2026-2030年全球手錶市場

預計 2025 年至 2030 年間，全球手錶市場規模將成長 98.54 億美元，預測期內複合年成長率為 2.5%。

本報告對全球手錶市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約 25 家公司的供應商分析。

該報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括：對中檔手錶的需求不斷成長、名人對奢侈手錶的代言日益增多，以及時尚和生活方式的影響力日益增強。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

研究指出，企業透過社群媒體和其他娛樂管道日益增強的參與度是未來幾年推動全球手錶市場成長的主要因素之一。此外，智慧互聯手錶的普及和定製手錶需求的不斷成長預計也將為市場帶來顯著的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球手錶市場
• 2020-2024年產品細分市場分析
• 2020-2024年通路細分分析
• 2020-2024年價格細分市場分析
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧對全球手錶市場的影響

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第8章 按產品進行市場細分

• 比較：按產品
• 石英
• 機械的
• 按產品分類的市場機會

9. 按分銷管道進行市場區隔

• 比較：按分銷管道
• 離線
• 線上
• 按分銷管道分類的市場機會

第10章 按價格範圍進行市場區隔

• 比較：按價格範圍
• 低價位
• 奢華
• 中檔
• 按價格範圍分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 荷蘭
  • 西班牙
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Apple Inc.
• Breitling SA
• CASIO Computer Co. Ltd.
• Citizen Watch Co. Ltd.
• Compagnie Financiere Richemont
• Daniel Wellington AB
• Fossil Group Inc.
• Garmin Ltd.
• LVMH Moet Hennessy
• Rolex SA
• Samsung Electronics Co. Ltd.
• Seiko Holdings Corp.
• The Swatch Group Ltd.
• Titan Co. Ltd.
• Xiaomi Corp.

第16章附錄

The global watch market is forecasted to grow by USD 9854.0 mn during 2025-2030, accelerating at a CAGR of 2.5% during the forecast period. The report on the global watch market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for mid-range watches, increasing celebrity endorsement of luxury watches, growing fashion and lifestyle influence.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global watch market is segmented as below:

By Product

• Quartz
• Mechanical

By Distribution Channel

• Offline
• Online

By Price Range

• Low-range
• Luxury
• Mid-range

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • The Netherlands
  • Spain
• North America
  • US
  • Canada
  • Mexico
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the growing company engagement through social media and other entertainment channels as one of the prime reasons driving the global watch market growth during the next few years. Also, increase in introduction of smart connected watches and increase in demand for customized watches will lead to sizable demand in the market.

The report on the global watch market covers the following areas:

• Global watch market sizing
• Global watch market forecast
• Global watch market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global watch market vendors that include Apple Inc., Audemars Piguet SA, Breitling SA, CASIO Computer Co. Ltd., Citizen Watch Co. Ltd., Compagnie Financiere Richemont, Daniel Wellington AB, Fossil Group Inc., Garmin Ltd., LVMH Moet Hennessy, Patek Philippe SA, Rolex SA, Samsung Electronics Co. Ltd., Seiko Holdings Corp., The Swatch Group Ltd., Titan Co. Ltd., Xiaomi Corp.. Also, the global watch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Price Range
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Watch Market 2020 - 2024
  • Historic Market Size - Data Table on Global Watch Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Price Range segment analysis 2020 - 2024
  • Historic Market Size - Price Range Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI Impact on Global Watch Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Quartz - Market size and forecast 2025-2030
• 8.4 Mechanical - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Price Range

• 10.1 Market segments
• 10.2 Comparison by Price Range
• 10.3 Low-range - Market size and forecast 2025-2030
• 10.4 Luxury - Market size and forecast 2025-2030
• 10.5 Mid-range - Market size and forecast 2025-2030
• 10.6 Market opportunity by Price Range
  • Market opportunity by Price Range ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 The Netherlands - Market size and forecast 2025-2030
  • 12.4.6 Spain - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising demand for mid-range watches
  • Increasing celebrity endorsement of luxury watches
  • Growing fashion and lifestyle influence
• 13.2 Market challenges
  • High presence of counterfeit products
  • Long product life cycle
  • Limited product awareness in developing regions
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Growing company engagement through social media and other entertainment channels
  • Increase in introduction of smart connected watches
  • Increase in demand for customized watches

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.5 Breitling SA
  • Breitling SA - Overview
  • Breitling SA - Product / Service
  • Breitling SA - Key offerings
  • SWOT
• 15.6 CASIO Computer Co. Ltd.
  • CASIO Computer Co. Ltd. - Overview
  • CASIO Computer Co. Ltd. - Business segments
  • CASIO Computer Co. Ltd. - Key offerings
  • CASIO Computer Co. Ltd. - Segment focus
  • SWOT
• 15.7 Citizen Watch Co. Ltd.
  • Citizen Watch Co. Ltd. - Overview
  • Citizen Watch Co. Ltd. - Business segments
  • Citizen Watch Co. Ltd. - Key offerings
  • Citizen Watch Co. Ltd. - Segment focus
  • SWOT
• 15.8 Compagnie Financiere Richemont
  • Compagnie Financiere Richemont - Overview
  • Compagnie Financiere Richemont - Business segments
  • Compagnie Financiere Richemont - Key offerings
  • Compagnie Financiere Richemont - Segment focus
  • SWOT
• 15.9 Daniel Wellington AB
  • Daniel Wellington AB - Overview
  • Daniel Wellington AB - Product / Service
  • Daniel Wellington AB - Key offerings
  • SWOT
• 15.10 Fossil Group Inc.
  • Fossil Group Inc. - Overview
  • Fossil Group Inc. - Product / Service
  • Fossil Group Inc. - Key offerings
  • SWOT
• 15.11 Garmin Ltd.
  • Garmin Ltd. - Overview
  • Garmin Ltd. - Business segments
  • Garmin Ltd. - Key news
  • Garmin Ltd. - Key offerings
  • Garmin Ltd. - Segment focus
  • SWOT
• 15.12 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key news
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 15.13 Rolex SA
  • Rolex SA - Overview
  • Rolex SA - Product / Service
  • Rolex SA - Key offerings
  • SWOT
• 15.14 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 15.15 Seiko Holdings Corp.
  • Seiko Holdings Corp. - Overview
  • Seiko Holdings Corp. - Business segments
  • Seiko Holdings Corp. - Key offerings
  • Seiko Holdings Corp. - Segment focus
  • SWOT
• 15.16 The Swatch Group Ltd.
  • The Swatch Group Ltd. - Overview
  • The Swatch Group Ltd. - Business segments
  • The Swatch Group Ltd. - Key offerings
  • The Swatch Group Ltd. - Segment focus
  • SWOT
• 15.17 Titan Co. Ltd.
  • Titan Co. Ltd. - Overview
  • Titan Co. Ltd. - Business segments
  • Titan Co. Ltd. - Key offerings
  • Titan Co. Ltd. - Segment focus
  • SWOT
• 15.18 Xiaomi Corp.
  • Xiaomi Corp. - Overview
  • Xiaomi Corp. - Business segments
  • Xiaomi Corp. - Key news
  • Xiaomi Corp. - Key offerings
  • Xiaomi Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations