男士染髮市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、按類別、按形式、按銷售管道、按地區和競爭，2020-2030 年預測）

2024 年全球男士染髮市場價值為 5.7156 億美元，預計到 2030 年將成長到 9.4303 億美元，預測期內的複合年成長率為 8.74%。全球男士染髮市場正在穩步成長，這得益於不斷變化的梳妝習慣和社會對男性自我照顧的接受度不斷提高。年輕消費者對時尚外觀的需求不斷成長，而老年男性則希望遮蓋白髮，這是主要驅動力。對天然、無化學和持久產品的偏好正在重塑產品創新，而電子商務平台和沙龍則擴大了可及性。根據美國商務部的資料，2024 年美國電子商務銷售額達到創紀錄水平，線上滲透率上升到總零售額的 22.7%。這一里程碑凸顯了消費者擴大向數位購物轉變，其驅動力是便利性、更廣泛的產品可及性、有競爭力的價格以及行動平台日益增強的作用。自 2020 年以來，線上銷售一直佔零售總額的 20% 以上，推動了市場需求

關鍵市場促進因素

男性美容意識不斷增強

主要市場挑戰

文化恥辱與社會認知

主要市場趨勢

天然、有機和清潔標籤產品的興起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球男士染髮市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按類型（有機、常規）
  • 依類別（永久性染髮劑、暫時性染髮劑、其他）
  • 依形態（粉狀、霜狀、其他）
  • 依銷售管道（超市/大賣場、百貨公司、網路、其他）
  • 按地區
  • 按公司分類（2024 年）
• 市場地圖

第6章：北美男士染髮市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲男士染髮市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第8章：亞太男士染髮市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼

第9章：中東和非洲男士染髮市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第10章：南美洲男士染髮市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 15 章：競爭格局

• 公司簡介
  • Revlon Inc.
  • L'Oreal SA
  • Coty, Inc.
  • Combe Incorporated
  • Indus Valley
  • Cover Your Gray
  • Hoyu Co. Ltd
  • Natulique aps
  • Kao Corporation
  • John Paul Mitchell

第 16 章：策略建議

第17章調查會社について,免責事項

Global Men's Hair Color Market was valued at USD 571.56 million in 2024 and is expected to grow to USD 943.03 million by 2030 with a CAGR of 8.74% during the forecast period. The global men's hair color market is experiencing steady growth, fueled by evolving grooming habits and increasing societal acceptance of male self-care. Rising demand among younger consumers for stylish looks and older men seeking to cover gray hair are key drivers. Preference for natural, chemical-free, and long-lasting products is reshaping product innovation, while e-commerce platforms and salons expand accessibility. According to U.S. Department of Commerce data, e-commerce sales in the United States reached record levels in 2024, with online penetration rising to 22.7% of total retail sales. This milestone underscores the growing consumer shift toward digital shopping, driven by convenience, broader product accessibility, competitive pricing, and the increasing role of mobile platforms. Since 2020, online sales have consistently accounted for over 20% of total retail activity, driving the market demand

Key Market Drivers

Growing Grooming Awareness Among Men

In recent years, grooming has shifted from being primarily associated with women to becoming a mainstream aspect of men's lifestyles. Changing perceptions about masculinity, coupled with greater societal acceptance of self-care among men, are driving the demand for hair color products. Younger generations, particularly millennials and Gen Z, view grooming not just as a necessity but as an expression of personal style and individuality. This has encouraged men to experiment with different hair colors, highlights, and styling trends. Additionally, professional environments increasingly value neat and polished appearances, motivating men to use hair color for a confident and modern look. The rise of men-focused salons, barbershops, and specialized grooming brands further highlights the growing awareness and availability of products tailored specifically for men. As this trend deepens, the hair color market for men is expected to gain more mainstream acceptance across both urban and semi-urban regions worldwide.

Key Market Challenges

Cultural Stigma and Social Perceptions

Although male grooming is gaining mainstream acceptance globally, in many societies, men using hair color is still subject to cultural stigma and social stereotypes. Traditionally, hair coloring has been associated with women or with covering gray hair in older men, rather than being viewed as a fashion statement for men across age groups. In conservative markets, men who use bold or unconventional hair colors may face criticism or negative judgment, which deters wider adoption. Even in professional settings, there can be an implicit bias against men with brightly colored or experimental hair shades, as such appearances may be perceived as less formal or less suitable for traditional workplaces. These cultural and social barriers restrict the scope of market expansion in regions where grooming habits are slower to evolve. Although younger generations are gradually challenging these norms, overcoming deep-rooted cultural stigma requires sustained marketing efforts, influencer campaigns, and broader acceptance of male grooming in mainstream media.

Key Market Trends

Rise of Natural, Organic, and Clean-Label Products

One of the most significant trends in the men's hair color market is the growing shift toward natural, organic, and clean-label formulations. Modern consumers are increasingly aware of the harmful effects of synthetic chemicals commonly used in traditional hair dyes, such as ammonia, parabens, and sulfates. Men, who were once hesitant to use grooming products beyond basics, are now becoming more conscious about what they apply to their hair and scalp. This has led to a rise in demand for plant-based alternatives enriched with natural ingredients like henna, indigo, coffee, and herbal oils.

