商務雲市場規模、佔有率、成長分析（按類型、產品、公司規模、垂直產業和地區）－2025 年至 2032 年產業預測

2023 年全球商業雲市場規模價值 332 億美元，預計將從 2024 年的 403 億美元成長到 2032 年的 1,901.5 億美元，預測期內（2025-2032 年）的複合年成長率為 21.4%。

受電子商務日益成長的推動，商業雲市場正在經歷顯著成長，尤其是自 COVID-19 疫情以來。各種規模的企業都在尋找雲端基礎的解決方案，該解決方案可提供擴充性、靈活性和更高的客戶參與，同時提供個人化的購物體驗。全通路零售趨勢需要與包括市場在內的各種平台無縫整合，這進一步增加了對商業雲端服務的需求。此外，行動商務的進步和訂閱模式的日益普及也促進了這一成長。此外，人工智慧和機器學習的融合使企業能夠有效地分析客戶數據、最佳化定價策略並改善購物體驗。向數位付款的轉變和對強大的 B2B 技術的需求正在創造新的機會，使得人工智慧主導的分析對於滿足消費者對即時、個人化參與不斷變化的期望至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

商務雲市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 平台
• 服務

商務雲市場規模（依產品及複合年成長率） (2025-2032)

• 市場概覽
• 私有雲端
• 公共雲端
• 混合雲端

商務雲市場規模（依公司規模及複合年成長率） (2025-2032)

• 市場概覽
• 小型企業
• 主要企業

商務雲市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• 時尚與服飾
• 電子產品和家用電器
• 飲食
• 藥品和食品
• 其他

商務雲市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Salesforce（USA）
• SAP（Germany）
• Oracle（USA）
• Adobe（USA）
• Shopify（Canada）
• BigCommerce（USA）
• VTEX（Brazil）
• commercetools（Germany）
• Kibo（USA）
• Digital River（USA）
• Elastic Path（Canada）
• Sitecore（Denmark/India）
• IBM（USA）
• Amazon Web Services（AWS）（USA）
• HCL Technologies（India）
• Capgemini（France）
• Accenture（Ireland）
• Infosys（India）
• Wipro（India）
• EPAM Systems（USA/Luxembourg）

結論和建議

Global Commerce Cloud Market size was valued at USD 33.2 billion in 2023 and is poised to grow from USD 40.3 billion in 2024 to USD 190.15 billion by 2032, growing at a CAGR of 21.4% during the forecast period (2025-2032).

The commerce cloud market is experiencing significant growth, fueled by an increasing shift towards e-commerce, especially post-COVID-19. Businesses of all sizes are seeking cloud-based solutions that provide scalability, flexibility, and enhanced customer engagement while offering personalized shopping experiences. The trend towards omnichannel retailing necessitates seamless integration with various platforms, including marketplaces, further increasing demand for commerce cloud services. Mobile commerce advancements and the growing adoption of subscription models also contribute to this growth. Additionally, the integration of Artificial Intelligence and Machine Learning enables businesses to analyze customer data effectively, optimize pricing strategies, and enhance shopping experiences. The shift towards digital payments and the demand for robust B2B technologies are creating new opportunities, making AI-driven analytics essential for meeting evolving consumer expectations for real-time, personalized engagements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commerce Cloud market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commerce Cloud Market Segments Analysis

Global Commerce Cloud Market is segmented by Type, Offering, Enterprise Size, Vertical and region. Based on Type, the market is segmented into Platform and Services. Based on Offering, the market is segmented into Private Cloud, Public Cloud and Hybrid Cloud. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Commerce Cloud Market

The Global Commerce Cloud market is experiencing significant growth driven by the integration of blockchain technology, which enhances transaction security, transparency, and efficiency. By utilizing a decentralized ledger system, blockchain fosters trust in commerce operations, particularly for cross-border transactions. Additionally, the incorporation of the Internet of Things (IoT) within the commerce cloud offers a more interactive and informative shopping experience for consumers. This combination of innovative technologies not only boosts consumer confidence but also streamlines processes, making the market outlook highly promising and encouraging further advancements in e-commerce solutions.

Restraints in the Global Commerce Cloud Market

The Global Commerce Cloud market is hindered by the necessity for robust internet connectivity and a reliable infrastructure. In regions where internet access is limited or infrastructure is inadequate, businesses encounter challenges in maintaining a seamless online shopping experience. This disruption not only leads to customer dissatisfaction but also diminishes the overall effectiveness and appeal of commerce cloud solutions. As a result, the potential for growth in the market is curtailed, highlighting the critical role that internet service quality and infrastructure play in shaping the success of online commerce platforms worldwide.

Market Trends of the Global Commerce Cloud Market

The Global Commerce Cloud market is witnessing a significant shift towards the implementation of Unified Commerce Platforms, reflecting a growing demand for seamless omnichannel experiences among retailers. Unified commerce offers a more sophisticated solution than traditional omnichannel approaches by integrating customer data across various channels into a singular, real-time platform. This evolution enables retailers to provide personalized customer interactions, streamline inventory management, and enhance overall operational efficiency. As businesses increasingly recognize the importance of real-time data integration, the adoption of Unified Commerce solutions is expected to escalate, driving substantial growth within the Commerce Cloud market and transforming retail operations worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Commerce Cloud Market Size by Type & CAGR (2025-2032)

• Market Overview
• Platform
• Services

Global Commerce Cloud Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Private Cloud
• Public Cloud
• Hybrid Cloud

Global Commerce Cloud Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Commerce Cloud Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Global Commerce Cloud Market Size & CAGR (2025-2032)

• North America (Type, Offering, Enterprise Size, Vertical)
  • US
  • Canada
• Europe (Type, Offering, Enterprise Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Offering, Enterprise Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Offering, Enterprise Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Offering, Enterprise Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTEX (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kibo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital River (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elastic Path (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore (Denmark/India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EPAM Systems (USA/Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations