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市場調查報告書
商品編碼
1764009

電子競技市場 - 全球產業規模、佔有率、趨勢、機會和預測，按收入來源、受眾類型、設備、地區和競爭細分，2020-2030 年預測

Esports Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Revenue Stream, By Audience Type, By Device, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球電競市場價值為 19.8 億美元，預計到 2030 年將達到 95.5 億美元，預測期內的複合年成長率為 29.80%。電子競技是指電玩產業中有組織的、競爭激烈的領域，專業團隊和玩家在多人線上戰鬥競技場 (MOBA)、第一人稱射擊 (FPS) 和大逃殺等類型遊戲中展開角逐。這些比賽通常以聯賽或錦標賽的形式舉辦，吸引大量現場和線上觀眾。該市場包括各種收入來源，如贊助、廣告、媒體版權、門票和商品銷售以及數位內容。網路基礎設施的增強、先進遊戲硬體的普及以及 Twitch、YouTube Gaming 和 Facebook Gaming 等直播平台的全球興起推動著電子競技的成長，所有這些都有助於擴大電子競技的全球粉絲群。

市場概覽
預測期 2026-2030
2024年市場規模 19.8億美元
2030年市場規模 95.5億美元
2025-2030 年複合年成長率 29.80%
成長最快的領域 偶爾觀看
最大的市場 亞太地區

關鍵市場促進因素

主流認可和機構支持

主要市場挑戰

貨幣化困難和財務永續性

主要市場趨勢

人工智慧整合以提高績效和參與度

目錄

第 1 章：產品概述

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球電競市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按收入來源（贊助、媒體權利、廣告、出版商費用、商品和門票、串流媒體）
    • 按觀眾類型（偶爾觀看者、電競愛好者）
    • 按設備（智慧型手機、個人電腦、平板電腦、遊戲機）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024）
  • 市場地圖

第6章：北美電競市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電競市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太電競市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲電競市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲電競市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：公司簡介

  • Tencent Holdings Ltd
  • Activision Blizzard, Inc
  • Electronic Arts Inc
  • Microsoft Corporation
  • Epic Games, Inc
  • Valve Corporation
  • Sony Interactive Entertainment LLC
  • Riot Games, Inc
  • FaZe Clan Inc
  • Team Liquid Enterprises BV

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 24161

The Global Esports Market was valued at USD 1.98 Billion in 2024 and is projected to reach USD 9.55 Billion by 2030, expanding at a CAGR of 29.80% during the forecast period. Esports refers to the organized, competitive segment of the video gaming industry where professional teams and players compete in genres such as Multiplayer Online Battle Arena (MOBA), First-Person Shooter (FPS), and Battle Royale formats. These competitions are typically structured as leagues or tournaments and attract substantial live and online viewership. The market includes various revenue sources such as sponsorships, advertising, media rights, ticket and merchandise sales, and digital content. Growth is being driven by enhanced internet infrastructure, better access to advanced gaming hardware, and the global rise of live-streaming platforms like Twitch, YouTube Gaming, and Facebook Gaming, all of which have helped expand Esports' global fan base.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 1.98 Billion
Market Size 2030USD 9.55 Billion
CAGR 2025-203029.80%
Fastest Growing SegmentOccasional Viewers
Largest MarketAsia Pacific

Key Market Drivers

Mainstream Recognition and Institutional Support

Esports has evolved from a niche segment into a widely recognized and legitimized form of competition, gaining support from both public and private institutions. Its inclusion in events such as the Asian Games-featuring prominent titles like League of Legends and Dota 2-highlights its growing acceptance as a formal sport. Academic institutions are also embracing Esports, with several universities now offering scholarships, training programs, and dedicated facilities. This support system is helping to build structured pathways for aspiring professional players, thereby increasing the market's talent base and solidifying its cultural presence.

Key Market Challenges

Monetization Difficulties and Financial Sustainability

Despite its popularity, the Esports industry continues to face challenges in building financially sustainable business models. Revenue from sponsorships, advertising, merchandise, and media rights often fluctuates and may not fully offset the high operational costs of running teams, organizing events, and developing infrastructure. Smaller teams and new entrants are especially vulnerable to inconsistent cash flows and limited funding. Additionally, the heavy reliance on game publishers for ecosystem control can restrict independent growth and innovation. Without more diverse and consistent income streams, Esports organizations may struggle to scale sustainably, posing a risk to long-term industry growth.

Key Market Trends

Integration of Artificial Intelligence for Performance and Engagement

Artificial Intelligence (AI) is becoming increasingly influential in the Esports industry, being applied to both player development and viewer engagement. Teams use AI-driven platforms to analyze gameplay data, helping coaches fine-tune strategies based on real-time performance insights like reaction time and movement efficiency. At the same time, AI is enhancing viewer experiences through personalized content delivery, predictive analytics, and automated commentary. AI-powered moderation tools also help maintain safer and more inclusive environments during live streams, further broadening the appeal of Esports to diverse audiences.

Key Market Players

  • Tencent Holdings Ltd
  • Activision Blizzard, Inc
  • Electronic Arts Inc
  • Riot Games, Inc
  • Epic Games, Inc
  • Valve Corporation
  • Sony Interactive Entertainment LLC
  • Microsoft Corporation
  • FaZe Clan Inc
  • Team Liquid Enterprises B.V

Report Scope:

In this report, the Global Esports Market has been segmented into the following categories, in addition to industry trends which have also been detailed below:

Esports Market, By Revenue Stream:

  • Sponsorship
  • Media Rights
  • Advertising
  • Publisher Fees
  • Merchandise and Tickets
  • Streaming

Esports Market, By Audience Type:

  • Occasional Viewers
  • Esports Enthusiasts

Esports Market, By Device:

  • Smartphones
  • PCs
  • Tablets
  • Gaming Consoles

Esports Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Esports Market.

Available Customizations:

Global Esports Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Esports Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Revenue Stream (Sponsorship, Media Rights, Advertising, Publisher Fees, Merchandise and Tickets, Streaming)
    • 5.2.2. By Audience Type (Occasional Viewers, Esports Enthusiasts)
    • 5.2.3. By Device (Smartphones, PCs, Tablets, Gaming Consoles)
    • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Esports Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Revenue Stream
    • 6.2.2. By Audience Type
    • 6.2.3. By Device
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Esports Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Revenue Stream
        • 6.3.1.2.2. By Audience Type
        • 6.3.1.2.3. By Device
    • 6.3.2. Canada Esports Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Revenue Stream
        • 6.3.2.2.2. By Audience Type
        • 6.3.2.2.3. By Device
    • 6.3.3. Mexico Esports Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Revenue Stream
        • 6.3.3.2.2. By Audience Type
        • 6.3.3.2.3. By Device

7. Europe Esports Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Revenue Stream
    • 7.2.2. By Audience Type
    • 7.2.3. By Device
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Esports Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Revenue Stream
        • 7.3.1.2.2. By Audience Type
        • 7.3.1.2.3. By Device
    • 7.3.2. France Esports Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Revenue Stream
        • 7.3.2.2.2. By Audience Type
        • 7.3.2.2.3. By Device
    • 7.3.3. United Kingdom Esports Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Revenue Stream
        • 7.3.3.2.2. By Audience Type
        • 7.3.3.2.3. By Device
    • 7.3.4. Italy Esports Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Revenue Stream
        • 7.3.4.2.2. By Audience Type
        • 7.3.4.2.3. By Device
    • 7.3.5. Spain Esports Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Revenue Stream
        • 7.3.5.2.2. By Audience Type
        • 7.3.5.2.3. By Device

8. Asia Pacific Esports Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Revenue Stream
    • 8.2.2. By Audience Type
    • 8.2.3. By Device
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Esports Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Revenue Stream
        • 8.3.1.2.2. By Audience Type
        • 8.3.1.2.3. By Device
    • 8.3.2. India Esports Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Revenue Stream
        • 8.3.2.2.2. By Audience Type
        • 8.3.2.2.3. By Device
    • 8.3.3. Japan Esports Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Revenue Stream
        • 8.3.3.2.2. By Audience Type
        • 8.3.3.2.3. By Device
    • 8.3.4. South Korea Esports Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Revenue Stream
        • 8.3.4.2.2. By Audience Type
        • 8.3.4.2.3. By Device
    • 8.3.5. Australia Esports Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Revenue Stream
        • 8.3.5.2.2. By Audience Type
        • 8.3.5.2.3. By Device

9. Middle East & Africa Esports Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Revenue Stream
    • 9.2.2. By Audience Type
    • 9.2.3. By Device
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Esports Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Revenue Stream
        • 9.3.1.2.2. By Audience Type
        • 9.3.1.2.3. By Device
    • 9.3.2. UAE Esports Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Revenue Stream
        • 9.3.2.2.2. By Audience Type
        • 9.3.2.2.3. By Device
    • 9.3.3. South Africa Esports Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Revenue Stream
        • 9.3.3.2.2. By Audience Type
        • 9.3.3.2.3. By Device

10. South America Esports Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Revenue Stream
    • 10.2.2. By Audience Type
    • 10.2.3. By Device
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Esports Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Revenue Stream
        • 10.3.1.2.2. By Audience Type
        • 10.3.1.2.3. By Device
    • 10.3.2. Colombia Esports Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Revenue Stream
        • 10.3.2.2.2. By Audience Type
        • 10.3.2.2.3. By Device
    • 10.3.3. Argentina Esports Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Revenue Stream
        • 10.3.3.2.2. By Audience Type
        • 10.3.3.2.3. By Device

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Tencent Holdings Ltd
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. Activision Blizzard, Inc
  • 13.3. Electronic Arts Inc
  • 13.4. Microsoft Corporation
  • 13.5. Epic Games, Inc
  • 13.6. Valve Corporation
  • 13.7. Sony Interactive Entertainment LLC
  • 13.8. Riot Games, Inc
  • 13.9. FaZe Clan Inc
  • 13.10. Team Liquid Enterprises B.V

14. Strategic Recommendations

15. About Us & Disclaimer