商業雲端市場 - 全球產業規模、佔有率、趨勢、機會和預測（按組件、按部署、按垂直行業、按地區、按競爭）2020-2030F

2024 年全球商務雲市場價值為 181.3 億美元，預計到 2030 年將達到 575 億美元，預測期內的複合年成長率為 21.21%。商務雲平台是指支援數位商務營運的雲端託管解決方案，提供產品目錄管理、定價、促銷、庫存控制、訂單履行和全通路整合等功能。這些平台使企業能夠提供個人化的即時購物體驗，同時確保可擴展性和成本效率。零售、消費品、製造和 B2B 商務等行業擴大採用基於雲端的商務基礎設施，以降低 IT 開銷並提高營運靈活性。受行動裝置的普及、數位支付的興起以及向全通路客戶參與的轉變的推動，市場正在經歷強勁成長。企業也將人工智慧、機器學習和分析功能整合到商務雲端平台中，以改善客戶定位、最佳化銷售並建立品牌忠誠度。中小型企業正在採用這些解決方案，因為它們消除了對大量前期基礎設施投資的需求，並在快速發展的數位經濟中增強了競爭力。

關鍵市場促進因素

全通路消費者期望激增

主要市場挑戰

資料安全和合規性的複雜性

主要市場趨勢

無頭商務架構的興起

目錄

第 1 章：解決方案概述

• 市場定義
• 市場範圍
  • 覆蓋市場
  • 考慮學習的年限
  • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球商務雲市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按組件（平台、服務）
  • 按部署（私有雲端、公共雲端、混合雲端）
  • 按垂直產業（時尚服飾、電子產品和家電、食品和飲料、製藥和雜貨、其他）
  • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
• 按公司分類（2024）
• 市場地圖

第6章：北美商務雲端市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲商務雲市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太商務雲市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲商務雲端市場展望

• 市場規模和預測
• 市場佔有率和預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲商務雲市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第13章：公司簡介

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Salesforce, Inc.
• Optimizely, Inc.
• Oracle Corporation
• HCL Technologies Limited
• Shopify Inc.
• Adobe Inc.

第 14 章：策略建議

第15章調查會社について,免責事項

The Global Commerce Cloud Market was valued at USD 18.13 billion in 2024 and is projected to reach USD 57.50 billion by 2030, growing at a CAGR of 21.21% during the forecast period. Commerce cloud platforms refer to cloud-hosted solutions that support digital commerce operations, offering capabilities such as product catalog management, pricing, promotions, inventory control, order fulfillment, and omnichannel integration. These platforms empower businesses to deliver personalized, real-time shopping experiences while ensuring scalability and cost efficiency. Industries including retail, consumer goods, manufacturing, and B2B commerce increasingly adopt cloud-based commerce infrastructures to reduce IT overhead and enhance operational agility. The market is witnessing strong growth fueled by the proliferation of mobile devices, the rise of digital payments, and the shift toward omnichannel customer engagement. Businesses are also integrating AI, machine learning, and analytics into commerce cloud platforms to improve customer targeting, optimize sales, and build brand loyalty. Small and medium-sized enterprises are embracing these solutions as they eliminate the need for large upfront infrastructure investments and enable competitiveness in a fast-moving digital economy.

Key Market Drivers

Surge in Omnichannel Consumer Expectations

Modern consumers demand a unified, consistent shopping experience across digital and physical channels-including websites, mobile apps, social platforms, and physical stores. Commerce cloud platforms meet this need by integrating all sales and engagement channels into a single ecosystem that synchronizes product availability, pricing, promotions, and order fulfillment in real time. This enables businesses to offer flexible options such as "buy online, pick up in store" or personalized recommendations based on browsing history. As the retail landscape becomes increasingly competitive, the ability to meet and exceed omnichannel expectations has become critical for driving customer satisfaction, loyalty, and long-term success.

Key Market Challenges

Data Security and Compliance Complexities

With the widespread adoption of commerce cloud platforms, enterprises are facing heightened concerns around data privacy, security, and compliance. These platforms handle vast amounts of sensitive customer information, including payment credentials and order history, which are subject to stringent data protection laws. Cybersecurity threats, data breaches, and evolving regulations such as GDPR and CCPA place immense pressure on businesses to enforce rigorous data governance policies. While commerce cloud providers offer shared responsibility models for security, organizations often encounter challenges in implementing effective encryption, access control, and regulatory compliance across global operations. Managing customer data across different jurisdictions introduces legal complexities, and non-compliance can result in significant penalties and reputational harm.

Key Market Trends

Rise of Headless Commerce Architecture

One of the most significant trends shaping the Global Commerce Cloud Market is the growing adoption of headless commerce architecture. This model separates the front-end user interface from the back-end commerce engine, allowing businesses to create customized, dynamic user experiences across various digital platforms. Headless architecture supports faster innovation by enabling developers and marketers to independently modify content and functionality without impacting core commerce operations. This flexibility is particularly valuable for delivering consistent branding across websites, mobile apps, smart devices, and emerging digital touchpoints. As user experience becomes a key differentiator, headless commerce is enabling organizations to adapt quickly and deliver highly personalized engagements that align with evolving consumer expectations.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Salesforce, Inc.
• Optimizely, Inc.
• Oracle Corporation
• HCL Technologies Limited
• Shopify Inc.
• Adobe Inc.

Report Scope:

In this report, the Global Commerce Cloud Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Commerce Cloud Market, By Component:

• Platform
• Services

Commerce Cloud Market, By Deployment:

• Private Cloud
• Public Cloud
• Hybrid Cloud

Commerce Cloud Market, By Vertical:

• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Commerce Cloud Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Commerce Cloud Market.

Available Customizations:

Global Commerce Cloud Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Commerce Cloud Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform, Services)
  • 5.2.2. By Deployment (Private Cloud, Public Cloud, Hybrid Cloud)
  • 5.2.3. By Vertical (Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Commerce Cloud Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Commerce Cloud Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Commerce Cloud Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Commerce Cloud Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By Vertical

7. Europe Commerce Cloud Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Commerce Cloud Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Commerce Cloud Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Commerce Cloud Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Commerce Cloud Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Commerce Cloud Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Commerce Cloud Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Commerce Cloud Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Commerce Cloud Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Commerce Cloud Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Commerce Cloud Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Commerce Cloud Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Commerce Cloud Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Commerce Cloud Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Commerce Cloud Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Commerce Cloud Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By Vertical

10. South America Commerce Cloud Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Commerce Cloud Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Commerce Cloud Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Commerce Cloud Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. IBM Corporation
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Microsoft Corporation
• 13.3. SAP SE
• 13.4. Salesforce, Inc.
• 13.5. Optimizely, Inc.
• 13.6. Oracle Corporation
• 13.7. HCL Technologies Limited
• 13.8. Shopify Inc.
• 13.9. Adobe Inc.

14. Strategic Recommendations

15. About Us & Disclaimer