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市場調查報告書
商品編碼
1743930

刮鬍膏市場 - 全球產業規模、佔有率、趨勢、機會和預測，按類型、價格、配銷通路、地區和競爭細分，2020-2030 年

Shaving Cream Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Price, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球刮鬍膏市場規模達197.5億美元，預計2030年將達314.9億美元，預測期內複合年成長率為8.15%。這項成長主要得益於不斷擴張的電商平台，這些平台提升了消費者購買各種刮鬍產品的可近性和便利性。市場對高階專業刮鬍膏的需求也在不斷成長，尤其是針對敏感肌膚或特殊護理需求的刮鬍膏。可支配收入的增加（尤其是在發展中地區），以及西方護理潮流的接受，正在推動剃須膏市場滲透率的提高。社交電商則透過提高產品在新消費群體中的曝光度和可及性，進一步加速了這一趨勢。

市場概覽
預測期 2026-2030
2024年市場規模 197.5億美元
2030年市場規模 314.9億美元
2025-2030 年複合年成長率 8.15%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

個人儀容和衛生意識不斷增強

主要市場挑戰

人們對鬍鬚文化和另類修飾風格的偏好日益成長

主要市場趨勢

天然與有機刮鬍膏的興起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球剃鬍膏市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依型式（須後水、須前水）
    • 按價格（低、中、高）
    • 按配銷通路（大賣場/超市、便利商店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美刮鬍膏市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲刮鬍膏市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太剃鬍膏市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲刮鬍膏市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲剃鬍膏市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Beiersdorf AG (Nivea)
    • Cremo Company, LLC
    • The Procter & Gamble Company
    • Colgate-Palmolive Company
    • BULLDOG (Edgewell Personal Care)
    • Bombay Shaving Company
    • Dollar Shave Club
    • Captain's Choice
    • Dorco Co, Ltd.
    • L'Oreal Groupe

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 29365

The global Shaving Cream Market was valued at USD 19.75 billion in 2024 and is projected to reach USD 31.49 billion by 2030, growing at a CAGR of 8.15% during the forecast period. This growth is driven by expanding e-commerce platforms that enhance accessibility and convenience for consumers seeking a variety of shaving products. The market is also seeing increasing demand for premium and specialized shaving creams, particularly those formulated for sensitive skin or unique grooming needs. Rising disposable incomes, especially in developing regions, along with the adoption of Western grooming trends, are contributing to broader market penetration. Social commerce is further accelerating this trend by making products more visible and accessible to new consumer segments.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 19.75 Billion
Market Size 2030USD 31.49 Billion
CAGR 2025-20308.15%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Awareness of Personal Grooming and Hygiene

The growing emphasis on personal grooming and hygiene across both developed and emerging markets is a major driver for the shaving cream industry. Consumers, especially men, are increasingly incorporating shaving into their broader skincare and grooming routines. The influence of social media, changing beauty norms, and increasing acceptance of self-care practices are reshaping grooming behaviors. In India, for instance, the Beauty and Personal Care (BPC) market is projected to reach a GMV of USD 30 billion by 2027, driven by this shift. Men and women alike are now seeking products that offer more than basic shaving utility-such as creams with moisturizing or soothing ingredients for a more comfortable experience. This evolving mindset, coupled with growing awareness around grooming standards in professional settings, is pushing demand for both regular and premium shaving products across age groups and genders.

Key Market Challenges

Growing Preference for Beard Culture and Alternative Grooming Styles

The growing popularity of beards and alternative grooming styles is a major obstacle for the shaving cream market. Beard culture, especially among millennials and Gen Z, has gained mainstream traction and reduced the frequency of traditional shaving. Influencers and public figures have normalized and glamorized bearded looks, while the "no-shave" trend continues to gain momentum. As a result, the demand for daily shaving products like creams and foams has seen a relative decline. Additionally, modern grooming preferences have shifted towards beard maintenance, leading consumers to invest more in oils, balms, and trimmers. This change in consumer behavior limits the core audience for shaving creams and forces brands to diversify into beard care or reposition their products for hybrid grooming routines.

Key Market Trends

Rise of Natural and Organic Shaving Creams

A significant trend in the shaving cream market is the growing preference for natural, organic, and chemical-free formulations. Consumers are increasingly prioritizing clean ingredients and ethical production processes, avoiding products that contain sulfates, parabens, and synthetic additives. This is fueling demand for plant-based shaving creams featuring ingredients like coconut oil, aloe vera, shea butter, and essential oils. These formulations are particularly favored by those with sensitive skin or concerns about long-term skin health. In line with the global clean beauty movement, brands are also focusing on sustainable packaging and eco-friendly production methods. Labels such as "cruelty-free," "vegan," and "biodegradable" are becoming influential in purchase decisions, especially among younger consumers. This shift enables premium pricing and opens opportunities for niche players and major brands to tap into a fast-growing market segment.

Key Market Players

  • Beiersdorf AG (Nivea)
  • Cremo Company, LLC
  • The Procter & Gamble Company
  • Colgate-Palmolive Company
  • BULLDOG (Edgewell Personal Care)
  • Bombay Shaving Company
  • Dollar Shave Club
  • Captain's Choice
  • Dorco Co, Ltd.
  • L'Oreal Groupe

Report Scope:

In this report, the global Shaving Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shaving Cream Market, By Type:

  • Aftershave
  • Pre-shave

Shaving Cream Market, By Price:

  • Low
  • Medium
  • High

Shaving Cream Market, By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Shaving Cream Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Shaving Cream Market.

Available Customizations:

Global Shaving Cream Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Shaving Cream Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Aftershave, Pre-shave)
    • 5.2.2. By Price (Low, Medium, High)
    • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Shaving Cream Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Price
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Shaving Cream Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Price
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Shaving Cream Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Price
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Shaving Cream Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Price
        • 6.3.3.2.3. By Distribution Channel

7. Europe Shaving Cream Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Price
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Shaving Cream Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Price
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Shaving Cream Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Price
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Shaving Cream Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Price
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Shaving Cream Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Price
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Shaving Cream Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Price
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Shaving Cream Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Price
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Shaving Cream Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Price
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan Shaving Cream Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Price
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Shaving Cream Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Price
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Vietnam Shaving Cream Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Price
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Shaving Cream Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Price
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Shaving Cream Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Price
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Shaving Cream Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Price
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Shaving Cream Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Price
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Shaving Cream Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Price
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Shaving Cream Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Price
        • 9.3.4.2.3. By Distribution Channel

10. South America Shaving Cream Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Price
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Shaving Cream Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Price
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Shaving Cream Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Price
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Shaving Cream Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Price
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Beiersdorf AG (Nivea)
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Cremo Company, LLC
    • 14.1.3. The Procter & Gamble Company
    • 14.1.4. Colgate-Palmolive Company
    • 14.1.5. BULLDOG (Edgewell Personal Care)
    • 14.1.6. Bombay Shaving Company
    • 14.1.7. Dollar Shave Club
    • 14.1.8. Captain's Choice
    • 14.1.9. Dorco Co, Ltd.
    • 14.1.10. L'Oreal Groupe

15. Strategic Recommendations

16. About Us & Disclaimer