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市場調查報告書
商品編碼
1843383
2021-2031 年亞太地區止咳糖市場報告(範圍、細分、動態和競爭分析)Asia Pacific Cough Drops Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
亞太地區止咳藥市場預計將大幅成長,到 2031 年將達到約 12.6896 億美元,高於 2023 年的 7.5874 億美元,預計在此期間的年複合成長率(CAGR) 為 6.6%。
執行摘要和市場分析
受文化偏好、環境因素和消費者行為變化的影響,亞太地區的止咳糖漿市場正在穩步成長。季節性疾病和對空氣品質的擔憂是需求的主要驅動力,尤其是在中國、印度和日本等國家。消費者明顯轉向草藥,生薑和蜂蜜等成分越來越受歡迎,這反映出人們對天然健康解決方案的普遍追求。本土製造商透過迎合當地口味,有效地與全球品牌競爭。電子商務的興起也提高了產品的可及性,而新冠疫情后人們對呼吸系統健康的關注度不斷提高,也提升了人們對增強免疫力的潤喉糖的興趣。隨著健康意識的不斷提高,預計市場將保持成長動能。
市場區隔分析
亞太地區止咳藥市場可依產品類型、應用及配銷通路細分:
市場展望
使用自製草藥治療咳嗽和喉嚨痛的歷史悠久,如今人們對這些自然療法重新燃起了興趣。如今,許多消費者選擇以百里香或甘草根等成分混合的草藥止咳糖來取代傳統藥物。消費者健康意識的增強,推動了對天然和有機成分止咳糖的需求。隨著人們越來越意識到藥物中合成成分的潛在副作用,人們越來越傾向於使用含有草藥萃取物和有機香料的天然療法。蜂蜜、生薑和尤加利樹等成分因其舒緩喉嚨的功效而越來越受歡迎。
為了順應這一趨勢,製造商正在投資開發採用草藥萃取物和有機香料的止咳糖。例如,2023年9月,利口樂推出了一系列以瑞士草藥為特色的新型止咳糖,吸引了那些偏好傳統草藥療法的消費者。這種向天然成分的轉變並不局限於已開發市場;新興經濟體對草藥和天然產品的需求也正在激增。像印度的達伯爾(Dabur)這樣的公司正專注於阿育吠陀配方,以滿足當地消費者對草藥解決方案的偏好。此外,2022年5月,維克斯(Vicks)在印度推出了圖爾西(Tulsi)止咳糖,強調了傳統療法的便利性,因為圖爾西以其治療咳嗽和咽喉痛的健康益處而聞名。
隨著消費者環保意識的增強,在採購和包裝方面採用永續做法的製造商能夠在市場中脫穎而出。使用環保材料並推廣天然成分的永續採購,可以提升環保消費者對品牌的忠誠度。對天然成分和永續包裝的日益關注,預計將在不久的將來為止咳糖市場創造巨大的成長機會。
國家洞察
亞太地區止咳糖漿市場主要包括中國、日本、印度、澳洲、韓國等國。 2023 年,中國佔最大市場佔有率。根據歐洲呼吸學會 2022 年的一篇文章,慢性咳嗽影響 3.6% 的中國成年人,老年族群的盛行率更高。受生活方式改變和草藥、無糖等多樣化產品供應的推動,中國城市地區的止咳糖漿普及率明顯更高。隨著消費者追求便利性和多樣性,電子商務的興起也促進了銷售成長。中國政府對健康的重視以及可支配收入的增加等因素進一步支持了中國市場的成長。製造商擴大將天然成分融入其產品中,並利用創新包裝來增強吸引力。
公司簡介
亞太地區止咳糖漿市場的主要參與者包括 Bliss GVS Pharma Ltd、Cipla Ltd、Gepach International、葛蘭素史克公司 (GSK Plc)、億滋國際 (Mondelez International Inc)、利潔時集團 (Reckitt Benckiser Group Plc)、利口樂 (Ricola)、賽諾菲公司 (Sanofiton &Procton & Covilton & Covton & Covton Ross)。這些公司正在採用各種策略,包括擴張、產品創新和併購,以提供創新產品並提高市場佔有率。
The Asia Pacific cough drops market is projected to grow significantly, reaching approximately US$ 1,268.96 million by 2031, up from US$ 758.74 million in 2023, with an estimated compound annual growth rate (CAGR) of 6.6% during this period.
Executive Summary and Market Analysis
The cough drops market in the Asia Pacific region is experiencing steady growth, influenced by cultural preferences, environmental factors, and evolving consumer behaviors. Seasonal illnesses and concerns about air quality are key drivers of demand, particularly in countries like China, India, and Japan. There is a noticeable consumer shift towards herbal remedies, with ingredients such as ginger and honey gaining popularity, reflecting a broader trend towards natural wellness solutions. Local manufacturers are effectively competing with global brands by catering to regional tastes. The rise of e-commerce has also enhanced product accessibility, while the increased focus on respiratory health following the COVID-19 pandemic has heightened interest in lozenges that support immunity. As health awareness continues to rise, the market is expected to maintain its growth trajectory.
Market Segmentation Analysis
The Asia Pacific cough drops market can be segmented by product type, application, and distribution channel:
Market Outlook
The use of homemade herbal remedies for coughs and sore throats has a long history, and there is a renewed interest in these natural healing practices. Many consumers are now opting for herbal cough drops that feature blends like thyme or licorice root as alternatives to conventional medications. Increased consumer awareness regarding health and wellness is driving demand for cough drops made with natural and organic ingredients. As people become more conscious of the potential side effects of synthetic components in medications, there is a growing preference for natural remedies that incorporate herbal extracts and organic flavors. Ingredients such as honey, ginger, and eucalyptus are gaining traction due to their soothing properties for the throat.
In response to this trend, manufacturers are investing in the development of cough drops that utilize herbal extracts and organic flavors. For instance, in September 2023, Ricola launched a new line of cough drops featuring Swiss herbs, appealing to consumers who favor traditional herbal remedies. This shift towards natural ingredients is not limited to developed markets; emerging economies are also witnessing a surge in demand for herbal and natural products. Companies like Dabur in India are focusing on Ayurvedic formulations to cater to local preferences for herbal solutions. Additionally, in May 2022, Vicks introduced Tulsi cough drops in India, highlighting the convenience of traditional remedies, as Tulsi is known for its health benefits in treating coughs and sore throats.
As consumers become more environmentally conscious, manufacturers that adopt sustainable practices in sourcing and packaging can differentiate themselves in the market. Utilizing eco-friendly materials and promoting the sustainable sourcing of natural ingredients can enhance brand loyalty among environmentally aware consumers. The increasing focus on natural ingredients and sustainable packaging is expected to create significant growth opportunities for the cough drops market in the near future.
Country Insights
The Asia Pacific cough drops market includes key countries such as China, Japan, India, Australia, South Korea, and others. China held the largest market share in 2023. According to a 2022 article from the European Respiratory Society, chronic cough affects 3.6% of Chinese adults, with higher prevalence in older age groups. Urban areas in China show a notably higher penetration of cough drops, driven by changing lifestyles and the availability of diverse products, including herbal and sugar-free options. The rise of e-commerce has also contributed to increased sales as consumers seek convenience and variety. Factors such as the Chinese government's focus on health and wellness and rising disposable incomes further support market growth in the country. Manufacturers are increasingly integrating natural ingredients into their products and utilizing innovative packaging to enhance appeal.
Company Profiles
Key players in the Asia Pacific cough drops market include Bliss GVS Pharma Ltd, Cipla Ltd, Gepach International, GSK Plc, Mondelez International Inc, Reckitt Benckiser Group Plc, Ricola, Sanofi SA, The Procter & Gamble Co, and Thornton & Ross. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to deliver innovative products and increase their market share.