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市場調查報告書
商品編碼
1807327

阿育吠陀咽喉護理市場－全球產業規模、佔有率、趨勢、機會和預測（按產品、配銷通路、地區和競爭細分，2020-2030 年）

Ayurvedic Throat Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Distribution Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球阿育吠陀咽喉護理市場規模達4.2048億美元，預計2030年將達到5.3607億美元，複合年成長率為4.33%。這項轉變主要源自於人們對合成藥物潛在副作用的認知日益加深，以及對傳統醫學體系（尤其是阿育吠陀）的偏好日益成長。因此，包括草藥糖漿、潤喉糖、漱口水和茶在內的阿育吠陀咽喉護理產品因其安全性、有效性和長期益處而日益受到青睞。

市場概覽
預測期 2026-2030
2024年市場規模 4.2048億美元
2030年市場規模 5.3607億美元
2025-2030 年複合年成長率 4.33%
成長最快的領域 糖漿
最大的市場 北美洲

推動這一市場擴張的關鍵因素之一是全球健康意識的不斷提升。現今的消費者更加了解情況，也更加精挑細選，尋求對身體溫和且不含有害化學物質的替代品。儘管成長前景光明，但市場仍面臨許多挑戰，例如各國缺乏統一的監管標準和產品標準化，這可能會影響消費者信心，阻礙其大規模推廣。

關鍵市場促進因素

醫療保健產業的成長

主要市場挑戰

品質控制和標準化

主要市場趨勢

天然療法的需求不斷成長

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：COVID-19 對全球阿育吠陀咽喉護理市場的影響

第5章：全球阿育吠陀咽喉護理市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品（糖漿、錠劑、藥片/膠囊、油和鼻涕滴、茶/Kadha、噴霧劑、香脂和摩擦劑）
    • 按配銷通路（藥局、超市、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美阿育吠陀咽喉護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 墨西哥
    • 加拿大

第7章：歐洲阿育吠陀咽喉護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區阿育吠陀咽喉護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 韓國
    • 日本
    • 澳洲

第9章：南美洲阿育吠陀咽喉護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章：中東與非洲阿育吠陀咽喉護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：全球阿育吠陀咽喉護理市場：SWOT 分析

第 15 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 16 章：競爭格局

  • Zandu Care
  • Himalaya Wellness
  • Charak Pharma
  • Baidyanath Group
  • Asvins Lifecare
  • Multani Kuka
  • Maharishi Ayurveda
  • Hamdard
  • Kottakkal Arya Vaidya Sala
  • Honeywise

第 17 章：策略建議

第18章調查會社について,免責事項

簡介目錄
Product Code: 30583

Global Ayurvedic Throat Care Market was valued at USD 420.48 Million in 2024 and is expected to reach USD 536.07 Million by 2030 with a CAGR of 4.33%. The shift is primarily driven by a growing awareness of the potential side effects linked to synthetic medications and an expanding preference for traditional medicine systems, particularly Ayurveda. As a result, Ayurvedic throat care products, including herbal syrups, lozenges, gargles, and teas, are gaining traction due to their perceived safety, efficacy, and long-term benefits.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 420.48 Million
Market Size 2030USD 536.07 Million
CAGR 2025-20304.33%
Fastest Growing SegmentSyrups
Largest MarketNorth America

One of the key factors fueling this market expansion is the rising global health consciousness. Consumers today are more informed and selective, seeking alternatives that are gentle on the body and free from harmful chemicals. Despite the promising growth outlook, the market faces challenges such as the lack of uniform regulatory standards and product standardization across different countries, which can affect consumer confidence and hinder large-scale adoption.

Key Market Drivers

Growth in Healthcare Industry

The global healthcare industry has witnessed significant expansion in recent years, fueled by increasing health awareness, rising healthcare expenditure, and a growing emphasis on preventive and holistic wellness. The global healthcare industry generates annual sales exceeding USD 4 trillion. The most significant and lucrative segments are pharmaceuticals and biotechnology, with revenues approaching USD 850 billion, followed by medical technology and diagnostics, which surpass USD 400 billion. This surge has directly contributed to the growth of the Ayurvedic throat care market, as consumers and healthcare providers alike seek natural and sustainable alternatives to conventional treatments.

As chronic respiratory conditions, seasonal allergies, and throat infections continue to rise globally, there is an increasing demand for safe, non-invasive, and side-effect-free remedies. Strep throat, a bacterial infection, accounts for approximately 25% of cases in children and 10% in adults. Less common causes include other bacteria such as gonococcus, fungal infections, irritants like smoke, allergies, and gastroesophageal reflux disease. Ayurveda, with its centuries-old tradition of using herbal formulations for throat care, is gaining traction as a credible and effective solution. Products such as Ayurvedic cough syrups, lozenges, gargles, and herbal teas are experiencing heightened demand, especially in emerging economies where traditional medicine is deeply rooted.

Key Market Challenges

Quality Control and Standardization

Quality control and standardization present significant challenges in the Global Ayurvedic Throat Care Market, impacting both consumer confidence and market growth. Unlike conventional pharmaceuticals, Ayurvedic products are derived from natural herbs and botanical extracts, which can vary in potency and composition depending on factors such as cultivation practices, geographic origin, and harvesting methods. This inherent variability makes it difficult to ensure consistent product quality across different batches and brands.

Furthermore, the absence of universally accepted regulatory frameworks and standardized testing protocols for Ayurvedic products exacerbates the problem. Regulatory requirements for herbal medicines differ widely across countries, leading to inconsistencies in product approval processes and quality benchmarks. This lack of harmonization creates barriers for manufacturers seeking to expand into international markets and complicates efforts to assure consumers of product safety and efficacy.

Key Market Trends

Rising Demand for Natural Remedies

One of the most prominent trends driving the global Ayurvedic throat care market is the rising consumer preference for natural and herbal remedies. Approximately 70% of the global population in developing countries relies on herbal medicinal products as their primary source of healthcare. Over the past decade, there has been significant growth in the demand for herbal therapies, driven by their accessibility through traditional healers and widespread commercial availability in many countries, including Malaysia. Increasing awareness about the potential side effects of synthetic pharmaceuticals, coupled with a growing inclination towards holistic health, has significantly boosted demand for Ayurvedic products.

Consumers today are more informed and cautious about the ingredients in their healthcare products. This has led to a marked shift toward treatments that harness the power of natural herbs and plant-based formulations, which are perceived as safer, gentler, and more sustainable. Ayurvedic throat care products, such as herbal syrups, lozenges, and throat sprays, align perfectly with this consumer mindset, offering effective relief with minimal adverse effects.

Key Market Players

  • Zandu Care
  • Himalaya Wellness
  • Charak Pharma
  • Baidyanath Group
  • Asvins Lifecare
  • Multani Kuka
  • Maharishi Ayurveda
  • Hamdard
  • Kottakkal Arya Vaidya Sala
  • Honeywise

Report Scope

In this report, the Global Ayurvedic Throat Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Ayurvedic Throat Care Market, By Product:

  • Syrups
  • Lozenges
  • Tablets/Capsules
  • Oils & Nasya Drops
  • Teas/Kadha
  • Sprays
  • Balms & Rubs

Ayurvedic Throat Care Market, By Distribution Channel:

  • Pharmacies
  • Supermarkets
  • Online
  • Others

Ayurvedic Throat Care Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ayurvedic Throat Care Market.

Available Customizations:

Global Ayurvedic Throat Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Impact of COVID-19 on Global Ayurvedic Throat Care Market

5. Global Ayurvedic Throat Care Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Syrups, Lozenges, Tablets/Capsules, Oils & Nasya Drops, Teas/Kadha, Sprays, Balms & Rubs)
    • 5.2.2. By Distribution Channel (Pharmacies, Supermarkets, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Ayurvedic Throat Care Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Ayurvedic Throat Care Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Mexico Ayurvedic Throat Care Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Canada Ayurvedic Throat Care Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Distribution Channel

7. Europe Ayurvedic Throat Care Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Ayurvedic Throat Care Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Ayurvedic Throat Care Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Ayurvedic Throat Care Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Ayurvedic Throat Care Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Ayurvedic Throat Care Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Ayurvedic Throat Care Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Ayurvedic Throat Care Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Ayurvedic Throat Care Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. South Korea Ayurvedic Throat Care Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Japan Ayurvedic Throat Care Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Ayurvedic Throat Care Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Distribution Channel

9. South America Ayurvedic Throat Care Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Ayurvedic Throat Care Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Argentina Ayurvedic Throat Care Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. Colombia Ayurvedic Throat Care Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Distribution Channel

10. Middle East and Africa Ayurvedic Throat Care Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Ayurvedic Throat Care Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Saudi Arabia Ayurvedic Throat Care Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. UAE Ayurvedic Throat Care Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Global Ayurvedic Throat Care Market: SWOT Analysis

15. Porters Five Forces Analysis

  • 15.1. Competition in the Industry
  • 15.2. Potential of New Entrants
  • 15.3. Power of Suppliers
  • 15.4. Power of Customers
  • 15.5. Threat of Substitute Products

16. Competitive Landscape

  • 16.1. Zandu Care
    • 16.1.1. Business Overview
    • 16.1.2. Company Snapshot
    • 16.1.3. Products & Services
    • 16.1.4. Financials (As Reported)
    • 16.1.5. Recent Developments
    • 16.1.6. Key Personnel Details
    • 16.1.7. SWOT Analysis
  • 16.2. Himalaya Wellness
  • 16.3. Charak Pharma
  • 16.4. Baidyanath Group
  • 16.5. Asvins Lifecare
  • 16.6. Multani Kuka
  • 16.7. Maharishi Ayurveda
  • 16.8. Hamdard
  • 16.9. Kottakkal Arya Vaidya Sala
  • 16.10. Honeywise

17. Strategic Recommendations

18. About Us & Disclaimer