in several regions. Consumers today are more informed, carefully analyzing ingredient labels before making a purchase decision. This has created pressure on manufacturers to reformulate products without compromising color performance. However, developing ammonia-free or natural alternatives that deliver the same vibrancy and long-lasting effects remains costly and technically challenging. As a result, balancing consumer safety demands with performance expectations continues to be a major hurdle for industry players.

Key Market Trends

Growth of At-Home Hair Coloring Solutions

The rise of convenient, at-home hair coloring kits is another defining trend in the market. Busy lifestyles, rising service costs at salons, and the growing influence of do-it-yourself (DIY) beauty culture have made self-application products highly popular. During the COVID-19 pandemic, consumers worldwide shifted toward at-home hair coloring due to salon closures, and this behavior has continued post-pandemic due to convenience and affordability. Brands have capitalized on this trend by launching easy-to-use kits with no-drip formulas, precision applicators, and pre-mixed shades. In addition, subscription-based models and e-commerce platforms have made regular deliveries of hair dye products possible, further boosting consumer adoption. Virtual hair try-on apps and shade-matching tools are enhancing the at-home coloring experience by helping customers make informed choices before purchase. With more consumers opting for DIY hair coloring solutions, this trend is expected to remain strong, especially in urban markets where convenience is highly valued.

Key Market Players

  • Shiseido Company, Limited
  • The Procter & Gamble Company
  • Coty Inc.
  • L'Oreal S.A.
  • Estee Lauder Companies Inc.
  • Revlon, Inc.
  • Avon Products Inc.
  • Unilever PLC
  • Combe Inc.
  • Kao Corp

Report Scope:

In this report, the Global Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Color Market, By Product Type:

  • Permanent Hair Color
  • Temporary Hair Color

Hair Color Market, By Type:

  • Powder
  • Cream
  • Others

Hair Color Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Drug Stores & Pharmacies
  • Online
  • Others

Hair Color Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Color Market.

Available Customizations:

Global Hair Color Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Color Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Permanent Hair Color, Temporary Hair Color)
    • 5.2.2. By Type (Powder, Cream, Others)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Drug Stores & Pharmacies, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Color Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Type
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Color Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Type
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Hair Color Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Type
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Hair Color Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Type
        • 6.3.3.2.3. By Sales Channel

7. Europe Hair Color Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Type
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Color Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Type
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. Germany Hair Color Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Type
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. Spain Hair Color Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Type
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Hair Color Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Type
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. United Kingdom Hair Color Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Type
        • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Hair Color Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Type
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Color Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Type
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2.Japan Hair Color Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Type
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. India Hair Color Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Type
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Hair Color Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Type
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Indonesia Hair Color Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Type
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Color Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Type
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Color Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Type
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Saudi Arabia Hair Color Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Type
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. UAE Hair Color Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Type
        • 9.3.3.2.3. By Sales Channel
    • 9.3.4. Turkey Hair Color Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Type
        • 9.3.4.2.3. By Sales Channel

10. South America Hair Color Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Type
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Color Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Type
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Argentina Hair Color Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Type
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Colombia Hair Color Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Type
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Shiseido Company, Limited
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. The Procter & Gamble Company
    • 15.1.3. Coty Inc.
    • 15.1.4. L'Oreal S.A.
    • 15.1.5. Estee Lauder Companies Inc.
    • 15.1.6. Revlon, Inc.
    • 15.1.7. Avon Products Inc.
    • 15.1.8. Unilever PLC
    • 15.1.9. Combe Inc.
    • 15.1.10. Kao Corp

16. Strategic Recommendations

17. About Us & Disclaimer