Eco-friendly, cruelty-free, and vegan certifications further enhance consumer confidence. Clean-label products not only resonate with health-conscious men but also align with broader sustainability and ethical consumerism movements. The Organic Trade Association's 2024 Organic Industry Survey reported that U.S. certified organic product sales nearly hit USD 70 billion in 2023, marking a record high and reflecting rising consumer demand for clean, healthy, and sustainably made products. Brands are capitalizing on this trend by launching ammonia-free, hypoallergenic, and dermatologist-tested products specifically tailored for men. This shift is reshaping the industry, positioning natural and chemical-free products as a mainstream choice rather than a niche offering.

Key Market Players

• Revlon Inc.
• L'Oreal S.A.
• Coty, Inc.
• Combe Incorporated
• Indus Valley
• Cover Your Gray
• Hoyu Co. Ltd
• Natulique aps
• Kao Corporation
• John Paul Mitchell

Report Scope:

In this report, the Global Men's Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Hair Color Market, By Type:

• Organic
• Conventional

Men's Hair Color Market, By Category:

• Permanent Hair Color
• Temporary Hair Color
• Others

Men's Hair Color Market, By Form:

• Powder
• Cream
• Others

Men's Hair Color Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Men's Hair Color Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men's Hair Color Market.

Available Customizations:

Global Men's Hair Color Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Men's Hair Color Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Organic, Conventional)
  • 5.2.2. By Category (Permanent Hair Color, Temporary Hair Color, Others)
  • 5.2.3. By Form (Powder, Cream, Others)
  • 5.2.4. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Men's Hair Color Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Category
  • 6.2.3. By Form
  • 6.2.4. By Sales Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Hair Color Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Form
      • 6.3.1.2.4. By Sales Channel
  • 6.3.2. Canada Men's Hair Color Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Form
      • 6.3.2.2.4. By Sales Channel
  • 6.3.3. Mexico Men's Hair Color Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Form
      • 6.3.3.2.4. By Sales Channel

7. Europe Men's Hair Color Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Category
  • 7.2.3. By Form
  • 7.2.4. By Sales Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Men's Hair Color Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Form
      • 7.3.1.2.4. By Sales Channel
  • 7.3.2. Germany Men's Hair Color Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Form
      • 7.3.2.2.4. By Sales Channel
  • 7.3.3. Spain Men's Hair Color Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Form
      • 7.3.3.2.4. By Sales Channel
  • 7.3.4. Italy Men's Hair Color Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Form
      • 7.3.4.2.4. By Sales Channel
  • 7.3.5. United Kingdom Men's Hair Color Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Form
      • 7.3.5.2.4. By Sales Channel

8. Asia-Pacific Men's Hair Color Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Category
  • 8.2.3. By Form
  • 8.2.4. By Sales Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Men's Hair Color Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Form
      • 8.3.1.2.4. By Sales Channel
  • 8.3.2.Japan Men's Hair Color Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Form
      • 8.3.2.2.4. By Sales Channel
  • 8.3.3. India Men's Hair Color Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Form
      • 8.3.3.2.4. By Sales Channel
  • 8.3.4. South Korea Men's Hair Color Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Form
      • 8.3.4.2.4. By Sales Channel
  • 8.3.5. Indonesia Men's Hair Color Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Form
      • 8.3.5.2.4. By Sales Channel

9. Middle East & Africa Men's Hair Color Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Category
  • 9.2.3. By Form
  • 9.2.4. By Sales Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Men's Hair Color Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Form
      • 9.3.1.2.4. By Sales Channel
  • 9.3.2. Saudi Arabia Men's Hair Color Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Form
      • 9.3.2.2.4. By Sales Channel
  • 9.3.3. UAE Men's Hair Color Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Form
      • 9.3.3.2.4. By Sales Channel
  • 9.3.4. Turkey Men's Hair Color Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Category
      • 9.3.4.2.3. By Form
      • 9.3.4.2.4. By Sales Channel

10. South America Men's Hair Color Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Category
  • 10.2.3. By Form
  • 10.2.4. By Sales Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Hair Color Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Form
      • 10.3.1.2.4. By Sales Channel
  • 10.3.2. Argentina Men's Hair Color Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Form
      • 10.3.2.2.4. By Sales Channel
  • 10.3.3. Colombia Men's Hair Color Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Form
      • 10.3.3.2.4. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Revlon Inc.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. L'Oreal S.A.
  • 15.1.3. Coty, Inc.
  • 15.1.4. Combe Incorporated
  • 15.1.5. Indus Valley
  • 15.1.6. Cover Your Gray
  • 15.1.7. Hoyu Co. Ltd
  • 15.1.8. Natulique aps
  • 15.1.9. Kao Corporation
  • 15.1.10. John Paul Mitchell

16. Strategic Recommendations

17. About Us & Disclaimer